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USE STRAIGHTFORWARD LANGUAGE • The most fundamental way to simplify writing is to use simpler words. Simple words—whether verbs, nouns or adjectives—tend to have broader connotations, while complicated words have more specific meanings. Thus, you have a lower margin for error when using simpler words. Substitute a less familiar word with a more readily understandable one.
TRIM LONG SENTENCES • One way to make your writing clearer is to limit the use of long sentences. The easiest way to do this is to divide a long sentence into two or more shorter sentences. Using shorter sentences does not mean that all sentences should be short. This would create a choppy style and is precisely where the art of writing comes into play. You must judge how to weave short sentences with longer ones, as well as how to use sentence variety.
AVOID REDUNDANCIES • Tiresome writing occurs when a writer needlessly repeats a word or an idea. It’s redundant, for example, to speak of a “beginner who lacks experience,” because the word beginner already implies lack of experience. Redundant words or phrases are those that can be eliminated without changing the meaning of the sentence.
CUT EXCESSIVE QUALIFICATION • Occasional use of qualifiers will let the reader know you are reasonable, but using such modifiers too often weakens your writing. Excessive qualification makes you sound hesitant and adds bulk without adding substance.
AVOID THE MASCULINE GENERIC • The masculine generic refers to the sole use of the pronoun he or him when referring to situations involving both genders. As much as you can, make an effort to avoid using he when referring to either a he or a she, and using him when referring to either a him or a her. Because 50 percent of any general readership is likely female, it’s not only politically astute but fair-minded to avoid using the masculine generic, and to alternate the pronouns or opt for gender-neutral language, instead.