India’s Emerging Startups, Making Waves in Industry – 2024

www.ciolookindia.com LOOK I N D I A VOL-02 | ISSUE-06 | 2024 India's Emerging Startups, Making Waves in Industry-2024 Shaping Tomorrow How Emerging Indian Startups are Revolu?onizing Industries? Honouring Innopolis Bio Innovations Botanical and Food Processing Technology

India's Emerging Startups, Making Waves in Industry-2024

INDIA'S STARTUP SURGE: HOMEGROWN INNOVATION MAKING WAVES IN 2024 T he Indian startup ecosystem is experiencing a period of phenomenal growth, rapidly evolving into a global powerhouse of innovation. Fuelled by a young, tech-savvy population and a government increasingly supportive of entrepreneurship, Indian startups are making significant strides across diverse industries. This year, in particular, has seen a rise in exciting young companies disrupting their respective fields and capturing the world's attention. Let's take a closer look at some of these innovative startups making waves in India and beyond in 2024: Mulyo: Mulyo offers a compelling solution for parents seeking sustainable and fashionable clothing options for their children. Whether it's everyday wear or special occasions, Mulyo stands out as a preferred choice for those seeking ethical and chic clothing options for their little ones. Into Design: In the ever-evolving world of design, Into Design is making a name for itself. This design thinking powerhouse offers a comprehensive suite of services, empowering businesses to create user-centric experiences that stand out in a crowded marketplace. Innopolis Bio Innovations Private Limited: At the forefront of the biotech revolution, Innopolis is pioneering advancements in bioengineering and life sciences. Their research and development efforts hold immense potential for breakthroughs in areas like medical diagnostics and sustainable agriculture. Medgyor Pvt Ltd: Revolutionizing healthcare access, Medgyor is a telemedicine platform that connects patients with qualified doctors remotely. This innovative approach expands access to quality healthcare, particularly in underserved areas, and empowers individuals to take charge of their well-being. FuelBuddy: This innovative platform is transforming the fuel industry by empowering consumers. FuelBuddy provides real-time fuel price comparisons, allowing users to find the most economical gas stations, saving them money and promoting transparency in the market. These are CIOLook ‘India's Emerging Startups, Making Waves in Industry – 2024,’ by significantly impacting the past, present, and future. Their dedication to innovation, focus on solving real-world problems, and commitment to empowering users position them for continued success. As the Indian startup ecosystem matures, we can expect even more groundbreaking ideas and disruptive companies to emerge from this dynamic landscape, making India a true global leader in innovation. Editor's Note - Gaurav PR Wankhade Managing Editor

Cover Story 08 Honouring Innopolis Bio Innovations Botanical and Food Processing Technology 22 Redefining the Kidswear Industry by Inspiring Ethical and Sustainable Fashion 26Mulyo FuelBuddy India's Fastest Emerging Fuel-Tech Startup Serving Diesel at Your Doorstep CONTENTS 18 30 Shaping Tomorrow How Emerging Indian Startups are Revolu?onizing Industries? Articles Tech Titans Top Ten Ways Indian Startups are Leading the Sustainability Charge

FOLLOW US ON www.twitter.com/ciolookindia www.facebook.com/ciolookindia/ LOOK India's Emerging Startups, Making Waves in Industry-2024 I N D I A www.ciolookindia.com WE ARE ALSO AVAILABLE ON Abhishek Joshi Editor-in-Chief CONTENT CONTACT US ON Managing Editor: Gaurav PR Wankhade Assisting Editor : Prajakta Zurale Email sales@ciolookindia.com For Subscription www.ciolookindia.com Company Featuring Brief DESIGN FuelBuddy is India's first largest doorstep fuel delivery organization, democratizing, and digitalizing energy distribution around the world. Neeraj Gupta, CEO, India Business FuelBuddy Visualizer: Sandeep Tikode Art & Design Director: Sameen Arif Associate Designer : Rashmi Singh Copyright © 2024 CIOLOOK India, All rights reserved. The content and images used in this magazine should not be reproduced or transmitted in any form or by any means, electronic, mechanical, photocopying, recording or otherwise, without prior permission from CIOLOOK India. Reprint rights remain solely with CIOLOOK India. Shanavas Bavu, Director; Sunil Kumar OG, Director; and Jainendran G, Director Innopolis Bio Innovations Private Limited (IBI) is committed to providing optimized process solutions in botanical extraction and food processing industry. Innopolis Bio Innovations Private Limited (IBI) SALES Into Design specializes in Industrial Design, New Product development and Styling, Advanced Manufacturing Consultation and Prototyping. Kavitha Mohanraj, Founder Into Design Vice President : Swapnali Vasaikar Asst. Vice President : Tejaswini Whaval Sr. Team Leader : Suraj Gadekar Sr. BDE : Reetika Sharma Medgyor Pvt Ltd, an IIT Bombay based startup focused on providing product design and prototyping services, is currently incubated in Kerala, India. Dinoj Joseph, Managing Director Medgyor Pvt Ltd TECHNICAL Shambhavi Jaiswal, Founder & CEO and Shivay Jaiswal, Co-founder Technical Head : Prachi Mokashi Technical Specialist: Rajeshwari Avhad Technical Consultant : Tanaji Fartade Mulyo is a great option for parents who are looking for sustainable and stylish kidswear with unique design. Mulyo sales@ciolookindia.com February, 2024 SME-SMO Research Analyst : Renuka Kulkarni SEO Lead : Nikita Khadalkar Cover Price: Rs.300/-

Cover Story Honouring Innopolis Bio Botanical and Food Processing Technology Innovations In essence, our success is rooted in our ability to navigate the intricacies of each project, embracing it as a new and dis?nct challenge.

India's Emerging Startups, Making Waves in Industry-2024 S ‘ erendipity–an enchanting phenomenon, a stroke of good luck that has kept people finding wonderful and amazing things. This phenomenon is not only just applicable to love and friendships…wondrous stories of making dreams into reality are also unfolded with it. Nature’s wonder, isn’t it?’ outsourcing the necessary equipment and setting up production and quality control processes for specialized products. To bridge this gap, IBI not only offers state-of-the-art engineering process & product development solutions but also provides comprehensive services tailored to its clients’ needs. IBI represents not just a business endeavour but a manifesta?on of commitment to fostering innova?on in process and engineering making a posi?ve impact in the world of value-added botanicals. Experiencing the power of a strong phenomenon, three brilliant people in the Botanical & Food processing industry with a shared passion for innovation and a common vision came together and gave birth to an engaging concept–bringing something unique to the value-added Botanical industry majorly tea, coffee and spices, leveraging its collective expertise and a fresh perspective. The tale of their startup Innopolis Bio Innovations Private Limited (IBI) started with a serendipitous reunion of these individuals who had previously worked together in the same organization but had joined and left at different times. IBI offers greenfield projects in the domain from Architectural and structural design, with Food safety management system design as well as construction supervision for the clients apart from plant design, erection and commissioning. Global Market Access: IBI understands the significance of global market presence for its clients. The organization’s solutions are crafted with a strategic approach, aiming to help customers leverage opportunities in international markets. By aligning processes with global standards and trends, IBI facilitates its clients’ entry into and sustained success in 16 countries of diverse markets worldwide by providing proper marketing and sales lead. So far, it has successfully completed100+ projects anddeveloped 60+ novel concepts. Turnkey Project Execution: From conceptualization to completion, the organization ensures seamless project delivery, providing its clients with turnkey solutions that encompass every aspect of the manufacturing process. Established with a vision to revolutionize the sector, IBI is dedicated to developing, designing and demonstrating manufacturing and testing facilities that incorporate cutting-edge technologies. The organization holds a primary goal to empower its clients to produce high- quality products with minimum investment and operational expenses that not only meet industry standards but also cater to the evolving needs of consumers. IBI has the following competencies: Plant Stabilization: This involves fine- tuning processes and systems to ensure optimal performance and efficiency over the commercial run. One of the founders shares, “It was during this conversation that the idea of starting our own institution took root. The synergy of our diverse experiences and skills became the foundation for Innopolis. Motivated by a collective desire to create something impactful and contribute to the dynamic ecosystem of innovation, we embarked on the exciting journey of entrepreneurship.” Training and Product Development: IBI is committed to empowering its clients by offering comprehensive training programs. Business Consulting: By analyzing raw material origin produces and market requirements, IBI provides valuable insights to its clients, enabling them to make informed decisions that align with industry trends and consumer preferences. Guiding Philosophy–Root of IBI’s Success This not only includes technical training for the operational team but also extends to product development, enabling clients to stay at the forefront of innovation in the industry. Each project brings out something different and challenging. How an organization tackles it decides the future of its business. The guiding philosophy that has propelled IBI to emerge as India’s budding startup revolves around its approach to each project. Innopolis fundamentally conceives every project as a new and unique concept. Our success is built on the principle of designing the business by leveraging the strengths and understanding the opportunities of our clients. Elaborating Core Competencies Process and Plant Design: The organization leverages the most modern technologies to create efficient and sustainable solutions tailored to the unique requirements of the spices, tea, coffee, fish oil, fruits & vegetables, nutraceuticals extraction and food processing industry. The Strong Portfolio of Services In the dynamic landscape of the Botanical Extraction and food processing industry, Innopolis Bio Innovations Private Limited (IBI) stands out as a beacon of innovation and commitment to providing optimized engineering and process solutions. IBI exemplifies a commitment to excellence in the Botanical extraction and Food processing industry with its strong portfolio of services that include: Efficient Outsourcing: Many of IBI’s clients face difficulties in designing

Structures and Cultured Environment IBI adheres to this philosophy that underscores its commitment to tailored solutions, recognizing that each client and project is distinct. The organization believes in a dynamic and adaptive approach that takes into account the individual nuances of every venture. Moreover, it closely understands the needs and challenges of its clients and develops strategies and solutions. These solutions are not only innovative but also precisely aligned with objectives and ready to market. strives to create an environment where every team member feels valued and connected. This approach has been instrumental in driving the achievements of Innopolis and maintaining a motivated and cohesive workforce. addresses the needs and preferences of the end consumer, understanding that true success lies in the level of satisfaction experienced by the final user. IBI adheres to its approach to leadership and team building that is centered around fostering a structured yet collaborative environment. The organization has established a clear hierarchical system and organized its teams based on activities and functions. This ensures transparency and clarity within the organization, allowing each team member to have a distinct role and responsibility. The structured framework enhances visibility, enabling everyone to understand who is responsible for what aspect of a project. Incorporating Technological Innovations True Success Lies in Customer Satisfaction! In today’s world of modern startups and innovative solutions, digitalization and adapting new technological advancements are the key factors to success and customer satisfaction and retention. In this regard, IBI also recognised and acknowledged the importance of cutting-edge advancements and digital evolution. The organization is deeply committed to embracing digitalization and leveraging technological advancements to propel it into a technovative future. IBI strikes a balance between operational efficiency and customer satisfaction by adopting a holistic approach as a turnkey solution provider in its segment. The organization follows a 360-degree view when approaching projects and addresses every aspect from selecting the plant location, layout, raw material for the process, equipment selection, production, and quality control to packaging. This comprehensive perspective allows Innopolis to look beyond short-term goals and consider the long-term impact on the end-user experience. A Forward-looking and Innovative Startup Talking about its key features that drive growth, IBI emphasizes its primary USP–the commitment to providing tailor-made solutions. With every new client comes a new idea and requirements. Recognizing the distinctiveness of each project, the organization ensures providing business models, customized strategies, and services to meet the specific needs and challenges of its clients. Beyond the organizational structure, IBI prioritizes cultivating a family-like culture within the organization. This emphasis on creating a close-knit community aims to improve the sense of belonging among team members and foster stronger interpersonal relationships. A family-oriented atmosphere encourages open communication, trust and collaboration, which are essential elements for driving innovation and achieving collective goals. At the core of its functioning, IBI employs the latest engineering tools for designing and optimizing projects. This includes Computational Fluid Dynamics (CFD) Software, Process Simulation Software, Finite Element Analysis (FEA) Software, 3D Modelling and Design Software like AutoCAD, SolidWorks, Staad Pro, PV Elite, Thermodynamic Process Simulation Tools, Process Flow Diagram (PFD), and Piping and Instrumentation Diagram (P&ID) Software. By integrating operational efficiency at every stage of the project, the organization enhances productivity as well as ensures that the final consumer receives a product that meets high- quality standards. IBI’s commitment to customer satisfaction extends beyond immediate project objectives. The organization actively assesses and What sets IBI apart is its focus on staying at the forefront of the latest technologies. In this digitally advanced world, the organization actively incorporates emerging technologies in its areas of expertise, ensuring that the clients are equipped with cutting-edge solutions. Along with customer satisfaction, it helps them in empowerment. By staying ahead of the curve, it empowers its clients to not only meet current market demands but also to be well-prepared for future trends. With this blend of a well-defined hierarchical system with a nurturing and familial culture, the organization The organization believes that utilizing cutting-edge engineering tools not only enhances the accuracy and precision of our designs but also optimizes costs and improves overall efficiency in plant operations and other critical areas. Because of such a smart approach, IBI stays at the forefront of technological advancements in its industry as well as ensures that its solutions are not only innovative but also aligned with the evolving landscape of digitalization. IBI exemplifies a commitment to excellence in the spices extrac?on and food processing industry. IBI supports clients to get state and central government subsidies to set up manufacturing facilities and testing centers in India.

As skilled employees vibrate to the tune of service excellence and success, IBI does not leave any stone unturned to nurture its brilliant workforce comprising 40 experts. The organization places a strong emphasis on fostering a culture of growth, skill development and empowerment among its workforce. It actively invests in their professional development. Even though IBI is a well-established, ‘a recognised startup’ organization by GOI, an MSME, it faced difficulties in seeking funding. The organization had to run pillar-to-post to get funding for its projects. This pursuit persists despite the existence of declared schemes and projects aimed at supporting startups and micro, small, and medium enterprises (MSMEs). restrictions and social distancing measures. This adaptability allowed it to maintain project timelines, enhance collaboration and effectively navigate the challenges imposed by the pandemic. In essence, our commitment to integrating digitalization and technology into our core functioning positions us as a forward-thinking and technologically advanced startup. This not only streamlines our processes but also contributes to a technovative future by fostering efficiency, sustainability, and innovation in every aspect of our operations. Pearls of Wisdom The master’s behind Innopolis huge success share their secret nugget of insights to budding entrepreneurs aspiring to venture into the startup space. They suggest: Some Success Stories Straightening the Unforgettable Twist IBI fosters workforce empowerment by utilizing advanced technologies in its processes and designs. Employees are encouraged not just to understand these technologies theoretically but to engage in hands-on experiences, fostering a deeper understanding and mastery. We believe that this approach not only enhances their skill set but also instills a sense of confidence and empowerment. Success stories are certificates of excellence, proofs of hard work and innovations and a secret ingredient that shoots up its business rocket. In the case of IBI, its commitment to excellence and innovation revolves around its focus on energy efficiency and maximizing the utilization of processing areas. The organization consistently strives to extract more value from a single raw material by incorporating advanced technologies, such as Supercritical Fluid Extraction (SCFE), Sub critical extraction, Molecular Distillation, Fish meal, Fish oil enrichment, and Aroma Separation technologies. A challenge is an unforgettable twist and along with the funding difficulty, IBI also hit a snag with the Covid-19 Pandemic just like every single business in the world. Though this deadly monster posed unprecedented challenges to industries globally, IBI navigated these times with resilience and adaptability. The organization not only recognized the importance of continuity but also swiftly implemented digital communication strategies to ensure seamless operations. Start with a clear vision and mission: The intersection of what you love, what you’re good at, what the world needs, and what you can be paid for. This foundational understanding will guide your startup journey with purpose and passion. Ÿ Moreover, IBI prioritizes continuous learning by providing both in-house and external agency training opportunities, particularly when implementing new technologies. This ensures that our employees stay abreast of the latest industry trends and advancements. The organization also believes that this commitment to ongoing training and skill development creates a dynamic and innovative workforce that is well-equipped to tackle challenges and contribute to its growth. Play to your core competency: Focus on what you excel at; for us, it’s technology and value-added botanicals. By leveraging your strengths, you position your startup for success and differentiation in a competitive landscape. Ÿ Furthermore, in response to the limitations imposed by the pandemic, IBI initiated most of its projects with a strong reliance on digital communication. The organization leveraged online tools and techniques to bridge the gap between office and work sites. Furthermore, the organization always sets out to redefine the traditional approaches in processing by leveraging SCFE and subcritical extraction. These advanced technologies not only enhance the efficiency of extraction processes but also contribute to a more sustainable, eco-friendly and resource- efficient operation. By optimizing energy utilization and streamlining processing areas, it achieved remarkable improvements in overall production efficiency. Sharing a word of wisdom, they also add, “Remember, building a startup is a journey that requires resilience and adaptability. Embrace challenges as opportunities to learn and grow. Stay committed to your vision, but be flexible in your approach. Surround yourself with a strong team that shares your values and complements your skills.” Navigating Through Adversities Notably, it employed Microsoft HoloLens technology during this period that facilitated the virtual commissioning of projects in both India and Sri Lanka. Talking about the challenges, IBI has had its fair share of challenges and difficulties. In the face of a dynamic industry structure and an array of hurdles, the organization has won the day with resilience and ingenuity. From technocrats to entrepreneurs, its transition is of course like a roller coaster ride. The major challenge was and still is getting accepted and convinced by the bankers. Aspiring Aims IBI harnessed the power of modern innovations; it crushed the influence of the Pandemic. By embracing innovative technologies, the organization ensured business continuity and streamlined its processes in the face of travel Tough Teams Do Last! IBI is strategically mapping its future plans. The vision for the organization is centered around forging strategic partnerships to bring cutting-edge technologies to the Botanical and Food value-addition space. “Tough times don’t last. Tough teams do!” For an organization to be successful, a strong and dedicated workforce is the building foundation.

The organization not only aims to lead in process improvement but also wishes to elevate product quality in this domain. In addition to its wide spectrum of plans, it aspires to contribute significantly to the development of technologies that foster sustainability and the creation of eco- friendly products. Furthermore, IBI’s focus will be on extracting more value from raw materials by minimizing wastage and implementing efficient processes. For a safe and clean environment, the organization has committed to addressing environmental concerns by developing methods to remove residuals such as pesticides and heavy metals from the final products. This not only aligns with our dedication to innovation but also positions us as a key player in shaping a more sustainable and eco-conscious future.

I Shaping Tomorrow ndia's startup scene is booming. In recent years, India has emerged as a hotbed for innovation and entrepreneurship, with a burgeoning startup ecosystem that is reshaping traditional industries and driving economic growth. Fuelled by a young and tech-savvy population, combined with a supportive government, the country is witnessing a surge of innovative companies disrupting various industries. How Emerging Indian Startups are Revolutionizing Industries? From fintech and e-commerce to healthcare and agriculture, startups across various sectors are leveraging technology and innovative business models to address critical challenges and unlock new opportunities. These startups aren't just creating jobs and boosting the economy; they're reshaping the way we live, work, and interact with the world around us. One of the key drivers of India's startup revolution is the availability of talent and technical expertise. With a large pool of skilled professionals and a growing number of engineering and business schools, India has become a breeding ground for entrepreneurial talent. Startups are harnessing this talent pool to develop cutting-edge solutions that cater to the needs of both domestic and global markets. In the fintech sector, startups are disrupting traditional banking and financial services by offering innovative products and services that are more accessible, affordable, and user-friendly. From digital payments and lending platforms to wealth management and insurance, fintech startups are democratizing finance and empowering individuals and businesses to manage their finances more efficiently. Similarly, in the e-commerce space, startups are transforming the way people shop and transact online. With the proliferation of smartphones and internet connectivity, e-commerce startups are reaching customers in even the remotest corners of the country, offering a wide range of products and services at competitive prices. These startups are not only driving consumer spending but also creating new opportunities for small businesses and artisans to reach a larger audience. In healthcare, startups are leveraging technology to improve access to quality healthcare services and enhance patient outcomes. Telemedicine platforms, AI-driven diagnostics, and remote patient monitoring systems are revolutionizing healthcare delivery, especially in rural and underserved areas where access to healthcare infrastructure is limited. (18) www.ciolookindia.com

Mobile-First Approach: With a large smartphone user base, Indian startups prioritize mobile-first solutions, ensuring accessibility and convenience for a wide range of users. These startups are not only making healthcare more accessible but also reducing costs and improving efficiency across the healthcare value chain. In agriculture, startups are using data analytics, IoT, and drone technology to revolutionize farming practices and increase agricultural productivity. By providing farmers with real-time insights and personalized recommendations, these startups are helping farmers make informed decisions about crop management, irrigation, and pest control, leading to higher yields and better farm profitability. Frugal Innovation: Resourcefulness is key. Indian startups excel at developing innovative solutions with limited resources, making them adaptable and cost- effective. Embrace of Technology: From artificial intelligence to blockchain, Indian startups are quick to adopt and leverage cutting-edge technologies to create impactful solutions. Innovation Across Sectors Biotech Revolution: Companies like Innopolis Bio Innovations are at the forefront of breakthroughs in bioengineering and life sciences. Their work has the potential to revolutionize areas like medical diagnostics and sustainable agriculture. The Road Ahead The Indian startup ecosystem is still young, but its potential is vast. As it continues to mature, we can expect to see even more groundbreaking ideas emerge. The government's initiatives to foster innovation, combined with the talent and drive of young entrepreneurs, position India as a global leader in the startup revolution. This growth not only benefits India but also contributes to shaping a more innovative and inclusive future for the world. Sustainable Fashion: With a focus on both style and sustainability, Mulyo provides a range of kidswear featuring distinctive designs. Parents can trust in Mulyo's commitment to eco-friendly practices while ensuring their children are dressed in trendy and unique attire. Overall, the rise of Indian startups is a testament to the country's entrepreneurial spirit and its potential to drive innovation and economic growth. With the right support from the government, investors, and ecosystem enablers, Indian startups have the opportunity to continue revolutionizing industries, creating jobs, and shaping the future of the country's economy. As we look ahead, it is clear that Indian startups will play a pivotal role in shaping tomorrow's world. Empowering Consumers: FuelBuddy empowers consumers in the fuel industry by offering real-time price comparisons, enabling users to save money and promote transparency in the market. Design Thinking Powerhouse: Into Design offers a comprehensive suite of design thinking services, helping businesses create user-centric experiences that stand out in a competitive marketplace. Revolutionizing Healthcare: Medgyor leverages telemedicine to connect patients with qualified doctors remotely, expanding access to quality healthcare, particularly in underserved areas. These are just a few examples. From logistics and e- commerce to education and renewable energy, Indian startups are leaving their mark. Here's a closer look at what makes them stand out: Focus on Local Needs: Indian startups understand the unique challenges and opportunities of the Indian market. They develop solutions that are culturally relevant and address specific local needs. February, 2024 (20) www.ciolookindia.com

India's Emerging Startups, Making Waves in Industry – 2024 FuelBuddy India's Fastest Emerging Fuel-Tech Startup Serving Diesel at Your Doorstep The Pioneering Journey of Energy-as-a-Service “Hence, we did an in-depth research and found the challenge that persists in the market.” While there was a growing demand for fuel in India, the supply chain was ineffective for smaller industries. It is because, in the traditional supply chain, petrol pumps are not allowed to sell fuel outside their premises; thus, transporting fuel to companies in smaller quantities was illegal, unsafe, riddled with malpractices, and expensive. Additionally, grey market suppliers operated in this space without any legality, which caused a safety concern. The journey of FuelBuddy began in 2016 when - Gautam Malhotra, Adnan Kidwai, and Divij Talwar identified a gap in the fuel delivery industry. Neeraj says they observed several challenges, inconveniences, and inefficiencies in the traditional fuelling methods, predominantly in larger corporations, industries, etc. People either had to purchase fuel in smaller quantities from the local petrol pump, which was not legal and safe ; or buy large quantities from the depot. Moreover, the fuel delivery ecosystem had very strict regulations regarding the quantities delivered. That is, if someone was to buy fuel from an OMC, they had to purchase a minimum of 12000 litres of fuel, which hindered operational cost and inventory capital blockage for industries. To solve the problem areas such as inconvenience, pilferage, leakage, theft, monitoring, storage, etc., whilst keeping technology as the backbone, the trio set out with a vision of disrupting the industry. D behemoths. However, nestled amongst the familiar giants, FuelBuddy, - a young, agile startup - is quietly making waves in the Indian fuel industry, poised to become a force reckoned with in 2024. ispensing the crowd of the usual suspects enters the disruptor. It's easy to overlook the quiet rebels brewing change in a land of billion-dollar Neeraj explains, “Our guiding philosophy isn't just about fuel delivery; it's about democratizing energy access and empowering lives. We started by addressing the pain points of diesel users in India – safety concerns, adulterated fuel, and inconvenient refuelling. But our vision goes beyond that. We're building a future where everyone can access clean, reliable fuel delivered safely and conveniently at their doorstep. This commitment to simplicity, safety, and service has fueled our success.” So, what makes FuelBuddy tick? It's not just about delivering fuel through a delivery app. FuelBuddy is reimagining the entire fuelling experience, one seamless transaction at a time. Here's how: *Convenience Kingpin: Forget the endless queues at the petrol pump. FuelBuddy brings fuel directly to your doorstep. Order through its intuitive app, track your refill in real time, and say goodbye to petrol pump purgatory. Neeraj shares, “As category creators, we were the first in the country to provide doorstep fuel delivery service, and the rest is history. We are now India’s largest, operating across 180+ cities in Pan-India while creating a mark in the industry by delivering high-quality services. To date, we are committed to developing products and services that solve the customers' problems.” The Mission of Solving Your Fuel Woes The team leverages technology to ensure transparency and accuracy in every transaction, and their robust quality control measures guarantee unadulterated fuel. But it's the human touch that truly sets them apart. Their dedicated team is always there to answer questions, troubleshoot issues, and ensure a seamless experience for every customer. FuelBuddy isn't just a business; it's a mission. “We're disrupting the energy landscape by empowering businesses, improving lives, and contributing to a cleaner environment. And that, I believe, is the key to our success story- a story just getting started,” states Neeraj. *Transparency Triumphs: No more opaque pricing or surprise bills. FuelBuddy champions complete transparency, displaying real-time fuel prices and transaction details before you order. Trust and clarity are delivered right to your asset. Fuel to Your Doorstep FuelBuddy has emerged as India's budding startup. Sharing the guiding philosophy that has propelled their success, Neeraj says that the idea was always to come up with products and services that will disrupt the industry and the problems in fuel delivery. The acceptance from the industry and the customers came after some time as they were unfamiliar with this concept, and the idea of diesel coming to your doorstep was unfathomable. diesel at your doorstep.‘ ‘‘ ‘ From its inception, FuelBuddy’s mantra has been: “Digitising & Democratising Energy Distribution around the world” and this is what drives them in their quest to deliver convenience to the users' doorstep. According to him, the pandemic has accelerated digitalisation, with companies going the extra mile to provide doorstep delivery of essential commodities. With this, doorstep fuel delivery service also started gaining acceptance as customers have begun demanding quality fuel and lubricants at their doorstep for their personal and industrial use. *Tech-Fueled Efficiency: Data isn't just a buzzword for FuelBuddy. According to Neeraj Gupta, the CEO of India Business, they leverage intelligent algorithms to optimize delivery routes, reduce fuel waste, and minimize wait time. Its efficiency is powered by tech and delivered to your doorstep. Neeraj Gupta, CEO of India Business Thus, the doorstep fuel delivery model has grown rapidly across the country and scaled up even faster in the post- COVID-19 era. The increased demand is supported by multiple challenges, such as a lack of quality storage tanks, improper security systems, inadequate fire safety arrangements, inefficient route management, and an increase in incidents of pilferage and adulteration. FuelBuddy provides (22) www.ciolookindia.com February, 2024 (23) www.ciolookindia.com

Erasing Challenges “Additionally, there are a few things that we saw were important while delivering fuel safely, such as keeping a regular check on tanks, fuel pipes and caps, equipment calibration, and safety equipment used for delivering the fuel.” The essence of startup lies in innovation, disruptions, and enhancing the end-user experience. Neeraj insists that operational efficiency is in their DNA, but it's never at the cost of customer satisfaction. “We leverage cutting-edge technology to streamline processes, from fuel station partnerships and dynamic pricing to doorstep delivery and real-time order tracking.” This transformation has created new opportunities and challenges that FuelBuddy aims to address. According to Neeraj, FuelBuddy's journey hasn't been all smooth roads. Initially, navigating India's complex and evolving regulations for doorstep fuel delivery was a major hurdle. Yet, the team's resilience shone through. He informs, “We faced some initial challenges, but our vision was always very clear. So, we proactively engaged with authorities, demonstrating our technology and our team's safety and efficiency. And building strong partnerships, FuelBuddy secured the legal green light, paving the way for a thriving new industry.” This triumph of collaboration and agility cemented FuelBuddy's position as a frontrunner in transforming India's energy landscape. Multiple reasons have fueled the company’s growth. “From strategic decisions, pivots, and technology implementation, we have taken several steps to capture the market opportunity and drive sustainable growth,” reveals Neeraj. A Revolution Empowering Your Dreams Currently, the products offered by FuelBuddy are as follows: This laser focus on efficiency translates to convenience and savings for the customers, who can now refuel at the touch of a button, skip the queues, and enjoy competitive prices. But it's not all about technification. The team prioritizes human connection, building a loyal community through its rewards program, gamified features, and prompt customer support. They actively gather feedback, constantly iterating and innovating to ensure FuelBuddy remains efficient and delightful to use. “So, the next time you see our orange tankers zipping around, remember, it's not just fuel we're delivering; it's a revolution in convenience and customer- centricity, one refuel at a time.” First and foremost, they are addressing a big challenge uniquely. They have streamlined diesel procurement and delivery and brought in cutting-edge technology, including mobile apps and data analytics, to operations and improve customer experience. “Our pivot to energy as an Energy-as- a-service has reaped great results. Our expansion strategy to launch services in UAE and Mozambique has also yielded significant results. Today, we are present in multiple cities across India, including tier-2 cities.” The strategic partnerships with major oil companies such as Indian Oil Corporation and Hindustan Petroleum Corporation Limited, along with diversification into lubricant delivery, have expanded the range of services offered to customers, contributing to revenue growth. *Diesel On Tap (DoT) and Smart Tanks- Custom fuel storage, monitoring and dispensing solution designed for industry and fleet owners. They can use the FuelBuddy DoT solutions as a replacement for fuel stations. DoT offers all the convenience of a fuel station with the additional benefit of avoiding dead mileage and assurance of quality and quantity. Smart Tank is a customised fuel storage solution for customers looking to augment their existing fuel storage capacity. It is especially useful for customers who run emergency backup systems. Startups allow the Indian industry to grow its young entrepreneurial potential and capacity. Neeraj, too, believes, “As the CEO of FuelBuddy, a company that's revolutionizing the way India refuels, I see the startup scene as a launchpad for India's young minds to take on the world. My advice to aspiring entrepreneurs:” Hone your problem-solving skills – India's brimming with challenges, and the solutions often lie in the simplest innovations. Don't be afraid to think big, but stay grounded in the realities of the Indian market. Techno-Fuelling Teamwork *Buddy Can- Available in the capacity of 20 litres for emergency use for apartments, offices, and equipment. Neeraj further accepts that digitalization and technological advancements are crucial aspects of the modern startup ecosystem. FuelBuddy recognizes this and has integrated these principles into its core functioning in several ways. For example, the company leverages data analytics to optimize fuel delivery routes, reducing emissions and fuel consumption. FuelBuddy is more than just another startup; it's a game- changer. In a fuel landscape cluttered with established players, they're bringing convenience, transparency, and smart tech to the party, all while building a loyal community on the go. *FB Vault- “Our most innovative product, FuelBuddy Vault, is used for Fuel Monitoring, Adblue Tracking, Diagnostics and Prognostics, and Track and Trace fuel usage,” says Neeraj, whose leadership style is recognized as the driving factor behind the company’s success. Shedding light on their approach to leadership and team building within the organization, he says that FuelBuddy's journey wouldn't be where it is today without an incredible team, and fostering that team through an empowering and collaborative leadership style has been his core focus. “At FuelBuddy, we don't believe in hierarchies. Instead, we cultivate a culture of open communication where every voice is heard and valued.” An Energetic Wisdom FuelBuddy started by addressing a basic need – making refuelling convenient and transparent. “We leveraged technology to create a platform that empowers consumers and fuel station owners.” Mark your calendars. 2024 is shaping up to be FuelBuddy's year. As they expand their reach, partner with key players, and innovate relentlessly, watch them disrupt the industry, redefine the fuel experience, and become a household name in India. FuelBuddy's mobile app also allows customers to easily order fuel and track deliveries, providing a convenient and efficient experience. By embracing digitalization and technological advancements, FuelBuddy is contributing to a more sustainable future and making the fuel delivery process more efficient and convenient for its customers. Remember, every successful startup begins with a deep understanding of the customer and a relentless focus on adding value. So, validate your ideas, build a strong team, and be prepared to iterate constantly. The Indian startup ecosystem is buzzing with support, from incubators and investors to a growing community of mentors. Appreciate the collaborative spirit, and don't hesitate to ask for help. With the right mix of passion, perseverance, and a dash of jugaad, you, too, can turn your dream into a thriving startup, propelling India's entrepreneurial journey forward. The workforce is the cornerstone of any successful organization. To foster a culture of growth, skill development, and empowerment among their employees, Neeraj says at FuelBuddy, “Our team isn't just fuelling your machines, but they're the engine driving our growth. We encourage an intrapreneurial culture, empowering everyone to innovate and own their ideas. A Blooming Leadership of Lotus Neeraj sees himself as a facilitator, guiding the vision but trusting his talented team to run with their ideas. “We encourage healthy debate, experimentation, and a willingness to fail fast and learn from it.” This fosters an environment of ownership and innovation where everyone feels responsible for FuelBuddy's success. Neeraj adds that they celebrate small wins together and bigger ones even more, knowing that each achievement is a product of collective effort. “It's a journey we take as a team, and that's the true fuel driving our passion and growth.” February, 2024 Let’s Push India on the Sustainable Energy Drive Looking to the future, FuelBuddy's vision of transitioning to an energy-as-a-service company is a strategic response to the evolving energy landscape, both in India and globally. The energy sector has significantly transformed recently, with an increasing focus on sustainability and innovation. February, 2024 We have a trust-based environment that encourages employees to experiment, take risks, and be accountable.” This unlocks hidden talent, boosts engagement, and sparks agility, resulting in fresh solutions, happier employees, and a company ready to adapt and race ahead. (24) www.ciolookindia.com (25) www.ciolookindia.com

Mulyo’s vision goes beyond just selling clothing; it's about crea?ng a movement towards conscious consumerism, where parents globally choose sustainable op?ons for their children, and businesses recognize the importance of balancing profit with purpose. ‘‘ India's Emerging Startups, Making Waves in Industry-2024 ‘‘ about creating another clothing brand but about building a community that valued conscious consumer choices and fostered a sense of responsibility towards the planet. Co-founderShivay Jaiswal adds, “Our journey is an ongoing commitment to innovation, education, and continuous improvement as we strive to redefine the kidswear market and inspire a shift towards sustainable practices in the fashion industry.” Redefining the Kidswear Industry by Inspiring Ethical and Sustainable Fashion T Mulyo has emerged as India’s budding startup. Shambhavi says their success can be attributed to a guiding philosophy centred around these few core principles: hose Indian startups that understand business sustainability to create a better future are the most successful. That is why Mulyo, sustainable, eco-friendly, and futuristic children’s wear brand, is one of India’s emerging startups making waves in the industry. Shambhavi adds that, motivated by a desire to contribute to a more sustainable and ethical way of living, she saw an opportunity to address the lack of eco-friendly options in the kidswear market. Children's clothing is often outgrown quickly, leading to significant waste. Additionally, the conventional production methods and materials used in the industry contributed to environmental degradation. www.mulyo.in , as a *Ethical and Sustainable Practices: Sustainability is Our Distinction “Our commitment to ethical and sustainable practices is at the heart of everything we do. We prioritize environmentally friendly materials, eco-conscious manufacturing processes, and fair labour practices. By using organic fabrics, reducing waste, and ensuring transparency in our supply chain, we contribute to a healthier planet and set a positive example for the industry.” The startup landscape is continually evolving. A sustainable brand like Mulyo can differentiate itself from other organic clothing brands in a market where sustainability is a key focus. You know what, setting your brand apart involves a combination of strategies and unique qualities. “Where we have focused on some points for Mulyo,” says Shivay. “Our journey as a sustainable kidswear startup began with a passion for positively impacting the environment and creating a better future for the next generation. As a fashion entrepreneur, I was increasingly aware of the environmental issues associated with the fashion industry and its impact on our planet,” says the Founder and CEO, Shambhavi Jaiswal. We Live by Our Values “The journey involved extensive research into sustainable fabrics, responsible production practices, and building partnerships with suppliers who shared our commitment to environmental and social responsibility.” It wasn't just *Inclusive and Functional Design: ~Transparency and Traceability: Mulyo kidswear is not just about looking good; it's also about practicality and inclusivity. The team designs clothes that are not only stylish but also functional for the dynamic lifestyles of children. “By understanding the needs of parents and children alike, we've created a brand that seamlessly integrates style with comfort and functionality,” says Shambhavi, adding that one key element of their success is their commitment to social responsibility, particularly through their association with Sewa Bharti NGO. Emphasizing transparency in the supply chain. Providing customers with detailed information about where materials are sourced, how products are manufactured, and the working conditions of staff/labourers. Traceability can build trust and show your commitment to ethical practices, and we think every brand believes. ~Circular Economy Initiatives: So now, they are also planning to implement circular fashion practices, such as offering repair services, recycling programs, or take-back schemes for old garments. These initiatives demonstrate a commitment to reducing waste and extending the lifespan of clothing. Shivay Jaiswal, Co-founder “By collaborating with this organization, we have created a meaningful impact by providing employment opportunities to women. We have established a symbiotic relationship where our brand benefits from skilled artisans, and these women, in turn, gain meaningful employment and economic empowerment,” says Shivay. Mulyo ~Innovative Sustainable Materials: Shambhavi Jaiswal, Founder & CEO Mulyo Explore and incorporate innovative sustainable materials that go beyond organic cotton, such as recycled fabrics and things made of waste fabrics. Highlight the benefits of these materials, such as reduced water usage or reliance on virgin resources. Their success results from marrying business goals with a genuine commitment to social and environmental responsibility. “We believe that we are not just building a successful business but contributing to a more compassionate and sustainable world for the future,” adds Shambhavi. February, 2024 (26) February, 2024 (27) www.ciolookindia.com

~Local and Fair Production: ~Continuous Improvement: Environmentally Conscious Future Approach Shambhavi is proud to champion diversity, equity, and inclusion as a women-led organisation. She actively promotes the advancement of women within their industry. She strives to create a workplace that is not only sustainable but also supports the career growth and success of every team member. Her leadership style is centred around a strong sense of purpose, collaboration, and a commitment to making a positive impact through sustainable practices in the kidswear industry. Shambhavi, Shivay, and their team focus mainly on local and fair production. Everything is in-house in Mulyo, and they are also associated with NGOs. “We believe in fair wages and working conditions we provide to workers. We are strict with our employers' needs. You know, happy employee, happy boss kind of thing.” It’s a long run. “Commitment to continuous improvement by sharing our sustainability goals and progress is another target. We are doing our best to keep our customers informed about our efforts to reduce the environmental footprint,” claims Shambhavi. Shambhavi and Shivay’s vision for Mulyo extends beyond just creating stylish and eco-friendly clothing for children. “We envision our brand becoming a global leader in sustainable fashion for kids, setting new standards for ethical and environmentally conscious practices in the industry,” says Shivay. The differentiation in the sustainable fashion market is not only about the products themselves but also the values, practices, and stories behind the brand. Consistency in upholding sustainability values and a genuine commitment to making a positive impact are key to standing out in this competitive landscape. It is what Mulyo is marching towards. ~Certifications: To achieve international recognition, they are committed to providing high-quality, comfortable, and aesthetically pleasing clothing and fostering a strong brand identity centred around sustainability and social responsibility. “Our goal is to be a household name, known for our commitment to the well-being of children and the planet,” says Shambhavi. Customer-Centric Wisdom “We think sometimes certifications can speak out about your brand's authenticity. Yes, we are certified by (GOTS, DPIIT AND MSME Certified).” These certifications provide credibility and assurance to customers that this brand adheres to strict sustainability standards. Startups allow the Indian industry to grow its young entrepreneurial potential and capacity. Shambhavi firmly believes in ‘fall seven times, stand up at eight.’ This embodies the resilience and determination required in the challenging and dynamic world of startups. “I see startups as a crucial avenue for unleashing India's young entrepreneurial potential and boosting its industrial capacity.” The Benevolent Leadership ~Community Engagement: Ultimately, their vision goes beyond just selling clothing; it's about creating a movement towards conscious consumerism, where parents globally choose sustainable options for their children, and businesses recognize the importance of balancing profit with purpose. “Through our international success and influence, we aim to be a catalyst for positive change in the global fashion industry and a source of pride for India's startup landscape,” she concludes. Shambhavi’s inspiring leadership style is often recognized as a driving force behind Mulyo's achievements. As the founder of Mulyo and a leader within this women-led organization, her approach to leadership is rooted in empowerment, collaboration, and a shared commitment to their mission. Mulyo engages with the community and customers through charity partnerships, environmental awareness campaigns, and educational events. It is actively involved in making a positive impact beyond just selling clothing. To fellow budding entrepreneurs venturing into the startup space, Shambhavi’s advice would be to embrace Failure as a Learning Opportunity, Build a Strong Support Network, and surround yourself with mentors, advisors, and a supportive network of fellow entrepreneurs. Learning from the experiences of others and seeking guidance can provide valuable insight. ~Unique Design Aesthetics: “First and foremost, I believe in leading by example. I am deeply passionate about sustainability, and I make sure that our company's values are reflected in my actions.” This sets a tone for the entire team and reinforces the importance of their mission to create eco-friendly and ethical kidswear. Shambhavi and Shivay are big fans of Japanese aesthetics and Manga art. It led them to create distinctive and appealing designs that align with their brand's sustainability values. Sustainability doesn’t mean sacrificing style; it can be a unique selling point. Adaptability is the key; the business landscape is dynamic, and successful entrepreneurs can adapt to change. Be open to pivoting your business model based on market feedback and emerging trends. Invest in Continuous Learning. Stay curious and committed to continuous learning. The startup ecosystem constantly evolves, and staying informed about industry trends, technological advancements, and market dynamics is essential. Shambhavi fosters an inclusive and collaborative work environment where every team member feels valued and heard. She believes that diverse perspectives contribute to innovation. “As a women-led organization, we celebrate and embrace the unique strengths and insights each team member brings. We prioritize open communication and create a space where everyone feels comfortable sharing their ideas,” she states. ~Customer Education: Through Mulyo, they want to educate their customers/people about their clothing choices' environmental and social impact. “We would like to offer resources and information about sustainable fashion choices and their benefits,” says Shambhavi. Keep the Customer at the Centre, understand your target audience, and prioritize customer feedback. Regularly interact with your customers to identify their needs, preferences, and pain points. ~Storytelling and Brand Identity: Team building is a crucial aspect of their success. Shambhavi encourages a sense of shared purpose and unity among her team members. She strives to create opportunities for her team to bond and work cohesively. “This strengthens our professional relationships and enhances our ability to overcome challenges and achieve our goals together.” Shivay adds, “We are a startup brand. We have tried our best to develop a strong brand story and identity that resonates with your target audience. We think we have just started, and it's a long run. We tell why our brand is passionate about sustainability and how it aligns with our customers' values.” The startup space in India holds immense potential, and budding entrepreneurs must approach challenges with a resilient mindset, a clear sense of purpose, and a commitment to continuous learning and innovation. The journey may be challenging, but each setback allows one to stand up stronger and move closer to success. February, 2024 (28) www.ciolookindia.com February, 2024 (29) www.ciolookindia.com

I ndia, the world's second-most populous nation, faces a significant challenge – balancing economic growth with environmental responsibility. However, a new breed of heroes is emerging: Indian startups that are harnessing technology to revolutionize sustainability practices. In recent years, many Indian startups have emerged as global leaders in driving sustainability initiatives across various industries. These tech titans are pioneering innovative solutions to address pressing environmental challenges while fostering economic growth. Top Ten Ways Indian Startups are Leading the Charge Sustainability Renewable Energy Solutions: Indian startups are at the forefront of developing renewable energy solutions such as solar and wind power. Through innovative technologies and business models, these startups are accelerating India's transition towards a clean energy future. Companies like EcoSoch and Rooftop Solarizer are making clean energy accessible and affordable. They offer rooftop solar solutions, battery storage options, and green energy financing, empowering individuals and businesses to switch to renewables. Waste Management Innovations: Startups are leveraging technology to revolutionize waste management processes, including recycling, composting, and waste-to-energy conversion. These innovations are helping reduce landfill waste and minimize environmental pollution. Entrepreneurs behind ventures like Skrap Technologies and Buddy Recycle are tackling waste management head-on. Skrap offers waste-to-resource solutions, while Buddy Recycle incentivizes waste segregation and collection through user-friendly apps. Precision Agriculture for Sustainability: Agro-tech startups are promoting sustainable farming practices through precision agriculture, organic farming, and water- efficient irrigation techniques. By optimizing resource usage and reducing chemical inputs, these startups are improving agricultural productivity while minimizing environmental impact. Excess water usage and chemical application harm the environment. Agro-tech startups like Krishi and DeHaat leverage data and automation to optimize water usage and promote sustainable farming practices. Tech Titans Smart Electric Mobility Solutions: With a focus on reducing vehicular emissions and combatting air pollution, Indian startups are developing electric vehicles (EVs), February, 2024 (30) www.ciolookindia.com February, 2024 (31) www.ciolookindia.com

Green Building Technologies: Startups in the construction and real estate sector are pioneering green building technologies such as energy-efficient designs, passive cooling systems, and sustainable building materials. These innovations aim to reduce carbon emissions and create healthier, more sustainable built environments. battery technologies, and charging infrastructure. These initiatives aim to accelerate the adoption of EVs and promote sustainable transportation alternatives. Traffic congestion and pollution are major concerns in Indian cities. Startups like Plug Mobility and Yulu are promoting electric vehicle adoption and shared mobility options, reducing reliance on personal vehicles and lowering emissions. The construction industry has a significant environmental impact. Proptech startups like GreenYatra and Nestaway are promoting sustainable building practices and energy- efficient infrastructure. Water Conservation Technologies: The water crisis in India is a pressing concern. However, innovative startups are emerging to address this challenge by developing cutting-edge water conservation technologies. They are developing innovative technologies to address water scarcity and improve water management practices. These solutions range from smart water meters and leak detection systems to water purification and desalination technologies. Carbon Offsetting Platforms: India, a rapidly developing nation, faces the challenge of balancing economic growth with environmental responsibility. Carbon offsetting platforms are emerging as a crucial tool in this fight, allowing individuals and businesses to compensate for their carbon footprint. DripTech provides micro-irrigation solutions like drip irrigation systems and sprinklers. Focused on rainwater harvesting and storage, Waaaree offers solutions like rainwater harvesting tanks, filtration systems, and smart irrigation controllers. OffsetFarm, a Delhi-based company utilizes blockchain technology to streamline carbon offset projects. Air Black focuses on creating high-impact carbon offset projects in India. Environmental Monitoring Solutions: India, with its diverse ecosystems and rapid industrial growth, faces significant environmental challenges. Fortunately, a new wave of innovative startups is emerging to address these concerns through advanced environmental monitoring solutions. Sustainable Fashion Initiatives: Fashion startups are embracing sustainable practices by using eco-friendly materials, reducing waste in the production process, and promoting ethical supply chains. These initiatives aim to minimize the environmental footprint of the fashion industry and promote conscious consumerism. Blueair Technologies offers real-time air quality monitoring solutions. Focused on water quality management, Aquaconnect utilizes IoT sensors and cloud-based platforms. The fashion industry has a significant environmental footprint. Indian startups like Inua Threads and Doodlage are promoting sustainable fashion practices. Inua uses organic materials and fair trade practices, while Doodlage focuses on upcycling clothes and creating unique, eco- friendly garments. Thus, Indian startups are playing a pivotal role in driving sustainability initiatives across diverse sectors, demonstrating their commitment to creating a more resilient and eco-friendly future. Their innovation, coupled with India's large talent pool and growing environmental consciousness, positions the nation as a frontrunner in the global sustainability movement. By harnessing the power of technology and innovation, these tech titans are leading the charge towards a more sustainable and prosperous society. Circular Economy Models: Indian startups are championing the concept of a circular economy by designing products and services with longevity, reparability, and recyclability in mind. These initiatives aim to minimize waste generation and maximize resource efficiency throughout the product lifecycle. The concept of a circular economy minimizes waste by extending product lifecycles. Startups like SellGreen and NoMoreBins facilitate the buying and selling of pre-owned goods, reducing reliance on new resource production. February, 2024 (32) www.ciolookindia.com

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India’s Emerging Startups, Making Waves in Industry – 2024

India’s Emerging Startups, Making Waves in Industry – 2024

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