You Should Build Or Buy An Identity Management Solution For Your Media Company_

1. You Should Build Or Buy An Identity Management Solution For Your Media Company? Introduction Technology is advancing rapidly, and the media sector has unique security difficulties. The importance of offering a user-friendly and safe experience to their users, whether they log in, read the material, or purchase a subscription, must be understood by all businesses, whether they are advertising agencies or entertainment websites. Businesses must take swift action in response to the rising number of security breaches and data thefts to provide subscribers with an acceptable level of safety. Today, a consumer identity and access management (CIAM) solution is unquestionably required. Is it better to build your own CIAM solution or buy one? This comprehensive resource gathers all pertinent details regarding media businesses' build vs. buy decisions, as well as practical use cases. Why Do Media Businesses Need an Identity Management Solution Identity management is a technique for verifying users' identities and controlling their access to resources. It can also be referred to as authentication, authorization, or identity access management (IAM). Identity management solutions assist businesses in defining what users can do within a specific network, with a specific device, and under specific conditions.

2. Media organizations, like other prevalent digital businesses, require a secure, flexible, and dependable approach to improving user experience. While subscribers log in to media websites and entertainment platforms using various devices, traditional sign-ups impede user experience because they lack a seamless connection between devices and users. Furthermore, certain regulations, such as GDPR and CCPA, have influenced how publishers and media organizations use data. Media Use Cases for Consumer Identity Management CIAM is a necessity for any consumer-facing enterprise, especially entertainment platforms, publication websites, and ad agencies. Let’s look at some of the ways CIAM benefits these businesses. 1. Single Sign-On (SSO) SSO is perhaps the most compelling reason for any company to implement an identity management solution for their web platform. Assume a user signs up for an OTT platform to watch his or her favorite movies or shows using their email account so they don't have to remember the login credentials. As a subscriber, the user can access the content on that platform once he or she has signed up. Now, the same user wants to subscribe to another service provided by the same vendor, for which he or she does not need to create a new account and can simply log in with the same credentials. 2. Multi-Factor Authentication MFA is a security mechanism that requires users to provide two or more forms of identification in order to log in to a website or network. Because cybercriminals are constantly looking for flaws in a network's overall security, MFA may be the best way to reduce the risk. For example, if an unidentified user attempts to log in to a website account in order to tamper with data or gain access to confidential information, MFA will intervene and prevent a security breach. This security mechanism can be implemented with the help of a consumer identity and access management platform, which enables businesses to use risk-based authentication.

3. 3. Session Management One of the many ways that a CIAM solution can improve the user experience is through session management. You can provide a fresh access token for signing in by logging a user out after a specific time interval if there is no activity from the user's end and refreshing tokens for users after a specific time interval. The overall mechanism works in tandem to provide a rich user experience while maintaining security throughout the session. Conclusion Overall, it is safe to say that a CIAM solution reduces the time and resources spent on managing sensitive data. The added advantage of using it comes from the improved security and compliance standards. On the flip side, there are many challenges that make it difficult to choose or build a CIAM solution. However, the risks can be mitigated by selecting reliable suppliers of CIAM platforms and by understanding the requirements beforehand.