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https://www.brainwareuniversity.ac.in/university/ - According to the definition of the American Marketing Association, service is defined as “activities, benefits and satisfactions which are offered for sale or are provided in connection with the sale of goods” (Kapoor, 2011). Service marketing is a broad class of marketing strategies that particularly focus on selling anything, which is not a physical product.
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Service Marketing- Definition, Types & Benefits
According to the definition of the American Marketing Association, service is defined as “activities, benefits and satisfactions which are offered for sale or are provided in connection with the sale of goods” (Kapoor, 2011). Service marketing is a broad class of marketing strategies that particularly focus on selling anything, which is not a physical product. The marketing can be conducted through any method that can communicate appeal or benefits of a service to its customers through valid approaches like informational content, advertisements, promotional deals, and many other resources of marketing materials. There are two kinds of service marketing- Business-to-customer (B2C) and Business-to-business (B2B). Overview
Key Points 1. Service marketing is a broad class of marketing strategies that particularly focus on selling anything, which is not a physical product. 2. The marketing can be conducted through any method that can communicate appeal or benefits of a service to its customers. 3. There are two categories of service marketing- Business-to-customer (B2C) and Business-to-business (B2B). 4. There are three main advantages of service marketing- recurrent sales, customer reviews, and contribution to economic growth. 5. Service marketing is growing exceptionally well over the past decades.
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