Masters of Transformation Recognizing Outstanding Plastic Surgeons in India Nov2024

4. Editor's Note

5. MEET THE INDIAN PLASTIC SURGEONS OF THE GLOBAL REPUTE lastic surgery is an art. It is a science-driven field P country that has experienced fast-paced advancements in medical sciences, plastic surgeons have undergone significant change. These healers have transformed into visionaries who redefine possibilities and enable individuals to regain their confidence and quality of life. while life-changing operations represent the ultimate in shaping one's existence. No wonder the best surgeons treat each case as a journey that's as important as the destination. that brings together the skill, precision, and vision that create transformational outcomes. In India, a This patient-centered approach builds trust and empowers them to make informed decisions in their journey toward transformation under the surgeon's guidance. Much of India's growing reputation as a hub for medical tourism has to do with the expertise of its plastic surgeons. World-class results at competitive costs have made them attractive to individuals all over the world, thus cementing India's position in the field. Among those to be recognised as 2024's sterling plastic surgeons in India, who have demonstrated brilliant talent, innovative skills, and a commitment to excellence, are the outstanding representatives of healthcare professionals at work and in their impact on the world. Their global outreach is supplemented by active participation in international conferences, collaborations, and training programs. The same helps Indian surgeons be up to date with all global advances while contributing to a scale of knowledge exchange worldwide. Plastic surgery is distinctive in its requirement for technical know-how with an artistic eye. The mastery needed to change detailed visions into actual reality is unmatched. Indian plastic surgeons are used in various countries for their accuracy and ability to produce aesthetic perfection along with the highest safety parameters. However, acknowledging their contributions also means not just recognizing them for changing the lives that we see in front of us but setting an example that embodies strength and innovation, compassion. In this exclusive edition of CIOLook India titled ‘Masters of Transformation: Recognizing Outstanding Plastic Surgeons in India’, we are reminded that in the skilled hands of a surgeon, things are achieved endlessly with possibility to renew, restore, and reinvent. These professionals have been further empowered by the increasing integration of advanced technologies, from 3D imaging and robotic-assisted procedures to laser innovations. Staying ahead of the curve and embracing these advancements has assured Indian surgeons that the care they provide meets and surpasses international standards. The hallmarks of a great plastic surgeon go beyond technical aptitude; they connect with the patient. Even minor procedures carry significant emotional baggage, - Gaurav PR Wankhade Managing Editor

6. c nt Cover Story Leading the Way in Plastic Surgery Dr. N Jithend?n 08 Transforming You into Your New You with Crisalix 3D

7. tents 24 20 Dr Karthik Ram Making the Most Positive Difference in People’s Wellbeing with Chennai Plastic Surgery 28 Dr Surindher D.S.A Profiles The Pioneering Plastic Surgeon of ‘Purely Aesthetic Surgery’ at Aesthetics Plus Clinics Articles 16 More Than Skin Deep How India’s Plastic Surgeons are Helping Patients Achieve Mental Well-Being? Breaking Stereotypes The Rise of Plastic Surgery Among Men in India

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9. Featuring Organization Description OMR Bagla Ajay Tannu is an expert professional and the Executive Director at OMR Bagla Automotive Systems India Ltd. Ajay Tannu, Executive Director Automotive Systems India Limited Dr Karthik Ram, the Founder of Chennai Plastic Surgery is a national board certified plastic surgeon specialized in cosmetic surgery. Dr Karthik Ram, Founder and Chief Cosmetic Surgeon Chennai Plastic Surgery Dr. N Jithendran, Consultant Aesthetic, Plastic, and Reconstructive Surgeon Dr. N Jithendran is a 25-year experienced plastic surgeon and orthopedic surgeon with experience as a specialist in plastic, cosmetic and reconstructive microvascular surgery. - Dr Surindher D.S.A, Founder, Director & Chief Plastic Surgeon, Mentor, and Author Dr Surindher is a board-certified plastic surgeon with a special interest in breast and body contouring, facial aesthetics, rhinoplasty, clefts and microsurgery. Aesthetic Plus Clinic Dr Vijay Sharma, a renowned cosmetic surgeon founded Changing Looks, a one-stop solution for health and beauty problems. Changing Looks Cosmetic Surgery Center Dr Vijay Sharma, Associate Director

10. Dr. N Jithendran Consultant Aesthe?c, Plas?c, and Reconstruc?ve Surgeon

11. COVER Leading the Way in Plastic Surgery Transforming You into Your New You with Crisalix 3D “ “ We are one of the select few Plastic Surgeons in Bengaluru and even in India offering the Game-Changing and Futuristic Technology of Crisilix 3D.

12. Masters of Transformation: Recognizing Outstanding Plastic Surgeons in India I ndian plastic surgeons have earned a reputation for excellence worldwide, and the adoption of Crisalix 3D technology has significantly solidified their position as masters of transformation. This innovative technology provides patients with a realistic preview of their potential surgical outcomes, revolutionizing the consultation process and enhancing patient satisfaction. But technology is just one piece of the puzzle. Dr Jithendran’s practice is also characterized by his commit- ment to reduce the risks and recovery times associated with surgery. He reduces the time spent in the operating theatre by 50%, cuts recovery time by 30%, and minimizes exposure to anaesthesia—all of which significantly lower the chances of infection. his approach not only ensures safer surgeries but also allows patients to return to their daily lives much faster than traditional procedures. Dr N Jithendran emerged as a true master of transformation in the world of plastic and reconstructive surgery. He earned a distinguished reputation in India, particularly in Bengaluru, for his groundbreaking approach to aesthetic and reconstructive procedures. With an impressive medical background and over two decades of experience, Dr Jithendran brings both technical mastery and a compas- sionate, patient-centred philosophy to every case he handles. Dr Jithendran’s expertise spans a wide array of cosmetic and reconstructive surgeries, making him a versatile surgeon capable of addressing the most complex cases. In the realm of cosmetic surgery, he excels in breast augmen- tation, reduction, and lift procedures, as well as rhinoplasty (nose reshaping), blepharoplasty (eyelid surgery), abdominoplasty (tummy tucks), and genital aesthetic surgery. His keen eye for aesthetics, combined with his surgical precision, allows him to deliver results that are not only beautiful but also natural and harmonious with each patient’s unique features. After completing his MBBS from the renowned Stanley Medical College in Chennai, Dr Jithendran went on to specialize in Orthopedics with an MS from GSVM Medical College in Kanpur. However, his passion for the transformative power of plastic surgery led him to pursue an M. Ch in Plastic Surgery at Safdarjung Hospital and VMMC, University of Delhi. On the reconstructive front, Dr Jithendran’s skills is equally impressive. He has extensive experience in hand surgery (including Supermicrosurgical finger tip replantation, and brachial plexus surgery), replantation and revascularization of both upper and lower limbs, as well as managing major complex trauma cases involving the limbs, craniofacial Fractures , deformitis and maxillofacial surgery. His work in acute burn care, Burn contractures and oncological reconstructions, and the treatment of diabetic foot condi- tions further showcases his ability to tackle challenging medical cases with skill and sensitivity. His dedication to comprehensive care is evident in his holistic approach to reconstructive surgery, which not only restores function but also improves patients’ quality of life. Since 2007, Dr Jithendran has applied his extensive training and expertise to a wide range of procedures, from cosmetic surgeries such as rhinoplasty, breast augmentation, and abdominoplasty to complex reconstructive surgeries involving trauma, burns, and cancer-related deformities. Pioneering the Most Innovative Technology in Facial Reconstruction A key reason for Dr Jithendran’s standout success is his innovative use of technology, particularly his pioneering work with Crisalix 3D simulation. This cutting-edge tool allows patients to visualize the potential outcome of their surgeries in real-time, eliminating uncertainty and helping them make informed decisions about their procedures. Whether patients are unsure about the size of breast implants, the subtlety of a rhinoplasty, or how they might look after a body contouring procedure, Dr Jithendran offers them the unique opportunity to simulate their "new you" for free during their consultation. This personalized, tech-driven approach gives patients greater peace of mind, as they can even share their 3D results with family and friends for additional feedback before proceeding with surgery. Excellent Experience Dr Jithendran’s journey as a leading aesthetic, plastic, and reconstructive surgeon in India is an example of excellence over two decades. His experience reflects a deep commit- ment to enhancing and transforming the lives of patients through innovative and highly skilled medical practices., Dr Jithendran has consistently demonstrated his ability to pioneer advancements in plastic surgery. Currently, he is into private practice and self-employed , his practice is centered in the Bengaluru area. He also served as the head of the Plastic Surgery Department at Sparsh

13. “ “ infec?on and other complica?ons.“ “ We have developed a surgical technique that reduces the ?me spent in the opera?ng theatre by 50%, cuts recovery ?me by 30%, and minimizes exposure to anaesthesia—all of which significantly lower the chances of

14. Unsure of the difference between 300cc and 400cc? Want a natural result? Wondering how you could look after surgery? Want to look like a specific celebrity? Simulate your new you for “ “ free during a consultation with us.“ “

15. Hospital in Bommasandra. His position as a consultant allows him to continue his passion of leading complex surgical procedures while mentoring younger surgeons and medical professionals. Dr Jithendran fosters an environment of trust and reassur- ance, which is critical for those undergoing life-changing procedures. In addition to his surgical expertise, Dr Jithendran is fluent in several languages, including Tamil, Hindi, Telugu, and English, making him accessible to a diverse range of patients from different cultural backgrounds. His multilin- gual abilities further enhance his patient care, as he is able to communicate complex medical concepts in a way that is easily understood, fostering a stronger doctor-patient relationship. Dr Jithendran spent over eight years as a consultant at Aware Global Hospital in Hyderabad, where he played a crucial role in establishing and growing the Department of Plastic Surgery. His time at Aware Global Hospital is notable not only for his leadership in the plastic surgery domain but also for his tireless efforts to improve the standards of care and services in the hospital. He has worked extensively to enhance the reputation of plastic surgery within the local community, raising awareness of its capabilities in both aesthetic and reconstructive contexts. Dr Jithendran's dedication during this period reflects his holistic approach to improving patient outcomes while advancing the field at large. Dr N Jithendran’s contributions to plastic and reconstruc- tive surgery are a testament to his mastery in the field. With a combination of advanced technology, innovative surgical techniques, and a patient-centric approach, he has not only transformed the lives of countless individuals but has also set new standards for plastic surgery in India. Whether it’s helping a patient achieve their dream look or restoring form and function after trauma or illness, Dr Jithendran’s work exemplifies the transformative power of his profession. “ Throughout his professional journey, Dr Jithendran has not only built a reputation as a highly skilled surgeon but also as a visionary leader in the field of plastic surgery. His career reflects his deep dedication to patient care, his ability to implement cutting-edge surgical techniques, and his passion for mentoring the next generation of surgeons. By focusing on both technical excellence and compassionate care, Dr Jithendran has established himself as one of India’s most respected and sought-after plastic surgeons. His career continues to be a testament to the power of transformative surgery in improving lives and advancing the medical profession. For those seeking not just a surgeon but a partner in their transformation journey, Dr N Jithendran expertise, compassion, and innovation, making him a true master of transformation in the world of plastic surgery. your New You in 3D.“ offers unparalleled Just Request a 3D Consultation and mirror Over the years, Dr Jithendran has held prestigious positions in leading hospitals, including as a consultant plastic surgeon at Shri Mahant Indiresh Hospital in Dehradun and as a registrar in the Department of Hand, Plastic, and Microvascular Surgery at Ganga Hospital in Coimbatore. Currently, he served as a head of Aesthetic, plastic, and reconstructive surgery at Aware Global Hospital, where he pushed the boundaries of what’s possible in his field. **Client Testimonials** The Dynamic Distinction “I had a fingertip injury. I was treated by Dr jithendran. My finger is healing well on the expected lines. I am happy with the treatment received. Recommended Hand surgeon and plastic surgeon.” - Anup Naik. (Google Review). What sets Dr Jithendran apart from other plastic surgeons is his patient-first philosophy. He is not merely focused on achieving aesthetically pleasing results but is deeply committed to ensuring his patients’ overall well-being. He believes that success in surgery is not just about technical outcomes but about delivering a holistic experience that prioritizes patient safety, comfort, and satisfaction. By keeping communication lines open and thoroughly understanding each patient’s goals and concerns, “One of the best and most humble doctors out there puts his patients first, is always approachable for any doubts or queries, and is really good at his work. For you are in double mind about consulting him, please go ahead without a second thought.” - Priyanka Jaideep, (Google Review).

16. At the end of the consultation, we will give you access so that you can view your 3D from home on your own device and even share them with friends and family to gain more advice and opinions. “ “ “Dr Jithendran is one of the most talented and hardworking doctors I have come across. He is an absolute star who is very concerned about the patient, very much reachable for any queries, and very skilled at his job. I had undergone a breast reduction and lift, and because of his nature, the whole process went very smoothly. He answered all my questions very patiently, and even the post-surgery pain was barely there (a pleasant surprise for me). It has been an absolute pleasure to have been treated by such a humble and talented doctor.” – A Patient's Google Review. “I had a fractured ligament issue in my left-hand ring finger. I went through the surgery by Jithendran sir. He is very polite, humble and very professional. He is easily reachable even through his busy schedule. He is always ready to help the patients. Patients have confidence due to their great knowledge, skills, and experience. Only one consultant is sufficient to make the patient confident.” – Srinivas Kar. For more information, email him at jeethendran@hotmail.com or call him at +91 998-559-1555 / 935-399-4761.

18. Pl?tic Pl?tic How India’s Surgeo? Surgeo? Helping Patients are AchieveMental Well-Being? lastic surgery has recently emerged as a powerful P and psychological ones. Plastic surgeons once thought to be only aesthetically answerable, are increasingly being approached for procedures to improve mental well-being in India. Whether it is to improve body image, correct surgeries, or just regain confidence, plastic surgeons have been instrumental in promoting psychological health in India. tool not only to transform the outer persona but also to help transform the inner concerns—the emotional 16 | www.ciolookindia.com November, 2024

19. More Than Skin Deep 17 | www.ciolookindia.com November, 2024

20. 1. Link Between Physical Attractiveness and Mental Wellbeing In India, where traditional gender roles were the basis of beauty standards, this cosmetic surgery is gradually lifting the shackles on the lives of both men and women. For example, there are more males looking for hair restoration or body contouring surgeries to keep pace with what they want to look like. Self-Esteem and Body Image: An increasing number of patients resort to plastic surgery not only because their physical appearance needs correction, but also to enhance self-esteem. The body has indeed become an extension of an individual's self-worth, therefore problems such as facial deformity, baldness, or an unpreferable body outline can gravely affect one's mentality. Rhinoplasty, nose jobs; breast implants, and hair transplantation are some interventions that help bring positivity and peace of mind within their own skin. Now, females opt for procedures that assist them in gaining a body similar to the one before their pregnancy or improving features that they simply like better about themselves. As plastic surgery places more control over a patient's aesthetic, it encourages empowerment and a state of mind. The Place of Plastic Surgeons: A Support System within Mental Health Emotional Effects of Cosmetic Problems: Individuals who find their morphology to be unsightly often become irritable, depressed, or socially reclusive. Corrective and reconstructive surgery can correct the aesthetics and, consequently, the patient's mental state with a marked positive change; the patient is generally more confident and more outgoing in public, thus improving life quality. Holistic Patient Care: In India, several plastic surgeons are adopting a holistic approach toward patient care. These days, many of them consult with psychologists or even therapists before the surgery is planned to ensure the patient is also emotionally and mentally ready. It means that surgeries are not only performed for external improvements but also with consideration for emotional well-being. 2. Corrective and Reconstructive Surgery on the Rise There are those who, through traumatic accidents or diseases, may need reconstructive surgery, which is life- changing for many. These surgeries aim to return the body form to its perfect state, and they aid patients in regaining a sense of normalcy and dignity. Whether it is the reconstruction of a face after an accident or the restoration of a breast after a mastectomy, these surgeries are a source of emotional as well as mental healing. Psychological Counseling: Some clinics even offer psychological counselling alongside the process of pre- operational and post-operative care. This aids the patient in handling expectations and conquering the psychological trouble that may be there in their time of recovery. Through dealing with the psychological and physical aspects of surgery, plastic surgeons in India are promoting extensive wellness for their clients. Reconstructing Identity: For such disfigured or severely scarred patients, plastic surgery is not only physical repair but also an opportunity to reclaim identity. This helps the patient regain the feeling of being themselves, rather than being defined by their scars or imperfections. Psychological benefits from reconstructive surgery are quite profound in aiding confidence in returning patients to society. The Final Word In India, plastic surgeons are giving patients more than mere change in physical appearance; they are also giving them a higher sense of mental peace. Cosmetic and reconstructive surgeries help patients regain their confidence improve their esteem of self, and heal through past traumas. As the field evolves, plastic surgery in India is increasingly perceived as a potent tool not only for physical improvement but also for furthering emotional health, thereby making individuals feel more comfortable about themselves and perhaps lead more purposeful lives. 3. Cosmetic Surgery for the Confidence Booster It finds additional popularity in the form of cosmetic surgery, apart from reconstructive surgery, as a booster of confidence. For instance, if someone has had a facelift, tummy tuck, or even liposuction, it allows them to have confidence in the new perspective in life that has unfolded in front of them. Many patients report feeling mentally empowered after improving an area of their appearance that was causing them distress. 18 | www.ciolookindia.com November, 2024

21. C O N F I D E N C E B R E E D S Charm.

22. DrKarthik Ram Making the Most Positive Difference in People’s Wellbeing with Chennai Plastic Surgery T realized that the procedures he performed were not a mere luxury but rather a necessity for many individuals. His approach was to immerse himself in his clients' experiences and understand their unique needs in order to help them achieve their desired results. As his skills grew, he became increasingly proficient in providing highly satisfactory outcomes for his clients. oday, recognized widely as one of the topmost masters of transformation; when began his career in Aesthetic Surgery, he quickly Despite his success, Dr Karthik Ram quickly learned that simply being a skilled surgeon was not enough to attract patients. With the rise of corporate hospitals and the need to promote his services, he began to share his expertise through various media, both offline and online. He started consulting in multiple cities throughout India. In an effort to reach out further, he explored opportunities outside of his home country and visited countries such as Malaysia, Sri Lanka, Muscat, Mauritius, and the Maldives. Dr Karthik Ram Sharing all those chapters of his fascinating and awe- inspiring saga, Dr Karthik Ram honoured CIOLook India with his exclusive insights and reflections, which are given ahead. A testament to Dr Karthik Ram’s success includes tremendous achievements: Performed over 4,500 gynecomastia surgeries; devised the NAC Lifting Plaster Technique for advanced cases, published internationally. Recipient of the Excellence Award in New York by America Tamil Sangam for contributions to obesity awareness and treatment. Introduced IAAPS-accredited fellowship course COSMO SKILL to train global surgeons. Co-authored the book Liposuction – The Big Fat Story developed minimal-scar lipoma removal techniques. Founder and Chief Cosmetic Surgeon at Chennai Plastic Surgery, which is ranked Top 3 in South India. Initiated multidisciplinary forums and training programs for cosmetic procedures, recognized by threebestratedsurgeons.com. • Sir, what was your inspiration behind venturing into the healthcare sector? • My inspiration to become a Cosmetic Surgeon stems from my deep desire to help people feel confident in their own skin. Everyone deserves to feel beautiful and comfortable in their own body, and Aesthetic Surgery can help achieve that goal. The ability to transform someone's appearance for the better is an incredibly rewarding experience. • • ; • A decade ago, many corporate hospitals that introduced Cosmetic Surgery units failed to sustain them and eventually closed them. When I tried to get to the bottom of this, I understood that people who opt for Cosmetic Surgery are usually healthy individuals with no health concerns and, • 20 | www.ciolookindia.com November, 2024

23. therefore, look forward to being treated very differently. Cosmetic Surgery is an individual experience that requires a personal touch. These patients prefer privacy and an infection-free environment, which many of these hospitals failed to provide. There was a high risk of cross-infection and loss of privacy due to high patient flow. We understand the importance of being cared for and feeling comfortable during the entire process and strive to create a welcoming, family-like environment where they can feel at home. Many of our clients come for surgeries all alone and are handled with great care by our post-operative team. Our 1000+ Google reviews with a rating of 4.9 stars speak for themselves. Also, unlike other medical procedures, Cosmetic Surgery is not just about fixing a problem or treating an illness. It is about changing one's appearance to achieve a desired look or boost self-confidence. This means that patients are looking for personalized care and attention from their surgeon. Another aspect that sets us apart is our focus on innovation. We constantly strive to improve our offerings by incorporating new technologies and techniques into our Cosmetic practice. This enables us to stay ahead of the curve and provide cutting-edge solutions to our patients. The latest in our collection is a VASER Liposuction device. And so, the saga of Chennai Plastic Surgery began with this deep understanding. Dr Karthik Ram Please brief our audience about Chennai Plastic Surgery, its USPs, and how you are currently positioned as one of the most renowned Plastic Surgeons. Founder and Chief Cosmetic Surgeon Chennai Plastic Surgery Chennai Plastic Surgery is one of India's leading surgical centres for Cosmetic Surgery. We were one of the very few stand-alone centres across the country to offer Cosmetic Surgery when it set out in 2012. Our success can be attributed to our commitment to providing gratifying results at a reasonable cost. Producing excellent results for our patients is always our primary goal, rather than chasing recognition or monetary gains. By doing so, we ensure that we deliver optimal results, improve our patients' lives and leave a positive impact on society. Chennai Plastic Surgery caters to clients from over 85+ nationalities as of date. Tell us more about your offerings and what aspects enable you to stand out in the cutthroat competition. Chennai Plastic Surgery is a high-volume surgical centre offering services such as Gynecomastia Correction (Male Breast Surgery), Liposuction, High-Definition Liposuction, Rhinoplasty (Nose Correction), Blepharoplasty (Eyelid Surgery), Facelift, Breast Reduction and Augmentation, Tummy Tuck and a lot more under the spectrum of Cosmetic Surgery. One aspect that enables us to stand out is our commitment to customer satisfaction. We believe in building long-term relationships with our clients by providing them with exceptional service. We go above and beyond to ensure that they are happy with their experience with us. 21 | www.ciolookindia.com November, 2024

24. My experience in Aesthetic Surgery has taught me that these procedures are not merely cosmetic, but rather life-changing for many individuals. What professional qualities and values do you think your clients, patients, and colleagues admire in you the most? Thirdly, a Cosmetic Surgeon must have strong ethical values. They should prioritize patient safety above all else and never compromise on quality or safety standards. They should also maintain confidentiality at all times and respect their patients' privacy. Firstly, a good Cosmetic Surgeon should be able to listen carefully to their patients' concerns and expectations and provide them with honest feedback about the feasibility of achieving their desired results. They should also be able to explain complex medical procedures in simple terms that patients can understand. By treating them as we would treat our own siblings, one can build trust, provide personalized care, and ensure successful outcomes. Lastly, cosmetic surgeons must have compassion and empathy towards their patients. Cosmetic Surgery can be an emotionally charged experience for many people, so surgeons need to provide emotional support throughout the process. By God’s grace, the Chennai Plastic Surgery team is blessed with all of the above and is committed to patient safety above all else. Patients who feel heard are more likely to trust their surgeon and be satisfied with the results of their procedure. Additionally, putting ourselves in our patients' shoes helps us empathize with them on a personal level. We can better understand the emotional impact of their decision to undergo Cosmetic Surgery and provide support throughout the process. As an experienced leader, share your opinion on how the adoption of modern technologies like AI and ML is impacting the Healthcare space and how your organiza- tion is adapting to change. Secondly, a Cosmetic Surgeon must have exceptional technical skills. They should be well-versed in the latest surgical techniques and technologies and have extensive experience performing various aesthetic procedures. They should also be able to adapt quickly to new developments in the field. One significant impact of these technologies is the development of virtual consultations. Patients can now consult with their surgeon remotely, using video conferencing technology, before deciding on a procedure. This has made it easier for patients to access Cosmetic Surgery services, regardless of their location. 22 | www.ciolookindia.com November, 2024

25. Masters of Transformation: Recognizing Outstanding Plastic Surgeons in India It is, however, worrisome that these technologies could be used to create unrealistic beauty standards (especially apps) or perpetuate harmful stereotypes about body image. challenge in delegating responsibilities to other centres or training new surgeons to perform the procedures. This challenge was then amplified by the COVID-19 pandemic, which ultimately forced us to close our other centres and consolidate practice in our Chetpet location, halting our expansion plans. While there are potential risks associated with their use, they offer many benefits that could improve patient outcomes in the long run. However, I have no regrets. Ever since I have been able to focus my energy in a single location, and patients have poured in nonetheless. I deeply aspire to make Chennai Plastic Surgery a centre of excellence in cosmetic surgery. I recently stopped performing nonsurgical procedures and now focus more on surgical procedures. This has allowed me to specialize further in my field, increase my surgical volume, and become an expert in my chosen surgical area. My achievements have been acknowledged in many leading plastic and aesthetic surgery forums and journals. Considering the current industry scenario, what kind of challenges do you face, and how do you drive your organization to overcome them? Though non-medical personnel may perform cosmetic procedures without significant errors, Plastic and Cosmetic Surgeons provide specialized care and expertise, particularly in revision surgeries. These require exceptional skill to address prior complications effectively. Board- certified surgeons have undergone rigorous training and adhere to strict ethical standards, ensuring patient safety and competence. In conclusion, my experience in Aesthetic Surgery has taught me that these procedures are not merely cosmetic but rather life-changing for many individuals. While challenges such as competition and global pandemics have arisen, my passion for this work has spurred me to find new ways to make a difference and help as many people as possible. At Chennai Plastic Surgery, we prioritize patient education, transparency in pricing, and open communication to foster trust and informed decision-making. Patients should also trust their instincts when selecting a surgeon to ensure the best care and outcomes. What would be your advice to budding entrepreneurs who aspire to venture into the Healthcare space? Cosmetic surgeries prioritize patient satisfaction by addressing their needs and expectations. Surgeons must avoid judgment, acknowledging the diverse struggles and values of individuals. Despite challenges, training surgeons globally in aesthetic procedures has allowed me to share my expertise and contribute to the field's growth. Chennai Plastic Surgery excels in successful surgeries and training young surgeons worldwide. While knowledge is critical, intentions matter equally. Helping others leads to exceptional results and natural financial success, contrasting with outcomes-driven solely by profit motives. Personal growth through global learning continues to shape my approach. How do you envision scaling Chennai Plastic Surgery’s operations and offerings in the future? As I began to scale up Chennai Plastic Surgery, I soon realized that many patients expected to personally see me for their consultations and procedures. This created a 23 | www.ciolookindia.com November, 2024

26. Breaking Stereotypes 24 | www.ciolookindia.com 24 | www.ciolookindia.com November, 2024 May, 2024

27. The Rise of Pla?ic Surgery Among Men in India lastic surgery has always been associated with P self-care practices accelerated the male aesthetic treatments because the new male beauty standards have shifted in the country. created a more refined and groomed ideal male image. For most men, aesthetic treatments are now a way of staying up to speed with this global image and getting a better male self-image. feminism, but Indian males have become more recent enthusiasts of beauty enhancement. These 2. Impact of Social Media Many of the factors responsible for the recent upsurge in plastic surgery in males of Indian origin can be summarized below. Curated Online Images: Social media, including Instagram, Facebook, and YouTube, greatly influence public perception of beauty. Assisted by selfies and ‘likes,’ increasing numbers of men are seeking plastic surgery to retain a youthful or attractive appearance. 1. Shifting Masculinity Norms Transforming Beauty Trends: Traditionally, in the Indian context, masculine values have traditionally rested more on hardness, solidity, and silence than on one's personal appearance and grooming. Nowadays, men are adopting a broader view of masculinity that includes self-care and personal grooming. Male influencers and celebrities, proudly talking about their cosmetic enhancements, have made cosmetic surgery for men somewhat a norm. As such, celebrities who are involved in the entertainment industry, including actors, athletes, and models have been promoting grooming treatments to reduce stigma. Global Media Trend: Global media, including Western media, Bollywood, and social media influencers, have 25 | www.ciolookindia.com 25 | www.ciolookindia.com November, 2024 May, 2024

28. 3. Increasing Middle-Class Wealth and much more effective. Other minimally invasive procedures that are meant to help women also seem to be filtering through to the men as well today. This increases disposable income, as the middle class in India is expanding to include more men who can afford what were once luxury aesthetic services. Cosmetic surgeries, which in themselves encompass hair transplants and body contouring, are accessible to a greater portion of people than ever before. Expert Surgeons in India: There are increasingly many expert plastic surgeons the country is producing who have been trained and recognized globally. The teachers and other doctors of medical colleges in India are getting expertise in the stream of Cosmetic as well as Reconstructive surgeries. Cost-effective procedures: Plastic surgery is very affordable in India compared to Western countries. The country also boasts a high preference in terms of its booming medical tourism industry, bringing in many patients from other countries seeking high-quality but much more low-priced treatments. Shifting Cultural Norms Acceptance of Aesthetic Procedures: Prior to this, aesthetic operations were a stigmatized endeavour, usually regarded as indulgence or vanity. However, given the evolution of perceptions, aesthetic procedures are gaining acceptance as a valid means of self-improvement. Popular Procedures Among Men Hair Transplants: Counting among the most in-demand procedures, hair restoration treatments address problems like receding hairlines and thinning hair. Male pattern baldness is common and any man will admit going for a transplant in order to be confident again. Empowerment through Personal Choice: For many men, this is a way of feeling empowered or confident about their looks. As gender norms are getting relaxed and as self- expression becomes more inclusive, more men are comfortable investing in their looks. Gynecomastia Surgery (Male Breast Reduction): This procedure focuses on male breasts that have become enlarged, a problem referred to as gynecomastia. This surgery is selected by many men who develop mild feelings of dysmorphia about their bodies to eliminate the feminine look on their chest. Conclusion This spurt of plastic surgery in Indian men is part of a larger cultural shift toward something more than merely redefining beauty standards and embracing of self-care. As societal standards change and cosmetic treatments become not only more accessible and socially accepted but also as men look to feel more confident in their own skin, they tend to take the plunge for aesthetic treatments. This trend does not just reflect the changes in individual attitudes but calls for a broader transformation in the perception of beauty and masculinity within Indian society. Rhinoplasty and Facelifts: Nose jobs, or rhinoplasty, are also popular with men desiring the sharpened definition of facial features. As the awareness concerning aesthetic facial features expands, most men look forward to perfecting their bony jawline or giving their faces a smooth, youthful glow. Advances in Technology and Expertise Advanced Surgical Techniques: Plastic surgery has given new proportions and has become safer, less complex, 26 | www.ciolookindia.com November, 2024

30. Dr Surindher D.S.A The Pioneering Plastic Surgeon of ‘Purely Aesthetic Surgery’ at Aesthetics Plus Clinics D leading Indian Plastic & Aesthetic Surgeons practising for over two decades. He started one of the first ‘Purely Aesthetic Surgery’ practices in Bangalore in 2003 when he found a big lacuna in the market for a purely aesthetic practice where most centres were doing a mix of trauma, reconstruction and aesthetics. r Surindher D.S.A, the Founder, Director, & Chief Plastic Surgeon at and also a Mentor and Author, has been one of the Aesthetics Plus Clinics , Since then, he and his clinic have grown stronger and stronger, putting India on the global map via Medical tourism since 2003. They now cater to clients from over 43 countries. Dr Surindher also noticed a gap in the aesthetic training of younger colleagues and has hence been an avid teacher and mentor to budding plastic surgeons and dermatologists, training them in the ‘Art of Plastic Surgery.’ Aesthetics Plus has grown over the years as a leading provider of aesthetic procedures. It is known for its innovations, which provide more minimally invasive procedures and improve techniques to help minimize downtime. The company has a 99.97% success rate. Aesthetics Plus is known for its ‘Patient First approach,’ which has worked very well. Instead of selling a procedure, Dr Surindher strives constantly to understand the client's reasons for undergoing it and to help them make an educated decision about what procedure is best for them. In these efforts, he and his clinic have achieved accolades like: Dr Surindher D.S.A • • Karnataka Healthcare Leadership Award for 2019. Voted one of the Best Clinics for Cosmetic Surgery and Dermatology in 2016. Founder, Director & Chief Plastic Surgeon, Mentor, and Author Aesthetic Plus Clinic In an exclusive interview with CIOLook India, he discussed many topics, the highlights of which are given herein. 28 | www.ciolookindia.com November, 2024

31. Masters of Transformation: Recognizing Outstanding Plastic Surgeons in India Sir, please brief us about your journey in the Healthcare sector and how you made the healthcare Organization excel in its niche. What professional qualities and values do you think your clients, patients, and colleagues admire in you the most? The Aesthetics Plus journey started in 2003 when I noticed a lack of purely aesthetic centres and also understood early that the needs of these clients were different and needed to be dealt with differently. Over the years, we have constantly evolved, guided by the feedback of our esteemed clients, and constantly upgraded ourselves skill-wise, equipment-wise, and service standards-wise. We have always tried to give our patients a personal touch and empathy. The most important quality that our clients appreciate is our ‘Patient-first Approach’ because we practice Ethical Medicine. We ensure that the procedure advised is for the benefit of the client. Another important factor is Transpar- ency and education of the patients, giving them the right advice, giving them all the available options, educating them about what is possible and what is not and our 99.98% success rate. We strongly believe that an educated patient is a ‘Happy Patient’ because they are involved in the decision-making process. The third most important thing which our patients like is our aftercare and follow-up. We are there for them anytime, day or night if they have a problem, and we ensure we follow up with patients properly for at least 3-6 months from surgery to see they are healing properly and following instructions to get the best possible outcomes from the procedures done. What was your inspiration behind venturing into the healthcare sector? As with anyone who enters the healthcare industry, the first motivation is to help people and make a difference. Depending on one's skills, one enters different aspects of healthcare. For me, becoming a Plastic surgeon meant making a difference in people’s lives by reconstructing or correcting what is lost to disease or trauma, birth defects, lifestyle and ageing changes, to improve the overall Quality of life. As an experienced leader, share your opinion on how the adoption of modern technologies like AI and ML is impacting the healthcare space and how your clinic is adapting to change. Please tell us more about your offerings and what aspects enable you to stand out in the cutthroat competition. At Aesthetics Plus, we have always believed in keeping ourselves updated, be it procedures or technology and how it can improve the whole interaction between clients and us. We have been using telemedicine for many years now as many of our clients are from overseas, and now, since the pandemic, we are using it more and more for even local and national patients. Technology has helped us keep in touch with patients more easily and reach their bedside to help them out and follow up on them. We offer end-to-end aesthetic procedures, be they surgical or non-surgical. Areas of special interest for me are Body contouring procedures like Liposuction and Lipocontouring, Breast augmentations, reductions or lifts, Hi-def and Medium def Liposuctions, and Brazilian Butt lifts. I’m one of the few plastic surgeons skilled in closed rhinoplasty, apart from the open approach: facelifts, hair transplants, calf and buttock implants and non-surgical procedures like botox, fillers and threads. AI and ML are going to be crucial in the future. We are already using AI to improve our processes and SOPs, achieving better interactions without clients, being more responsive to their queries, and reducing downtime. AI will not replace the “personal touch” that a patient requires for now, but it will be of great help in information-based tasks. We believe that ‘patient comes first,’ and our whole practice is based on that. We do what is right and best for the patient and help address their problem rather than pushing a procedure on them. The other aspect that stands out is our ‘Human Touch’ when dealing with patients right from the inquiry stage to the follow-up stage and post-procedure. We strongly believe an ‘Educated patient is a happy patient’ because they are involved in the decision-making process. We have programs that use AI to give the patient a decent idea of the change or look after a procedure, which helps the patient understand the procedure better. Our motto is: ‘Under promise (realistic expectations) and over-deliver (go above and beyond in service.’ No wonder most of our clients come as patients and leave as friends for life. Augmented Reality will be the way to go in our speciality in the future, helping doctors with procedures, improving overall outcomes, and reducing complications. 29 | www.ciolookindia.com November, 2024

32. Aesthetics Plus has grown over the years as a leading provider of aesthetic procedures and is known for our innovations to provide more minimally invasive procedures and improve techniques to help minimize downtime with a 99.97% success rate. Considering the current industry scenario, what challenges do you face, and how do you drive your clinic to overcome them? What would be your advice to budding entrepreneurs who aspire to venture into the Healthcare space? I personally feel that it is my responsibility to give back to our fraternity and pass on the knowledge, experience, and mistakes to the next generation so that their journey in private practice will be smoother and shorter. As with all industries, there are new challenges daily, and the best way to overcome them is to ‘Adapt.’ The pandemic was a challenge; regime change is a challenge; policies and taxation that change create problems; advertising policies of different platforms create a challenge, and, of course, new players with deeper pockets and big advertising budgets. I aim to create a similar breed of Aesthetic and Plastic Surgeons who will do what is right for the patient and do it ethically and to the best of their ability. Towards that goal, we offer the ‘Aesthetics Plus Mentorship Program’ to train younger plastic surgeons in Aesthetic Surgery, help them set up their Independent Centres, and teach them ‘Business Skills’ as well, which is very important in this day and age. We saw many ‘Big players’ enter the market with their media blitz and ad campaigns/celebrity endorsements worth millions of dollars. However, they fizzled out because medicine is still a ‘one-on-one’ practice. Patients need to know who their doctor is and be comfortable with them, especially when it comes to surgeries. They need to know that if they have a problem, their doctor will be there for them. My advice to budding entrepreneurs is to ‘Take the dive.’ It’s very fulfilling to see what you have built. But, in spite of all the inspirational quotes you see on social media, it’s a hard process, and you need to have the grit, determination, and, of course, the skill to pull it off. But once you do, the sense of accomplishment is huge. This is where the help of a mentor can make a huge difference and can translate to lakhs of rupees saved while also cutting down the time needed to achieve your goal by many years. It will save you many sleepless nights when you know you have someone you can lean on and bounce your ideas off of and someone who has your back. Medicine cannot be ‘company-centric,’ where unknown, nameless operators can amass clients to play the ‘numbers game’ without following up or responsibility towards the patients. It’s just not ethical and goes against everything we stand for as doctors. Our motto is “Do your best for the client,” even if it means going the extra mile. Adapting to changing situations is key for any business or organization to survive. What worked two years ago doesn’t work today. Things are changing rapidly, and one who doesn’t adapt quickly will perish. How do you envision scaling Aesthetic Plus Clinic’s operations and offerings in the future? The procedures we used to perform 20 years ago have changed, and the clients' needs and wants have changed, and we have constantly adapted to that, be it surgical skill- wise or technology-wise. We are on the lookout for Young, Dynamic Plastic Surgeons who want to pursue a career in Aesthetic surgery to join us and build a community of like-minded Plastic Surgeons who share similar ideals, want to provide the best service to the patient and grow themselves and the brand. We want to train younger plastic surgeons to open their own centres and provide Aesthetic procedures by making them part of our Aesthetics Plus network in India, the Middle East, Southeast Asia, and Australia. 30 | www.ciolookindia.com November, 2024

33. B e k i n d e r t o y o u r s e l f . a n d t h e n l e t y o u r k i n d n e s s f l o o d t h e w o r l d . P E M A C H O D R O N

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35. do it! - R A E M O R R I S