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International Trade Council Go Global Awards Sponsorship Brochure

Information about sponsoring the 2021 Go Global Awards by the International Trade Council

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International Trade Council Go Global Awards Sponsorship Brochure

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  1. GLOBAL ENTRANTS + 3000 INDUSTRY AWARDS 25 SPECIALIST AWARDS 8 GO GLOBAL AWARDS SPONSOR INFORMATION PACK THIS BOOKLET WAS LAST UPDATED ON THE 5TH MAY 2021

  2. CONTENTS 3 5 6 7 8 9 10 12 13 14 ABOUT THE GO GLOBAL AWARDS WHO ENTERS? AWARD CATEGORIES HOW AWARDS ARE JUDGED THE MARKETING CAMPAIGN PREVIOUS WINNERS WHY SPONSOR AWARD CATEGORY GIFT-BAG SPONSORSHIP ABOUT THE INTERNATIONAL TRADE COUNCIL 15 17 18 19 OUR AUDIENCE WEBSITE VISITORS EMAIL NEWSLETTER READERS CONTACTING THE COUNCIL I???????????? T???? C?????? 2 |

  3. ABOUT THE GO GLOBAL AWARDS The International Trade Council’s Go Global Awards celebrate organizations that are driving the global econo- my forward through their innovations, technologies, and strategies. The Awards bring together hundreds of senior executives from some of the world’s most innovative manufac- turers, re-manufacturers and exporters of products and services; along with representatives from government bodies, trade associations, venture capital firms and financial institutions. While the Go Global Awards offer the opportunity to be recognized and honored by their peers it also goes beyond winning trophies and citations. The program aims to build a community of manufacturers, product & service exporters, and related service providers to support one another, share ideas, create partnerships, and build on their existing knowledge and connections. Winners gain access to unique international platforms through the extensive International Trade Council’s network of more than 176 countries and over 418 professional organizations worldwide. I???????????? T???? C?????? 3 |

  4. Sponsoring the Awards provides a unique avenue to reach new customers The Go Global Awards is not just an awards system – it is a unique way for sponsors to gather high-quality market intelligence on 3000+ award entrants that can be found no other way. y What are their current and future business plans? y What are the challenges they are facing now or likely to face in the future? y Are they looking to establish new offices abroad? y What are their key criteria for foreign direct investment? y Is there a way your organization could help them to grow? Sponsorship offers the opportunity for you to be involved in the entire awards process including short-listing, live-judging, and awards-giving. Promote your brand in association with one of the 33 award categories or via different options available for sponsorship. Sponsorship offers the opportunity for you to gain an intimate understanding of their organization and nurture them in their decision-making processes. I???????????? T???? C?????? 4 |

  5. WHO ENTERS? The Go Global Awards receives between 3000 and 5000 entries from some of the most forward-think- ing private and public companies in the world. Entries are usually submitted directly by one of the following responsible persons: y CEO, CFO, COO, y Chief Marketing Officer Business activities include: y eCommerce & Retail y Information Technology y Legal, Accounting & Professional Consultancy y Manufacturing (entire spectrum) y Marketing & Sales Companies y Trade Finance, Insurance, Banking y Warehousing, Logistics, Supply Chain, Customs y ... and more Typical entrant: y Profitable y 5+ years in business y $2 million - $100 million USD annual turnover y Sells their product or service in more than one country y Looking to expand their business operations into new overseas markets PLUS: Government  Investors  StartUps I???????????? T???? C?????? 5 |

  6. AWARD CATEGORIES Industry / Sector Specific Awards Advanced Manufacturing, Artificial Intelligence, BioTech, CleanTech, eCommerce, EdTech, Electronics, Export Promotion, Fashion, Information Technology, HealthTech, Legal Services, Logistics, Manufacturing, Market- ing, MedTech, Mining, Packaging, Pharma, PropertyTech, Retail, Robotics, Shipping, Supply Chain Manage- ment, Trade Finance. Special Awards In addition to the industry-specific awards businesses may also apply for any of the following geograph- ic-based awards: Exporter of the Year: Awarded to a company whose persevering approach to international expansion is cou- pled with the ability to identify and capture opportunities in the international marketplace, acting as an inspi- ration to others to achieve greater export success. Start-Up Exporter of the Year: Awarded to a company that is new to exporting and whose exports have start- ed to become a significant revenue stream to their business in the past 12-18 months. Export Innovation Award: Awarded to a company possessing distinctively bold and unique ideas in an exist- ing industry and investing in the pioneering of its ideas through education, partnering, financing, technology, etc. to bring the concept to market. Legend Award: Awarded to an organization recognized with a legacy (history) as an industry leader that has made the leap in its shift towards improvement and sustainability by focusing on strategic thinking as an im- perative and complements it with the technological, workforce, etc. supports. Socially Responsible Exporter of the Year: Awarded to the company whose export strategy highlights a focus on strengthening the communities in which they are headquartered and who proactively drive improvement from a social responsibility (commercial, environmental and community) perspective which goes above and beyond the legislative requirements for their industry. CEO of the Year: Awarded to a leader who has been proven to commit themselves to the highest ideals as model business leaders and who balance the daily needs of customers, employees, and investors in an im- peccable manner. Service Excellence: Awarded to a company that has identified ways to improve service delivery through consistently measuring results, communicating effectively at each stage of their process, seeking to enhance capacity with a focus on what services are provided and how they are delivered Women in Business: This award is designed to recognize individual women, regardless of their titles, posi- tions, or entrepreneurial or executive status, for their achievements in creating, further developing, or fulfilling export-related opportunities for their business. It is possible to develop a specific award not otherwise listed above at the request of a sponsor. I???????????? T???? C?????? 6 |

  7. HOW AWARDS ARE JUDGED Entry submission for the awards is via online entry forms on our dedicated awards platform. Candidates can register for an account and work on their entries in draft form until ready to submit. The entry forms are then validated and pre-scored by our judges who will determine our list of finalists for each category. Virtual Live Judging Before winners are decided, each finalist will be given the opportunity to present a virtual live pitch before the judging panel on the 14th September 2021. Live pitches will be live streamed to YouTube and Facebook. In addition we’ll be running an extra sponsor online event prior to judging to allow all sponsors to meet and connect with one another As a sponsor you will be invited to join the judging panel of senior business figures to decide who is worthy of winning. Key Dates Awards launch Tuesday, 15th June 2021 Deadline for all entries Tuesday, 3rd August 2021 Finalists announced Tuesday, 24th August 2021 Live judging day Tuesday, 14th September 2021 Virtual awards ceremony Tuesday, 5th October 2021 As a Go Global Awards judge you will be given the chance to meet and forge relationships with fellow judges and category nominees through online sessions. . I???????????? T???? C?????? 7 |

  8. THE MARKETING CAMPAIGN Sponsors Marketing Pack The Go Global Awards will utilize the strong marketing platforms of the International Trade Council for exten- sive promotion through its website, email bulletins, so- cial media, PR and through partner channels. All sponsors will receive a full marketing pack to sup- port the campaign which will include branded mate- rials such as emails, flyers, press release templates, and logos. Websites Public Relations All sponsors will receive prominent branding across these three ITC-owned websites y www.goglobalawards.org y www.tradecouncil.org y www.internationaltradedirectory.org y www.qualitydirectory.org A full PR campaign including press releases before and after the awards will take place. The Go Global Awards will utilise the strong market- ing platforms of the International Trade Council and through partner channels.  Online Networking Twitter y Online meeting of fellow judges 15th June 2021 y Online meeting of fellow judges (shortlisting) Wednesday, 27th July 2021 y Shortlisted delegate elevator pitches (meet with judges, sponsors and other delegates) Tuesday, 14th September 2021 y Virtual awards ceremony Tuesday, 5th October 2021 Sponsor mentions 8 times monthly for the five months leading up to the event (40 total) y @inttradecouncil - 16,800 followers Facebook Sponsor mentions 4 times monthly for the five months leading up to the event (20 total) y @theinternationaltradecouncil – 11,098 followers E-Mail Shots Live Streaming 1.8 million individual recipients x 8 shots y Launch of awards entry Tuesday, 15th June 2021 y Reminder / push for entries Tuesday, 29th June 2021 y Reminder / push for entries Tuesday, 13th July 2021 y Final push for entries Tuesday, 20th July 2021 y Finalists announced Tuesday, 24th August 2021 y Pitch video distribution Tuesday, 21st September 2021 y Virtual awards reminder Wednesday, 29th September 2021 y Post-event announcements Friday, 8th October 2021 y https://www.youtube.com/channel/UC4eT- 2SiwqeqmvprCBmdigg - 1330 followers y https://www.facebook.com/ theinternationaltradecouncil - 10,796 followers y Elevator Pitches Tuesday, 14th September 2021 y Virtual Awards Ceremony Tuesday, 5th October 2021 I???????????? T???? C?????? 8 |

  9. PREVIOUS WINNERS I???????????? T???? C?????? 9 |

  10. WHY SPONSOR Increase Brand Visibility Being a sponsor means you get access to more than just those short-listed and winning entrants. When you be- come a sponsor of the Go Global Awards, your brand is promoted directly to over 2 million organizations worldwide. The Go Global Awards are promoted over many months across a range of communications channels, including email, direct marketing and social media, as part of an integrated marketing plan. As a sponsor, your name and logo will be used during these outreach campaigns maximizing brand visibility. Generate Strong Business Leads Being a sponsor gives you a privileged chance to learn more about actual and potential customers needs and pro- mote your products and services to them. Sponsors are provided with the opportunity to take part in the awards judging process which, in turn, gives them access to our database of competition participants, giving them unpar- alleled demographic information and real-world business needs. Sponsoring the Go Global Awards is a great way to generate quality leads because marketing outreach, event final- ist judging days, the Go Global Awards ceremony are all targeted directly to high level decision makers in relevant market sectors. Being an event sponsor focuses a spotlight on you and your businesses, making it easier for opportunities to find you. Access Targeted Marketing The Go Global Awards have a high-quality audience of top-level government officials and corporate executives, which sponsors get a unique opportunity to connect with (before, during and after the final Go Global Awards judging and ceremony events). Sponsors can engage one-on-one with key decision makers relevant to their business. This is an opportunity to get right in front of your target market and reach numerous people who are interested in your products and services. I???????????? T???? C?????? 10 |

  11. Enhance Consumer Reception Being a sponsor of the Go Global Awards offers you the opportunity to enhance your credibility and improve your authority in your market. Customers will form a positive opinion of your organization when it is linked to Go Global Awards and its related judging, short-listing and virtual awards events. The additional of the association with the Go Global Awards and the International Trade Council will enhance your organizations reputation and improve the way you are perceived by your target audience. Brand Differentiation The act of sponsoring the Go Global Awards is a significant way to differentiate yourself from competitors. Quite simply through being a sponsor at the Awards your name will stand out head and shoulders above the rest. When Go Global Award entrants, short-listed awardees, and winners share photos, quotes, videos, and blogs, you get exposure to much larger networks. User-generated content is proven to have a greater impact on customers. Do Well by Doing Good By sponsoring the Go Global Awards your organization will reach a global audience of over 2 million government officials and senior business executives worldwide. Your organization will be supporting those businesses who are the backbone of international trade in exchange for brand recognition. All of our sponsorship opportunities provide a unique way to reach the c-level executives; movers and shakers, in- novators, and government officials. As a sponsor, you will demonstrate and highlight your organization’s leadership and support of those driving international trade. I???????????? T???? C?????? 11 |

  12. AWARD CATEGORY SPONSORSHIP PACKAGE Sponsorship of a single award category. General y Award category sponsor status on all event marketing materials y Logo / credit on www.goglobalawards.org website with link to home page y Logo / credit on all Go Global Award e-mail marketing mail shots y Mentions in regular posts on all International Trade Council social media platforms y Inclusion / credit in news releases produced in relation to the event y Pre-judging networking session with other sponsors Live Judging y An opportunity to join the judging panels for the awards competition y 30 second “about the judge” presentation opportunity for each sponsor at the start of judging of their sponsored awards category y Sponsor logo in the live-judging event platform (Airmeet) y Virtual booth in the live-judging event platform (Airmeet) y Company name credits on the live-streams (YouTube and Facebook) y Company name credits on the short-listed ‘elevator pitch’ videos At the Virtual Awards Ceremony y Sponsorship of an award and the opportunity to present this award. This will be filmed prior to the ceremony. y Credit / thank you in MC script on the evening at the event y Sponsor logo in the live-judging event platform (Airmeet) y Virtual booth in the live-judging event platform (Airmeet) y Company name credits on the live-streams (YouTube and Facebook) y Company name credits on the short-listed ‘elevator pitch’ videos After the Event y Logo in the round-up bulletin sent to all entrants a week after the event y The opportunity to attend a virtual follow-up event for sponsors and winners y Inclusion / credit in news releases produced in relation to the event y The opportunity to mentor one of the Go Global Awards winners Bonus: Contact details of all Go Global Award entrants in your sponsored category I???????????? T???? C?????? 12 |

  13. GIFT-BAG SPONSORSHIP Gift bag sponsorships and product placements are available to all companies who wish to get their products and services directly into the hands of the best manufacturers, exporters, importers, affiliated service provid- ers and press for increased exposure and international reach. Participation is subject to a nominal processing fee (the fee is calculated based on the worth of item, volume and weight of item; if you offer a good product we might as well reduce it to zero, but purely advertising mate- rial such as catalogs would have a higher fee). For gift-bag sponsorship, you could provide for example; Product Samples or Mockups or Gadgets (Branded Gift Items), Apparel with Your Logo, Design Software, Design Tools, Product Trials or Service Discounts, Prod- uct Catalog, to be distributed to winners, jury, press or all parties. Please contact us for further details. Unless the offer is for a digital service, the sponsor will be responsible for courier / postage charges directly to the award recipients. All posted items should include tracking details. Each gift bag should not exceed $USD25 in value. I???????????? T???? C?????? 13 |

  14. ABOUT THE INTERNATIONAL TRADE COUNCIL The International Trade Council is a peak-body, not-for-profit, chamber of commerce, working to progress the common interests of government, industry bodies, businesses, entrepreneurs, and investors under one ‘roof’. The Council’s direct reach includes more than 79 government trade and investment agencies, 418 chambers of commerce, and approximately 29000 member businesses. The Council regularly corresponds with approx- imately 13000 investors and 2.4 million other c-level contacts across 176 countries. Together with our network of constituent chambers of commerce, industry associations and business collectives, the Council’s reach exceeds 40 million organizations worldwide. The Council’s global headquarters are complemented by a network of elected regional chairpersons resident across the globe. These chairpersons act as a focal point for complex in-country issues. The International Trade Council also employs work-from-home individuals currently located in Bangladesh, Georgia, India, Philippines & Russia. These employees are typically Council alumni who have opted to maintain their working relationship after moving back to their home countries. Working together, members of the International Trade Council are united by a common purpose; to en- hance their collective capabilities and organizational strengths, and to bring influential companies and leaders together to solve issues related to international trade. OUR PEOPLE ON THE GROUND I???????????? T???? C?????? 14 |

  15. OUR AUDIENCE Members of the International Trade Council include government trade and investment agencies, chambers of commerce, professional associations, manufacturers, exporters, importers, trade finance businesses, SaaS companies, investors, startups and related organizations from across the globe. Members are typically represented by c-level executives who work together to explore new ways to do busi- ness, overcome technical barriers to trade and look for new corporate investment strategies and expansion opportunities. Membership ~ 29,000 organizations 1% Africa 35% Asia 11% Europe 19% Middle East 27% North America 1% Oceania 6% South & Central America Members + Regular Contacts ~ 2.4 million contacts 2% Africa 31% Asia 19% Europe 16% Middle East 21% North America 5% Oceania 6% South & Central America I???????????? T???? C?????? 15 |

  16. Member Industries Member Job Titles <1% Chambers + Industry Organizations <1% Government 63% CEO / Chairman / MD / Founder 21% CFO / COO 82% Manufacturers 11% CMO / Sales Management 1% Retail + eCommerce 4% Logistics / Supply Chain 16% Service Providers & Intermediaries 1% Other Manufacturers Member organizations Service Providers Member organizations 4% Aerospace 4% Accounting 11% Agro + Food 1% Banking & Finance 2% Auto / Motors 18% eCommerce + Retail 15% Electronics 8% Investors 12% FMCG 15% Information Technology 3% Furniture & Fixtures 6% Legal 9% Hardware 27% Logistics / Supply Chain 15% Machinery 3% Sales / Marketing 4% Minerals 17% Service Providers - Mixed 8% Textiles 1% Warehousing 7% Wood 10% Other I???????????? T???? C?????? 16 |

  17. WEBSITE VISITORS Go Global Award Website Visitors During the 3-month period from opening of entries through to the final ceremonies the Go Global Awards Website receives approximately 220,000 unique website visitors. Rank Country Visitor Count United States 1 27,636 India 2 4,945 France 3 2,719 Netherlands 4 1,820 United Kingdom 5 1,586 Finland 6 1,408 Canada 7 1,398 Germany 8 1,122 Singapore 9 786 Austria 10 766 Korea (the Republic of) 11 584 Unknown 12 558 Hong Kong 13 525 Japan 14 510 Russian Federation 15 455 United Arab Emirates 16 431 Weekly Website Visitors by Country I???????????? T???? C?????? 17 |

  18. EMAIL NEWSLETTER READERS The Council sends approximately 4.67 million emails per month to 2.2 million executives. Approximately 3.7 million of those emails are open and read. I???????????? T???? C?????? 18 |

  19. CONTACTING THE COUNCIL How to Reach Us Online www.goglobalawards.org www.tradecouncil.org www.internationaltradedirectory.org www.qualitydirectory.org By Email goglobalawards@tradecounil.org By Mail (Post/Courier Only) The International Trade Council 712 H Street NE Box 1110 Washington DC 20002 United States of America By Phone & Fax Phone: +1 202 869 0988 Fax: +1 202 869 1121 Keeping our employees safe during the coronavirus pandemic Under existing labor laws, employers must take every reasonable precaution to protect the health and safety of workers. This includes protecting workers from hazards posed by infectious diseases. Due to the constant changes in regional and national lockdowns, and the changing nature of the coronavirus epidemic, the International Trade Council has made the decision to adopt a work-from-home model until further notice. Our distributed and multi-lingual workforce have enabled us to adapt to this new way of doing business with surprising ease. Employees who have been unable to work from home due to lack of facilities or space have been provided temporary residential leased solutions wherever possible. Face-to-face meetings will be conducted via Zoom, Microsoft Teams or Skype. For larger meetings we utilize Airmeet or Runtheworld. From an IT and data-protection standpoint, nothing has changed. All data is processed in a centralized CRM system hosted with Amazon (AWS). I???????????? T???? C?????? 19 |

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