6 Key Strategies To Retain Users In Your Mobile App

1. 6 Key Strategies To Retain Users In Your Mobile App

2. The two pillars of a customer development life-cycle is customer acquisition and the ability to retain those users. User retention is as important a factor in your product’s success because it tells you what aspect of your product is your customer engaged with and what makes them leave your product for another.

3. Build SMS or Push Notifications into the fabric of the experience. Design the product such that the service you offer REQUIRES high touch and the customer will willingly accept a steady and thoughtful notification stream. Apps and services that use well designed notification systems as a CRM tool are generally a sticker than a similar service that does not use mobile CRM through SMS or Push. Zachary Norman, CCO at textPlus #1 Make the experience for the users count

4. I have come to believe that content is king and all the tricks in the world (that improve retention x%) can’t save an app that is just plain uninteresting. The best way to keep retention is to create something people use almost everyday, and when they do return, provide them with fresh and pertinent information they’ll want to come back to. Sean Shadmand, co-founder at Socialize #2 Give your users a reason to return

5. Users will usually use an app once they have a problem they need to solve, or an internal trigger — are they sad? bored? And when they have this internal trigger, they will look for a solution that will bring them immediate value. So you’ve got to understand why your users to using your app and how you’re going to provide a solution that is simple to use. Daniel Lee, co-founder at Aura Health #3 Provide immediate value to your users

6. Every customer retained is equivalent to acquiring a new customer. After all a high churn rate can completely mess up your business model. There are a lot of ways to increase retention – better onboarding, asking churned customers for feedback, more stable app etc. The one I’ll talk about is a low effort and high impact tool – Email. Shiv Sharma, head of content at Taskworld #4 Use humor to re-engage inactive users

7. Content is king: feed your users new and relevant content to engage and retain them A beautiful and intuitive interface can delight your users when they first open your app. But what happens next? People may come for the design, but they stay for the content. In order to hold onto your precious users, you need to keep them engaged by feeding them new and relevant content. Andrew Haller, founder at Nagbot (by AirDev) #5 Provide relevant content to engage and retain the users

8. If you want to design an amazing app, you need to get UX design right. If you want to get UX design right, you need to understand user behavior. If you want to understand user behavior, dig into user psychology and examine where behavior really comes from in the brain. While every user is unique, we all share evolutionarily-ancient brain structures and reflexes in common. And understanding these will help you and your hired company to build insanely better apps. Ramsay Brown, founder at Dopamine #6 Surprise and delight your users

9. Thanks! Any questions? You can find me at @Arkenea & sales@arkenea.com