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Social media and Ecommerce: A Refreshing Combination

Business owners are not shying away from setting aside a share of their marketing budget for social media. <br>Find out why: http://bit.ly/2yj7k18

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Social media and Ecommerce: A Refreshing Combination

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  1. Social media and Ecommerce: A Refreshing Combination

  2. Why Social Media for businesses? An average person spends somewhere between 30 mins to an hour on social media every day which speaks volumes about the potential it holds to be an excellent marketing platform thereby making social media and ecommerce literally indivisible.

  3. Social Media & Ecommerce E-Commerce websites receive plenty of visits that come directly from social media platforms. The social media presence of any business today plays a very important role in improving their brand visibility, gaining social proof, increasing likeability and providing exposure to new audiences.

  4. How to use social media for your business?

  5. Social media platforms keep changing their algorithm continuously focussing more on content shared by friends and family. This is proving to be a major challenge to overcome in the already competitive space. The fight for attention in front of the audience is getting only tougher with rise in the number of businesses making their presence felt on these platforms and the ever-changing social algorithms.

  6. Facebook Advertising

  7. Facebook marketing overpowers the marketing prowess of all other social media platforms with over 2 billion users. The most common type of ads on Facebook include links to landing pages or product pages eventually resulting in driving traffic to the website being advertised.

  8. Twitter Advertising

  9. The microblogging platform boasts of 336 million active users a month. Advertisements on twitter are largely focussed on improving brand awareness and visibility. The algorithm runs unlike that of Facebook and gaining organic reach too for posts is not a tough nut to crack with twitter.

  10. Instagram Advertising

  11. The current favourite of majority internet users, Instagram is a visual platform. Any business that can design visually appealing campaigns for its products can expect to gain a lot of traction on Instagram.

  12. Increase Follower Count

  13. Making attempts to increase the number of likes and follows of your brand’s social media page shall never be given a break. Have a clear understanding of your targeted audience and their needs. Only then would you be capable of generating content that interests them which would eventually lead to the improved likeability of your page, hence the increase in follower count.

  14. Private Messaging Media

  15. The usage of private messaging platforms such as whatsapp, snapchat etc. have risen in popularity almost exponentially as compared to other social media platforms like Facebook and Twitter. Brands are targeting to reach out to their customers over private messaging apps to deliver more personalized experiences.

  16. Videos

  17. If there is any form of media that has very rapidly gained popularity and is capable of earning audience engagement like none it is video or live video to be more specific. The memory retention value of visual content is lots almost 1000x more than any other form of content.

  18. Conclusion In order to run a successful ecommerce marketplace, it is a good strategy to complement marketing efforts through promotions on social media. Responsibility wrought by change: Although there is a greater opportunity with the rise of social media, it creates an additional obligation for users and sellers. Only continuously evolving marketing strategies can help overcome the challenges posed by the marketing dynamics and algorithms of different social media platforms.

  19. CedCommerce Can Help CedCommerce offers the necessary technical solutions specifically made for building one such platform. These extensions come with a multitude of features to aid in the development of a rich multi vendor ecommerce marketplace. CedCommerce’s Magento 2 Marketplace extensions and add-ons are ready made and reasonably priced solutions for building a website like Amazon. A marketplace armed with these features is undoubtedly going to possess the best in class features.

  20. Follow us on Social Media Contact Us Email : support@cedcommerce.com Call Us: +1 -888-882-0953

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