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"FOR MORE CLASSES VISIT<br>www.tutorialoutlet.com<br>Proctor and gamble has survived stiff competition because the management has had the will to change how it operates."<br>
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Analyze the firm's external environment FOR MORE CLASSES VISIT www.tutorialoutlet.com • Proctor and gamble has survived stiff competition because the management has had the will to change how it operates, but its core values has remained the same so as to serve theconsumers and create value for the shareholders. Known as a global leader in a fast moving consumer goods industry (Vij, 2016), this company has long prioritized value creation by putting strategies and capabilities into place to transform into a more profitable consumer driven industry.