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NPSP is complicated. But it is one of the best solutions for non profit organizations, so we wrote a detailed guide for it. Learn about what it is, features, and more...
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Your Ultimate Guideto Salesforce Nonprofit Success Pack(NPSP) In Salesforce’s own words, Salesforce Nonprofit Success Pack or NPSP is the nonprofit technology built on the world’s number one CRMi.e. Salesforce. It was built by Salesforce’s nonprofit community of 47,000 nonprofits which makes this solution perfect for any nonprofit organization that is looking to streamline their operations including donor management, donation management, as well as volunteermanagement. sales@crmjetty.com
Let’s first try and understand the offering of Salesforce’s NPSP. Salesforce provides this success pack for nonprofits for free. But, there’s a catch. It is only free up to 10 users which seems reasonable and doable but to get it properly configured and get started with it, you’ll have to seek out a consultation or a development firm which makes it not so free asolution. WhatcomesinthisSalesforceNonprofitSuccessPack? Well, for starters, it has the general Salesforce tech and nonprofit success pack making it just the right solution for a nonprofit to get started. It is built with the relationship-first ideology to help you with constituent relationship management. What is SalesforceNPSP? Salesforce Nonprofit Success Packor NPSP is essentially a free solution to get a nonprofit organization started with the help of SalesforceNPSP. Salesforce uses a standard data model to organize data and their NPSP uses a similar data model for its functions as well as expansion. This model is created in such a way that it is easier for any layperson to understand how datais sales@crmjetty.com
organized in context to a spreadsheet or database. To know more about Salesforce’s data model, check out their piece on NPSP basics from here. After reading their piece, you’ll have a clear understanding of some of Salesforce terminology like objects, fields, records, etc. which will make it easier to understandNPSP. • NPSP Features: Explained inDetails • NPSP’s focus being on nonprofit organizations, it is packed with features that are specially made for it. Let’s go through them: • Donormanagement • Donationmanagement • Engagementmanagement • Volunteermanagement • Campaignmanagement • Analytics • Donormanagement • The most important part of a nonprofit organization is their donors. In order to keep track of them, you need a good donor management system. This enables you to know details like their age group, their varying orconsistent sales@crmjetty.com
interests in your campaigns, the cause they want to support, etc. Donor management also gives donors a simple way to make donations, claim charity related items, like from auction campaigns,etc. With donor information and analysis, you can easily build and curate campaigns, send out event invites, etc. that will have better turnout and help you raise more funds. Donationmanagement With donors, come donations. Managing these can be a herculean task. Donation management tools can help you bifurcate monetary donations to causes, art to auction campaigns, etc. It can also be used to get a view of recurring donations such that happens via brandtie-ups. Engagementmanagement Running a nonprofit organization is nothing more than building long-lasting relationships with your donors, volunteers, program participants, constituents, and more. And how would you do that? By monitoring, tracking, and managing their engagement with your nonprofit. Salesforce’s nonprofit pack equips you with just the right tools for engagement managementlike: sales@crmjetty.com
You can set up campaigns to track and manage engagement of yourconstituents Craft, track, and manage the onboarding process of your volunteers Understand how your donors are engaging with your nonprofit Or you can even track any program participants you might have and their engagement withyou Insights into how your stakeholders or audience is interacting with your organization is the key to any business’growth. Volunteermanagement When it comes to a large nonprofit organization, volunteers make or break their success. Volunteer management features provide a smooth onboarding process for them, lets them select their schedule, and pick up tasks based on their skillset. This enables smooth operation. While this is crucial during campaigns and events, it is even more important to keep things running smoothly when not much ishappening. Campaignmanagement You can build and manage entire campaigns from the NPSP portal. Run email campaigns, carry out a detailedsocial sales@crmjetty.com
media campaign, and even run ones that are outside Salesforce. New member sign-ups can happen automatically in response to these campaigns, requiring a single effort to start the onboardingprocess. • Analytics • Data is great. But it means nothing without analytics. That’s why NPSP gives you built-in reports for various things. You can keep a track of donations based on defined criteria, see the consistency of campaigns, and more. A dashboard lets you glance at all these reports on a daily basis, which can prove effective during an active campaign in order to strategize in runtime. • What NPSP offers is much greater than this blog. So, it will be followed by two more detailed blogsabout: • How to use Salesforce NPSPfeatures • How to maximize the outcome with SalesforceNPSP • to provide you with further information on Salesforce Nonprofit SuccessPack. sales@crmjetty.com
Source: https://www.crmjetty.com/blog/salesforce-nonprofit-success-pa ck-npsp/ sales@crmjetty.com