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international Marketing Strategy

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international Marketing Strategy

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  1. International Marketing Strategy-Sports Direct A http://payformyessay.com/ Presentation

  2. Introduction • Deals with sport retailing in United Kingdom. • Has registered meteoric rise in the recent past. • Success has seen the company open up many stores globally. • Sells licensed brands, group-owned sports and third party products. • Enjoys high profit margins because of collaborating with different sports suppliers and understanding competitive and dynamic market. Visit http://payformyessay.com/ for more information and help

  3. Reasons for Internationalisation • To widen horizons in procurement, production and sales. • To gain a wider market. • To establish other entrepreneurs who can help improve the overall production and profit margins. • To diversify its portfolio in foreign countries. • To provide all consumers with products that give them value for their money. • To improve sales of sport wears globally. Visit http://payformyessay.com/ for more information and help

  4. Sports Direct in Brazil – Situational Analysis • Brazil has a large geographical region and a vibrant economy. • Brazil is in the sports map around the globe. • It has an excellent political system that advocates for foreign direct investments. • The country has registered a high number of foreign companies and provides an effective tax system. Visit http://payformyessay.com/ for more information and help

  5. Market Analysis Strengths • High consumer base • Strong market • Less competition • Highly skilled manpower • Excellent infrastructure Weakness • High chances of riots from public dissatisfaction • The Brazilian believe so much on their own culture • Low consumer retention Visit http://payformyessay.com/ for more information and help

  6. Market Analysis • Weak brands Opportunity • Dynamic consumer preferences and tastes • Increased technological advancement • Increase in the middle to high level members of the society • Changes in the age of the population Threat • Shifting consumer bases • High competition from different stores Visit http://payformyessay.com/ for more information and help

  7. Market Analysis • Instances of public unrest Political • The country enjoys a stable political system • The country is open to strengthening ties with other states Economic • There is a high competition in the market • Sport wear market enjoys intense demand • Increased disposable income from the population Visit http://payformyessay.com/ for more information and help

  8. Market Analysis Socio-cultural • Consumers are open to different sporting activities • Brazilians love their culture • Companies change their consumer targets • Consumer require quick responses to their enquiries Technology • Brazil has a sufficient transport system, • High connectivity through fiber optics • A high number of consumers who use social media • Lucrative distribution channels Visit http://payformyessay.com/ for more information and help

  9. Market Analysis Environment • The Brazilians are friendly and open to different cultures • The environmental conditions are conducive for sports • The population enjoys their weather conditions Legislation • The business laws are geared towards encouraging the expansion of both imports and exports • The taxes are not exorbitant Visit http://payformyessay.com/ for more information and help

  10. Market Entry The company can employ any of the following strategies • Joint venture • Licensing • Franchising- will work best Visit http://payformyessay.com/ for more information and help

  11. The End. Visit http://payformyessay.com/ for more information and help

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