1 / 10

Media’s Changing Landscape_ OTT Platform Testing and More

The number of users constantly using entertainment and media makes this field so complex and essential to regularly perform OTT application testing. Companies need to consider innovative approaches and leverage OTT testing tools to test their entertainment and media services. They must test their software before it goes live to avoid complications. <br><br>The HeadSpin Audio-Visual Platform allows you to test entertainment, media, gaming, OTT media devices, DRM-protected content, and much more.

Christopher_thompson
Download Presentation

Media’s Changing Landscape_ OTT Platform Testing and More

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Media’s Changing Landscape: OTT Platform Testing and More Copyright © 2023 HeadSpin, Inc. All Rights Reserved.

  2. INTRODUCTION A report from Statista shows that, on average, consumers spend about 463 minutes daily with media. A report from PWC adds to this by showing us that the OTT revenue in the US for 2021 hit $24.6bn. OTT testing plays a crucial role in gaining a competitive advantage and winning over users. A digital platform free of bugs and glitches will improve the customer retention rate and bring in more customers. OTT and entertainment app testing helps ensure your product performs its best and is stable. Copyright © 2023 HeadSpin, Inc. All Rights Reserved.

  3. The Challenges in the Media and Entertainment Industry Here are some challenges faced by the media and entertainment industry: 1 3 4 2 The competition is unparalleled because companies are launching new streaming services regularly - increasing subscriber churn rates. Another challenge is subscription fatigue - losing customer interest over time due to exhaustion from keeping track of too many subscriptions. The number of devices that ott platforms run on are increasing. When device variety increases so does the need for testing these devices. There is a massive amount of data collected in this industry. Analyzing and using this data to make critical business decisions is difficult. Copyright © 2023 HeadSpin, Inc. All Rights Reserved.

  4. How HeadSpin’s OTT Testing Tool Helps Since users connect to their OTT on various devices, the HeadSpin Audio Visual Platform is a great OTT testing tool and allows cross-browser and device compatibility. Through the HeadSpin Platform, you will get insight into KPIs that media companies prioritize. It allows you to track and verify MOS scores and ensure it continues moving in the right direction. Other KPIs include frame rate, blurriness, and downsampling index. Insight into all these KPIs will help you maintain your subscription rate. Copyright © 2023 HeadSpin, Inc. All Rights Reserved.

  5. Media and Entertainment App Testing: How It Works There are a vast majority of services in the entertainment and media industry. Print media includes newspapers, magazines, books, and more. Broadcast media has the television, and the internet media has social media. Apart from these, you have photo and video editing apps, mobile games, virtual tours, and many more. Testing will depend heavily on the product the QA team will have to review. Copyright © 2023 HeadSpin, Inc. All Rights Reserved.

  6. Types ofTesting Functional testing includes the following tests: 01 07 04 UI Testing UX Testing Feature Testing 02 08 05 API Testing Localization Testing Acceptance Testing Compatibility Testing 03 06 Performance Testing Copyright © 2023 HeadSpin, Inc. All Rights Reserved.

  7. These audits are systematic and help estimate the product's quality and performance. Types of Testing Post Release Regression tests help the QA specialists identify bugs in new updates after changes to the code. Business analysis involves working with user feedback and the latest trends to estimate the product's performance and features. Business Analysis Smoke testing is a set of minimal tests that help identify the obvious errors that come with bug fixes or updates to a new build. Smoke Testing Regression Testing QA Audit Copyright © 2023 HeadSpin, Inc. All Rights Reserved.

  8. What You Should Focus On? 01 Testing Core Functionality 02 Checking Platform Performance 03 Payment Functionality 04 Smart Personalization 05 Privacy Copyright © 2023 HeadSpin, Inc. All Rights Reserved.

  9. Conclusion The number of users constantly using entertainment and media makes this field so complex and essential to regularly perform OTT application testing. Companies need to consider innovative approaches and leverage OTT testing tools to test their entertainment and media services. They must test their software before it goes live to avoid complications. The HeadSpin Audio-Visual Platform allows you to test entertainment, media, gaming, OTT media devices, DRM-protected content, and much more. Sources: • https://www.headspin.io/blog/the-changing-landscape-of-media-ott-testing-and-more • https://www.statista.com/topics/1536/media-use/#dossierKeyfigures • https://www.pwc.com/us/en/industries/tmt/library/global-entertainment-media-outlook.html Copyright © 2023 HeadSpin, Inc. All Rights Reserved.

  10. Thank you! Connect with us on social media networks HeadSpin @HeadSpin_io @HeadSpin_io headspinio Copyright © 2023 HeadSpin, Inc. All Rights Reserved.

More Related