What is SEO and its Types

1. SEARCH Engine Optimization

2. In this presentation we will learn about SEO, search engine, how search engine works and more:

3. What is SEO Search engine optimization is the process of affecting the online visibility of a website or a web page in a web search engine's unpaid results—often referred to as "natural", "organic", or "earned" results.

4. Examples Popular Search Engines • Google = Undisputed leader in search engine usage • Yahoo = Claims to have the largest index of all search engines ranking over 5 Billion pages • MSN = Is the leading third

5. How Do Search Engines Work? • Spider “crawls” the web to find new documents (web pages, other documents) typically by following hyperlinks from websites already in their database. • Search engines indexes the content (text, code) in these documents by adding it to their databases and then periodically updates this content. • Search engines search their own databases when a user enters in a search to find related documents.

6. Spider “crawls” the web to find new documents (web pages, other documents) typically by following hyperlinks from websites already in their database. • Search engines indexes the content in these documents by adding it to their databases and then periodically updates this content • Search engines search their own databases when a user enters in a search to find related documents Search engines rank the resulting documents using an algorithm by assigning various weights and ranking factors

7. Types of SEO Techniques • On-page • Off-page

8. ON-Page SEO

9. Off-Page SEO

10. Contact Information Website: https://bluepigweb.com/ Email: Sales@bluepigweb.com Contact No: 916-664-1550