CGD 218 ASH Tutorial / cgd218dotcom

1. CGD 218 ASH Tutorial / cgd218dotcom

2. CGD 218 ASH Tutorial CGD 218 Entire Course CGD 218 Week 1 Assignment Why is Visual Literacy Important • CGD 218 Week 1 Assignment Why is Visual Literacy Important • CGD 218 Week 1 Journal The Evolution of Media • CGD 218 Week 1 DQ 1 Using Visuals to Communicate • CGD 218 Week 2 Assignment Final Project - Step Two • www.cgd218.com • Why is Visual Literacy ImportantWatch Brian Kennedy’s TedTalk: Brian Kennedy: Visual Literacy and Why We Need It (http://www.youtube.com/watch?v=OefLEpds5Is), and address the following questions: • Compare and contrast Kennedy’s definition of visual literacy with the textbook’s definition. Explain how visual literacy can be considered a universal language.

3. CGD 218 ASH Tutorial CGD 218 Week 1 DQ 1 Using Visuals to Communicate CGD 218 Week 1 Journal The Evolution of MediaClick • Using Visuals to Communicate • Regardless of where you work or what your career is, learning how to communicate effectively and professionally is important if you want to succeed. Further, learning how to successfully utilize visual media in your communication can dramatically enhance the effectiveness of your message. • The Evolution of MediaOver the past several decades, communication media have evolved significantly. In addition to communicating messages through books, newspapers, and magazines, we now have the ability to communicate through blogs, websites, and social media like Facebook, Twitter, and YouTube.

4. CGD 218 ASH Tutorial CGD 218 Week 2 Assignment Final Project - Step Two CGD 218 Week 2 DQ 1 Typography in Business • Final Project- Step TwoLast week, you discussed a possible message to communicate in your final project. For this assignment, you will develop an outline that clarifies your message and expands upon it, filling in any gaps that either your classmates identified in the discussion forum, or you identified over the past week. • Oftentimes, we can’t avoid using words to communicate messages. And sometimes, we’re even limited with the visuals we can include. So, how can we make our messages as clear and aesthetically pleasing as possible? Incorporating typography can assist us in this… especially in the business setting. Take a look at the following documents and examine how strategic use of typography and white space has affected the second document.

5. CGD 218 ASH Tutorial CGD 218 Week 2 DQ 2 Bauhaus Manifesto CGD 218 Week 3 Assignment Using Photographs from the Web • Your textbook describes design in light of the Bauhaus manifesto.According to the Bauhaus Design History (http://designhistory.org/Bauhaus3.html), what was so new about the Bauhaus modern art school “was its attempt to integrate the artist and the craftsman, to bridge the gap between art and industry.” • Using Photographs from the WebToday more than ever, photographs and other visual media are at our fingertips. Whether it’s through Google Images or Flickr, we have endless visual media available for us to use. Or, do we?

6. CGD 218 ASH Tutorial CGD 218 Week 3 DQ 1 Photography and Composition CGD 218 Week 3 DQ 2 Motion Pictures • Photography and Composition • When considering magazines like National Geographic, or social media like Pinterest, it becomes evident that photography plays an instrumental role in visual communication. However, creating an impactful photograph is not always easy. • Motion Pictures • Like photographs, motion pictures are a significant medium for visual communication.Watch at least three of the documentary trailers, below:Documentary Trailers • Food, Inc. (Trailer) (http://www.imdb.com/title/tt1286537/) Inside Job (Trailer)

7. CGD 218 ASH Tutorial CGD 218 Week 3 Journal Visual Communication Today CGD 218 Week 4 Assignment Final Project Step Three • Visual Communication TodayVisual communication is just about everywhere we look. Reflect on the visuals you’ve seen in your daily life over the past couple weeks, and the messages they’ve communicated (e.g., TV commercials, billboards, magazine ads, web ads, websites, product packaging, photographs, etc.). • Final Project- Step ThreeYou should now have a strong outline for the message you plan to communicate in your final project, as well as a good idea of how you want to incorporate visuals. This week, locate at least five possible visuals that you might utilize for your final project (e.g., photographs, drawings, video clips, screenshots, etc.), and add them to your existing project draft.

8. CGD 218 ASH Tutorial CGD 218 Week 4 DQ 1 Brand Identity CGD 218 Week 4 DQ 2 Advertising • Brand Identity • As stated in your textbook, “branding is equated with everything from creative strategy to logotype design. It is said to exist through sophisticated color palettes, product packaging and service trademarks. Some marketers insist that branding is corporate image. Others align it with cohesive marketing communications, positioning, slogans or taglines.” • Advertising • The textbook explains that, although counterintuitive, advertising should not focus on the product or service being sold, but should rather focus on the needs and desires of its target market. It quotes Michael Newman (2003) stating:“Don’t tell me about your manure, tell me about my flowers”

9. CGD 218 ASH Tutorial CGD 218 Week 5 Assignment Final Project Using Visuals to Communicate a Message CGD 218 Week 5 DQ 1 Social Media • Final Project: Using Visuals to Communicate a Message • Assignment Instructions: Visual media can have significant impact on how effectively a message is communicated. Appropriate and strategic visuals can inspire the audience, lend clarity to a message, and, in general, say things that words alone cannot. • Social Media • Social media can have a significant impact on a company’s success (both positive and negative). What are the pros of social media, and how do you think they can be harnessed to promote effective communication?

10. CGD 218 ASH Tutorial CGD 218 Week 5 DQ 2 Reflecting on Visual Literacy in Business CGD 218 Week 5 Journal Packaging Visual Communication • Social Media • Social media can have a significant impact on a company’s success (both positive and negative). What are the pros of social media, and how do you think they can be harnessed to promote effective communication? • Packaging Visual CommunicationOver the past few weeks, you’ve worked to put together a communication piece through the use of visuals. Describe the steps you took to get to your finished communication product, and explain how these steps were helpful.

11. CGD 218 ASH Tutorial