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Introduction to Search Engine optimization (SEO)

This PPT will explain you the vital areas of on-page and off-page seo. It will also explain you the importance and important key performer in SEO.

BenergDigimark
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Introduction to Search Engine optimization (SEO)

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Presentation Transcript

  1. Introducing Search Engine OptimizationWhy one should care? www.blueaspire.com info@blueaspire.com

  2. Blueaspire.com info@blueaspire.comBlueaspire.com What is Digital Marketing? Search Engine Optimization (SEO) Online Ads (PPC/CPM) Email Marketing Social Media Conversion Optimization Data Analysis

  3. Search Engine Optimization (SEO) The efforts revolving around trying to get a site/page to show up (rank) or increase rank within a Search Engine Results Page (SERP) What is SEO? www.blueaspire.com info@blueaspire.com

  4. SERP- Search Engine Result Page SERP Shopping Images

  5. SEO vs PPC PPC SEO

  6. SERP- Deep Insight Search phrase in the title of the page

  7. RESULT ELEMENTS Title URL Meta Description

  8. SEO Ranking Factors

  9. The King of ON-PAGE • <Title> • URL • <h1>

  10. Importance of Domain Authority • Popular/Authoritative sites are more worthy. • Very difficult, any easy/paid link strategies get found out.

  11. Key Player in SeoLikesCommentsFollowersRTs/MentionsLinksShares

  12. What matters is Authority A mention or a follow from an influencer will do more than a mention or a follow from me.

  13. Thanks for watching Reach us at: info@blueaspire.com www.blueaspire.com

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