1 / 14

Blank Page Consulting

Overview of the work of Blank Page Consulting.

BlankPageConsulting
Download Presentation

Blank Page Consulting

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Blank Page Consulting Social | Digital | Strategy | Branding | Campaigns | Events

  2. Brands Danni

  3. #TweetTheMostGood • Held on May 15, 2012 on the Moonrise Hotel rooftop, this sold out Happy Hour benefited Salvation Army food pantries, and served as the platform to announce Garbage Bag Gala. • Goals: • Engage young professionals to become involved as volunteers, advocates & donors • Promote Garbage Bag Gala event & secure models/designers • Methods: • Social partnerships with Hoffman Lewis, Moonrise Hotel, Vantage Credit Union & Social Media Club of St. Louis • Social promotion& partner cross-promotion • Multi-channel message distribution • Results: • Hashtracking report indicated 230,000 exposed • #TweettheMostGood trended that evening • #GarbageGala trended the following day, after announcement Social + Events

  4. #GarbageGala • Danni Eickenhorst worked with The Salvation Army to create this event, which was initially announced at the #TweettheMostGood event two months prior. The event, held in July 2012, was a fashion show featuring creations made of garbage bags and duct tape. The inaugural event raised more than $20,000 in one evening, and launched brand ambassadors in the audience, and amongst those who participated. • Goals: • Engage young professionals & influencers to support the work of the Army and spread the word of the Army’s work. • Hold a profitable event. • Create new corporate & business partnerships for future in-kind and financial support. Social + Events

  5. #GarbageGala • Methods: • All models & designers were social media influencers or media personalities. They released blogs & videos in advance to promote the event & generate interest. • Social and financial partnerships with Moonrise Hotel, Hoffman Lewis, Patch.com, Frostbite Ice Cream, Social Media Club, Hardee’s & DJ Epic. • Results: • $20,000 raised in one evening • Event trended on Twitter, estimated audience more than 200,000 • Major media coverage • In-kind promotion from Patch & RFT Street Team • Earned media from social influencers, bloggers and media professionals who served as designers, emcees and models. Social + Events

  6. Proposition P • Background: • August start, April election • 1% name brand recognition, brand confusion • Goals: • Increase understanding of the District’s work • Build District’s reputation in advance of ballot push • Be fully transparent, helpful to voters searching for details • Methods: • Strictly informative content • Community blog – shared audience • Brand ambassadors • Constant & strategic social channel presence • Clear messaging to build confidence, reduce confusion Multi-Channel

  7. Proposition P • Results: • Increased social followers & engagement • Increased media exposure, controlled message • Brand name recognition, clarity of work amongst polled residents • Campaign Results • The campaign + complimentary branding strategy resulted in the successful passage of Proposition P in April 2013, which will provide $32 million annually for local and regional parks, greenways and the CityArchRiver 2015 project. • Danni continues to work with Great Rivers Greenway as a consultant, and is presently planning a November 14 groundbreaking ceremony for the Central Riverfront portion of the CityArchRiver 2015 project. Multi-Channel

  8. Salvation Army • Background: • Site originally developed in IBM email platform • Inconsistent design • Unresponsive to mobile, not easily updated • Methods: • Upgrade technology – Consider mobile and social • Provide channels for content • Create opportunities for powerful content • Develop site around strategic business goals: donation facilitation, volunteer recruitment, Brand advocacy • Results: • 70% increase in online giving • 212% website traffic increase • Implemented volunteer, advocacy tools Website Work

  9. Your Vision + Our Expertise =Effective outreach to fulfill your strategic business goals Our Process

  10. Funds Raised Increased sales Brand ambassadors mobilized Audience engaged ROI related to strategic goals Goals determined Starting metrics determined Response mechanism determined Campaign executed Results measured Adjustments made to improve Our Results

  11. Planning & strategy development • Variable term contract based on needs • Review current processes & provide recommendations • Assist in implementation of recommended changes • Measure effectiveness and adjust plan as needed Meeting Your Needs

  12. Full Service Marketing Execution • Full campaign or limited scope • Social media strategy & marketing • Website design • Content development & distribution • Public relations • Search Engine Optimization • Email marketing • Event planning • Fundraising strategy • Supplementing current staff as-needed or handling outreach in its entirety • Limited scope based on type of work Meeting Your Needs

  13. Our Team + Services

  14. Visioning process + assessment of Needs Client determines level of services + desired budget Next Steps Client + BP staff develop contract scope Execute + move forward

More Related