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Gappin4U A presentation by: http://payformyessay.com/
Overview • Gap companies and market have been facing challenges. • They need to involve Ansoff’s matrix. Contact us for more information at http://payformyessay.com/
Analysis of the Competitive Environment - PESTLE analysis Political Factors • It exists as a self-regulating private company, which can be attributed to changes in the political environment. Economic Factors • Interest rates are low. • There is little hope for sustainability. • Increased rates of travelling. • Globalization has increased the number and size of competitors. Contact us for more information at http://payformyessay.com/
PESTLE analysis Social Cultural Factors • Increased demand for quality products and services. • Increase in the older generation groups market and decrease of the younger generation market. • Greater need for improved life or work balance. • Core cultural values of aged clientele are difficult to change. Technological Factors • Technology has influenced the development in the market . Contact us for more information at http://payformyessay.com/
PESTLE analysis Environmental Factors • Increased need for new housing and hotels projects. Legal factors • New legislation for the provision and delivery of gap year service • New legislation on competition law Contact us for more information at http://payformyessay.com/
SWOT Analysis Strengths • Well trained personnel and quality services. • High satisfaction levels of gap year services. • Experienced labor force. • Exploits opportunities available. Weaknesses • Lack of awareness of range and accessibility of services. • Low investment in marketing. • Lack of insurability of managers and human resources. • Lack of infrastructure. Contact us for more information at http://payformyessay.com/
SWOT Analysis Opportunities • Upgrading program. • Expanding incorporated services. • Availability of highly developed technologies. • Can become a global operator. Threats • Complexity in providing expected quality of services . • Loss of clientele to other organizations. • Uncertainty of the growth of the market. • Market changes. Contact us for more information at http://payformyessay.com/
Appropriate Media to Reach the Target Market • Radio advertisement • Run of Station (ROS) commercials • Cross promotion Contact us for more information at http://payformyessay.com/
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