The Importance Of Building A Content Strategy

1. The Importance Of Building A Content Strategy Okay, let’s deal with the big white elephant in the room. After that, I will go back to eating a sandwich. You could too, if you really wish. The big white elephant- What in the world is content strategy? So, there’s a girl you really want to talk to. She’s pretty, smart and all that you could ask for. You’re badly hoping that you send her the right texts; that you say all the right things to her so that she ends up liking you. And you must already know the insane amount of calculations that your mind usually makes while talking to such a girl, that you should sound fun, but not too overzealous; serious but not too boring; that you can say you like pizza but not set your relationship status to ‘I like Pizza’, well things like that. To put things into perspective, you, the consumer are that elusive girl we’re talking about here. Yes, you’re no no longer a nalaayak (idiot), or any of those atrocious names that your father usually refers to you by. It’s all wrong. You are perfect. You’re the one. And who has this warm and fuzzy feeling while thinking about you? The brand. It really wants to talk to you and say the right things. Speak in a way that you understand. Look like something you really want to look at. Meet all of your expectations.