1 / 3

E-commerce Aspects to Fuel Your Business Visibility and Sales

The main ecommerce aspects that will fuel visibility and sales for your business.

ChetanPatil
Download Presentation

E-commerce Aspects to Fuel Your Business Visibility and Sales

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. E-commerce Aspects to Fuel Your Business Visibility and Sales Budding digital channels have put great emphasis on eCommerce. Online Businesses are flourishing today all across the globe, thanks to growing rate of internet usage and smartphone owners. But Ecommerce development isn’t easy. Getting the word out can be really daunting, especially when you aren’t armed with right marketing strategies. To keep up with the competitors, you ought to know ecommerce aspects that fuel visibility and sales of your business. Here we’ve listed few key aspects that will help ecommerce companies fuel their growth: 1. Content Marketing Engaging, high-quality Content can turn a mundane eCommerce website into a highly profitable one, in no time. Broadly speaking, content is termed as any sort of information, be it product descriptions or a video of product in action. The quality of content showcases your product itself, so it needs to catch attention. Once done, what you do with that attention and how you distribute your content is called content strategy. Make sure content on your site is up-to-date. Remove irrelevant or old information. You can even convert same content to other formats such as blog into a podcast or YouTube video. This will invite new avenue of audience engagement.

  2. 2. SEO Often underutilized, SEO (Search Engine Optimization) can effectively bring effortless and consistent traffic to your ecommerce website, if done right. Of course, high-quality content again plays a vital role in how your SEO works. As we know, eCommerce sector is vast today, so SEO competition is raging. Keyword Research and On-Page SEO are two main strategies to excel in search results. Optimize title tags, headlines, Meta descriptions, etc. based on search demand, as it is an important part of eCommerce website development. As for product pages, you need to have original and good content on there. Low-quality and copy-pasted product description is going to kick you out of rankings. Today, myriads of ecommerce development services are available to help your site with SEO. 3. Video Content to boost Sales Video content will take your product descriptions to a whole new level. When video is involved, ​research says that 73% viewers are likely to buy the product, thereby boosting conversion rates. Consumers can see the product or service in action, helping them judge better. Also, video content helps you with Google rankings. 4. Social Media Presence Fierce use of social media is now making it essential for ecommerce sites to utilize them for visibility and sales. Each social media platform has different audience and also different eccentricity. Instagram and Facebook, both require almost similar visual posting strategy. Whereas, with 200 million monthly users, Pinterest has become extremely popular today for online shopping. Social Media Analytics such as Facebook/Instagram Insights will show you useful information to help you understand what your audience really likes. With these insights, you can set up targeted campaigns and even update site offerings. 5. Google Shopping No doubt, Google is the king of driving internet traffic and Google Shopping has made it even easier for ecommerce sites to generate traffic with paid search. Google Shopping allows users to see images of product they’ve searched for, filter results, compare prices and even set price ranges. Modern ecommerce sites need to excel at such comparison shopping. To succeed with Google Shopping, you need to use Google Data Studio analytics to ensure you’re investing ad money on best-selling products and not poor ones. Also, each product ad needs to be optimized for each variation of the product. If user is searching “black Adidas Shoes”, they won’t pay attention to an ad showing blue shoes. Using high-quality product images are also more likely to attract consumers.

  3. 6. Email Marketing Almost every ecommerce development company will have Email Marketing as one of their key strategies to engage customers and help businesses grow their sales. Getting email lists, segmenting customers and sending personalized content to each one of them can greatly help you in engaging your audience. You can use automation email services to efficiently plan and execute such email marketing campaigns for you. If done precisely, email marketing is capable of yielding high ROI for your business. 7. USP USP (Unique Selling Proposition) is all about how you differentiate your ecommerce site from others? What makes your products stand out from the competition? Price, Quality, Reviews, Deals and Offers, all these factors will help you define your USPs. Then, you can showcase these on all platforms to help buyers make final purchase decision. Conclusion: These are some of the main ecommerce aspects that will fuel visibility and sales for your business. Apart from these, Landing Page optimization, competitive pricing, evaluating shopping cart abandonment, mobile-commerce are also key elements that will help you with​​ecommerce website development​.

More Related