Why Hire Website SEO Toronto

1. Why Hire Website SEO Toronto What is SEO? Search Engine Optimization, or SEO as it is more often called, is the altering and changing of one’s website design and structure or one’s website’s content to make it more attractive to search engines. Search engines like Google, Bing, and Yahoo use what we call crawlers or search engine bots to go find only the most relevant websites, blog posts, or web content that match the keywords of a search query as it is made. Simply put, the more your website contains relevant keywords, has quality and well- organized content, and is technically structured properly, then you have a higher chance of appearing on the top results of a search results page. The higher up your website is on the search results page, or the higher it ranks, the better the chance of people coming by your website rather than any of your competitors’. Why you need SEO right now. At Website SEO Toronto, we take the principles of search engine optimization and optimize your website with relevant keywords and phrases, curate meaningful quality content, while also working on the restructuring and organizing of your website design structure that will

2. help boost your website’s rank on the Search Engine Results Page (SERPs). Now you may be wondering, “Why is this important or relevant to my business?”. In this modern-day society that we live in, people use the world wide web to look up almost anything and everything that they need (and sometimes don’t even need). But this is essentially why a lot of business owners in this digital age have therefore transitioned their store presences online and made their stores take up root in the online market. As a business owner, in order to compete against other businesses in the same industry or niche as you, you have no excuse not to establish an online presence for your business, considering the number of businesses and possible customers connected to the internet right now. That being said, you have to think of smarter ways to get people to come by your website instead of any of your competitors’ if you want to boost your sales and increase your organic traffic. This is where search engine optimization comes in to play. Our Search Engine Ranking Process Search engine optimization is done through several layers of editing, restructuring, and content creation at Website SEO Toronto as part of our extensive search engine ranking process. Each layer heightens your website’s visibility. And as each layer of our search engine ranking process interacts with each other, we can guarantee your website will rank higher and ultimately increase organic traffic that will translate to actual sales for you. At Website SEO Toronto, we provide you with an initial assessment and diagnostic procedure to figure out where your website stands at the moment, and then pull up information on how your competitors are doing and what type of keywords are relevant in your specific niche, and then work on building a sound foundation through technical SEO, curating quality content through On Site SEO, redirecting traffic through Off Page SEO, and providing you with regular reports that show you your SEO progress as well as identify areas of improvement. Website Audit A website audit is basically how Website SEO Toronto (WST) runs its full analysis of your website’s current level of SERP visibility and ranking. Like any medical check-up or even a car tuning, you need to have a deeper understanding of the reason behind your problem before you try to solve it. Through a website audit, we can look into the actual reasons behind why your site is unable to generate the traffic it should be or why your current organic traffic is not translating into actual sales figures. WST uses quality website audit tools to locate technical errors, analyze website design and user experience, and run assessments on the site’s content. Using this, we can generate a full checklist report on all of your site’s issues before customizing a search engine ranking process curated especially for you and the industry you have your business in. After all initial auditing is done, we can move on to the next portion of assessment. Competitor Research

3. competitor by researching some of the common search queries or keywords potential customers use to navigate your niche. After this is done, we look into their specific SEO metrics to identify the gap between their efforts to gain visibility compared to yours. Some of the most common metrics are Domain Ratings and referring domains as well as Organic Traffic and Keywords. Competitor research is where WST identifies a list of some of your business’ main profile is. This comes hand in hand with identifying the referring domains themselves to see whether the quantity of websites linking back to your main site are of quality. Another important metric we look into here is how fast your competitors acquire new referring domains that keep redirecting traffic your way. The Domain rating of a website basically indicates how solid your website’s backlink faster you can get to work to close the gap. Website SEO Toronto runs competitor research specifically to identify this gap and how to close them through our custom search engine ranking process. Basically, it’s finding out what works for your competitors’, taking the concepts and principles, and using them better. The more you know about what your competitors are doing that you currently aren’t, the Keyword Research Keyword research is more industry or niche specific work that Website SEO Toronto does to find the most relevant keywords or your site and its content. These include names related to the actual products and services provided within the industry, or even words and phrases related to three types of content—Awareness, Consideration, and Conversion. Awareness content is all the informational content that lets your customers know what your brand and products or services are. Consideration content are content driven to make your customers see why your products and services are better than your competitors’. And finally we have Conversion content which is the commercial content—content driven to translate traffic into actual figures in sales. Obviously there will be more competition for keywords or phrases related to the actual transactional content. The goal of keyword research is to make sure your website design and site content are all built to contain only the most relevant ones that will heighten the chance of search engine crawlers pulling up your site into higher rankings on the Search Engine Results Page. Technical SEO Technical SEO is all about working on the technical aspects of your website to help it rank higher on SERPs. The basic process here is making your website faster, making it easier to crawl for search engine bots, and making your website more understandable or readable for search engines. Although crawlers do try to provide users with faster, more structured websites, technical SEO is something you want to be doing for your user experience too.

4. A technically optimized website is fast, easy to crawl, doesn’t have dead-end or broken links, and are easy to read for search engines to understand what your website is about and what kind of content it has. At Website SEO Toronto, these are all things that are part of our search engine ranking process. We make sure that your websites are faster by improving your hosting, revamping your images to be easier to load, eliminating website baggage through caching, and optimizing all script files like JS and CSS. As for being easy to crawl, WST fixes your internal linking structure to make search engine bots have an easier time following links over to your website and to its specific content. This is also why we identify all broken and dead-end links and pages and either remove them or update them with working ones. On Page SEO On Page SEO works on solely your website alone from design, structure, to content. At Website SEO Toronto, On Page SEO is the process of optimizing individual web pages on your site to make it more apt for search engine-driven traffic and to rank higher. Technical SEO discussed earlier is also part of On Page SEO. Search engines make it a point to provide users with search results with high-quality content. They locate these using their search engine bots that will look for relevant keywords on all sorts of websites and web content. The easier you make it for these bots to read through your content, the better for you. After implementing technical SEO to make sure all SEO in terms of web design and structure is sorted out, Website SEO Toronto makes sure your site content has meta descriptions for all relevant content to help crawlers “read” what your page and site content is all about. SEO writing is also a crucial part of On Page SEO. SEO Writing is all about using relevant keyword, using proper headings, and also making sure the actual content is something users will read and find useful. You’re not just writing to get a higher ranking on SERPs but in order to translate this traffic into actual sales figures, you need to make sure your potential customers like what they’re reading. This is all something Website SEO Toronto can do for you. Off Page SEO The opposite of On Page SEO, Off Site SEO focuses on all the things going on outside of your website that works to raise your rankings. We mentioned back linking and referral domains a while ago when we talked about competitor research. This is where it becomes useful for you because in Off Page SEO, your goal is to have as many reliable external pages, sites, and content driving traffic back to your website. In Off Page SEO it’s all about creating exposure and brand awareness. You want to have other sites referencing or linking back to you. You want your site to develop a sense of trust and authority based on how reliable all these backlinks make you look. If you think it

5. sounds familiar, it’s because Off Page SEO is very much like traditional marketing. You want people to link back to you because they truly like your content, you could ask other content creators to link back to your product or service, or you could generate your own too. Now that social media marketing is big in the online business and marketing industry, it has become part of off page SEO too. At Website SEO Toronto, we take this aspect seriously too. Internet Marketing is just as important in our search engine ranking process as it is in your typical offline stores. On Page and Off Page SEO come hand in hand in terms of generating traffic and increasing sales. Off Page SEO is something we do to set the framework and foundation for growth, while On Page SEO is something more active that involves regular activity and monitoring to make changes whenever necessary to boost ranking on SERPs. Monthly SEO Report Website SEO Toronto SEO makes sure to provide clients with a monthly report on their search engine ranking process and how much progress has been made so far. This is an important part of the process since it indicates what aspects or factors are going well, and which factors require tweaking or altering in case it doesn’t work. Every industry and niche is different, and depending on the scale of your business, you will have different competitors too. So with monthly SEO reports, you can get a specialized update on how much your traffic is growing, how you are progressing on SERP rankings, and then compare it against actual the actual sales you are generating from these. Some things you can see in our reports are your domain rating and referral domains in a backlink overview, your organic traffic rating and traffic overview, landing page report, keyword rankings, and most importantly, how you are progressing in terms of your goals and key process indicators agreed upon before the search engine ranking process even began. Our Services SEO Website SEO Toronto offers a specialized search engine ranking process for you and your specific niche, combining Technical SEO, On Page SEO, and Off Page SEO to act as layers of search engine optimization to garner higher rankings on SERPs and traffic that translates to actual sales figures. Technical SEO We offer a complete technical SEO revamping to make sure your website has a strong foundation that makes it more attractive to search engine bots and crawlers to pull up on

6. SERPs. This includes improving the speed of your website, reducing website baggage through caching and optimizing all system scripts, restructuring your internal linking structure to make it easier for search engine bots to crawl and navigate through, as well as getting rid of or fixing any broken or dead-end link and pages that may exist. On Page SEO As for On Page SEO, WST works on creating, editing, and curating content on your website to contain relevant keywords to increase the chances of crawlers picking up on it and ranking you higher on SERPs. This also involves optimizing your images and media content, as well as adding meta descriptions to these so that search engines can “read” them. A big part of On Page SEO for Website SEO Toronto is SEO writing—a specialized method of writing that garners higher SERP rankings, increases organic traffic, and even turn these figures into actual sales. Off Page SEO Website SEO Toronto also works on Off Page SEO, managing the trust and authority of your website and site content through creating exposure and brand awareness. This is done through backlinks, referrals, customer engagement, and even social media marketing which we will explain later. We don’t just focus on the quantity of web content directing traffic back to your site, but also on the quality of these referral domains, which search engines look into as indicators of how relevant and high you will rank. Web Design WST also provides Web Design services, restructuring and organizing your website’s design structure itself to make it easier to navigate both for the search engines as well as for your users. We understand the importance of getting users to come to your page just as much as we know how important it is to make sure they can move through your site enough to make their purchases. Our Web Design service aims to keep your customers from leaving the site after they open it just because they can’t move around it easily. WST also optimizes your website to make it mobile-friendly to increase the range of people who can access it with ease. Internet Marketing Like Social Media Marketing mentioned previously, Website SEO Toronto uses various internet marketing platforms to increase traffic of your website to make sure more users come by it. This can include traditional internal advertising, social media posts and interaction, as well as using AdWords-related software to bump your website to the top of SERPs. Search Engine Optimization in itself is already internet marketing in that it makes your website more visible for potential customers. For more details visit us at: https://www.websiteseotoronto.ca/