How Audio Quality Affects the Success of Live Events

1. Live Event Audio How Audio Quality Affects the Success of Live Events www.ChannelAudioNashville.com

2. Understanding the Impact of Sound ➔ Audio quality plays an important role in the success of live events. ➔ Audio quality is crucial when it comes to live events. ◆ If a presenter is having problems with visuals, these glitches are easier to overcome than speakers or mics that are broken ◆ If the audio is high-quality, they can still receive your message despite any visual issue ◆ There are several different ways that audio impacts humans, including physiologically, psychologically and cognitively www.ChannelAudioNashville.com

3. Sudden Sounds Serve as a Warning ● From an evolutionary point of view, the ability to hear helped warn humans of lurking dangers ● The body has been conditioned to react to sudden sounds ○ When a threat is perceived, the human body produces and releases cortisol, which is a natural stress hormone ○ When individuals hear sudden noises, they are immediately thrown into a state of fight or flight www.ChannelAudioNashville.com

4. Sounds Invoke Feelings and Emotions ➔ Sounds have a profound psychological impact. ➔ Music can evoke strong feelings and emotions. Examples: ● How serene an individual may feel after listening to the sound of rain ● How energized someone may get listening to a fast-paced song during a workout www.ChannelAudioNashville.com

5. Loud Sounds Impact Cognitive Processes ● Sounds can disrupt cognitive processes, such as concentration. ● When individuals are trying to focus, loud music or noises may take away the ability to concentrate Understanding the impact of sound can help individuals use the resources needed to engineer a successful event and meet their goals but dismissing its importance can lead to devastating effects. www.ChannelAudioNashville.com

6. The Devastating Effects of Poor Audio Quality ● Poor audio quality can have a devastating effect on live events ● Broken sounds and audio delays may confuse, worry, or underwhelm the audience ● It may even harm a brand or business’s reputation by making them look unprepared or unprofessional While relaying a message is important, when it comes to live events, the delivery of that message is just as important www.ChannelAudioNashville.com

7. Systemic Audio Quality Issues Systemic audio quality issues are the result of: ● Selecting and using the wrong equipment ● Not having enough experience to operate the equipment ● Not installing the equipment properly Luckily, these scenarios can easily be avoided with the right amount of preparation and the use of a competent audiovisual crew www.ChannelAudioNashville.com

8. Speaker Idiosyncrasies Issues Speaker idiosyncrasies are when different speakers operate best at different volumes. ❖ Equipment is unable to project each presenter’s voice consistently, despite the fact they are using the same equipment ❖ The AV crew must remain acutely aware and make adjustments as needed to compensate for these differences Key: It is also best to do a soundcheck with the various presenters to help anticipate and correct any audio quality issues that may arise during the live event www.ChannelAudioNashville.com

9. Make Your Live Events a Success with Channel Audio Audio quality plays a crucial role in the success of live events If you have an upcoming live event, Channel Audio offers professional audiovisual assistance and event services that can help make it a successful hit with your audience Contact Channel Audio today or give us a call at (615) 669-2126 to get started! www.ChannelAudioNashville.com