5 Steps to Increasing Your Salon Client Base
According to salontoday.com, most beauty salons only keep about 33% of new clients. That’s 67% that will never return for that second visit. Let’s put that into actual numbers; if you have 600 new clients in a year, only 198 are going to make another appointment with you. That's a loss of 402 clients per year. In money terms, if each client spends $150 per visit and visits you 4 times a year, you could stand to lose $241,200 per year. Ouch! The answer is simple; keep those clients! That's a no-brainer, right? But how do you go about doing that? These five tips will help you. Create a referral program. Car dealerships do it, why not you? Give your customers the opportunity to earn rewards for bringing in friends. You can offer discounts on services, free products, or consultations—anything to get those new clients back in the door again. Identify a Niche and Dig In. Whether your niche is organic products, the Zen feel of your storefront or catering to busy parents who just need some “me” time, finding it can mean the difference between success and failure. Clients will be drawn to your look and feel, don’t suddenly change your style or they won’t want to come back. <read more in the slide>
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