The Importance of Mobile App Development to the Growth of Businesses

1. Reasons to Create a Mobile App Development for Your Business | Charter Global 1. Increased customer engagement. A staggering 83% of all smartphone users begin their day by looking at their smartphones and using apps. According to CNN, the average American accumulates 10 hours of screen time daily. This is something businesses should take advantage of to ensure they reach as much customers as possible. The level of engagement mobile apps receive is several times higher than that of normal websites. With a well designed and user-friendly mobile app, visibility to a wider range of customers and prospective is guaranteed. 2. Brand Awareness and Recognition One easy way to put your brand out there in the market is through custom mobile app development. Owning an app puts the business in the face of consumers as a solid vendor they can rely on as they make their buying decisions from the few or many choices available. Users easily associate a brand with its mobile app types and the experience they get as they use the app never leaves them, hence the importance of creating a great app. A mobile app will keep reminding users about the brand. Even when they’re offline or using other apps, they will regularly view the app icon in their app list. This would always keep the vendor at the forefront of customers’ minds. 3. To take advantage of location-based tracking Location tracking is very important in app development, as it opens the door to new ways of targeting customers for different marketing campaigns and driving increased action from them. Some of the most successful shopping apps use location-based notifications to alert users about the latest discounts and deals available at their nearby stores. 4. Increase product value Mobile app development company can help in the delivery of products and services in a much more effective and timely manner. Highlight and promote the most valuable aspects of products or services through the app and increase their effectiveness with tailored options and features. 5. Faster and Seamless experience Apple and Google have minimum speed requirements to list mobile application development company. This ensures a quicker and smoother experience for users resulting in more action and higher engagement levels. Frequent and thoughtful testing is the key to maintain a best-in-class experience that attracts and converts users.

2. 6. New revenue streams There are several other ways of making money using an app outside of the core reasons. Using in- app advertisement and sponsorship methods, apps can generate money through third party. Mobile Apps can also be monetized by introducing in-app purchases. It is however important to not sacrifice the customer’s convenience or the core purpose of the app on the altar of side earnings. 7. Increase brand image A mobile app makes any business, big or small stand out, and gives the business an impression of being tech-savvy. Mobile App Development also make the details (location, contact, etc.) about your business more easily available, which is obviously very good for the company. 8. Makes it easier to promote products Companies with mobile apps make better impressions than those without one. A mobile application development will make a business stand out. Frequent updates help develop customer interest in the company’s products. It will also help save money and effort in other types of promotional techniques, such as advertisements in newspapers and billboards. 9. Increased and faster sales Mobile application is a tool for increased sales as it attracts and retains customers. All a business needs to do to meet up sales deadlines using applications is to create push notifications about promotions, bonuses and discounts to motivate customers to make a purchase. This can be sent to as many customers across certain geographical locations, times and periods. A “limited time” promotional coupons can be sent via mobile business app to customers. Such promotions encourage sales and will also provide publicity to the business. 10. Analytics made easy Every efficient marketing campaign requires good analytics. The mobile app technology has immensely helped in the sourcing of information regarding customer preferences, how they use money and time and other important facts that would help place the business in a position to increase production and sales. A mobile app will help business owners track downloads, user engagement, and the products that users show interest in. It’ll also help determine how to make products more customers oriented. Read More: https://www.charterglobal.com/reasons-mobile-app-business/