India’s Fastest Growing Agriculture Companies June2024

1. www.ciolookindia.com LOOK I N D I A VOL-06 | ISSUE-03 | 2024 Cul?va?ng Innova?on Factors Behind the Rise of India's Agritech Powerhouses From Seed to Scale How The Indian Agri Companies are Revolu?onizing the Industry? India's Fastest Growing Agriculture Companies – 2024 Praveen Noojibail, Founder, I&B Seeds Pvt Ltd Pvt Ltd Revolu?onizing the Indian Landscape of Farming Prac?ces and Crop Cul?va?on

2. India's Fastest Growing Agriculture Companies – 2024

4. Editor's Note

5. THE INCLUSIVE AND SUSTAINABLE GROWTH DRIVERS OF INDIA I n 2024, India's agriculture sector stands on the brink of transformation, driven by a surge of innovative companies revolutionizing traditional practices. These companies, characterized by their rapid growth and cutting- edge technologies, are not only boosting productivity but also ensuring sustainability in an industry that forms the backbone of the nation’s economy. prices for farmers. The adoption of e-commerce in agriculture is not only streamlining supply chains but also empowering farmers with greater market access and financial inclusion. The dairy and livestock sectors are also witnessing remarkable growth. Companies focusing on genetic improvement, animal health, and sustainable dairy farming practices are contributing to enhanced milk production and livestock management. This is crucial for meeting the nutritional needs of a growing population and boosting rural incomes. The integration of technology into agriculture, often referred to as AgriTech, has been pivotal. Companies specializing in this domain are harnessing the power of data analytics, artificial intelligence, and the Internet of Things (IoT) to enhance crop yield, optimize resource usage, and reduce environmental impact. Moreover, advancements in biotechnology have played a crucial role in the development of high-yield, pest-resistant crop varieties. Moreover, the emphasis on value addition is propelling companies that are involved in food processing and packaging. By transforming raw agricultural produce into ready-to-consume products, these companies are not only increasing shelf life but also opening new markets and improving profitability for farmers. This not only addresses food security concerns but also reduces the reliance on chemical pesticides, promoting a healthier ecosystem. These biotechnological innovations are spearheaded by some of the fastest-growing agricultural companies, driving a paradigm shift in crop production and protection. In this exclusive edition of CIOLook ‘India's Fastest- Growing Agriculture Companies in 2024,’ are those that are embracing innovation, sustainability, and technology. Their efforts are not only transforming traditional agricultural practices but also contributing to the nation’s food security and economic growth. As these companies continue to scale new heights, they exemplify the potential of the agriculture sector to drive inclusive and sustainable development in India. In addition to technological innovations, the focus on sustainable practices is reshaping the agriculture landscape. Companies are increasingly adopting organic farming methods, promoting crop rotation, and implementing water conservation techniques. These practices are essential in combating the adverse effects of climate change and ensuring long-term agricultural viability. Furthermore, the growth of agribusiness startups has been facilitated by supportive government policies and increased investment in the sector. These startups are bridging the gap between farmers and markets, providing digital platforms for direct sales, reducing middlemen, and ensuring fair - Gaurav PR Wankhade Managing Editor

6. Cover Story 08 Pvt Ltd Revolu?onizing the Indian Landscape of Farming Prac?ces and Crop Cul?va?on

7. Profiles Harvesting Happiness through Innovation, JK Seeds “DESH KA BEEJ” by JK Agri Genetics Ltd. Leading Agriculture, Serving Farmers with Passion, Purpose and Pride! 22 Milma 30 Maintaining the Sustainability, Accessibility, A?ordability, and Economic Equilibrium of Kerala’s Dairy Farming with End-Consumer-Focus Articles 18 From Seed to Scale How The Indian Agri Companies are Revolutionizing the Industry? Cultivating Innovation Factors Behind the Rise of India's Agritech Powerhouses 26 CONTENT 36 How Sustainable Swaps Help More Than Just Our Environment

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9. India's Fastest Growing Agriculture Companies – 2024 Company Featuring Description I&B Seeds Private Limited, established in 2014, stands for trust and integrity, in its dealing with farmers and industry customers. I & B Seeds Private Limited Praveen Noojibail, Founder JK Seeds is one of India's most trusted agricultural seeds suppliers, specializing in high-yielding seeds for various field crops, vegetables and cotton. JK Seeds-JK Agri Genetics Ltd. NA The Kerala Co-operative Milk Marketing Federation, known by its trade name Milma, is a state government cooperative society established in 1980 headquartered in Thiruvananthapuram. Shri KS Mani, Chairman Milma Navbharat Seeds is renowned for its high yield, exceptional quality seeds, designed to empower farmers, ensuring bountiful harvests and robust crops. Pranay Dhannawat, Director Navbharat Seeds Pvt. Ltd. Nuziveedu Seeds Ltd is an Indian agribusiness company that provides agricultural and hybrid seed products, specializing in the production and development of field crops. Sharad Khurana, Chief Strategy Officer (CSO) Nuziveedu Seeds Limited

10. F E A T U R I N G Praveen Noojibail, Founder, I&B Seeds Pvt Ltd

11. Pvt Ltd Revolu?onizing the Indian Landscape of Farming Prac?ces and Crop Cul?va?on I&B Seeds stands for trust and integrity in its dealings with farmers and industry customers.

12. I I backbone, with an estimated 15% to 20% contributor to the country's Gross Domestic Product (GDP). Thus, agriculture accounts for a significant portion of India's economic output. ndia's agricultural sector is a true powerhouse, playing a vital role in the nation's economy and social fabric. Agriculture is an economic Another factor is that agriculture and allied industries provide massive employment. Beyond their economic contribution, agriculture and allied industries are a vital source of employment for a vast majority of India's population. More than half of the country's workforce finds employment in these sectors. This makes agriculture a critical pillar of social stability and provides income security for millions of families. My father, a pioneer in the hybrid seed industry in India, ins?lled in me a deep apprecia?on for agriculture's poten?al. The third most important factor is that agriculture is the food security champion. With a large and growing population, ensuring food security is a critical challenge for India. The agricultural sector plays a crucial role in meeting this challenge by producing a wide variety of food grains, vegetables, fruits, and other essential food items. It is where I&B Seeds Pvt Ltd stands as a beacon of growth and innovation in India's agriculture sector, dedicated to revolutionizing the landscape of farming practices and crop cultivation. The Most Promising Agro Firm As a leading player in the industry, I&B Seeds has emerged as a trusted name synonymous with quality, reliability, and cutting-edge agricultural solutions. With a steadfast commitment to excellence and a vision to transform the agricultural paradigm, I&B Seeds has rapidly garnered recognition as one of India's most promising and dynamic agriculture companies.

13. India's Fastest Growing Agriculture Companies–2024

14. According to I&Bs’ Founder, Praveen Noojibail, India is an agrarian economy, and in recent times, it has emerged as a major country that grows fruits and vegetables. After achieving food security thanks to the “Green Revolution,” there is a growing emphasis on Nutritional security, which is driving greater demands for vegetable cultivation in India, which in turn is resulting in an enhanced vegetable seed market. Considering that seed is the primary input for any Vegetable cultivation, the quality of the seed is an obvious expectation. Seed quality is mostly measured by the consumer, by its germination, vigour and trueness (purity). In addition, India is a tropical developing country, and customers also desire to have superior genetics, which provides tolerance to diseases and pests, resulting in a good marketable yield. Praveen adds, “At I&B Seeds, we stand for trust and integrity when it comes to our dealings with farmer and industry customers. Our major objective is to deliver high- quality seeds of superior varieties/hybrids, delivered by a strong R&D pipeline, at affordable prices to the farmers.” contribute to sustainable agricultural practices. Indus Seeds, which was driven by a passion for innovation and sustainable practices. “In 2014, our dedication was recognized when W Atlee Burpee, USA invested in our vision, solidifying our commitment to agricultural excellence.” Moreover, I&B Seeds places a strong emphasis on fostering mutually beneficial partnerships with farmers, agricultural institutions, and industry stakeholders. By providing comprehensive support services, including agronomic guidance, technical assistance, and access to cutting-edge agricultural technologies, the company aims to empower farmers and facilitate their journey towards prosperity. Through collaborative efforts and a customer-centric approach, I&B Seeds endeavours to build enduring relationships grounded in trust, integrity, and shared success. As stated earlier, Praveen reiterates that they are an R&D-driven Seed Company, equipped with sophisticated laboratories to ensure that the seeds they deliver to the customers are of the highest quality, meeting the standards for genetic purity, physical purity, seed germination and vigour. “Our product offerings mainly include vegetables- such as Tomato, Hot Pepper, Sweet Pepper, Okra, Sweet Corn, Onion, Cucumber, Melons and Gourds,” informs Praveen. In addition, they also have a range of Marigold hybrids in their portfolio. In addition to its core focus on seed production and distribution, I&B Seeds is actively engaged in promoting agricultural education and awareness initiatives. Through farmer training programs, workshops, and knowledge- sharing platforms, the company seeks to empower farmers with the latest agronomic practices, crop management techniques, and sustainable farming methods. By fostering a culture of continuous learning and innovation, I&B Seeds aims to drive positive change and promote resilience in India's agriculture sector. It should be noted that I&B places great emphasis on seeds that it can breed and produce itself, and not just buy from some other source and sell (trading). “Thus, we mainly deal in products where we have our own R&D. Crops like Carrot, Cabbage, Cauliflower, Radish, etc., are not part of our portfolio.” Constant Innovation via the Pursuit of Excellence A Highly Talented Team of Experts Thus, at the heart of I&B Seeds' success lies a relentless pursuit of excellence in seed production, breeding, and distribution. With state- of-the-art facilities and a team of seasoned professionals under the adept guidance of Praveen, the company strives to develop high-yielding, disease-resistant seeds tailored to meet the diverse needs of farmers across the country. Through extensive research and development initiatives, I&B Seeds continuously endeavours to introduce innovative varieties that not only enhance crop yields but also Dedicated to Agricultural Prosperity Sharing more about his company, Praveen says they have a very strong team of plant breeders, supported by a highly talented group of scientists trained in various fields of plant sciences – such as Plant Molecular Biology, Plant Pathology, Plant Physiology, etc. Sharing his story, Praveen says his journey in the agriculture sector began with a familial influence. He shares, “My father, a pioneer in the hybrid seed industry in India, instilled in me a deep appreciation for agriculture's potential. Inspired by his legacy, I embarked on my entrepreneurial path by founding Sasya Seeds.” Witnessing its growth, one of the largest seed companies recognized its potential and acquired it. Praveen then founded This team employ advanced techniques in Marker Assisted Breeding (MAB), doubled haploids, plant pathology, seed testing, seed quality assurance and seed storage to develop hybrids that are

15. We are an R&D-driven Seed Company equipped with sophis?cated laboratories to ensure that the seeds that we deliver to the customers are of the highest quality, mee?ng the standards for gene?c purity, physical purity, seed germina?on, and vigour.

16. high-yielding, disease/pest resistant and nutritious. Further, a dedicated field team assesses the performance of newly bred hybrids in different agroclimatic zones across multiple seasons. Only those hybrids which demonstrate stability are advanced further for production and commercial release. Over the years, I&B has developed a strong network of seed producers and farmers, facilitating high-quality seed production. According to Praveen, their seed production processes are of higher standards, “We deploy proper isolation and ample protection to ensure that the seed produced by our growers are of superior quality.” As mentioned earlier, each seed lot produced then gets tested in their laboratories for quality parameters, and only those that pass their QC criteria are used for commercial sales to the customers. In 2014, our dedica?on was recognized when W Atlee Burpee, USA invested in our vision, solidifying our commitment to agricultural excellence. Continuous Research and Development I&B’s sales and marketing team shares a close relationship with the farmers and their distributors. Praveen adds that this strong network helps them to understand their needs/preferences for different products. “Constant communication and feedback from the marketing team to the R&D team helps us recalibrate our breeding efforts to develop products that meet the customers’ expectations. Our S&M team also conducts farmer field days and open field days to educate the sales team.” They also conduct regular awareness programs and field days to educate the farmers about new products and the latest trends in crop management and cultivation methods. The company has also established in- house screening and testing facilities for DNA markers for various traits of interest in different crops. Associations

18. of DNA markers with disease resistance in crops are confirmed after inoculations with respective viral, bacterial, or fungal pathogens in controlled conditions. Seed tests are performed in-house following ISHI protocols before they are shipped to the customers. In-house genotyping and testing capabilities further help the company maximize its resources and considerably reduce the time to market, thus allowing it to be competitive in the market. with dealers/distributors and farmers. These aspects have made I&B a successful company. With a dynamic portfolio of high- performance seeds, a customer-centric approach, and a dedication to innovation, the company is poised to play a pivotal role in shaping the future of agriculture in India. Praveen furthers that in the short term, they aim to continue providing farming communities with high-yielding and disease-tolerant varieties. The company also plans on breeding new hybrids that are widely adaptable to changing environmental conditions, using modern scientific methods, speed, precision breeding, and other techniques. In a nutshell, its short-term goal is to achieve ₹200 crore turnover in a year or two. Divulging their vision, Praveen says the company's long-term plans entail retaining the market leader status in Marigold and being one of the top five companies in the sales of key vegetable crops such as Tomatoes, Chili, Sweet Corn, and Watermelon. Benchmarking Perfection with Quality “We at I&B Seeds are dedicated to empowering farmers, enhancing food security, and driving sustainable development across the nation,” concludes Praveen. We believe in the transformative power of agriculture. Fostering an Agro-Powered Indian Future Undoubtedly, each product of the company is ensured to hold the highest quality standards due to various factors such as a strong breeding pipeline driven by an R&D engine, openness to listen to farmers’ expectations and incorporating their suggestions in R&D, and field team’s connectivity As India's agriculture sector continues to evolve and adapt to emerging challenges, I&B Seeds remains steadfast in its commitment to serving as a catalyst for growth and progress. For more information, please visit https://iandbseeds.com/, email enquiries@iandb.in, or contact them at +919900002669.

20. How the Indian Agri Companies are Revolu?onizing the Industry? From Seed to Scale 18 | www.ciolookindia.com June, 2024

21. I ndia, a nation predominantly agrarian, is witnessing a transformative shift in its agricultural landscape. In recent years, country's agriculture sector has experienced a profound transformation, driven by a new wave of innovative agri companies. A new breed of agri- companies is emerging, armed with technology, innovation, and a deep-rooted understanding of the Indian farmer. These companies are not just players in the industry; they are architects of a new agricultural revolution. They are revolutionizing traditional farming practices and scaling their operations to meet the growing demands of a burgeoning population. From cutting-edge technology to sustainable practices, Indian agri companies are redefining the agricultural landscape from seed to scale. The Rise of AgriTech The integration of technology into agriculture, known as AgriTech, is at the forefront of this revolution. Companies in this space are leveraging data analytics, artificial intelligence (AI), and the Internet of Things (IoT) to enhance productivity and efficiency. Precision farming, enabled by these technologies, allows farmers to monitor crop health, soil conditions, and weather patterns in real- time. This data-driven approach facilitates informed decision-making, optimizing resource usage and boosting crop yields. Drones and satellite imagery are being used for crop surveillance, identifying issues such as pest infestations or nutrient deficiencies early on. AI-powered platforms analyze this data, providing actionable insights and predictive analytics. These advancements are crucial in maximizing output while minimizing environmental impact. Biotechnology: Enhancing Crop Resilience Biotechnology is another pillar supporting the transformation of Indian agriculture. Companies specializing in this field are developing genetically modified (GM) crops that are resistant to pests, diseases, and adverse weather conditions. These high-yield varieties not only ensure food security but also reduce the need for chemical pesticides, promoting a healthier ecosystem. The development of bio-fertilizers and bio-pesticides is also gaining traction. These organic alternatives enhance soil fertility and protect crops without the harmful side effects associated with synthetic chemicals. By focusing on 19 | www.ciolookindia.com June, 2024

22. Government Support and Investment sustainability, biotech firms are ensuring that agricultural practices are environmentally friendly and economically viable. The Indian government has played a pivotal role in fostering the growth of agri companies. Policies aimed at promoting AgriTech, biotech, and sustainable farming have created a conducive environment for innovation. Additionally, increased investment from both domestic and international sources is driving the expansion of agri enterprises. This support is vital for scaling operations and implementing advanced technologies on a larger scale. Sustainable Practices and Organic Farming Sustainability is a key focus for many of India's leading agri companies. The adoption of organic farming methods, crop rotation, and water conservation techniques is reshaping the agricultural landscape. Organic farming reduces dependence on chemical inputs, enhances soil health, and promotes biodiversity. Companies are also investing in drip irrigation systems and rainwater harvesting to conserve water, a critical resource in agriculture. The Challenges and Opportunities Indian agriculture has long been grappling with challenges like fragmented landholdings, dependence on monsoons, lack of access to technology, and post-harvest losses. However, these challenges have also birthed a plethora of opportunities for innovative agri-companies. Digital Marketplaces and Financial Inclusion The advent of digital platforms has revolutionized how agricultural produce is bought and sold. Agri startups are creating e-commerce platforms that connect farmers directly with consumers and businesses. This reduces the role of intermediaries, ensuring that farmers receive fair prices for their produce. Additionally, these platforms offer financial services, such as microloans and insurance, fostering financial inclusion and empowering farmers economically. The Road Ahead While the journey is promising, challenges remain. Scaling up operations, ensuring sustainability, and addressing regulatory hurdles are key areas of focus. However, with the right policies, investments, and a continued focus on farmer welfare, Indian agri-companies can truly transform the sector and ensure food security for the nation. Value Addition and Food Processing The Indian agricultural landscape is undergoing a metamorphosis. From the fields to the boardrooms, the synergy between tradition and technology is creating a new era of prosperity for farmers and the nation. The journey from seed to scale is not just a business model; it's a mission to feed and empower millions. Value addition is a significant trend driving the growth of Indian agri companies. By processing raw agricultural produce into packaged goods, these companies are increasing the market value of their products. Food processing not only extends shelf life but also opens up new markets, both domestically and internationally. This sector is witnessing substantial investment, with companies developing innovative products that cater to changing consumer preferences. From seed to scale, Indian agri companies are revolutionizing the agriculture industry. Through the integration of technology, biotechnology, sustainable practices, and digital platforms, they are enhancing productivity, ensuring sustainability, and empowering farmers. As these companies continue to innovate and expand, they are not only transforming traditional farming practices but also contributing significantly to the nation's economic growth and food security. The future of Indian agriculture is bright, with these pioneering enterprises leading the way toward a more sustainable and prosperous industry. Livestock and Dairy Innovations The dairy and livestock sectors are also benefiting from technological advancements. Genetic improvement programs are enhancing milk production and animal health. Companies are implementing sustainable dairy farming practices, such as organic feed and waste management systems. These initiatives are crucial for meeting the nutritional needs of the population and improving rural livelihoods. 20 | www.ciolookindia.com June, 2024

24. India's Fastest Growing Agriculture Companies–2024 Harvesting Happiness through Innovation JKSeeds “DESH KA BEEJ” By JK Agri Genetics Ltd. Leading Agriculture, Serving Farmers with Passion, Purpose and Pride! J K Seeds-JK Agri Genetics Ltd. (JKAGL) is synonymous with quality and innovation in the Indian agricultural sector. Established in 1989, JKAGL has grown into a leading seed company committed to serving the nation's farmers with high-yielding and disease-resistant seeds. The Company is primarily in the business of Research, Production, Processing, and Marketing of high-quality, high- yielding, Insect, disease and drought-resistant hybrid seeds for different crops viz; Bajra (Pearl-Millet), Jowar (Sorghum), Dhan (Rice/Paddy), Cotton, Maize (Corn), Hybrid Vegetables such as: Hot pepper, Okra, Tomato, Founded by the J.K. Organisation, JK Seeds has spent three- and-a-half-decades focused on creating high-yielding, disease-resistant seeds for Indian farmers. The company’s research and development, coupled with an all-India network, allows them to offer seeds for crops like paddy, maize, mustard, bajra, wheat, cotton, and vegetables. The Indian government and prestigious awards have recognized company’s commitment to quality and innovation. JK Seeds remains passionate about making a positive impact in Indian agriculture. A Legacy Built on Research and Development JK Agri Genetics Limited is a trusted, purposeful, innovative, and customer-centric enterprise that has been serving farmers and customers for 35 years across India, Africa and South Asia and owned by J.K. Organisation, 135 years old Indian multinational conglomerate headquartered in India.

25. commitment to the community, environment, health, and safety. “ The Company has an extensive marketing network across India, with loyal and committed employees, distributors, dealers and customers. The Company has also been certified as a “Great Place to Work” for five consecutive years. It has a strong culture of integrity, excellence, employee well-being and core values. The Company has been recently awarded the prestigious “IIP India Start National Award” for product packaging, quality and marketability excellence. Harvesting happiness through innovation “ Cauliflower, Gourds, Brinjal, and OP vegetables Beans and Coriender, Growth Regulators. It has well equipped R&D and bio-tech facilities in Hyderabad, Telangana, and an all-India trial and testing network. It`s R&D facilities is recognized by the Government of India. Harvesting Happiness Through Innovation! People, Leadership and Culture The guiding philosophy at JK Agri Genetics Limited (JKAGL) is deeply rooted in their Vision, Mission, and Core Values, which have collectively propelled their organization's success. JK Agri Genetics Limited is the first company to develop and commercialize Indigenous Bt. Cotton that was developed in collaboration with IIT Kharagpur. The Company has achieved many milestones and is consistently growing towards serving millions of small farmers to deliver quality products and services through world-class research and collaborations. Helping grow farmer income by being a customer-centric organisation. Also has a sustained *VISION: To be ‘A trusted, purposeful, innovative enterprise.’ This vision guides every aspect of JKAGL’s operations, ensuring that it remains a reliable partner for farmers and stakeholders, driven by innovation and a clear purpose to improve agricultural outcomes.

26. *MISSION: JK’s mission is multi-faceted: JK Seeds' dedication to innovation and farmer well-being has positioned them as a prominent player in India's ever- evolving agricultural sector. As the nation strives for food security and sustainable farming practices, JK Seeds is poised to play a vital role in the future. • Our MISSION is to emerge as a leading agriculture company. Deliver quality products and services through research and collaborations. Help grow farmer income by being a customer centric organisation. Sustained commitment to community, environment, health and safety. • • To learn more about the company, its products, services, and contact details, please visit www.jkagri.com. Stay tuned to its digital and social media platforms, such as YouTube, Facebook, Instagram and LinkedIn, for updates, events, and success stories of its farmers. • *CORE VALUES: Caring for People: The company prioritizes the well- being and development of its employees, customers, and the communities we serve. Integrity, Openness, Fairness, and Trust: These principles form the bedrock of their corporate ethics, ensuring transparency and trust in all our dealings. Commitment to Excellence: They strive for excellence in every endeavour, from product development to customer service, ensuring the highest standards are met consistently. • • • The company’s rich culture, shaped by these guiding principles, is further reinforced by the heritage and legacy of the J.K. Organisation, a multinational group headquartered in India with over 135 years of history. The group's diverse operations span multiple countries, including Mexico, Indonesia, Romania, Belgium, Portugal, and the UAE. The products of the JK Group enjoy strong brand equity, customer equity and significant market share due to continuous research and development, innovation, and the use of the latest technologies. The company’s commitment to R&D is evident through its reputed Research and Development Institutes, which focus on advancing agricultural science and technology to serve customers better with superior quality, high-yielding products and services. JK Seeds: Leading Agri Transformation in India The Company’s vision for JK Agri Genetics Limited (JK Seeds) is to lead the way in transforming Indian agriculture through innovation, sustainability, and farmer-centric initiatives. By focusing on research, sustainability, farmer empowerment, digital transformation, collaboration, and expanding their reach, the JK Seeds team aspires to make a lasting and positive impact on India's agricultural landscape, ensuring food security and prosperity for generations to come. 24 | www.ciolookindia.com June, 2024

28. Factors Behind the Rise of India's Agritech Powerhouses I Government Initiatives and Support ndia's agricultural sector is witnessing a paradigm shift, driven by the emergence of AgriTech powerhouses that are transforming traditional farming practices. These companies are harnessing the power of technology, data, and innovation to address the myriad challenges faced by Indian agriculture. Several key factors have contributed to the rise of these AgriTech leaders, positioning them as pivotal players in the country's agricultural landscape. The Indian government has played a crucial role in fostering the growth of the AgriTech sector. Policies aimed at promoting digital agriculture, research and development, and sustainable farming practices have created a supportive environment for innovation. Programs such as the Pradhan Mantri Fasal Bima Yojana (PMFBY) and the Soil Health Card Scheme have incentivized the adoption of technology among farmers. Additionally, initiatives like Startup India and the National Agriculture Market (e-NAM) have provided platforms for AgriTech startups to thrive. Technological Advancements The integration of advanced technologies such as artificial intelligence (AI), machine learning, the Internet of Things (IoT), and big data analytics has been instrumental in the rise of AgriTech companies. These technologies enable precision farming, where data from sensors and satellite imagery provide real-time insights into soil health, crop conditions, and weather patterns. This data-driven approach allows farmers to make informed decisions, optimizing resource utilization and increasing crop yields. Investment and Funding The influx of investment from venture capitalists, private equity firms, and corporate investors has been a significant driver of growth for AgriTech companies. The promise of high returns and the potential to make a substantial impact on food security and sustainability have attracted substantial funding. This financial support has enabled AgriTech firms to scale their operations, invest in research and development, and expand their reach to more farmers across the country. 26 | www.ciolookindia.com June, 2024

29. Cultivating Innovation 27 | www.ciolookindia.com June, 2024

30. Access to Digital Infrastructure Training and Capacity Building The proliferation of smartphones and internet connectivity in rural areas has been a game-changer for AgriTech companies. With greater access to digital tools, farmers can now leverage mobile apps and online platforms to access information, purchase inputs, and connect with markets. Digital infrastructure has bridged the gap between farmers and technology, facilitating the dissemination of knowledge and best practices. The success of AgriTech innovations hinges on the ability of farmers to effectively use these technologies. Training and capacity-building programs have been essential in equipping farmers with the skills and knowledge needed to adopt new practices. AgriTech companies are investing in farmer education, conducting workshops, and providing hands-on training to ensure the successful implementation of their solutions. Empowered with knowledge, farmers can make the most of the available technologies and improve their productivity. Focus on Sustainability Global Best Practices Sustainability is at the core of many AgriTech innovations. Companies are developing solutions that promote environmentally friendly practices, such as organic farming, water conservation, and waste management. The shift towards sustainable agriculture is driven by the need to address the adverse effects of climate change, soil degradation, and water scarcity. By adopting sustainable practices, AgriTech firms are ensuring the long-term viability of agriculture and protecting natural resources for future generations. Indian AgriTech companies are increasingly looking to global best practices for inspiration and innovation. By learning from successful models in countries like Israel, the Netherlands, and the United States, these companies are able to adapt and implement cutting-edge solutions in the Indian context. International collaborations and knowledge exchange programs have facilitated the transfer of technology and expertise, enabling Indian AgriTech firms to stay at the forefront of innovation. Collaborative Ecosystem The Way Ahead The rise of India's AgriTech powerhouses is a testament to the transformative power of technology and innovation. By leveraging advanced technologies, fostering a supportive ecosystem, and focusing on sustainability, these companies are revolutionizing the agricultural sector. The combination of government support, investment, digital infrastructure, and collaborative efforts has created an environment conducive to growth and innovation. As AgriTech companies continue to scale and innovate, they hold the potential to drive significant improvements in agricultural productivity, sustainability, and food security, ensuring a prosperous future for Indian agriculture. The rise of AgriTech powerhouses can be attributed to a collaborative ecosystem that includes research institutions, universities, government agencies, and industry players. Partnerships between these stakeholders have facilitated the exchange of knowledge, technology transfer, and the development of innovative solutions. Collaborative efforts have accelerated the pace of innovation and enabled AgriTech companies to address complex challenges in a holistic manner. Consumer Demand for Transparency Consumers today are more conscious about the origins of their food and the methods used in its production. This demand for transparency has driven AgriTech companies to develop solutions that provide traceability and quality assurance throughout the supply chain. Technologies such as blockchain are being used to create transparent and tamper-proof records of the journey from farm to fork. This not only enhances food safety but also builds consumer trust in agricultural products. 28 | www.ciolookindia.com June, 2024

32. India's Fastest Growing Agriculture Companies–2024 Maintaining the Sustainability, Accessibility, Affordability, and Economic Equilibrium of Kerala’s Dairy Farming with End-Consumer-Focus cooperative sector, having been the Chairman of the Malabar Regional Cooperative Milk Producers Union (Malabar Milma). ‘‘ coopera?ve socie?es in its network while ensuring that our customers are spared the pain of steep price rise in the cost of their daily milk. I I forayed into entrepreneurship at 23 by starting my venture, Atlas Machine Tools. Later, I also founded the Malabar Engineering Company Pvt Ltd. n India’s agriculture and allied sectors, dairy farming has been a revolutionary niche, thanks to the father of the white revolution in India, Dr Verghese Kurien. Situated in his home state, Kerala, is the brand of Kerala Cooperative Milk Marketing Federation (KCMMF). Milma When I met Dr Verghese Kurien in a Rotary Seminar at Good Shepherd School in Ooty in 1989, I became interested in dairy farming and ventured into the dairy sector. With my experience in dairy farming, I could relate to the hardships and needs of farmers, which helped me very much during my tenure as President of the Ennapadam Milk Cooperative Society in Palakkad, my home district. I subsequently became the Chairman of the Malabar Union of Milma. Today, Milma has emerged as one of India's Fastest Growing Agriculture Companies in 2024. To answer the questions of how and why, we have Milma’s Chairman, Shri KS Mani, with us, who has kind-heartedly agreed to answer all our questions. Though the input cost in the dairy sector in Kerala is much higher compared to other states, Milma passes on 83 per cent of milk value to dairy farmers through the Sir, Welcome to CIOLook India! First of all, congratulations on running such a huge organization successfully for so many decades. Now, let us begin with the questions. Now, as the Chairman of Milma, my deep understanding of the market, derived from over thirty years in the dairy sector, has immensely helped me successfully launch a varied bouquet of value-added products. My colleagues at the Federation and in the three Regional Unions have played a key role in this endeavour. As a trailblazer in the agriculture industry, could you take us back to the beginning of your journey? What motivated you to step into this dynamic field? Before taking over as Chairman of the Kerala Cooperative Milk Marketing Federation (KCMMF), known by its brand name Milma, I had three decades of experience in the I was recently re-elected to the Board of Directors of the National Cooperative Dairy Federation of India (NCDFI) for the second consecutive term. 30 | www.ciolookindia.com June, 2024

33. Interview with CIOLook India Magazine Shri KS Mani, Chairman, Milma - Kerala Cooperative Milk Marketing Federation (KCMMF) 31 | www.ciolookindia.com June, 2024

34. As you know, the NCDFI board comprises the federal dairy cooperatives of states and Union Territories. The primary objective of NCDFI is to facilitate the workings of dairy cooperatives through coordination, networking, and advocacy. Dr Verghese Kurien, the father of India’s White Revolution, was its founder-chairman. The success of KCMMF (Milma) is mainly due to its unwavering commitment to the goal of the socio- economic progress of dairy farmers through the production, procurement, processing, quality control and marketing of milk and various other value-added products. Our mission is farmers’ prosperity through consumer satisfaction. Through this, we can do welfare measures for them and their cattle. milk, curd, ghee, and flavoured milk, on April 18, 2023. Hopefully, we will complete the repositioning exercise in the next six months. As part of ‘Repositioning Milma,’ we are also developing new products to meet consumers' needs. I will give how effective an upfront initiative this has been with a couple of examples. This representation enables me, and others on it, to persuasively address a host of issues concerning state milk cooperative federations that need to be addressed in a cooperative spirit. I have already done this by raising vital issues at NCDFI and similar national bodies. We launched the dark chocolates and Milk Chocolates under the name Deliza. We are the second milk federation in India to launch dark chocolates. These were instant hit with the younger generation and have enabled the brand to reach out to a new community of consumers. Also, we have entered the biscuit category and recently launched the Osmania brand of butter biscuits and butter drops. As Milma, we have always prioritized the quality of our various products. This has helped us win and retain customer trust, a strong pillar of Milma’s roaring success over the decades. With all humility, my advocacy of issues has found an encouraging resonance among all state unions. After all, state output enables the country to achieve the national goals in this vital sector, which is tied to the lives of millions of people. This unwavering commitment to our customers inspired us to initiate an ambitious brand repositioning exercise last year. This ‘Repositioning Milma – 2023’ initiative marked a paradigm shift impacting the entire verticals of Milma. This was a decisive and strategic step after hours of brainstorming and meticulous planning. We sought and received support and feedback from experts from the National Dairy Development Board (NDDB), whose financial and technical support encouraged us to proceed with the ‘Repositioning Milma’ initiative. We also launched the ‘Milma Instant Pulissery mix.’ Pulissery is one of Kerala’s traditional curries, along with dhal and sambar, and it goes with the typical Malayali lunch. Milma pullisery mix comes in powdered form in an attractive pack and adheres to Milma’s high-quality standards. This has been an instant success with our customers and has gone on to become quite popular with new consumers. Milma has emerged as one of India's most promising agriculture companies. Could you share the guiding philosophy that has propelled your organization's success? KCMMF, or the apex Federation, is a three-tiered organization. The three regional unions are Thiruvananthapuram Regional Cooperative Milk Producers’ Union (TRCMPU), Ernakulam Regional Cooperative Milk Producers Union (ERCMPU), and Malabar Regional Cooperative Milk Producers Union (MRCMPU). All three unions together have close to 11 lakh dairy farmers. They are grouped under around 3300 primary Milk Cooperative Societies affiliated with three regional unions. With the fast pace of life today, most families battle to balance work and personal responsibilities within the limited time at their disposal. Taking care of the dietary needs of their children and elders who depend on them while carrying out professional duties has become a new normal. So, it would be a great boon for such families if safe and healthy food products that can be easily turned into delectable dishes were made available. The repositioning has strengthened Milma’s market presence and visibility, providing a distinct and uniform identity for our products that our customers can easily relate to. The key aims of the repositioning exercise were to standardize the quality, price, and packaging of various Milma products put out by its three regional unions. As part of the ‘Repositioning Milma—2023’ initiative, we re- launched our flagship products, such as In the coming year, we will soon be hitting the market with more 32 | www.ciolookindia.com June, 2024

35. ready-to-cook and ready-to-eat customer-centric products, bringing a wholesome plate to families with a wide choice of delicious and healthy food items, apart from our staple liquid milk in its various choices. Thousands of farmers across the state have benefited from this scheme. Over the years, this benefit has only offset losses due to natural calamities like floods. Also, all three regional unions of Milma have periodically increased the milk procurement price from farmers without taxing the customers. Unveiling such products is not easy. A lot of research, planning and procedures are involved. Regulatory standards need to be strictly adhered to. Milma has a great reputation for quality. Moreover, all three regional unions have subsidized round-the-year cattle feed for farmers. This is despite the rise in input costs faced by our dairy plants. Farmers are also provided hay, green fodder and silage at subsidized rates. Several new projects for livestock health and the introduction of high-yielding brands have been launched. We have also come out with financial support like interest-free credit for buying livestock, which would help farmers and attract youth to the dairy sector. We have strong management and a very efficient production and marketing team capable of taking up these responsibilities and delivering. Ultimately, Milma will have a product showcase that has universal appeal among all classes of consumers. The agriculture landscape is continually evolving. How do you ensure that Milma remains adaptable and ahead of industry trends, providing innovative solutions to your clients? Since taking over as Milma Chairman, I have focused mainly on product diversification and expansion of our marketing network as part of the rebranding exercise to meet the demands of the day while steadfastly keeping the welfare of our member societies and through them, the dairy farmers, close to our hearts. Your leadership style is often recognized as a driving force behind Milma's achievements. Could you explain your approach to leadership and team building within the organization? Of course, the agriculture landscape is faced with grim challenges in India and elsewhere. The impact of climate change is a big issue. Global warming is on our doorstep as well, with the current summer being unusually searing. The immediate impact is felt on agriculture in general and the dairy sector in particular. We have to evolve strategies to mitigate the adverse consequences, and we have already started doing this. As Milma Chairman, my primary focus has been to work towards closer cooperation between our three Regional Unions, ensure that the management and our extremely dedicated workforce remain committed to our goals, and work unitedly for our dairy farmers and our customers. Moreover, our team works with the spirit of cooperative federalism that the Indian dairy sector has nurtured since the White Revolution. My approach is to protect the interests of dairy farmers and ensure the seamless supply of quality products to customers. I believe in participatory leadership and consultative decision- making and that our steadfast commitment to quality will win us endless customer loyalty. The essence of agriculture lies in innovations and enhancing the end- user experience. How does Milma strike a balance between operational efficiency and customer satisfaction? Summer is always a testing time for the dairy industry. There is a sharp decline in yield. Also, green fodder will virtually disappear. This is a kind of double whammy that impacts the farmer’s livelihood and income. The brand Milma has a pre-eminent position in the lives of Keralites. Milma has always given priority to the welfare of dairy farmers. We always ensure that most of our revenue goes to the farmer and only a slim portion proceeds for establishment expenses. The basic factors for the growth of the dairy sector in Kerala are the steadfast efforts of the government and Milma in We have introduced an insurance cover to make up for the summer loss. 33 | www.ciolookindia.com June, 2024

36. The workforce is the cornerstone of any successful organization. How does Milma foster a culture of growth, skill development, and empowerment among its employees? Milma is committed to enhancing its infrastructure, building capacity, and thus ensuring that it meets the aspirations and expectations of its consumers. How does Milma integrate Sustainability and environmental responsibility principles into its operations and contribute to a sustainable experience? Milma’s fundamental obligation is to meet the milk consumption needs of the consumers in Kerala. We have charted out strategies to counter threats and unexpected challenges by sticking to the spirit of cooperative federalism. The collective efforts and skills of employees have immensely contributed to the growth of Milma. We have a skilled and efficient marketing and sales team divided into two, with one team designated for milk marketing while the other focuses on value-added products. Sustainability is critical for us, as is for any other segment of the society. We are conscious of conserving the dairy sector by following eco-friendly norms. So, we have efficiently adopted these norms to maintain sustainability through environment-friendly operational methods. assuring a stable price for farmers and making liquid milk and dairy products available at affordable prices to consumers. This is a very challenging proposition to balance, as we need to take care of both of our primary communities—the dairy farmers and our consumers. In the realm of agriculture, technology plays a pivotal role in enhancing efficiency. How does Milma leverage technology to optimize its services and stay ahead in a digital age? We also recently changed our distribution strategy for our value- added products. To strengthen our distribution network, we have appointed Super Stockists across Kerala. Brand building exercise is another activity in tune with the ‘Repositioning Milma’ strategy. On the lines of corporate-level marketing activities, extensive marketing, advertising, and awareness campaigns are being conducted among the public. Today, Milma has dairy plants across Kerala, which procures around 13 lakh litres on a daily basis from our societies. With sales reaching close to 16 lakh litres daily, Milma also sources milk from outside the state federations to meet customer demands. A Technology-enabled and farmer- centric ecosystem will enable the Indian dairy sector to scale greater heights. The proposed digitization of livestock by the National Digital Livestock Mission (NDLM)will help with effective tracking, disease surveillance, and information dissemination. This could be implemented easily in a state like Kerala, as it has made good progress in tagging its livestock. The board of directors of the Federation and Regional Unions, our management, dairy farmers, Milma employees, distributors, and distribution vehicle employees have significantly contributed to the brand’s amazing market performance. In addition, Milma has four dairy product plants, which produce all of its value-added products. We will soon commission our exclusive milk powder plant in Moorkanad in the Malappuram district. Kerala’s well-established network of veterinary medical facilities and its educational and skill development resources in the animal sciences domain are all facets of an ecosystem that is highly conducive to dairying. Adopting newer technology and remaining ahead in the race for digital transformation will keep Milma and its dairy farmers in good stead. As a leader in India's agriculture sector, your company has likely faced its share of challenges. Could you share an instance where your team's resilience and ingenuity triumphed over adversity? It is vital for us to maintain a healthy rapport with consumers by constantly evaluating their satisfaction levels, understanding their aspirations, and keeping up with our operational efficiency and the quality of our dairy products on par with the global standard. In the face of adversities, Milma was able to procure sufficient milk from 34 | www.ciolookindia.com June, 2024

37. other states to make up the shortfall in domestic procurement. MILMA has been instrumental in achieving the state's national goal of self-sufficiency in milk production. will be given to children under 18 of farmers afflicted with type 1 diabetes to meet their insulin charge and consultation fee. ERCMPU has disbursed ₹147.50 lakh financial aid to 986 farmers for the death of cattle that were not insured. As per the Cattle Insurance Premium Subsidy Project, 717 farmers have been given ₹3.68 lakh in 2023-24. As per the Pratheeksha project, TRCMPU has set up artificial insemination centres in 19 cooperatives. In the 2023- 24 financial year, around ₹63.72 lahks was spent distributing 3000 rubber mats to farmers at a 50% subsidy under the Cow Comfort Mats project. ensures the availability of silage at the subsidy rate throughout the year. Looking to the future, what is your vision for your company? How do you aspire to continue making a significant impact on India's agriculture landscape? We successfully overcame the tendency of some state milk marketing federations to aggressively enter markets outside their respective states. The resilience of our employees and Milma's credibility helped us defeat attempts to market liquid milk cross- border. Kerala is the home state of Dr Verghese Kurien, the celebrated “Milkman of India.” His ideas, ideals, and dedication have always inspired us. Milma’s vision is to constantly strive to provide its valued consumers with the highest quality milk, milk products, and other products and the best service rendered by our passionate and focused workforce. Also, during COVID-19, we efficiently utilized the alternative of converting our surplus milk into milk powder, thereby avoiding milk spoilage. We also ensured that our consumers didn’t go without their staple of quality milk, which was delivered to consumer doorsteps with utmost safety. Manufacturing Ethno-Veterinary Medicines (EVM) in collaboration with the Kerala Ayurvedic Cooperative Society is another major project of Milma. This project aims to provide farmers with cost-effective medicines and improve milk quality. Decentralized veterinary units also function in areas with limited access to veterinary services. Though the input cost in the dairy sector in Kerala is much higher compared to other states, Milma passes on 83 per cent of milk value to dairy farmers through the cooperative societies in its network. Also, the bulk of Milma’s surplus is given to the farmers as an additional incentive for milk price and a subsidy on cattle feed, as the well-being of the dairy farmers is its prime concern. All this while ensuring that our customers are spared the pain of steep price rises in the cost of their daily milk. The prevalence of lumpy-skin disease among cows, issues such as climate change, and the steep rise in the production cost of milk have impacted milk production. However, we have been able to overcome such adverse factors with the joint efforts of the state government, its various departments, and the local administration bodies, in addition to the dairy farmers. The cost-effective Artificial Insemination (AI) centres ensure timely service to farmers' cattle. Besides, the Disease Control Alternate Method Project (DCAM Project) of NDDB, which aims to create awareness among farmers about mastitis control measures, CMT test, subclinical mastitis, antibiotic waste, and EVM, was implemented. Other benefits include subsidies for cattle sheds, biogas, fodder support project, and maize fodder distribution. What are the benefits and supports extended by Milma to ensure the sustainability of dairy farmers over the years? We can leverage cutting-edge, emerging technologies to ensure sustained growth in the sector. We have ensured that our dairy farmers are given the best price in the country for the milk they procure. With the immaculate welfare activities envisaged for the farmers, we can address farmer needs, make dairying an economically sustainable and viable occupation, and attract more youngsters and women folks into dairying, thus bringing about a holistic change in the agricultural landscape. Over the years, all three regional unions have extended various benefits and succour to farmers for their sustenance and welfare. Their welfare measures include medical aid, insurance schemes and financial aid for constructing houses. Other support to farmers includes a cattle feed subsidy, a cub adoption project, a revolving fund, aid for cattle shed renovation, a cattle insurance subsidy, and a post-death relief fund. The Haritham-Silage subsidy scheme As per the Dairy Karunya Hastha project of MRCMPU, launched in 2022, a maximum of ₹500 per month 35 | www.ciolookindia.com June, 2024

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39. How Sustainable Swaps Help More Than Just Our Environment? eople across the world are growing increasingly P a trend; it has become a necessity. communities. For instance, switching from single-use plastic bottles to reusable ones reduces the constant need to purchase bottled water, leading to cost savings over time. When you visit a website that sells such alternatives, you might be a bit surprised at first. After all, everything you’ve used will seem a bit pricier here. However, in the long run, these sustainable or reusable products will save you money over time. aware of environmental challenges. As a result, the idea of sustainable swaps has become more than just According to FasterCapital, sustainable swaps are eco- friendly alternatives to everyday products that reduce environmental impact. These swaps often involve replacing single-use or non-recyclable items with reusable, biodegradable, or recyclable options. On a larger scale, the adoption of sustainable practices fosters economic growth. The demand for sustainable products spurs innovation and creates new market opportunities. Examples of swaps include using a stainless steel water bottle instead of plastic and cloth bags instead of single-use plastic ones. Health and Well-being Homes & Gardens suggests that these changes go beyond merely replacing plastic bottles with reusable ones or opting for cloth towels over paper towels. They represent a holistic approach to living that impacts various facets of life. Sustainable swaps contribute to a healthier planet, but their benefits extend well beyond environmental impact, influencing economic, social, and personal well-being. Here are a few significant ways sustainable swaps help more than just our environment. Sustainable swaps contribute positively to human health and well-being. For instance, reducing reliance on plastic bottles, which can leach harmful chemicals like BPA into the water, directly benefits health. Opting for glass or stainless steel bottles eliminates this risk, ensuring safer hydration. As reported by the BBC, microplastics are everywhere these days. These plastics, which originate from single-use plastic bottles and other plastic products, are ingested by marine life and subsequently enter the human food chain. By minimizing plastic waste, we reduce our exposure to these potentially harmful particles. Economic Savings and Growth As seen on 4Ocean, embracing sustainable swaps can lead to considerable economic savings for individuals and 37 | www.ciolookindia.com June, 2024

40. Promoting Ethical Consumerism Sustainable living also often involves healthier dietary and lifestyle choices. For example, growing your own food or buying from local organic farms reduces exposure to pesticides and promotes the consumption of fresher produce. Sustainable swaps encourage ethical consumerism, where purchasing decisions are made based on the broader impact on the environment and society. This shift in consumer behavior pressures companies to adopt more sustainable and ethical practices. Community Engagement and Social Benefits By encouraging sustainable swaps, communities can fortify their bonds and nurture a shared sense of responsibility. Initiatives like community gardens, recycling programs, and zero-waste efforts unite individuals, fostering social interaction and collaboration. For example, choosing products from companies that prioritize eco-friendly materials and fair labor practices promotes positive change within industries. Frequently Asked Questions (FAQs) These activities encourage shared learning and support networks, enhancing community resilience and cohesiveness. How does being sustainable help the environment? Being sustainable reduces resource depletion, lowers greenhouse gas emissions, and minimizes waste. This helps preserve ecosystems, combat climate change, and ensure resources for future generations. Educational programs focused on sustainability also play a crucial role in community engagement. Schools and local organizations that advocate for sustainable swaps, such as using reusable bags and containers, help inculcate environmental values in younger generations. This education promotes long-term behavioral changes that benefit both the community and the environment. What is a sustainable swap? A sustainable swap involves replacing a conventional product with an eco-friendly alternative. For instance, using a stainless steel straw instead of a single-use plastic straw reduces waste and conserves resources. Reducing Landfill Waste and Environmental Impact The switch from disposable to reusable products cuts down on the volume of waste that ends up in landfills. Using a reusable coffee cup instead of disposable ones can significantly reduce landfill waste, as millions of single-use coffee cups are discarded daily. How is sustainability helping both businesses and the environment? Sustainability aids businesses by cutting costs, boosting brand reputation, and driving innovation. Simultaneously, it aids the environment by preserving resources, curbing pollution, and nurturing ecosystem well-being. Landfill waste contributes to environmental degradation through the release of methane, a potent greenhouse gas, as organic matter decomposes anaerobically. By reducing the volume of waste sent to landfills, sustainable swaps help mitigate this harmful emission, contributing to the fight against climate change. To summarize, sustainable swaps are a powerful tool for creating positive change in numerous aspects of life. From economic savings and health benefits to community engagement and ethical consumerism, the impacts of these changes are far-reaching. Besides, sustainable swaps reduce the burden on recycling systems, which are often overwhelmed by the sheer volume of plastic waste. Many plastics are not easily recyclable, leading to further environmental harm. By choosing reusable items, we lessen the strain on recycling facilities and improve the efficiency of waste management systems. By reducing landfill waste and promoting a zero-waste lifestyle, sustainable swaps address critical environmental issues while also enhancing our quality of life. Embracing the changes that come with switching to these sustainable alternatives requires a shift in mindset and habits. However, the rewards of doing so are manifold, benefiting not just the planet but society and individuals as a whole. 38 | www.ciolookindia.com June, 2024

42. Let the food be thy medicine and medicine be thy food

43. – Hippocrates

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