10 Ways to Totally Screw Your Social Media Campaign... And How To Avoid Them

1. 10 Ways to Totally Screw Your Social Media Campaign... And How To Avoid Them 2. Whats Wrong? You Don't Like My Ads?

2. 3. <ul><li>Whats Wrong? You Don't Like My Ads? </li></ul><ul><li>• Limit Ads </li></ul><ul><li>But… If you must, then: </li></ul><ul><li>• Use Accepted Size and Placement </li></ul><ul><li>• Avoid Textual Adsense </li></ul><ul><li>Avoid Distracting or Audio Ads </li></ul>

3. 4. me Me ME!!!... Avoid The Me Monster

4. 5. me Me ME!!!... Avoid The Me Monster • Don't Sell to Social Users • Surrounding Topics

5. 6. Hey Digg... I Love Reddit!

6. 7. Hey Digg... I Love Reddit! • Know what users like… and hate

7. 8. I Have an Account I Made Last Week

8. 9. <ul><li>I Have an Account I Made Last Week </li></ul><ul><li>Be Active </li></ul><ul><li>Or... </li></ul><ul><li>Find Someone Active </li></ul>

9. 10. It's Friday Night... Where is Everyone?

10. 11. <ul><li>It's Friday Night... Where is Everyone? </li></ul><ul><li>Submit When People are Working </li></ul><ul><li>Avoid Weekends, Holidays and Evenings </li></ul>

11. 12. Love Golf? Here is Some Tech News!

12. 13. <ul><li>Love Golf? Here is Some Tech News! </li></ul><ul><li>Identify Popular, Yet Related Categories </li></ul><ul><li>Don’t Invite Negative Response </li></ul>

13. 14. another story in the sea of thousands like it.

14. 15. <ul><li>another story in the sea of thousands like it. </li></ul><ul><li>Use Title Case </li></ul><ul><li>Don't try to be Clever </li></ul><ul><li>Buzz Words </li></ul><ul><li>Hook </li></ul>

15. 16. Hello World. Please Vote for ME!

16. 17. <ul><li>Hello World. Please Vote for ME! </li></ul><ul><li>Don’t Beg… Publically </li></ul><ul><li>Share Quality Content </li></ul>

17. 18. This Rocks!

18. 19. <ul><li>This Rocks! </li></ul><ul><li>Make Comments Unique and Genuine </li></ul><ul><li>Talk About the Content </li></ul><ul><li>Use Correct Slang, Spelling, and Usage </li></ul>

19. 20. Server Not Found

20. 21. <ul><li>Server Not Found </li></ul><ul><li>Caching </li></ul><ul><li>Check Plug-ins or 3 rd Party Add-ons </li></ul><ul><li>Test, Test, Test </li></ul>

21. 22. Bonus: Cheaters Never Win!

22. 23. <ul><li>Bonus: Cheaters Never Win! </li></ul><ul><li>Don’t Use ‘Pay for Vote’ Schemes </li></ul><ul><li>Don’t Flood Communities </li></ul>

23. 24. <ul><li>Contact Me… </li></ul><ul><li>415 683.7636 </li></ul><ul><li>[email_address] </li></ul><ul><li>http://www.blueglass.com </li></ul><ul><li>@brentcsutoras </li></ul>