CGD 318 ASH Tutorial / cgd318dotcom

1. CGD 318 ASH Tutorial / cgd318dotcom

2. CGD 318 ASH Tutorial CGD 318 Entire Course CGD 318 Week 1 DQ 1 What is Public Relations • CGD 318 Week 1 DQ 1 What is Public Relations • CGD 318 Week 1 DQ 2 Public Relations and Crisis Management • CGD 318 Week 1 Quiz • CGD 318 Week 2 DQ 1 Public Relations Research • What is Public Relations? Assess a minimum of two definitions of public relations from the course materials and your own research. Compare and contrast the major differences and interrelationships between public relations and journalism. Has public relations influenced your buyer behavior?

3. CGD 318 ASH Tutorial CGD 318 Week 1 DQ 2 Public Relations and Crisis Management CGD 318 Week 1 Quiz • Public Relations and Crisis Management. Review the video, Jack Welch on Toyota's PR Disaster. How does Dr. Welch assess Toyota’s performance? Based on the course materials and the video and other research, synthesize the concepts and give an illustration of how Toyota might have changed public perception using PR in responding to this crisis. • Quiz: • 1. When steps are taken to repair damage from the crisis and to prevent it from happening again, it is what type of strategy? • 2. According to the text, clients often criticize public relations firms for all of the following EXCEPT: • 3. What is not a contingency factor that public relations professionals must take into account in managing a conflict with its public?

4. CGD 318 ASH Tutorial CGD 318 Week 2 Assignment To Accept or Reject a Client CGD 318 Week 2 DQ 1 Public Relations Research • To Accept or Reject a Client. A well-known professional baseball player is suspected of having used steroids and other performance-enhancing drugs. He has not been charged. His agent asks you to advise and assist him in handling the intense media interest in the case. • Public Relations Research. Identify a minimum of five ways research is used in public relations. Discuss the role of public relations research in setting organizational short-term and long-term goals within an organization.

5. CGD 318 ASH Tutorial CGD 318 Week 2 DQ 2 Publics & Public Opinion CGD 318 Week 2 Quiz • Publics & Public Opinion. Choose an organization and identify its key audiences, or publics. Assess how these publics can have their opinion shaped. Compare and contrast the influence of the different types of opinion leaders and their influence on shaping public opinion. Respond substantively to at least two of your classmates’ postings. • Quiz • 1. Any false statement about a person or organization that creates public contempt, hatred, ridicule, or inflicts injury on reputation is known as: • 2. Motivational objectives are more difficult to accomplish because: • 3. What persuasive tactic is being used when a political candidate begins to use the issue of employment if the poll indicates that unemployment is a key issue?

6. CGD 318 ASH Tutorial CGD 318 Week 3 Assignment News Release CGD 318 Week 3 DQ 1 The Audience • News Release. Review the section entitled “The Format of a News Release” in the beginning of Chapter 10. Choose an existing product or a made up product and write a one to two page news release (not including title and reference pages) announcing the introduction of the new product using the provided format. • The Audience. Select and discuss one of the following questions. Conduct research using the text and the University’s Online Library to support the position you take. Respond substantively to at least two of your classmates’ postings.

7. CGD 318 ASH Tutorial CGD 318 Week 3 DQ 2 Public Relations Tactics CGD 318 Week 3 Quiz • Public Relations Tactics. Review the public relations communications instruments in Chapter 10, such as news releases, brochures, and broadcast media. Select an organization, and compare and contrast the strengths and limitations of two instruments used by the organization. • Quiz • 1. This form of news delivery to television stations must be carefully considered because of the cost. • 2. The most widely used document issued by practitioners to news media is the • 3. Which is a good public relations tech tool of internal communication with employees?

8. CGD 318 ASH Tutorial CGD 318 Week 4 DQ 1 Global Impact of Public Relations CGD 318 Week 4 DQ 2 Business, Sports, Tourism, and Entertainment • Global Impact of Public Relations. Select an organization from the United States that conducts business in countries other than the U. S., and assess the impact of global public relations on buyer behavior (hint: Coca-Cola, Disney, McDonald’s, etc.). Respond substantively to at least two of your classmates’ postings. • Business, Sports, Tourism, and Entertainment. Synthesize the course materials and evaluate how the public relations professional educates the media using a specific example either from a corporation, a sports celebrity, tourism (for a state, for example), or for an entertainer. Respond substantively to at least two of your classmates’ postings

9. CGD 318 ASH Tutorial CGD 318 Week 4 Quiz CGD 318 Week 5 DQ 1 Public Relations & Non-Profit Organizations • 1. Which is NOT a Hofstede’s cultural dimension that addresses a cultural difference? • 2. The pinnacle of corporate sponsorships is • 3. The refusal to buy the products or services of a company is called • 4. News releases in Malaysia should be distributed to avoid confusion and enhance understanding is: • 5. About one-third of U.S. corporate profits are generated through • Public Relations & Non-Profit Organizations. Select a non-profit organization (American Red Cross, Salvation Army, etc.) and assess the role of public relations in that non-profit organization. Compare and contrast at least two characteristics between a for-profit organization and a non-profit organization. Respond substantively to at least two of your classmates’ postings.

10. CGD 318 ASH Tutorial CGD 318 Week 5 DQ 2 Public Relations in the 21st Century CGD 318 Week 5 Final Paper (Public Relations of Starbucks) • Public Relations in the 21st Century. Select an organization from the United States and assess the methods with which this organization uses communication instruments such as traditional or social media for its public relations campaign. • For the Final Paper, you will be evaluating the public relations practices at an organization based on all the chapters in the course text. • Develop a paper that answers the following questions based on the organization of your choice. You may pick any organization as long as your choice has information available to answer the following questions. • 1. Analyze how the organization used public relations to create a brand and influence public opinion.

11. CGD 318 ASH Tutorial