10 Business Leaders Transforming their Industries – 2024 May

Vol 05 Issue 03 Business Leaders Transforming Their Industries – 2024 Revolutionaries in Suits How the Business Leaders are Redefining Industries? Beyond the Bottom Line Why the World Needs More Leaders Making a Positive Impact? Dr Rajib K. Mishra Chairman and Managing Director PTC India Ltd Dr A Catalyst for Change – Rajib K. Rajib K. Mishra Transforming the Indian Power Sector via PTC India Ltd

Business Leaders Transforming Their Industries – 2024

THE ARCHITECTS OF CHANGE: 10 BUSINESS LEADERS RESHAPING INDUSTRIES IN 2024 T he business landscape is a canvas in constant motion, with new trends, technologies, and challenges emerging at an ever-accelerating pace. In this dynamic environment, visionary leadership becomes the brushstroke that paints the picture of progress. As we navigate 2024, a select group of business leaders are standing out, not just for their success, but for their transformative impact on their respective industries. These leaders represent a diverse range of industries, from technology and finance to healthcare and sustainability. While their specific strategies and areas of focus may differ, they all share a common thread – a relentless pursuit of progress. Throughout 2024, their actions will be closely watched, analyzed, and emulated. They serve as an inspiration for a new generation of business leaders, demonstrating the power of innovation, collaboration, and a commitment to a brighter future. These leaders aren't simply riding the waves of change; they are actively shaping them. They are: Disruptors. Challenging established norms and pioneering innovative approaches that redefine the way business is done. As the year unfolds, it will be fascinating to witness how these leaders continue to shape their industries and contribute to a more dynamic and impactful business landscape. The stories of their success, their strategies, and their vision will surely be the subject of much discussion and debate. However, one thing is certain: the leadership of CIOLook India’s ‘10 Business Leaders Transforming Their Industries-2024,’ will leave an indelible mark on the present and beyond. Visionaries. Possessing a keen eye for the future, anticipating emerging trends, and strategically positioning their companies for sustained success. Collaborators. Recognizing the power of collective action, fostering partnerships, and building ecosystems that drive industry-wide progress. Champions of Change. Advocating for ethical and sustainable practices, prioritizing social responsibility, and leaving a positive footprint on the world. Editor's Note - Gaurav PR Wankhade Managing Editor

CONTENTS Profiles Cover Story Beyond Products Avinash Chandra 20 Building Futuristic Brands for the Present Times 08 Soaring to New Heights: Meet Gokul Sudarsan 28 the Aviation Training Leader Revolutionizing the Skies Raja Chellan 34 Pioneering a Sustainable Future of Work with Ecoworkz Shiv Gupta 42 A Passionate and Visionary Leader Significantly Contributing to the AI World Articles Revolutionaries in Suits How the Business Leaders are Redefining Industries? 24 A Catalyst for Change – Rajib K. Rajib K. Mishra Transforming the Indian Power Sector via PTC India Ltd Dr Beyond the Bottom Line Why the World Needs More Leaders Making a Positive Impact? 38

Business Leaders Transforming Their Industries – 2024 FOLLOW US ON www.twitter.com/ciolookindia www.facebook.com/ciolookindia/ Featuring Company Description LOOK I N D I A As the Founder and CEO of BrandLoom, Avinash has a rare opportunity to see behind the scenes of hundreds of brands, see what's working and what's not working. www.ciolookindia.com Avinash Chandra, Founder and CEO BrandLoom Consulting WE ARE ALSO AVAILABLE ON Abhishek Joshi Editor-in-Chief Dr Rajiv Mishra is a great power industry veteran, has extensive knowledge about the various facets Industry and is an excellent techno-commercial acumen. Dr Rajib K. Mishra, Chairman and Managing Director PTC India Ltd Skilled in aviation management, flight operations, Teamwork, and Leadership, Gokul is the Founder and CEO at Felix group of educational institutions with a demonstrated history of working in the Airlines/Aviation industry. Gokul Sudarsan, Founder and CEO CONTENT Felix Group of Institutions CONTACT US ON Managing Editor: Gaurav PR Wankhade Assisting Editor : Prajakta Zurale Email sales@ciolookindia.com For Subscription www.ciolookindia.com The MD at Amaze Insurance Brokers, K Muralidhara is a pioneer in the field of insurance and insurance broking sector, India with three years industry experience. K Muralidhara Reddy, Managing Director Amaze Insurance Brokers DESIGN Visualizer: Sandeep Tikode Art & Design Director: Sameen Arif Sr. Graphic Designer : Rashmi Singh Payal Kapoor is one of the best famous interior designer in New Delhi who offer a wide range of the best interior design for office, institutes, residence, hotels, and houses at the affordable price with the better experience. Payal Kapoor, Founder Visions Copyright © 2024 CIOLOOK India, All rights reserved. The content and images used in this magazine should not be reproduced or transmitted in any form or by any means, electronic, mechanical, photocopying, recording or otherwise, without prior permission from CIOLOOK India. Reprint rights remain solely with CIOLOOK India. Under CEO Raja Chellan's leadership, Ecowrkz has emerged as a leading coworking space provider with campuses in India Raja Chellan, CEO Ecowrkz SALES Vice President : Swapnali Vasaikar Asst. Vice President : Tejaswini Whaval Sr. Team Leader : Suraj Gadekar BDE : Geetha Reddy Ram has over 20 years of experience in branding and advertising, nine of which are as the co-founder of Brand Harvest. Ram Gudipati, Founder and CEO Brand Harvest Sanjay is a man of strong judgment and deep insight, whose committed focus and dedicated passion has nurtured MIC in various sectors. Sanjay Nagi, Senior Project Manager Market Insight Consultants TECHNICAL Technical Head : Prachi Mokashi Technical Specialist: Rajeshwari Avhad Technical Consultant : Tanaji Fartade Shiv Gupta founded Incrementors to provide the best marketing solution to struggling businesses with a goal to help them achieve higher sales and conversions. Shiv Gupta, Founder Incrementors sales@ciolookindia.com May, 2024 SME-SMO Led by Vishal, the Orchid Hotel is a 5-star hotel near Mumbai Airport with opulent rooms, complimentary airport transfers, restaurants and more. Vishal Vithal Kamat, Executive Director, Kamat Hotels India Limited Research Analyst : Renuka Kulkarni SEO Lead : Nikita Khadalkar Orchid Loyalty Private Limited Cover Price: Rs.400/-

R Cover Story A Catalyst for Change – Rajib K. Rajib K. Mishra Dr Transforming the Indian Power Sector via PTC India Ltd Dr Rajib K. Mishra Chairman and Managing Director PTC India Ltd

10 Business Leaders Transforming Their Industries – 2024 I ndia's power sector has undergone a revolutionary metamorphosis in recent decades, shedding its former skin and emerging as a vibrant, multifaceted entity. Gone are the days of unreliable supply and limited options. Today, the sector hums with activity, with renewable energy sources gaining traction, power trading streamlining efficiency, and infrastructure development expanding reach. On November 6, 2021, Dr Mishra was appointed the Chairman and Managing Director (Addl. Charge), and in March 2023, he was appointed the company's full-time Chairman and Managing Director. Among other initiatives, Dr Mishra has led PTC to different business models, the most recent being that of a market maker taking positions in the power market. He is also spearheading the company's transition for data analytics and has set up an Innovation and Analytics Lab with dedicated infrastructure and resources. While numerous factors have contributed to this upsurge, the visionary leadership of Dr Rajib K. Mishra, Chairman and Managing Director of PTC India Ltd, stands out as a cornerstone of this transformation. His journey in the energy domain spans decades, marked by an unwavering commitment to innovation, sustainability, and progress. • The Norwegian Government awarded Dr Rajib K. Mishra the NORAD Fellowship to study the "Impact of NORDPOOL on Transmission Planning" and Won the prestigious "Power Trading & Power Markets Persona of the Decade" award at the 2018 Energy Awards and An award for contributing to the largest trading volume at the 2018 IEX 10 Years of Excellence Awards. • Under Dr Mishra's stewardship, PTC India Ltd has grown into a pioneering force within the sector. PTC played a pivotal role in establishing India's first licensed power trading platform, paving the way for a market-based system that brought transparency and efficiency to the power landscape. Furthermore, their unwavering support for renewable energy integration has been instrumental in India's ambitious clean energy goals. From facilitating access to power markets for renewable generators to spearheading the Green Corridor project, PTC India Ltd has become a crucial conduit for clean energy adoption. • He has also served as an Advisory Member of the Delhi Electricity Regulatory Commission and is a member of the National Committee of the CII and FICCI. Dr Mishra is also a published author. He holds a PG Diploma from NTNU in Norway and an Electrical Engineering degree from NIT, Durgapur. A Norad Fellow, Dr Mishra obtained his doctorate from Aligarh Muslim University in 2006, and the University of Texas has granted him the status of a Visiting Scholar. Dr Mishra's strategic acumen and deep understanding of energy markets has positioned PTC India Ltd as a key player in the evolving Indian power sector. His forward- thinking approach is evident in their embrace of cutting- edge technologies and advanced data analytics to optimize market operations and manage risks. Moreover, his commitment to sustainable practices shines through their initiatives in embracing explicit ESG targets and optimizing resource utilization. I firmly believed that the Indian energy sector would con?nue to evolve and present me with challenges and growth opportuni?es. A Power Persona of the Decade As a visionary leader in the industry, Dr Mishra takes us back to the beginning of his journey. Having accumulated over 38 years of experience working for NTPC, POWERGRID, and PTC in the power sector, he joined PTC India in 2011 as an executive director. He played a key role in developing the Retail & Open Access business, a market creation initiative. Dr Mishra also led the establishment of an ultra-modern Control Room for operations and led the team to launch the third power exchange in India, namely the Hindustan Power Exchange.

Reflecting, Dr Mishra says that as an electrical engineer, his first choice was to be associated with a leading organisation in India’s electricity sector, NTPC. “I firmly believed that this sector would continue to evolve and present me with challenges and growth opportunities,” says Dr Mishra, whose long and successful career has validated that premise. Our growth strategy hinges on our domain exper?se and market responsiveness: 70.6 billion units and the highest ever standalone profits of ₹369.74 Crores in Fy23. Driving an Ever-Evolutionary Framework Emerged as India's leading transformational company in the energy sector, PTC is guided by a core framework of values that define its interactions with all external and internal stakeholders and guide its operating philosophy in an evolving business environment. *Transparency: Transparency as a core value implies that PTC India Ltd strives to operate openly and honestly in its dealings. It involves transparency in its financial reporting, decision-making processes, and communication with stakeholders, including employees, customers, and partners. The company can build trust and credibility among its stakeholders by embracing transparency. within the organization to achieve common goals. By valuing teamwork, the company can foster effective communication, build strong relationships, and promote a supportive work environment where individuals work together towards shared objectives. *The Customer is Always Right: PTC India Ltd strongly emphasises customer satisfaction and aims to prioritize their needs and preferences. By adopting this value, the company may strive to understand and fulfil customer expectations, provide excellent service, and be responsive to customer feedback and concerns. A Market Maker’s Growth Strategy The industrial landscape is continually evolving. Sharing his firm’s USPs and factors based on which they are positioned as one of the best transformational companies, Dr Mishra says that they have been in business for well over two decades now. “Our growth strategy hinges on our domain expertise and market responsiveness.” As a market maker and an aggregator, they pride themselves in being a storehouse of market information that translates into opportunities to cure spatial and temporal mismatches of electricity. “For us, the geographic limitations are not defined by the sovereign territory of India, but we also trade with neighbouring countries like Bhutan, Nepal and Bangladesh,” informs Dr Mishra. They are also responsive to market needs and create bespoke solutions like renewable energy aggregation, facilitating electricity swaps (banking), and even trading on behalf of the clients on the power exchanges. Their advisory/consulting business focuses on scale and increasingly complex assignments that leverage their competencies. Their approach is to build organically when they can, borrow or collaborate with globally competitive *Encouraging Individual Initiative: This core value highlights PTC India Ltd's support for employees taking ownership and being proactive in their roles. Encouraging individual initiative means empowering employees to generate new ideas, take calculated risks, and contribute to the company's growth and innovation. This value fosters a culture of creativity, entrepreneurship, and personal development within the organization. *Continuous Learning: PTC India Ltd values continuous learning to foster a culture of improvement and adaptability. This emphasizes the importance of employees acquiring new knowledge, skills, and competencies to stay relevant in a rapidly changing business environment. The company can encourage professional growth, enhance performance, and remain competitive by promoting a learning mindset. *Teamwork: Teamwork emphasizes collaboration and cooperation among employees. PTC India Ltd recognizes the significance of leveraging diverse talents and expertise

workforce in the organization, Dr Mishra firmly believes that each employee, regardless of their position in the hierarchy, is a vital contributor to their success. “At our company, we are deeply committed to fostering a culture where growth, skill development, and empowerment are not just words but actions we live by daily.” markets and advising a diverse range of clients—both electricity generators and consumers—on optimizing their power sales and procurement strategies.” This complex environment requires Dr Mishra and his team to manage extensive historical data and predict future trends, which they achieve through sophisticated tools like machine learning, regression analysis, and advanced data analytics, encompassing descriptive, diagnostic, predictive, and prescriptive analytics. At PTC, they've fully automated key processes in their control room, including bid management and power flow scheduling. Moreover, they've established a Data Innovation and Analytics Lab with dedicated infrastructure, tools, and resources to address these requirements comprehensively. He says they empower their employees by recognizing and valuing their unique competencies, ensuring their talents are utilized and nurtured irrespective of their organisational level. “This philosophy extends to how we structure our teams.” They create peer-to-peer, cross-functional groups that bring together diverse skills and perspectives. This approach enhances collaboration and innovation and ensures that every team member feels their contribution is essential and valued. Their commitment to technology doesn't stop there, says Dr Mishra. “Even our everyday workflows, such as invoice and document management, rely on advanced technology platforms and ERP solutions.” They’re continuously investing in these areas, ensuring that PTC remains at the forefront of technology-enabled markets of the future. Dr Mishra furthers that public recognition of efforts is a key component of their culture. “We believe in celebrating our employees' achievements, big and small.” This not only boosts morale but also motivates others to strive for excellence. Their recognition programs are designed to acknowledge outstanding work in a way that resonates with their team members and inspires the entire organization. partners if they have gaps in their competencies, and adopt an inorganic strategy of outright buy if the first two strategies take an inordinate amount of implementation. A Subtle Catalyst PTC India Ltd has achieved remarkable success. Sharing initiatives that showcase their commitment to excellence and innovation, Dr Mishra says that PTC has been a pioneer with many ‘firsts’ to its name, which is the true test of a ‘market maker.’ Be it the first short-term trades from renewable generation projects, the first introduction to open access trades to many institutional customers like the Railways, AAI, etc., achievement of the first financial closure on the strength of a multi-buyer long-term PPA- PSA framework, co-promoting the first power exchange in the country, demonstration of first tolling projects, the first demonstration of O&M for a distribution utility, first cross-border transactions, first knowledge partnerships for capacity building with USAIDS, DFID, “We have many such ‘firsts’ to our credit.” “Training and development are at the core of our employee empowerment strategy. We invest in bespoke training programs tailored to the identified needs of our employees,” shares Dr Mishra. These programs are not static; they evolve to keep pace with market developments, including consistently deliver successful outcomes. His strategy centres on identifying the right individuals for specific tasks and then fostering an environment where they feel empowered and mentored without the constraints of micromanagement. Dr Mishra sets ambitious goals and delegates the execution to his team, allowing them the freedom to navigate the path to success without his interference in every detail. “Recognizing their efforts promptly is a key part of my approach,” he says. PTC is a unique stakeholder in the Indian power sector. Dr Mishra says, “We occupy a niche not based on huge assets or a large capital base but one based primarily on integrity, iterative learning, innovation, and customer orientation.” For more than two decades, PTC, with its domain expertise, market intelligence and proactive customer focus, has implemented innovative energy trading solutions, staying true to its vision of developing a vibrant power market and striving to correct market distortions. Additionally, he always makes himself available for any exceptional issues or strategic decisions that need his attention. Dr Mishra adds, “In building strong teams, I believe in the power of cross-functional groups with diverse skills. I've found that tackling organizational challenges requires a comprehensive and integrated approach.” We adopted an ESG Vision 2030 and set clear targets to achieve under the three segments: undertaken CSR ini?a?ves, approaching the whole framework holis?cally looking at environment, social and governance frameworks. Thus, PTC is a unique player in the electricity landscape and the only player that straddles every segment of the market and crafts bespoke solutions for suppliers and procurers. “Market Responsiveness and Innovation are our key differentiators,” insists Dr Mishra, whose visionary leadership style is often recognized as a driving force behind PTC's achievements. Continuing with the theme of market-building initiatives, one of the more recent examples is the launch of India’s third power exchange, Hindustan Power Exchange (HPX), by PTC as a core promoter. Dr Mishra reveals, “As you may be aware, we were a promoter of the first power exchange, Indian Energy Exchange as well.” In reflecting on how his company, PTC, integrates digitalization and technological advancements into its core functioning, Dr Mishra says, “It's clear that technology is at the heart of our business, especially as a leader in the evolving Indian electricity market. We deal with markets that demand detailed, 15-minute interval data, and our role involves navigating market and price risks in forward Transformational Leadership In discussing his approach to leadership and team building within our organization, Dr Mishra says it is shaped by a wealth of experience. Over the years, he has honed his ability to manage teams effectively, ensuring they The workforce is the cornerstone of every successful organization. In response to the pivotal role of their

emerging technologies like AI. By providing their team with the latest knowledge and tools, PTC leadership ensures that their workforce is well-equipped to meet the challenges of the modern business landscape. Their journey has involved navigating through a complex regulatory landscape where federal and state regulations govern electricity. Despite these challenges, they've successfully created and implemented new business models within this framework. “Our approach to nurturing a workforce is holistic and dynamic. We understand that our people are our greatest asset, and we are committed to creating an environment where every individual can thrive, grow, and contribute to our collective success.” Dr Mishra informs, “A testament to our success is our financial track record in a sector known for its cash flow difficulties. We have accomplished the remarkable feat of selling over 100 billion dollars worth of electricity and more than 800 billion units of electricity without encountering a single default.” This achievement highlights their financial robustness and underscores their commitment to innovation and excellence in the electricity sector and the resilience and robustness of their business models and the team of professionals at PTC. Delivering Bespoke Solution in the Indian Electricity Market No successful journey is complete without challenges and adversities. Dr Mishra says that as a leader in India's electricity market, focusing on electricity trading, they have been instrumental in shaping a dynamic power market, aligning with their vision and mission. Their achievements include several industry firsts – Winning Over the Crisis Also, in the face of the unprecedented challenges posed by the COVID-19 pandemic, which reshaped industries worldwide, PTC India Ltd demonstrated remarkable resilience and adaptability. Dr Mishra shares, “This once-in- a-century pandemic put every aspect of our business model to the test, particularly in maintaining sustained operations in a rapidly changing environment.” • • • • • Initiating electricity trades, Pioneering cross-border transactions, Engaging in long-term trades, Establishing tolling arrangements and Playing a key role in founding India's first power exchange. During the pandemic, the electricity sector experienced a significant downturn due to a widespread industrial slowdown, leading to a reduced demand for electricity and a shift towards ultra-short-term markets. PTC's response to these challenges was a testament to the flexibility and robustness of its business model. Dr Mishra says, “We successfully pivoted our strategies to align with the evolving market dynamics.” Remarkably, this period saw them achieving their highest traded volumes and profits, underlining their ability to thrive even in the most challenging circumstances. “We've also been at the forefront of facilitating renewable energy trading.” One of the key ini?a?ves we are working on is to correct the gender bias at our workplace by hiring an increasing number of female employees to have gender equality. “To prepare for and navigate through a volatile, uncertain, complex, and ambiguous (VUCA) world, we lean heavily on several key strengths,” says Dr Mishra. “These include our agile business models, significant investments in data and technology, a commitment to continual innovation, a diversified portfolio, and effective risk management strategies, particularly regarding tail risks.” Their asset- light approach played a pivotal role in allowing them to respond both proactively and reactively to the emergent situations posed by the pandemic. This approach was reflected in the company's performance during these trying

*Leverage the Indian startup ecosystem: • 70.6 billion units and the highest ever standalone profits of ₹369.74 Crores in Fy23. they are working towards is to correct the gender bias at their workplace by hiring an increasing number of female employees to have an equal proportion of female employees. Additionally, they are focusing on longer-term infrastructure projects in patient care for hospitals and research projects to further consumer interests in the electricity markets under their CSR initiatives. times, demonstrating its preparedness for future uncertainties. • India offers a vibrant startup ecosystem with various resources and support systems available. Connect with incubators, accelerators, investor networks, and other entrepreneurial communities for mentorship, funding, and networking opportunities. Utilize government initiatives and programs designed to support promising startups. Seasoned Perspective • “Our growth strategy hinges on our domain expertise and market responsiveness.” • Businesses are a way for the Indian industry to pace its economic potential and capacity. According to Dr Mishra, startups play a crucial role in boosting India's economic potential by driving innovation, creating jobs, and fostering competition. To the budding aspirants wishing to enter the dynamic fields of businesses, Dr Mishra says, “I commend your aspiration to be part of this exciting journey! Here's my advice for budding Indian entrepreneurs like yourself:” • PTC, being a storehouse of market information, creates opportunities to cure spatial and temporal electricity mismatches. • With all these revolutionary initiatives planned and a tremendous contribution to the Indian energy sector, today, Dr. Rajib K. Mishra emerges as not just a leader but a catalyst for change. His dedication to transforming the power sector through his work at PTC India Ltd has left an indelible mark on the nation's energy landscape, paving the way for a brighter, more sustainable future. Vision Based on Sustainability and Governance ‘Remember, the entrepreneurial journey is full of learning and growth. Stay passionate, stay focused, and keep learning from your experiences to build a successful startup contributing to India's economic and social progress.’ PTC India Ltd has adopted an ESG Vision 2030 and set clear targets under the three segments. “While we have always undertaken corporate social responsibility (CSR) initiatives, we are now approaching the whole framework holistically, looking at environment, social and governance frameworks,” says Dr Mishra. One of the key initiatives *Focus on a problem worth solving: Crafting Innovative Business Models for an Evolving Power Market PTC India Ltd’s Recent Accolades • Identify a genuine gap in the market that hasn't been addressed effectively. Don't just chase trends; find a problem you're passionate about solving, where your solution has a clear value proposition. Consider the specific needs and context of the Indian market. What solutions are lacking, and how can your startup make a positive impact? Looking ahead, sharing his vision, Dr Mishra says that the company has demarcated its growth plans into two broad categories: Legacy businesses consisting of electricity trading and consulting/advisory services on the one hand and future initiatives based on technology and solutions for the energy value chain including newer segments of energy storage, green hydrogen, electric vehicles, carbon markets on the other hand. • PTC India Ltd has been honoured as the 'Best Employer 2023-2024' at the 18th Employer Branding Awards! PTC India Ltd was adjudicated as 'India's Best Power Trading Enterprise' at the 16th ENERTIA Awards 2023, recognizing excellence in sustainable energy, power, and renewables. (The prestigious accolade was presented by Falcon Media & Enertia Foundation at the IMC Chamber of Commerce & Industry, Mumbai, during the PRAKASHMAY ceremony). • • *Validate your idea before diving in: • Conduct thorough market research to understand your target audience, competition, and industry landscape. Talk to potential customers, gather feedback, and iterate on your idea based on their needs. Consider building a Minimum Viable Product (MVP) to test your concept and gather real-world data before scaling up. He adds that in the legacy business of electricity trading, they focus more on bilateral contracts and cross-border trades that offer optimum margins for a defined period. “We are also creating newer offerings for the renewable energy (RE) purchase and sale market and taking market and credit risks using our domain knowledge.” They are further planning to actively trade in green attributes and contribute to the development of the carbon market. They have increased the scale of their advisory/consulting business by adding on the consulting business of the ILFS-IEDC arm. “More importantly, we are executing complex advisory assignments like flexibility of generation, advisory for battery energy storage systems, distribution management, etc.” As a part of the future initiatives, they are looking to offer global technology solutions in the Indian energy value chain. Dr Mishra informs, “We have partnered with multiple knowledge-based and technology forms to offer technology- enabled solutions ranging from price and demand forecasting, predictive operations and maintenance, demand response, distribution management, etc. We can assure you that with each of them, we have concrete targets for where we want to be in three, five, and ten years regarding revenue and profitability. We are also identifying and implementing capacity-building initiatives as we go along on this journey.” • • *Build a strong team: • Surround yourself with talented, passionate individuals who complement your skills and share your vision. Look for diverse perspectives and experiences to create a well-rounded team capable of tackling challenges from different angles. Remember, a good team is just as important as a good idea in building a successful startup. • • *Embrace agility and resilience: • The startup journey is often full of twists and turns. Be prepared to adapt your strategy, learn from mistakes, and pivot as needed. Be resilient in the face of challenges, and don't give up easily. The most successful entrepreneurs are those who persevere through difficulties. •

10 Business Leaders Transforming Their Industries - 2024 ‘‘‘‘ Beyond Products “This philosophy is woven into the fabric of everything we do. From the drawing board to the digital world, we ensure that our brands speak the same language, offering a seamless, timeless experience.” It's about creating a holistic ecosystem where brands live, breathe, and thrive in the consumer's consciousness, says Avinash. With BrandLoom, we're not just developing brands; we're crafting legacies that contribute to a more dynamic, diverse, and thriving business ecosystem. Building Futuristic Brands for the Present Times In a nutshell, their success is driven by a relentless pursuit of emotional resonance and timeless appeal. He insists, “We don't just build brands; we craft legacies that embed themselves in the very psyche of the audience.” That's the BrandLoom difference: W “Looking back at the start of my adventure into brand development, I remember a time when the conversation was all about the product. 'Here's what we sell, and it's the best out there'—that was the mantra. But, standing at the cusp of a global marketplace revolution, where a click brings the world to your doorstep, I asked myself, 'Is a great product all it takes?' It became clear that survival and success in this boundless market demanded something more—building products and brands. Brands that resonate, embody values, and traverse the sands of time, touching hearts across generations,” says Avinash Chandra, Founder and CEO of BrandLoom Consulting. Enduring, Engaging, and Ever-Evolving hat sells? A product or a brand. In the ever-shifting sands of brand development, staying stagnant is not an option. Avinash adds that at BrandLoom, they're committed to the mantra of 'timelessness through innovation.' The digital age has transformed customer expectations, with technology reshaping how brands are experienced and societal shifts redefining what consumers demand from them. This open-door policy fosters a culture of mutual respect and understanding, helping us navigate challenges collectively and celebrate achievements with genuine appreciation. Avinash says, “Our approach to team building is deeply rooted in communication and shared vision. Regular engagement and targeted training ensure that every team member is aligned with our core mission and values, fostering a unified drive towards excellence. It's about creating a sense of belonging, where everyone is committed to the collective success of our endeavours.” Avinash Chandra Founder & CEO BrandLoom Consulting Their approach?A Relentless Pursuit of Innovation. “We're not just observers; we're pioneers, constantly experimenting with cutting-edge technologies and integrating them into our strategies. We aim to craft brand experiences that are not only unforgettable but deeply resonate with our audience, ensuring they return for more.” Leadership development within BrandLoom is organic yet intentional. Avinash says they empower their team members with autonomy to lead projects, experiment boldly, and collaborate across departments. This enhances interpersonal dynamics and accelerates personal growth, enabling the team to evolve into well-rounded leaders. This strategy enriches their skill sets, boosts confidence, and ultimately elevates the quality of the client deliveries, laying the foundation for lasting partnerships. This pivotal realization hit him hard during his tenure as the marketing lead at several MNCs. With over two decades of soaking in marketing, the insights and experiences Avinash gathered fuelled his conviction. It was time to shift the paradigm to focus on crafting brands that not just exist but live in the minds and lives of people. That's how BrandLoom came into being. “Our mantra? Building brands that are not only profitable but have a sustainable, emotional appeal. And that's been our speciality ever since,” claims Avinash. Staying ahead means being in a perpetual state of learning and adaptation. Avinash adds that they immerse themselves in global trends, draw inspiration from brands worldwide, and cultivate a culture of experimentation within the team. This isn't just about keeping up; it's about setting the pace. By welcoming new perspectives and pushing boundaries, they ensure their clients receive forward-thinking, impactful solutions. BrandLoom isn't just about adapting to change; “We're about defining it, ensuring that every brand we touch not only survives but thrives in the dynamic landscape of today and tomorrow,” says Avinash, for whom leadership is not about being at the helm but being in the heart of action, leading by example, and prioritizing active listening. Avinash's leadership style is about nurturing a culture of empowerment, collaboration, and continuous growth. “It's how we turn individual potential into collective power, driving BrandLoom forward.” At the core of BrandLoom lies a simple yet profound belief: branding isn't just a business strategy; it's an art that touches hearts and minds. It's about creating something that resonates on a deeper level and stands for more than just a product or service. “Our guiding star?” To forge brands that are seen, heard, felt, and remembered. Brands that echo through time, embodying values and emotions that connect on a universal scale. Truly Client-Centric Approach The essence of brand development lies in seamless operations and enhancing the business ecosystem and industrial efficiency. That is why, according to Avinash, balancing operational efficiency with client satisfaction is an art, one that requires patience and adept negotiation skills. In the creative realm, there's often a disconnect A Leader in the Heart of Action At BrandLoom, they've cultivated an environment where every voice is valued and every opinion considered. May, 2024 21 | www.ciolookindia.com May, 2024

Shining Amidst Adversities “We're not just keeping pace with digital evolution; we're setting the trends, ensuring that our clients always lead the pack in a constantly evolving digital landscape.” development sector in India with innovation, integrity, and insight. “Our vision is to deepen our impact, not just by expanding our portfolio, but by nurturing a community of conscious, connected, and transformative brands. In essence, we're not just developing brands but crafting legacies that contribute to a more dynamic, diverse, and thriving business ecosystem.” between what's crafted and what's expected—what seems revolutionary to the creator might not resonate with the client, and vice versa. Bridging this gap is crucial for progress and requires a harmonious blend of vision and pragmatism. However, the most important part of every successful journey is how the challenges are encountered. Facing adversity head-on is where Team BrandLoom truly shines, and their work with an exotic vegetable startup stands as a testament to their ingenuity and resilience. A Holistic Culture of Perpetual Learning The workforce is the cornerstone of any successful organization. Avinash, too, says that they understand that their strength lies in their people— “Their creativity, strategic acumen, and relentless drive are what set us apart. We're committed to fostering a culture where growth, skill development, and empowerment are encouraged and ingrained in every aspect of our operations.” Here's how Avinash makes it happen: “At BrandLoom, our client-facing teams excel as skilled intermediaries. They're the linchpins in our operation, ensuring a seamless flow of ideas between our creative minds and clients. Their role is multifaceted: they advocate for the creative integrity of our team while helping clients see the value and potential of our proposals. By providing detailed project plans and insights into our creative process, they foster patience and openness, setting the stage for a collaborative and fruitful partnership,” reveals Avinash. The challenge:Transforming the mundane perception of vegetables into something unforgettable. Avinash recalls, “We embarked on this journey by weaving an emotional brand narrative that tapped into the power of nostalgia, creating an instant connection with the audience. Selecting a name and designing a logo that perfectly captured the essence of this story, we crafted an identity that was not just seen but felt.” *Skills Development: Under Avinash, BrandLoom leadership champions a curiosity and continuous learning culture. He says, “Our team is encouraged to explore new horizons, embrace experimentation, and learn from every experience.” This approach not only enriches their skill set but also fuels their passion for excellence in their work. But they didn't stop there. Understanding the importance of informed choices, they launched an educational campaign highlighting the superior benefits of their client's vegetables compared to traditional organic options. This strategic move enlightened the audience and positioned the brand as a leader in its niche. These teams also play a crucial role in translating client visions into actionable insights for their creatives. This dual understanding enables them to devise solutions that meet and exceed expectations without compromising their creative essence. “It's a delicate balance, but one that we navigate with care and precision,” says Avinash with pride. *Openness: Transparency and open communication form the backbone of their organizational culture. They value constructive feedback and encourage the team to voice their ideas and concerns. This openness ensures everyone feels heard and respected, fostering a collaborative work environment. The result: Upon its launch, the brand made waves, quickly carving out its space in the market. This success story is a prime example of how BrandLoom's creativity, strategic thinking, and unwavering determination can turn even the most challenging situations into opportunities for triumph. Techno Touch Point In this era where technology reshapes every touchpoint between brands and consumers, Avinash and his team at BrandLoom are at the forefront of the digital revolution. Their commitment to innovation means constantly exploring and integrating emerging technologies to redefine brand experiences. *Collaboration: Given the interdisciplinary nature of their work, fostering strong, cross-functional teams is crucial. They promote a spirit of collaboration where team members and managers work closely, supporting and inspiring one another to create something truly exceptional. Championing a Winning Together Strategy Avinash's experience in the brand development niche has made him a stalwart amongst his peers. To those venturing into the dynamic world of brand development, his foremost advice is: Stand your ground as strategic partners, not just as executors of your clients' wishes. It's crucial to remember that while clients bring their vision to the table, they may not always have the clarity or perspective on how best to bring that vision to life. If you believe a client's request doesn't align with effective branding principles, it's your responsibility to voice your concerns. The goal isn't to oppose but to guide towards more impactful, audience- centric solutions. Leveraging AI and machine learning, they delve deep into understanding audience behaviours and expectations, crafting brand messages that resonate and engage on a profound level. These insights empower them to create highly personalized and impactful brand narratives. *Empowerment and Appreciation: They empower the employees by entrusting them with responsibility and the autonomy to shape their work. This empowerment boosts confidence, fosters a sense of ownership, and builds accountability. “Celebrating achievements and recognizing hard work is part of our ethos, as we believe in uplifting and inspiring our team at every step.” In their quest to offer unparalleled brand experiences, they're harnessing the potential of AR and VR technologies. These tools allow them to craft immersive experiences that captivate consumers, fostering a deeper connection with their clients' brands. It's about transcending traditional engagement methods to create memorable interactions that leave lasting impressions. At BrandLoom, “We're not just building a company; we're nurturing a community of leaders poised to shape the industry's future.” Their personal and professional development commitment ensures that BrandLoom remains a beacon for talent, innovation, and excellence. Divulging his plans, Avinash says that looking ahead, BrandLoom aspires to continue shaping the brand Moreover, their mastery of the latest digital marketing technologies ensures that their clients' brands remain vibrant, dynamic, and ahead of the curve. Avinash states, 22 | www.ciolookindia.com May, 2024 23 | www.ciolookindia.com May, 2024

orget the image of a fiery rebel rousing the masses. F leaders: the Revolutionaries in Suits. These forward- thinking individuals are not just driving profits; they're wielding the power of business to reshape entire industries and create positive change. Today's revolution is taking place in boardrooms and executive suites, led by a new breed of business Beyond the Bottom Line: A New Definition of Success How the The traditional focus on maximizing shareholder value is no longer the sole measure of success for these revolutionary leaders. They understand that a company's impact extends far beyond its financial statements. Here's how they're redefining success: Business Leaders Redefining Industries? Sustainability Champions: These leaders are integrating environmental and social responsibility into their core business practices. They prioritize renewable energy, resource efficiency, and ethical sourcing, demonstrating that profitability can coexist with sustainability. are Innovation Engines: Revolutionaries in Suits aren't afraid to disrupt the status quo. They embrace technological advancements and foster a culture of innovation to create new products, services, and business models that address real-world problems. Empowering Employees: They understand that their employees are their most valuable asset. These leaders create a positive and inclusive work environment that fosters creativity, collaboration, and professional development. Community Builders: Revolutionaries in Suits recognize the importance of giving back. They actively engage with their communities, supporting local initiatives and addressing social challenges. Embracing Disruptive Technologies Modern business leaders are at the forefront of technological innovation. By integrating cutting-edge technologies such as artificial intelligence, blockchain, and the Internet of Things, they are transforming traditional business models. These technologies enable efficiency, improve customer experiences, and create new revenue streams, allowing companies to stay ahead of the curve. Revolutionaries in Suits Fostering a Culture of Innovation Revolutionary leaders understand that innovation is key to staying competitive. They foster environments where 24 | www.ciolookindia.com May, 2024 25 | www.ciolookindia.com

creativity and risk-taking are encouraged. By prioritizing research and development and investing in talent, they ensure their companies continuously evolve. This culture of innovation not only attracts top talent but also drives the development of groundbreaking products and services. consumer means that customers are increasingly making purchasing decisions based on a company's values and social impact, alongside the quality of their products and services. This puts pressure on businesses to embrace ethical and sustainable practices. Leveraging the Power of Business for Good Strategic Partnerships and Alliances These leaders aren't just preaching a message; they're putting their money where their mouth is. Here are some ways they're using business as a force for good: In an interconnected world, strategic partnerships and alliances are crucial for growth. Modern leaders understand the value of collaboration and often form partnerships that complement their strengths and open new markets. These alliances can lead to the co-creation of products, shared technology advancements, and expanded customer bases. Closing the Skills Gap: By investing in education and training programs, they equip individuals with the skills they need to thrive in the new economy. Agile and Resilient Operations Promoting Diversity and Inclusion: They actively create a more diverse and inclusive workforce, fostering innovation and tapping into the full potential of their talent pool. The ability to adapt quickly to changing circumstances is a hallmark of revolutionary leaders. They build agile organizations that can pivot in response to market shifts, economic challenges, and technological advancements. This resilience ensures their companies can withstand disruptions and continue to thrive in dynamic environments. Combating Inequality: Revolutionaries in Suits recognize the negative impact of economic inequality. They advocate for fair wages, promote social mobility, and invest in underserved communities. The Future of Business: A Collaborative Revolution Prioritizing Sustainability The revolution led by these business leaders isn't a one-man show. It's a collaborative effort. Revolutionaries in Suits understand the power of partnerships and coalitions. They are working together with: Sustainability has become a central tenet for many modern business leaders. Recognizing the importance of environmental responsibility, these leaders are adopting sustainable practices that reduce carbon footprints and promote eco-friendly products. Their commitment to sustainability appeals to increasingly conscious consumers and positions their companies as forward-thinking and responsible. • Non-profit organizations: Forming strategic alliances to tackle complex social and environmental challenges. Government agencies: Advocating for policies that promote innovation and sustainability. Competitors: Collaborating on industry-wide initiatives that benefit everyone involved. • • Championing Diversity and Inclusion A New Era of Business Leadership Business leaders today recognize that diversity and inclusion are not just moral imperatives but also drivers of business success. By building diverse teams, they bring together a wide range of perspectives and ideas, fostering innovation and improving decision-making. Inclusive leadership also enhances employee satisfaction and engagement, which are critical for long-term success. The Revolutionaries in Suits are ushering in a new era of business leadership. One where success is measured not just by profits, but also by the positive impact a company has on society and the environment. These leaders are proving that creating a better future is not only possible but also good for business. Their actions are inspiring countless others to embrace this new paradigm and join the revolution, one boardroom at a time. The Rise of the Conscious Consumer: A Catalyst for Change The success of the Revolutionaries in Suits is bolstered by a shift in consumer behavior. The rise of the conscious 26 | www.ciolookindia.com May, 2024

We focus on continuous improvement, not chasing rivals; quality is the cornerstone of our success, and we won't compromise. ‘‘ 10 Business Leaders Transforming Their Industries – 2024 ‘‘ Soaring to New Heights: Meet the Aviation Training Leader Revolutionizing the Skies T Furthermore, Gokul also saw people’s wrong perception that only rich people’s children became pilots. He wanted to change that perception. Thus, Gokul’s aim wasn't just about opening a school but about dismantling the myth that becoming a pilot was solely for the privileged few. he Indian aviation sector is experiencing phenome- nal growth. To keep pace with this surge, the pilot training industry needs to adapt and evolve. Enter a new generation of aviation leaders like Gokul Sudarsan, the visionary Founder and CEO of the Felix Group of Institutions, who is at the forefront of transforming how pilots are trained in India. Breaking Down Barriers Gokul Sudarsan, Founder and CEO, Felix Group of Institutions Gokul comes from a middle-class background, and his institute reflects this commitment to inclusivity. Since its founding in 2017, Felix Pilot Training has empowered hundreds of students from diverse economic backgrounds to achieve their aviation aspirations. They've shattered the perception that world-class pilot training is out of reach and, in doing so, have fuelled the dreams of a new generation of pilots taking flight across India. Gokul isn't just shaping the future of pilots—he's transforming the aviation training industry itself. In 2024, his dedication to excellence and innovative approach will make waves in the Indian aviation sector. The Spark of Inspiration Gokul's path to revolutionizing pilot training wasn't preordained. It began with a firsthand view of the industry as a flight dispatcher. He quickly recognized a critical gap – a lack of accessible, high-quality training options for aspiring pilots, particularly in South India. “I’m happy to say that we have turned that perception completely. We trained hundreds of successful pilots through our institute, a fact we are very proud of. We have broken down that barrier between middle-class, lower middle-class aspirants and access to world-class aviation training,” says Gokul. Witnessing a surge in air travel among the middle class, Gokul realized this demographic was largely excluded from pursuing their aviation dreams. Beyond Bricks and Mortar: The Felix Vision “As you know, many middle-class people began using aircraft for their travel routine,” says Gokul. “Yes, there were some handful of institutes. However, they were located in the north and almost always in and around Delhi. None were in the south. That’s why I thought, with all my experience, I must start one for all my South Indian aspirants.” Every transformational enterprise has a guiding philosophy deeply ingrained in its spirit. Felix Pilot Training Institute isn't just a flight school; it embodies Gokul Sudarsan's transformative vision. He saw a generation of talented engineering graduates with aviation dreams tragically held back by a lack of resources and guidance. This wasn't just about filling a skills gap but nurturing a passion for flight. A Dream Takes Flight Empowering Untapped Potential Driven to level the playing field, Gokul embarked on a bold mission. “I left my job and established Felix Pilot Training Institute in Chennai, Tamilnadu.” He poured his experience into establishing the Felix Pilot Training Institute in Chennai. Gokul, alongside his dedicated Felix team, embarked on a mission to bridge this critical gap. Felix wasn't simply offering training; they created a launchpad for aspiring aviators. Their focus wasn't just on those who had already 28 | www.ciolookindia.com May, 2024 29 | www.ciolookindia.com May, 2024

From Solo Pilot to Collaborative Flight Crew taken some initial steps towards flight school but on those who possessed the raw talent and unwavering desire – the 12-sided index, as Gokul puts it. Gokul may have started Felix alone, but he quickly recognized the power of a strong team. Today, Felix boasts a dedicated group of 15 individuals, each handpicked for their talent and passion for aviation. But here's the twist: tenure doesn't equate to hierarchy. A Passion Ignited is a Dream Realized This unwavering dedication to inclusivity empowers individuals who might have remained on the ground. Felix doesn't just train pilots; they ignite a passion for the skies, transforming dreams into reality. Their success lies in the hundreds of aspiring aviators who, thanks to Felix, are soaring towards their full potential. And Gokul and his team, far from being satisfied, are determined to continue empowering "desiring and worthy individuals" for years to come. Breaking Down Walls, Building Dreams Gokul views himself not as a boss but as one member of a dedicated flight crew. Titles like "CEO" and "Director" are for external formalities. Internally, Felix operates as a flat organization where everyone has an equal voice and contributes to the goal of providing world-class aviation training. Beyond Pilot Training: A Gateway to Diverse Aviation Careers Expertise Beyond the Team Felix Pilot Training Institute goes beyond just churning out top-notch pilots. They understand that the aviation industry encompasses a multitude of exciting career paths. Think of them as a one-stop shop for aspiring aviation professionals. This doesn't mean Felix operates in isolation. They leverage the knowledge of external trainers, who become part of their extended professional family. This collaborative approach ensures Felix can access the latest industry insights and offer the most comprehensive training possible. Launching Your Dream Career The Power of Togetherness The flagship program is the comprehensive pilot training program meticulously designed to equip students with the skills and knowledge to take to the skies in under two years. But that's just the beginning. Gokul's leadership style fosters a culture of trust and respect. Team members feel empowered to share ideas, take ownership, and contribute their unique talents. This collaborative spirit propels Felix forward, allowing them to provide exceptional training and empower aspiring aviators to reach new heights. These focused, fast-track programs (lasting from three to six months) enable individuals to gain the necessary skills and qualifications to land their dream jobs within the aviation industry. Expanding Horizons Felix understands that not everyone's dream lies in the cockpit. That's why they offer a range of aviation-related courses designed to launch careers in other crucial sectors. These include: A Tailored Path to Success Beyond Proficiency: Matching Dreams with Reality at Felix Felix doesn't offer a one-size-fits-all solution. It recognizes its students' diverse aspirations and provides a curated selection of courses that cater to their various interests and career goals. Ensuring operational excellence is crucial, but they go beyond simple proficiency at Felix Pilot Training Institute. Gokul Sudarsan understands the life-changing nature of their training and takes a holistic approach to ensure student success. Responsible student selection became paramount as Felix transitioned from a small-scale operation to a medium-sized institute with 50 students annually. Ground Classes for Conversion: For pilots trained abroad who want to convert their licenses and join the Indian aviation sector seamlessly. This comprehensive approach ensures that regardless of where your aviation dreams take you, Felix can be your trusted partner in taking flight. Flight Dispatcher Courses: Equipping individuals with the expertise to manage air traffic flow and ensure smooth operations on the ground. Leadership Redefined: The Felix Family A Commitment to Responsible Recruitment Cabin Crew Training: Preparing individuals to provide exceptional service and safety at the heart of the in-flight experience. Gokul Sudarsan throws out the traditional CEO playbook. Forget rigid hierarchies and top-down management. At Felix Pilot Training Institute, leadership takes the form of an inclusive and collaborative family. Felix recognizes that not everyone who walks through their doors is destined for the cockpit. Pilot training is a significant investment, both financially and personally. That's why Felix has a rigorous selection process in place. It's not just Ground Staff Training: Equipping aspiring professionals with the skills to excel in airport operations, ensuring a seamless journey for passengers. 30 | www.ciolookindia.com May, 2024 May, 2024

about who can afford the program; it's about identifying those with the aptitude, passion, and commitment to excel in this demanding field. team becomes a second family, guiding and encouraging students throughout their challenging journey. experience. Felix is at the forefront of shaping the future of pilot training, empowering a new generation of aviators to take flight. This unwavering dedication ensures Felix remains a leader in the industry, consistently exceeding expectations and empowering the next generation of aviators. The Proof is in the Pilots Tailored Guidance Building a Team That Soars: Employee Growth at Felix Gokul’s Advice to Aspiring Aviation Entrepreneurs: The 80% conversion rate isn't just a statistic; it's a badge of honour. It represents the countless dreams Felix has helped turn into reality. It's a testament to their dedication to excellence and unwavering commitment to empowering the next generation of aviators. This process goes beyond standardized tests and technical rounds. Felix conducts personal interviews, allowing them to assess an applicant's drive and motivation. More importantly, Gokul takes the time to speak with the parents of aspiring candidates. This open communication ensures that families fully understand the financial and emotional commitment required to become pilots. In today's competitive landscape, attracting talent is easy. However, retaining top performers and fostering a growth culture separates good companies from great ones. At Felix Pilot Training Institute, Gokul understands this critical truth. Passion fuels success. Understand the industry, but more importantly, understand your drive. Aviation needs dedicated professionals, not just companies chasing a quick buck. Build your business with integrity – ethics take flight alongside dreams in aviation. Embracing the Future of Flight Training: Felix Goes Beyond the Classroom Beyond Hiring, Cultivating A Decade of Taking Flight: Felix's Vision for the Future Transparency, Trust, and Shared Success Technological innovation has long been a driving force in aviation, and Felix Pilot Training Institute is no exception. While Gokul Sudarsan acknowledges their initial focus was on traditional methods, the pandemic presented a pivotal moment. Gokul recognizes the high cost of employee turnover – the time and resources invested in recruitment and training can be crippling. That's why Felix prioritizes employee development and empowerment. As anniversary in two years, Gokul is brimming with ambition. Fuelled by the unwavering support of students and the wider community, Felix is poised to soar even higher. Felix Pilot Training Institute approaches its tenth This transparent approach builds trust between Felix and prospective students. Gokul doesn't just sell a dream; he ensures families have a realistic understanding of the journey ahead. This allows them to make an informed decision based on their circumstances. The ultimate goal is not simply to fill seats but to empower students with the qualities to succeed in a competitive field. A Collaborative Spirit, Not Just Targets Innovation at the Forefront A Catalyst for Change Felix fosters a supportive and collaborative environment. Yes, they set clear goals but don't believe in micromanagement or pressure tactics. Instead, they work alongside their team, offering guidance and support whenever obstacles arise. This collaborative spirit fosters a sense of ownership and motivation. Gokul envisions Felix as a pioneer in pilot training. They're gearing up to launch groundbreaking programs, including the world's first pilot integrated degree program. This unique offering will allow students to earn a pilot's license and a university degree simultaneously. The arrival of COVID-19 forced a global shift towards online learning. Felix recognized this as an opportunity to revolutionize their training approach. They embraced the potential of online platforms to expand their reach and cater to aspiring pilots from across the globe – Dubai, Ukraine, Russia, China, Malaysia, and beyond. Soaring Above the Rest: Felix's Remarkable Conversion Rate Beyond Skills, Building Security In the competitive world of pilot training, success is measured by the skills you teach and the pilots you produce. Felix Pilot Training Institute boasts an industry- leading conversion rate—a staggering 80% as of 2024. This means eight of every ten aspiring aviators who walk through their doors successfully take to the skies as licensed pilots. Building Loyalty, Not Just Skills A Blended Learning Advantage Felix isn't just focused on technical expertise; they're committed to student security. Gokul highlights the development of cutting-edge training programs designed to equip graduates with the skills and knowledge necessary to thrive in an ever-evolving aviation industry. The results speak for themselves. Felix boasts a remarkable retention rate. For the past eight years, no employee has left the company. This isn't just a coincidence; it's a testament to Gokul's commitment to creating a workplace where employees feel valued, empowered, and excited to contribute to the company's success. Felix isn't just building a team; they're building a family ready to take flight together. Felix doesn't believe in a one-size-fits-all solution. They've developed a unique blended learning program that leverages the strengths of both online and in-person learning. Cutting-Edge Online Resources: Felix has incorporated top-of-the-line software from Ireland and South Africa, creating a rich virtual environment for online students to grasp complex concepts. A Global Network What Makes Felix Different? This exceptional conversion rate isn't a stroke of luck; it's a testament to Felix's meticulous approach to training. Their focus goes beyond simply imparting technical knowledge. Felix cultivates a supportive environment that identifies and nurtures the talent, passion, and dedication necessary for success in this demanding field. Felix is actively forging strategic partnerships with leading flight schools worldwide to empower their students further. This global network will provide students with unparalleled opportunities and experiences, preparing them for success on a truly international stage. Rising Competition, Soaring Standards: Felix Charts its Course Hands-On Experience: For local Indian students, Felix continues to offer invaluable on-the-field training. They understand that practical experience is crucial for pilot development. Gokul Sudarsan acknowledges the surge in pilot training companies in India. While some competitors might be tempted to cut corners, Felix remains steadfast in its commitment to unwavering quality. Beyond Skills, Building Confidence The Felix Difference Felix's rigorous selection process ensures they work with students with the right attitude and drive. Their comprehensive training equips students with the knowledge and skills to excel in flight tests. Perhaps most importantly, Felix fosters a culture of confidence and support. Their dedicated “We focus on continuous improvement, not chasing rivals," Gokul emphasizes. "Quality is the cornerstone of our success, and we won't compromise on that.” This blended approach ensures that all students receive a comprehensive and rigorous education regardless of location. Online platforms remove geographical barriers, while in-person training provides essential hands-on 32 | www.ciolookindia.com May, 2024 33 | www.ciolookindia.com May, 2024

Our vision is to be a hub for innovation, collaboration, and sustainability, contributing significantly to the transformation of India's future workspace landscape. ‘‘‘‘ They integrate a range of sustainable practices into their design and operations: 10 Business Leaders Transforming Their Industries - 2024 ‘ Pioneering a Sustainable Future of Work with Ecoworkz Raja Chellan, CEO Ecowrkz U nder CEORaja Chellan’s leadership, Ecowrkz has emerged as a leading coworking space provider with campuses in India ( https://ecowrkz.com https://cowrkz.in). It has established itself as a trailblazer in the coworking movement. Guided by Raja, the team is not just offering shared workspaces; they are redefining the work landscape by prioritizing sustainability and innovation and fostering a thriving community. As Ecowrkz continues to evolve, it remains dedicated to providing innovative solutions and dynamic spaces that empower individuals and businesses to thrive in an ever- changing landscape. The Distinctive USPs and Ecowrkz stands out for its unwavering commitment to environmental responsibility. #Space to Scale “At Ecowrkz, our operations are deeply rooted in core values that drive every aspect of our workspace,” says Raja. Led by him, he says they prioritize inclusivity, collaboration, and sustainability in all that they do. “Our commitment to these values extends beyond mere words; it shapes the fabric of our workspace, creating an environment where individuals from diverse backgrounds can come together to thrive.” Green Building Certification: Ecowrkz campuses strive for LEED (Leadership in Energy and Environmental Design) certification, minimizing their environmental footprint through energy and water-efficient infrastructure. Rankraze Ecowrkz India LLP offers a vibrant coworking space designed to accommodate a wide spectrum of professionals. Raja says, “Whether freelancers, startups, or established businesses, our dynamic and collaborative environment welcomes all. Our state-of-the-art facilities and flexible seating arrangements are tailored to meet the diverse needs of our members, ensuring that they have access to everything they require to thrive in their endeavours.” Recycled and Upcycled Materials: They prioritize using recycled and upcycled materials in construction and interior design, reducing waste and promoting resource conservation. One of their primary focuses is creating an eco-friendly workspace that enhances professional growth and aligns with their commitment to environmental responsibility. From energy-efficient lighting to sustainable materials and practices, they strive to minimize their ecological footprint while maximizing the potential for innovation and collaboration. From creative brainstorming sessions to focused individual work, their inclusive atmosphere is conducive to productivity and innovation, providing the ideal setting for professionals to unleash their potential. Renewable Energy Sources: Ecowrkz actively explores incorporating renewable energy sources like solar panels to power their workspaces, reducing their carbon footprint. Since its inception in 2016, Ecowrkz has undergone a remarkable evolution, driven by a commitment to meeting the evolving needs of its members. Initially established to provide affordable shared spaces, the coworking hub has since grown to encompass a wide range of specialized amenities and networking opportunities. “In embracing these core values, we foster a culture of inclusivity where every member feels valued, respected, and empowered to contribute. Collaboration is at the heart of everything we do, as we believe that by working together, we can achieve far more than we ever could alone.” By creating a space that embodies these values, Raja and his team aim to support individual professionals' success and contribute to a more sustainable and equitable future for all. A Sustainable Approach to Workspace Design “You will be defined not just by what you achieve, but by how you survive.” At Ecowrkz, their unique proposition lies in the unwavering commitment to sustainability and community building. Led by the founder, Raja, they prioritize environmental responsibility by integrating green initiatives This evolution reflects a deep understanding of the diverse requirements of modern professionals and a dedication to creating an environment that fosters growth, collaboration, and success. - Sheryl Sandberg 34 | www.ciolookindia.com May, 2024 35 | www.ciolookindia.com May, 2024

Focus on Well-being: Recognizing the importance of well- being, Ecowrkz creates workspaces that promote physical and mental health through ergonomic furniture, dedicated wellness areas, and access to fitness facilities (in some locations). into every aspect of their workspace. From energy-efficient systems to waste reduction practices, they strive to minimize their ecological footprint while providing their members with a productive and eco-conscious environment. Adding on to their experience during the pandemic, Raja says the COVID-19 pandemic prompted them to enhance health and safety measures, implement remote work options, and invest in virtual collaboration tools. “This ensured our members felt secure and supported during these unprecedented times.” “What truly sets us apart is our dedication to fostering a vibrant and inclusive community. We understand that success thrives in collaboration, so we host diverse community events and networking opportunities. These gatherings facilitate meaningful connections and inspire creativity and innovation among our members,” says Raja. A Legacy of Leadership Ethos of Technovative Tomorrow The CEO Raja Chellan's leadership approach fosters a culture of open communication, innovation, and continuous learning. “Team building is crucial,” says Raja, and he encourages a collaborative spirit where each member feels valued. “This approach has been instrumental in achieving our organizational goals.” Embracing the digital age, Ecoworkz understands the importance of integrating technology into their operations, says Raja, emphasizing their commitment to digitalization and technological advancements, ensuring their space remains at the forefront of innovation. “By incorporating smart technologies, we streamline our operations, making the coworking experience more efficient and convenient for our members.” In addition to their sustainability efforts and community events, they offer unique perks to their members that enhance their coworking experience. Raja cites, “For instance, we provide unlimited meeting room bookings across all our facilities, ensuring our members have the space to collaborate and succeed. Furthermore, we offer free incubation centres for college student startups, empowering the next generation of entrepreneurs to bring their ideas to life.” Ecowrkz's dedication to sustainability and community building has earned them recognition as India's leading coworking space provider. They have received numerous awards and accolades for their innovative approach, including: Moreover, they actively support startups and tech-focused businesses, recognizing their role in shaping the future. “By fostering an environment encouraging technological innovation, we contribute to a technovative future where creativity and collaboration thrive.” Raja adds, “Looking ahead, we aim to expand our reach and impact further. Our vision is to be a hub for innovation, collaboration, and sustainability, contributing significantly to transforming India's future workspace landscape. We aspire to be at the forefront of driving positive change in the industry.” • • CII – IGBC Green Coworking Space Award 2019. Economic Times - Best Coworking Space Brand Award 2019 and 2020. Beyond Sustainability: Fostering Innovation and Community Businesses are a way for the Indian industry to accelerate its economic potential and capacity. Thus, Raja advises fellow leaders to prioritize flexibility, innovation, and employee well-being. Embrace change, invest in technology, and create a workspace culture that values adaptability. Overcoming Challenges in Coworking Leadership To further facilitate networking and collaboration, they have launched an app called Scaleup, which allows their members to connect, share resources, and exchange ideas. This innovative platform reinforces our commitment to building a supportive and collaborative community where every member has the opportunity to thrive. Navigating the landscape of coworking leadership presents its fair share of challenges, as noted by the CEO, Raja Chellan. “Staying ahead of industry trends is paramount, requiring constant vigilance and adaptability to ensure our offerings remain relevant and competitive. Moreover, as workspace norms continue to evolve, we must adapt our strategies and amenities to meet our members' changing needs and expectations.” Ecowrkz stands as a testament to the changing landscape of work. By prioritizing sustainability, fostering innovation, and cultivating a thriving community, they are not just offering workspaces but shaping the future of how we work, connect, and collaborate. Looking Ahead: Shaping the Future of Work Ecowrkz recognizes that a successful workspace extends beyond physical design. They cultivate an innovative and collaborative environment by offering: Ecowrkz is continuously pushing the boundaries of the coworking industry. Raja says that they actively participate in shaping the future of work by: Diverse Workspaces: From private offices and meeting rooms to open coworking areas and hot desks, Ecowrkz caters to its members' diverse work styles and needs. Balancing innovation with stability is another challenge they face as they strive to introduce new ideas and technologies while maintaining the reliability and consistency that their members rely on. “Despite these challenges, we remain committed to overcoming obstacles and leading the way in the dynamic world of coworking,” insists Raja. Investing in Research & Development: They explore and implement innovative solutions to ensure their workspaces remain at the forefront of sustainability and technological advancements. Cutting-Edge Technology: They provide high-speed internet connectivity, seamless tech infrastructure, and access to business essentials to facilitate efficient and productive work. Collaborations and Partnerships: Ecowrkz actively collaborates with leading organizations, startups, and sustainability organizations to promote sustainable practices and foster a thriving coworking ecosystem. He adds that during a challenging period, his team's resilience and creativity were showcased when they swiftly implemented remote work solutions, ensuring the members could continue their operations seamlessly. “This adaptability exemplified our commitment to supporting our community.” Vibrant Community Events: Ecowrkz fosters community by hosting networking events, workshops, and knowledge- sharing sessions, fostering connections and collaboration among members. Global Expansion: They are committed to expanding their reach across India and beyond, aiming to offer their unique brand of sustainable and innovative workspaces to a wider audience. 36 | www.ciolookindia.com May, 2024 37 | www.ciolookindia.com May, 2024

F or decades, the dominant narrative in business has been about maximizing shareholder value. Companies were judged by their profitability, with little regard for their broader impact on society and the environment. However, this narrow view is undergoing a crucial transformation. Today, a growing chorus of voices is calling for a new type of leader - one who prioritizes positive social and environmental impact alongside financial success. resonate with these conscious consumers, leading to a competitive advantage. Why the World Needs More Leaders Positive Impact? A More Engaged Workforce: Employees today crave purpose beyond a paycheck. Leaders who champion social and environmental causes inspire employee loyalty, foster a more positive work environment, and attract top talent. Building a Sustainable Future: Here's why the world needs more leaders making a positive impact: Business as usual is no longer an option. We need leaders who are willing to innovate and disrupt their industries, creating solutions that address societal challenges and promote sustainability. A Planet in Crisis: Making a The urgency of climate change, environmental degradation, and social inequality demands a shift in how businesses operate. We need leaders who understand the interconnectedness of our planet and the crucial role businesses can play in creating a sustainable future. Examples Leading the Way: Several companies are already demonstrating the success of this new approach. Patagonia, a leader in outdoor apparel, is renowned for its commitment to environmental activism and sustainable practices. Ben & Jerry's, the ice cream company, has long been a champion of social justice causes. These companies demonstrate that positive impact can go hand-in-hand with strong financial performance. Empowered Consumers: Consumers today are increasingly making purchasing decisions based on a company's values and social responsibility. Leaders who prioritize positive impact will Beyond the Bottom Line 38 | www.ciolookindia.com May, 2024 39 | www.ciolookindia.com May, 2024

Building Trust and Loyalty Thus, in today's complex and interconnected world, the role of leaders extends far beyond achieving financial success. The pressing challenges of climate change, social inequality, and global health crises highlight the urgent need for leaders who prioritize positive impact alongside profitability. Leaders who operate with integrity and transparency build trust with stakeholders. By consistently demonstrating ethical behavior and making decisions that reflect their values, they foster loyalty among customers, employees, and investors. This trust is crucial for long-term success and navigating times of crisis. Here’s why the world needs more leaders making a difference: Inspiring the Next Generation Fostering Sustainable Practices Leaders who make a positive impact serve as role models for the next generation. They inspire young people to pursue careers that make a difference and encourage them to adopt values of empathy, responsibility, and innovation. This ripple effect ensures that future leaders continue to prioritize positive impact in their endeavors. Leaders committed to sustainability drive the adoption of eco-friendly practices that protect our environment. By implementing green technologies and promoting responsible consumption, they help mitigate climate change and conserve natural resources for future generations. Sustainable leadership not only benefits the planet but also enhances a company's reputation and ensures long-term viability. The Role We All Play: The rise of positive impact leadership is not just about CEOs and corporate giants. This shift requires action from everyone. As consumers, we can choose to support companies with strong social and environmental values. As citizens, we can demand change from businesses and governments. Promoting Social Responsibility Socially responsible leaders focus on creating positive outcomes for their communities. They champion fair labor practices, support local economies, and invest in social initiatives that uplift marginalized groups. This approach fosters a more equitable society and builds stronger, more resilient communities. A Collective Responsibility: The world urgently needs leaders who look beyond the bottom line and strive to make a meaningful difference. By fostering sustainable practices, promoting social responsibility, enhancing employee well-being, driving purposeful innovation, building trust, and inspiring future leaders, they pave the way for a more just, sustainable, and prosperous future. Such leaders not only achieve lasting success but also leave a legacy of positive change. Enhancing Employee Well-being Leaders who prioritize the well-being of their employees cultivate a more engaged and productive workforce. By promoting work-life balance, providing opportunities for growth, and creating inclusive environments, they ensure their teams are motivated and committed. Such practices reduce turnover and attract top talent, driving overall organizational success. Building a better future requires a collective effort. By prioritizing positive impact leadership, we can create a world where businesses are not just profit-driven entities, but responsible actors working towards a more sustainable and equitable future for all. Driving Innovation with Purpose Purpose-driven leaders inspire innovation that addresses societal challenges. By aligning their business goals with broader social and environmental objectives, they encourage the development of products and services that improve lives and solve real-world problems. This not only drives business growth but also contributes to a better world. So, what can you do? Look for opportunities to support businesses making a positive difference. Hold your elected officials accountable for policies that promote sustainability and social responsibility. And most importantly, consider your own impact in the choices you make every day. The world needs more leaders making a positive impact, but change starts with every individual. 40 | www.ciolookindia.com May, 2024

Shiv Gupta A Passionate and Visionary Leader Significantly Contributing to the AI World We don’t claim to have all the answers upfront, but our guiding philosophy ensures continued success for our clients and our company alike. he spell of AI and Digital Marketing has created T almost every brilliant mind has started integrating this magic into their business domains. Catering to the needs of this era, the leaders who focus on brand building and customer reach have started providing immense revenue growth with their innovations and mindful strategies. Further, when Artificial Intelligence started making immense strides several years ago through advances in Machine Learning and neural networks, he recognised its power of becoming a game-changing space across many industries. magic in our lives. How amazingly this technology has altered our world is a fascination in itself, and “However, it was seeing struggling business owners and entrepreneurs trying to figure out how to grow amidst fierce competition that really motivated me to bring AI solutions for marketing and business intelligence. I realized these tools could provide data-driven insights that simply weren’t accessible before to level the playing field,” says Shiv. And this is how Incrementors was born. Shiv Gupta, Founder of Incrementors is one such intelligent leader who is demonstrating excellence in transforming businesses with the incorporation of AI and tech-driven digital marketing strategies. Elaborating on his goal and its results, he says, “We strive to achieve the goal of allowing companies to focus more on their core offerings and strengths rather than getting trapped in fighting over basic channels and recognizing growth opportunities.” Under his leadership, Incrementors has completed diverse AI projects across e-commerce, digital advertising and other areas. Strong Guiding Philosophy With a relentless focus on customer value and tangible business growth, Incrementors has been able to become a top AI company in India. Its guiding philosophy states that Artificial Intelligence and advanced data analytics must enable clear financial returns—not just technological novelty. The company only undertakes client engagements where it has identified how its proprietary AI strategies can drive leads, boost conversions or increase retention at impressive ROI levels. Power of a Game-changer An impassioned technocrat, Shiv always had a passion for technology and staying on the cutting edge of innovation. Shiv Gupta Founder Incrementors 42 | www.ciolookindia.com May, 2024 May, 2024

10 Business Leaders Transforming their Industries – 2024 Moreover, in order to avoid customers’ distraction by vanity metrics, Incrementors keeps its clients focused on faster revenue growth, bigger average order sizes, higher LTVs, and lower customer acquisition costs. The ROI delivered by the company has driven strong word-of-mouth and allowed it to organically grow its portfolio of over 3000+ satisfied customers. These customers accelerated growth in a sustainable way due to strategic insights and impactful as well as tailored AI capabilities by Incrementors’ talented data scientists and engineers. accountability, he takes pride in cultivating an environment where every team member feels ownership over their role and understands the importance of their contributions. data and identify optimization opportunities. Further, they select tested third-party AI capabilities purpose-built to capitalize on those opportunities through better segmentation, targeting, personalization, and automation. As a result, customers experience more tailored and impactful outreach. Meanwhile, the backend analytics provide efficiency in spending and reconcile to real ROI. The new executive team took a conservative stand on prioritizing speculative innovation investments. However, the resilient and productive team at Incrementors did not lose hope and worked around the clock to identify short- term goals to ensure that foundational elements of their plan would enable long-term gains. Rather than resistance, they doubled down on understanding the new stakeholders and recalibrating based on constraints. Moreover, avoiding micromanaging, Shiv focuses on driving clarity of purpose and providing the team with all the tools and knowledge-sharing platforms they need to excel at their jobs. Besides, he maintains an open dialogue and sets clear benchmarks for performance including self- correction. Additionally, a shared vision allows every member to align their goals to broader company targets. Incrementors’ speciality as a marketing agency is harmonising the power of artificial intelligence with the nuance of human experiences and brand messaging. The company realises the fact that overpromising on technology risks under-delivering results. Hence, it remains transparent about its process of curating and customizing the best AI tools for each client, providing both operational performance and resonating customer campaigns. This resulted in turning a potential setback into an even stronger client relationship with the team’s agility and compassion by delivering revamped digital campaigns and analytics dashboards, and further highlighting the growth potential of AI adoption in just weeks. Currently, the client continues to be one of the strongest supporters reflecting the perseverance and ingenuity amongst the Incrementors workforce. Incrementally Sustainable Growth When it comes to building the team itself, Shiv adds, “I’m rigorous about talent fit not just capabilities.” Incrementors values analytical skills as much as creativity and collaboration. The company supports colleagues who will challenge each other yet also show empathy in critiques when ideating innovative campaigns for clients. This promotes constructive tension through diversity and inclusion of thought without unhealthy conflict. The team energy and quality of output is a point of pride for Incrementors, as the company only take on clients when it has the bench strength to deliver results. Incrementors has a unique edge as a marketing agency—the way it blends Artificial Intelligence into its clients’ solutions. The company stands out by using AI to eliminate guesswork and build intelligence into everything it executes. In an industry still reliant on intuition and guesswork, it stands apart by basing its strategies on concrete data and insights unlocked by AI. This way its clients get scientifically validated ideas tailored to their business. Fusing Human Tech with Imagination Global Future Shapers Integrating cutting-edge innovations with solutions helps clients capitalise rather than play catch-up. Catering to this, on a functional level, core operations of Incrementors leverage process automation, generative AI and machine learning-enabled business intelligence. Strategists collaborate using digital whiteboarding and virtual workshops, while account managers digitally coordinate campaign assets across platforms. Moreover, the company constantly monitors advances in marketing technology, platform integrations and data analytics to improve the foundational infrastructure. This enables seamless campaign execution and optimization rooted in performance data. Incrementors believes in holding a novel approach to leverage AI to solve core business challenges around acquiring, engaging and retaining customers for top brands, rather than getting caught up in the hype cycle chasing shallow trends. Additionally, the company validates the applied Use cases in amplifying growth and other bottom- line metrics to shape future development. This provides a roadmap for companies still struggling to map AI to real commercial outcomes. Moreover, it provides ethical frameworks for accessing and utilizing customer data to fuel solutions as well as abides by transparency and privacy preservation. Moreover, by combining Machine Learning with its proprietary marketing activation platforms, Incrementors optimizes bid pricing, ad targeting, landing pages, and messaging on a per-user basis across channels. This combination builds granular consumer profiles that respond better to personalized experiences. Further, the analytics dashboards track micro-conversions with the help of AI, guiding refinements that boost sales, retention and lifetime value. Seamless AI Integration Incrementors leverages leading enterprise-grade AI tools to strike an optimal balance between performance efficiency and human-centred marketing in its client solutions. The company focuses on seamless integration and alignment with growth goals. In this, the strategists first analyze client The result shows INCREMENTAL and sustainable growth monthly without short bursts and wasted budgets in campaigns. With tailored AI integration, the company focuses on each client’s growth levers for continual improvement. This reliable approach to marketing transformation keeps its clients ahead. This results in outsized returns on marketing spend even as platforms and consumers get more complex. Relentlessly expanding its array of technologies, Incrementors always matches functionality to growth opportunities. The company leverages conversational interfaces and interactive content to boost engagement. Building automated customer journeys with the use of AI, it showcases tech-driven innovation as a means to real business returns through cutting-edge digital experiences. As forward-thinking innovators expand possibilities for AI by pushing boundaries, Incrementors actively collaborates with budding startups building cutting-edge capabilities in natural language processing, predictive analytics and more tailored to customer engagement. With their novel IP and technical acumen, the company provides real-world testing and commercial feedback for their underlying AI systems. Teamwork Wins You Championships Advice to Aspirants A Down-to-Earth Leader Tackling the emerging challenges is a tough task and in the case of Incrementors, the talent and determination of his workforce ultimately drives results. An illustration depicts the same wherein the team wasworking with a rapidly scaling startup client launching a highly ambitious digital transformation strategy. Partway into the months-long engagement, they had an unexpected C-suite-level leadership change due to investor pressure. The advice to budding entrepreneurs aspiring to drive innovation in this space would be threefold: Being an important part of the INCREMENTAL growth of Incrementors, Shiv never forgets the backend efforts taken by the team and near and dear. He also showcases his resolute leadership character by being thankful to his workforce. Shiv says, “The credit really belongs to our talented team and hardworking culture at Incrementors.” With the approach to leading by empowerment and Identify Real Customer Pain Points and Use Cases: Even if you are starting from small, leverage AI to solve business challenges from the beginning. This ensures you build practical value from day one. • 44 | www.ciolookindia.com 45 | www.ciolookindia.com May, 2024

Integrate AI Responsibly: Focus on resonating user experiences, transparency and ethical considerations around access rights and privacy. Lead with responsibility in how you integrate AI into workflows. Value Talent Diversity and Interdisciplinary Collaboration: As a diverse yet inclusive environment can create thoughtful innovations, always build companies that provide opportunities to those with unconventional backgrounds while welcoming constructive debate. • • Ever-advancing Tomorrow Incrementors wishes to become the most trusted name in India creating AI-powered marketing transformation. The company aspires to have guided over 500 enterprises towards measurable growth. Specifically, the company aims to evolve its proprietary activation frameworks powered by practical AI to drive 2-5x industry benchmarks for campaign performance across sectors like consumer goods, financial services, healthcare and more. Moreover, its integrated analytics will provide unparalleled visibility into converting curious visitors into loyal customers. It plans to launch visionary partnerships and IP around augmented reality, voice-based interfaces and other emerging engagement channels. Additionally, the company also holds a goal to fundamentally change mindsets around human-centred AI. It aims to map AI across functions like supply chain efficiencies, financial inclusion, healthcare access and environmental action. 46 | www.ciolookindia.com May, 2024

10 Business Leaders Transforming their Industries – 2024 May

10 Business Leaders Transforming their Industries – 2024 May

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