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Here is the top 07 things you need to know about digital marketing to drive more sales and business success.
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07 Must Know Things About Digital Marketing DIGITAL MARKETING AGENCY IN DUBAI Source: www.forbes.com
01 Mobile Is Now Audiences aren’t shifting more to browsing via mobile devices. They are already there. Over 50% of all Internet users are now operating exclusively on mobile devices. If you haven’t made your site responsive and geared everything towards smaller screens, you’re in trouble. First, Google will actively penalize you in the search results, consequently reducing your audience. Second, your existing customers will become increasingly frustrated and alienated. DIGITAL MARKETING AGENCY IN DUBAI
02 Micro Moments The easiest way to define this is by relating it to impulse shopping. Portability and accessibility in the business world has led to the rise of micro-moments. You have mere seconds to fulfill a customer’s need. Your company has to have a platform that operates 24/7 in order to cater to anyone wherever they are. DIGITAL MARKETING AGENCY IN DUBAI
03 Using Apps Apps are becoming the ultimate way to reach your audience. A quick look at the TV and you will see just how many companies are advertising their apps instead of their core businesses. This is because many customers are ignoring browsers and going straight for apps. DIGITAL MARKETING AGENCY IN DUBAI
04 Internet of Things The Internet of Things is a modern phenomenon relating to how ordinary every-day objects can, and are expected to, connect with a network. Smart home technology is an example of how the Internet of Things is taking hold. This is yet to become an absolute ‘must’ for businesses as it’s still in its infancy, but you should already be considering what you’re going to do about it. DIGITAL MARKETING AGENCY IN DUBAI
05 Branding The definition of branding for digital marketers has changed. It once referred to printing business cards, coming up with a website, and slapping a logo on it. Your brand extends to everything, now, especially how you are going to communicate with customers. DIGITAL MARKETING AGENCY IN DUBAI
06 Pushing People Through The Door The responsibilities of the digital marketer have changed. It’s less about pushing people through the door and more about monitoring them throughout the entire purchasing process.” The digital marketer must concentrate on all steps of the buying process. In addition, after that they have to think about how they are going to retain customers in the long-term. DIGITAL MARKETING AGENCY IN DUBAI
07 Live Streaming Don’t underestimate the desire of customers to see what’s going on inside an operation. While we can’t give you any concrete tactics for how to utilize live streaming for the benefit of your business, what we can say is this is something to watch. Digital marketing is set to become more interactive than ever before, and part of this revolution will come from harnessing the potential of live streaming. DIGITAL MARKETING AGENCY IN DUBAI