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Digital identity management is how business customeru2019s identities are safely collected, stored, and accessed. <br><br>A customer's digital identity is the sum of all their interactions with your business. <br><br>To help you leverage this data, here are three common misconceptions about digital identity.<br>
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Ways to Obtain Customer Trust in Digital Identity Management
What is Digital Identity Management? • Digital identity management refers to a customer’s personal information and the way in which it is safely collected, stored, and accessed. • While it may appear simple, many businesses fall prey to false assumptions about building or managing customers' digital identities.
5 Gold Standards for Winning Customer Trust • Collect only what’s needed: Collecting unnecessary information during registration wastes resources and increases the risk of identity theft. Plus, gathering too much data makes customers feel like they're being spied on and causes them to abandon the registration process.
2. Invest in Data Encryption and Hashing: • Data is at its most vulnerable when it’s in transit from one server to another. That’s why encryption in transit is crucial to data protection. Likewise, encryption at rest is necessary for data governance and compliance efforts. • When it comes to hackers, anything that has been coded can be decoded. Thus, it's essential that businesses safeguard sensitive data like passwords by using one-way hashing.
3. Limit Access to Data: • Data is not always in use, which is why sensitive customer data should not be accessible to everyone all the time. Utilizing field-level encryption allows you to set up access based on an individual’s role. • In other words, field-level encryption is the ability to encrypt data within specific data fields so that only authorized people have access.
4.Require Safer Authentication • In order to mitigate the risk of data breaches, it’s important to invest in systems that enable higher levels of passwordless login. One method, multi-factor authentication (MFA), uses an SMS or a call-in code, and/or an email link as extra levels of security. • A second authentication method, risk-based authentication (RBA), recognizes a user's pattern of activity and alerts your system if that pattern suddenly changes.
5. Respect your Customers. • Businesses must comply with regulations that require them to communicate with customers about why their data is collected, by whom, and what will be done with it. • Seeking consent builds customer trust and strengthens your brand reputation. That’s why it’s wise to employ a compliance-ready platform which will prepare your business for global data regulations while fostering customer loyalty.
It may appear simple, but not all businesses are aware of the misconceptions about building or managing digital identities.
Thankyou! In today's globally-connected world, digital identity security is increasingly important. Citizens, customers, and businesses must identify themselves securely and reliably. That's where LoginRadius comes in. With our customer identity management software, you can provide the trust necessary for critical projects across many industries. And you know the best part? You don't need to reinvent the wheel. We have already done that for you. Visit us today! Get in touch with our team