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2. COM 486 Entire Course (UOP) • COM 486 Week 1 Individual Assignment IMC and CMM Basics • COM 486 Week 2 Assignment Message Map Presentation • COM 486 Week 3 Assignment Marketing Communications Plan • COM 486 Week 4 Individual Assignment Movie Promotion and Advertising • COM 486 Week 5 Assignment Integrated Marketing Communications Campaign

3. COM 486 Week 1 Individual Assignment IMC and CMM Basics (UOP) • Write a 1,050- to 1,400-word paper that compares two competitors that produce at least two different products or services; for example, Nike and Adidas. Describe the strategies that each brand uses to differentiate its products or services from its competitor using integrated marketing communications and Customer Message Management. Your paper must also address the following

4. COM 486 Week 2 Assignment Message Map Presentation (UOP) • Choose either the catering, conference, or hotel businesses on Baderman Island. • Identify and explain the essential elements of a Message Map™ based on the template provided in Figure 4–3, CMM Message Map™, of your text, Customer Message Management. Address the four principles of Customer Message Management covered in Figure 4–1 of the Customer Message Management.

5. COM 486 Week 3 Assignment Marketing Communications Plan (UOP) • Select a product that is struggling in the market today—for example, dial-up Internet companies, PDAs or sport utility vehicles—and a particular target audience. • Conduct a promotions opportunity analysis to determine what promotional opportunities exist for the chosen company, who the target audience is, and their characteristics. Include the following: A communication market analysis that will determine who the primary competitors are, justify selected target markets, identify target customers, and determine how to position the product within the minds of the target market The marketing communications for the chosen product with a

6. COM 486 Week 4 Individual Assignment Movie Promotion and Advertising (UOP) • You work for a large movie studio and your job is to promote and advertise a new movie. • Choose the type of movie and the target audience the studio hopes to attract. • Write a 1,400- to 1,750-word proposal for your plan to promote and advertise this new movie and how you will integrate marketing communications. Answer the following: • How do you plan to integrate technology into integrated message materials? For example, fast food restaurants, malls, websites, cell phones, or other companies and media.

7. COM 486 Week 5 Assignment Integrated Marketing Communications Campaign (UOP) • Resource: BadermanIsland Virtual Organization • Refer to Baderman Island Virtual Organization and the catering, conference, or hotel business component that you used for the Week Two Learning Team assignments. Follow the steps outlined below to create a marketing communications campaign for your selected industry onBadermanIsland. • Write a 3,500- to 4,200-word paper outlining your marketing communications campaign. Include the

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