Digital Marketing Software Market - Social Media & Advertising drive the Growth

1. Digital Marketing Software Market Social Media & Advertising drive the Growth | Allied Market Research Opportunity Analysis and Industry Forecast, 2016-2023 Global Opportunity Analysis and Industry Forecast, 2017-2023

2. Introduction According to a recent report published by Allied Market Research, titled, Digital Marketing Software Market by Type, Deployment Type and Industry Vertical: Global Opportunity Analysis and Industry Forecast, 2017-2023, the global digital marketing software market was valued at $26,610 million in 2016, and is projected to reach at $77,056 million by 2023, growing at a CAGR of 16.6% from 2017 to 2023. In 2016, the interaction systems accounted for the highest revenue share in the digital marketing software market. Rise of the digital marketing budget and boom in social media & advertising drive the growth of the market. However, factors such as increased complexities and lack of skilled personnel hamper the digital marketing software market growth to a certain extent. Digital Marketing Software Market

3. Overview The growing competition has necessitated the emergence of marketing strategies from sales to satisfaction and retention of customers. Further, the growth in internet penetration and digitalization has provided the marketers with immense scope to target their customers and enhance the user experience. Digital marketing software offers the prospect of improving the customer interaction through various sources such as instant messaging systems, social networking sites, and mobile apps. The rise in adoption of digital marketing software is attributable to the increase in digital marketing budgets in organizations, widespread social media platforms, and increased internet penetration. Moreover, the cloud solutions have also played a prominent role owing to its benefits including minimum IT investments, cost effectiveness, and ease of accessibility. Asia-Pacific is expected to grow at a significant pace during the forecast period. Interaction systems services segment led the market in 2016 and is expected to continue to do so in the near future. Furthermore, the media & entertainment industry dominated the overall market and deploy the digital marketing software on a larger scale. Digital Marketing Software Market

4. Segmentation Get sample copy: https://www.alliedmarketresearch.com/request-sample/2475 Digital Marketing Software Market

5. Segmentation The global digital marketing software market is segmented based on type, deployment type, industry vertical, and geography. Based on type, it is divided into interaction systems, data & analytics systems, content production & management, and management & administration-oriented apps. Based on deployment type, it is bifurcated into on-premise and cloud deployment. Based on industry vertical, it is classified into retail, media & entertainment, manufacturing, high-tech & IT, Banking, Financial Services, and Insurance (BFSI), and others. By geography, it is analyzed across North America, Europe, Asia-Pacific, and LAMEA including country level analysis for each region. Digital Marketing Software Market

6. Top Impacting Factors According to our analysis, the market is expected to be driven by rise of digital marketing budget and boom in social media & advertising. However, increased complexities and lack of skilled personnel are expected to hamper the market growth during the forecast period. Boom in Social Media & Advertising Increase in Digital Marketing Budget Increased Complexities Digital Marketing Software Market

7. Key Findings and Key Players Key Findings: The interaction systems segment is expected to exhibit significant increase in the global digital marketing software market during the forecast period. In 2016, the media & entertainment segment accounted for the highest revenue among the other industry verticals. On-premise deployment generated the highest revenue in 2016. Asia-Pacific is anticipated to exhibit substantial growth during the forecast period. Digital Marketing Software Market Key Players: Some of the key players operating in the digital marketing software market that are profiled in the report include Ingenico Group, Verifone Systems, Inc., Inside Secure, on Track Innovations, Oberthur Technologies SA, Proxama, PLC., Wirecard AG, Giesecke & Devrient GmbH, Gemalto N.V., and Heartland Payment Systems, Inc. Digital Marketing Software Market

8. Contact Allied Market Research About Allied Market Research: Allied Market Research (AMR) is a full-service market research and business-consulting wing of Allied Analytics LLP based in Portland, Oregon. Allied Market Research provides global enterprises as well as medium and small businesses with unmatched quality of "Market Research Reports" and "Business Intelligence Solutions". AMR has a targeted view to provide business insights and consulting to assist its clients to make strategic business decisions and achieve sustainable growth in their respective market domain. Contact Us: 5933 NE Win Sivers Drive, #205, Portland, OR 97220, United States. Int'l: +1-503-894-6022 Toll Free: +1-800-792-5285 Fax: +1-800-792-5285 Digital Marketing Software Market

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