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As Google being the leader of the search engine in the western world, it is not existing in China. When you need any Google service like Gmail the only possible solution is to use a VPN. In China, Baidu is the king in search engine world and its algorithms are matched to the need of local Chinese users which ranks most Chinese sites with Chinese content. Digital marketing agency Shanghai will help you to get your website in the Chinese market.
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Top Search Engines in China BOOPIN Chinese digital marketing agency
Baidu Founded in 2000, Baidu Chinese search engine is the most popular search engine in China with 74.63% of the overall market share. One of the main reasons as to why Baidu has controlled most of the market is its ability to understand Chinese text more effectively than other search engines. BOOPIN Chinese digital marketing agency
Shenma Adapting to the mobile-centric environment of Chinese consumers, Shenma is a mobile search engine that is only expected to grow. It has gained traction due to its mobile-only strategy with 13.52% of the market share. This may be your first time hearing about Shenma, but it’s connected through the joint venture with the popular mobile browser called UC Browser and Alibaba. BOOPIN Chinese digital marketing agency
Sogou Founded in 2004, Sogou is China’s second-largest search engine and has its own unique algorithm that differs from Baidu. What makes Sogou so unique is that it was acquired by Tencent, which makes it the only search engine that has access to WeChat’s 1.08 billion users. BOOPIN Chinese digital marketing agency
WeChat Search WeChat, the app for everything, continues to find innovative ways to stay true to its name. In 2017, the tech giant unveiled a new feature called search. It’s an alternative method to traditional search, which is uniquely suited for social media search results. BOOPIN Chinese digital marketing agency
Qihoo 360 Qihoo 360 search is a kind of metasearch engine. It helps users to select and utilize appropriate search in multiple search engines through a unified user interface. The 360 search+ is a full-text and a third-generation search engine based on machine learning technology developed by Qihoo 360. BOOPIN Chinese digital marketing agency
SoSO SoSO launched in March 2006 which is owned by Tencent. Soso has become one of the top three search engines of choice for Chinese netizens. It mainly provides useful and convenient search services for netizens and undertakes all of Tencent’s search business. BOOPIN Chinese digital marketing agency