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Why You Should Care About Reddit (UPDATED)

You have probably heard of Reddit, maybe even spent a few minutes there once or twice, but you need to better understand what you might be missing in ignoring one of the largest social media sites for English speaking audiences.

BrentCsutoras
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Why You Should Care About Reddit (UPDATED)

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Presentation Transcript

  1. Why People Have Avoided Reddit! Why People Have Avoided Reddit! • Hard to Understand (??) • SubReddits? Moderators vs Admins? • Hard to Reach the Front Page • Silent Bans / Moderation • Brands looked down on • Self Promotion Not Really Allowed • Design Too Simple

  2. “Slate’s Facebook traffic has dropped by 87 percent since 2017”

  3. Why People Have Avoided Reddit! Why People Have Avoided Reddit! • Hard to Understand (??) • SubReddits? Moderators vs Admins? • Hard to Reach the Front Page • Silent Bans / Moderation • Brands looked down on • Self Promotion Not Really Allowed • Design Too Simple

  4. Reddit 2.0 and Beyond Reddit 2.0 and Beyond! ! ($250,000,000) ($250,000,000)

  5. Reddit Front Page Reddit Front Page • r/All is All Subreddits including The_Donald & NSFW • r/Popular is /r/All but with The_Donald & NSFW removed • reddit.com are your Subreddit subscriptions * Any Subreddit can select to be excluded from /r/All in settings * /r/Popular can be filtered by Country and State

  6. Brands More Accepted on Reddit Brands More Accepted on Reddit

  7. July 2017

  8. Old Design : New Design Old Design : New Design • New design almost completely rolled out • Was really broken and only partially implemented at first • Old.reddit.com to see old site! • New.reddit.com to see new site!

  9. Original Content Original Content

  10. Chat (Beta Chat (Beta : Coming Soon.. Maybe already!) : Coming Soon.. Maybe already!)

  11. Building a Successful Reddit Profile Building a Successful Reddit Profile • Comment and Participate in active Subreddits • Submit ’easy win’ content to Subreddits • Submit quality content to your Profile • Submit exclusive content to your Profile • Promote the content off your profile on other social channels • Promote your Profile to your existing audiences • X-Post u/submitted post to Subreddit

  12. Resources Resources • https://www.statista.com/chart/13018/social-media-traffic/ • https://www.facebook.com/zuck/posts/10104413015393571 • https://www.recode.net/2018/3/7/17087468/facebook-ad-prices- increase-algorithm-news-feed • http://www.niemanlab.org/2018/06/slates-facebook-traffic-has- dropped-by-87-percent-since-2017/ • https://www.merkleinc.com/thought-leadership/digital-marketing- report

  13. Thank You! Brent Csutoras CMO, PeakActivity @brentcsutoras

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