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From augmented reality in the palm of your hand to conversational platforms that can do much more than give you the forecast, 2018 promises to be full of exciting IT developments.
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From augmented reality in the palm of your hand to conversational platforms that can do much more than give you the forecast, 2018 promises to be full of exciting IT developments. That time of year has arrived -- both to look back at the developments that have come before and to look ahead to the advancements that will arrive as the calendar year passes.
1. Geotargeting Geotargeting, or the process of delivering specific content to users based on their locations, may seem like a limiting concept. Why focus in on a single region when you can send a blanket message at lower cost? But drilling down into your customer segment in this way can add a sense of personalization that is more likely to bring in new business.
2. Anomaly detection/prediction In manufacturing, a single error in production could be negligible -- or it could create massive problems, not just for the equipment and product, but for public relations as well. Quality control has always been with us, but advances in information technology are bringing a new level of sophistication to this critical area.
3. Customer service automation From big-box retailers to tech startups, virtually every company performs some sort of customer service. But thanks to the rise of artificial neural networks, web development companiesare increasingly turning to AI technologies to answer customers' most common questions.
4. Augmented reality The potential applications are really endless, but one possibility is a phone-based tour guide that provides facts and additional images relevant to nearby sites, stores, restaurants, and even the night sky as viewed through your screen.
5. Deep learning Deep learning succeeds in areas of computer analysis that were previously tough nuts to crack because it does not rely on a brittle set of preprogrammed rules for attacking a problem domain. Instead, it uses an approach inspired by the brain's neural networks to find new ways to solve the most difficult problems.
6. Conversational Platforms There was a time when any degree of voice recognition by a computer -- even a single word -- was a big victory. Now Alexa is recognizing songs and musical acts, and Siri is giving you the local weather. But will we see something more like actual conversation in 2018? It's possible, but that will require conversational platforms to couple word recognition with a robust, adaptive internal model of the conversation topic, as well as provide an application programming interface that allows third-party developers to utilize their methods and features.
There's no doubt 2018 is going to be an exciting year. While these predictions may not play out exactly as forecast, it's just as likely that stunning, unexpected advances will arrive to take their place. However the year turns out, we look forward to using some of the new technologies adapted by the website development company that will be discussed in retrospect at the end of 2018.
THANKS! Any questions? You can find me at @Arkenea & info@arkenea.com
