Email marketing

1. Email Marketing

2. Table of Contents • What is Email marketing? • Types of marketing emails • Why email marketing is important • The benefits of email marketing • Email marketing strategies

3. What is email marketing? • Email marketing is a direct marketing channel that lets businesses share new products, sales, and updates with customers on their contact lists. Because subscribers choose to sign up for emails, it’s more likely to convert than other channels. Its high return on investment (ROI) makes it crucial to most businesses’ overall inbound strategy. • Modern email marketing has moved away from one-size-fits-all mass mailings and instead focuses on consent, segmentation, and personalization to engage target audiences more effectively. It’s about understanding your customer’s interests to develop long-term relationships. • Making personalized campaigns may sound time-consuming, but marketing automation and software handle most of the heavy lifting for you. In the long run, a well-designed email marketing strategy drives sales and helps build a community around your brand.

4. Types of marketing emails • Promotional emails • Email marketing campaigns promote special offers, new product releases, gated content like ebooks and webinars, and your brand in general. A campaign can even consist of a series of emails (3-10) sent over several days or weeks.  • Promotional emails have a clear call-to-action — CTA, for short. The CTA represents the specific action you want the reader to take, whether visiting a page on your website or using a coupon to make a purchase. In the example above, the CTA is the button that says “Get your gift.” • Informational emails • Newsletters are among the most popular informational emails. As the name suggests, a newsletter shares news related to your business. Think new milestones reached, new product capabilities, or featuring valuable content like case studies. • Sent at regular intervals — weekly, bi-weekly, monthly — newsletters help maintain consistent touch points with your email subscribers.  • Simply put, a newsletter is an opportunity to share insights, thoughts, tips — whatever brings the most value to your audience. • Retention emails • Retention emails keep your customers happy and always coming back for more. Retention emails are a valuable cornerstone of email marketing since a new contact is more costly to attain than keeping an existing contact. • These emails engage customers with your brand. You might introduce them to your product, share tips on how to use your product, send out a survey, or target uninterested contacts with a campaign to win them back. • Transactional emails • The fourth category important to email marketing is transactional. These emails are automated messages triggered as a response to your customers’ actions, such as when a customer buys an item from your shop. • Examples of transactional emails include:  • Order confirmations  • Thank you emails • Password resets • Abandoned cart emails • Product review requests 

5. Why email marketing is important • Internet Service Providers (ISPs) like Gmail, Outlook, Yahoo, etc. are designed for personal use — not for email blasts. Although they’re free to use, they’re not free bulk email senders. So when a mass email is sent from an ISP, it’s easily flagged by spam filters and your account can be disabled for suspicious activity. • Email service providers (ESPs), on the other hand, have the necessary infrastructure in place to ensure good email deliverability rates — i.e., the ability to avoid spam, and land emails in your subscribers’ inboxes.  • ESPs ensure that your sender domain satisfies security checks. Internet service providers like Gmail see your emails are being sent from a secure source and allow your campaigns to get through spam filters and into the inbox. You can see the benefit of working with software specialized in email marketing.

6. Benefits of email marketing 1. Drive sales • Launching a sale or promotion? You can send your subscribers an email marketing campaign to drive sales. In addition, try using these email marketing techniques to boost conversions further: • Send coupons or special offers for subscribers’ birthdays/anniversaries, in welcome emails, and as a way to re-engage your audience. • Set upabandoned cart emails that are triggered whenever a visitor adds an item to their cart but doesn’t check out. 2. Increase brand awareness • What’s great about email is that it lets you reach someone directly. It’s one-to-one communication at its best. And people don’t just let anyone into their inbox these days. It’s a curated space reserved for favorite brands and publications. • Showing up in someone’s email inbox will help your brand stay current in the minds of subscribers. A personalized marketing email is more impactful than a social media post where you can’t be sure if someone has actually seen your message. • One of the major benefits of email marketing is its scalability. This means that emails can be sent to a large number of recipients while remaining cost-effective (compared to other marketing channels).  3. Strengthen customer loyalty • Email drives customer loyalty at every stage of the buyer journey: lead nurturing, conversion, onboarding, and retention. Email marketing is a necessary tool to use alongside a CRM to streamline communication. • It’s truly a powerful way to build a community, as discussed in our guide to building relationships with email To learn more about the benefits of email marketing, watch this video from the Brevo Academy:

7. Email marketing strategies  • Never buy email lists • Use double opt-in signup forms • Segment your mailing list • Personalize your marketing emails • A/B test your email marketing content • Optimize email deliverability • Clean your email list regularly • Make unsubscribing easy • Measure your success with email marketing metrics • Know your local laws and regulations for email marketing • Scale with email automation

8. Presenter name: kathika.kalyani • Email address: info@raghugaddam.com • Website address: https://raghugaddam.com/