80 likes | 147 Views
Car Insight is a web-based portal that optimizes the lengthy and perplexed process of car selection and purchase. Our entire web based portal has been designed with a view to give purchasers better control over their new car buying process and help them pick the most right model that meets all needs and requirements perfectly.
E N D
About What is CarInsight.com 1st and only portal in Middle East to consolidate entire new car buying process including Aftersales along with being automotive media. Purpose Purpose is to make New Car buying experience Most Informative and TransparentPassionate new car buyers can make Smart, Empowered and Confident car purchase decision. Benefit • New Car buyer • Comprehensive Automobile Shopping Advisor One stop shop (Start to Finish). • Enhance “Joy of Buying” Experience of NEW car purchase • Automobile Manufacturer & New Car Distributor • Enhance Brand Image • Enhance QUALITY Showroom Traffic & Conversion Achieve Sales Target • Increase Aftersales revenue New Car Automobile Dealership Aggregator
New Car Buyer Consideration Automotive Journalist Articles Friends & Referrals Existing Automotive websites Car Sales Exec. Past Experience (-) Limited knowledge (-) New technology is not known. (-) Time constraint. (-) Same Brand : limited knowledge About new models (-) New Brand : May not know at all. (-) Personal benefit (-) One side of story (-) All round knowledge may be limited. (-) Long write-ups (-) Too Technical (-) Limited to specific Model. (-) Journalist type of articles (-) Focused on used car. (-) Limited spec. comparison. (-) Not customer focused Non-availability of comprehensive information in region.
Concept Old Sales Model New Sales Model SocialNetworks Educate Enquiry Cold Call Sales Demo Entire Process To share opinion Qualify lead Engage Intriguing Create Aspirational Brand + Comprehensive Evaluation Tool Online New Car Buying Tool + Automotive Media
Brand Positioning Customer Advisor / Consultant (Brand to Aftersales / Start to Finish) Automotive Websites New & Used Car Sales (partial Information) Online Magazines