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Instagram vs. Facebook: Which is the Best For Marketing Your Business in 2022?

If youu2019re running a small business, social media has probably been your most trustworthy online source of advertising for quite some time now. We may be biased, but with millions of people across the world using social media every single day, itu2019s no wonder that itu2019s become an amazing way to spread the word about your products and inspire new customers to try out what you have to offer.<br><br>

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Instagram vs. Facebook: Which is the Best For Marketing Your Business in 2022?

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  1. Instagram VS Facebook Which is the Best For Marketing?

  2. While you are likely making use of multiple social media platforms for your company, it begs the question: Which is the best for you? To help make things easier for you, we’d like to discuss some of the advantages and disadvantages of Facebook and Instagramas far as being effective advertising outlets.

  3. Facebook Instagram Launched Feb 2004 Launched Oct 2010 Facebook is the 3rd most visited website in the world, after Google and YouTube. It amazes us to see how much Instagram has evolved over the years.  2.85 billion are active Facebook users. Over 25 million business profiles worldwide. Interested in growing your business? Contact Us

  4. Perks

  5. Facebook Perks Instagram Perks Increased Brand Awareness - Through popular features like IGTV,  Stories, and Reels. Increased Brand Awareness - With almost 3 billion users! Visuals! - Composed of photos, videos, IGTV, and reels - igniting your marketing campaigns. Effective Targeting - When businesses are looking to boost Facebook posts. Influencer Collaborations - Social media influencers collaborate with businesses, increasing brand exposure. Drives Website Traffic - Facebook drives relevant traffic to their websites. Market Research & Facebook Insights - Facebook allows businesses to conduct market research. Interested in growing your business? Contact Us

  6. Drawbacks

  7. Instagram Drawbacks Facebook Drawbacks Algorithm - Every algorithm change requires you to reevaluate and alter your existing strategy. Time-Consuming - Requires an investment of a lot of time and effort. Budgeting - Maximizing Facebook requires allocating a budget solely for Facebook ads. Difficulty In Targeting - Dominated by the youth, what are the odds of finding the older generation on Instagram? Negative Feedback - People criticize you for not having similar opinions. Interested in growing your business? Contact Us

  8. At the end of the day, both platforms have their share of benefits and drawbacks. Ultimately, it all boils down to your business objectives and goals, and which of the two platforms align best with your marketing strategy. To get the best traction with Instagram and Facebook, contact usto help you research and fine-tune the best social media strategies specially tailored for your business.

  9. Thank You

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