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The Most Influential Chief Product Officers Driving Business Growth – 2024 Sept 2024

The Most Influential Chief Product Officers Driving Business Growth u2013 2024, CIOLOOK India magazine gladly features Avijit Das Gupta, Head of Product for Digital Identity and Payment Solutions at Compulynx Limited and Chaitanya Shahare, the visionary Head of Products TotalKYC at Perfios.

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The Most Influential Chief Product Officers Driving Business Growth – 2024 Sept 2024

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  1. LOOK www.ciolookindia.com I N D I A Vol 09 | Issue 02 | 2024 The Most Influential Chief Product Officers Driving Business Growth - 2024 Compulynx Limited (Kenya) Per?ios Avijit DasGupta Head of Product for Digital Head of Products Chaitanya Shahare Identity & Payment Solutions TotalKYC

  2. The Most Influential Chief Product Officers Driving Business Growth - 2024

  3. The Most Influential Chief Product Officers Driving Business Growth - 2024

  4. THE REFLECTION OF RESILIENCE C hief product officers are drivers of business growth through the strategic alignment of product development against company goals. Key characteristics define the effective product officer and distinguish such a person as a growth leader. They are customer- centric, ensuring that the product solves real problems for users and adds value to the general customer experience. Customer feedback is actively sought and studied, and this information becomes the basis for guiding how products can be improved. Visionary CPOs will be able to predict the markets and what a customer will need in future. adaptive product officers who drive growth respond to market changes and adaptation and adjust product strategies promptly. They apply agile methodologies to get ahead in a dynamic environment. Beyond all of this, product officers would have to communicate effectively the strategies toward different teams to allow clear flow and alignment. Strategic thinking in CPO assesses how the product will position the company for the future and identifies competitive landscapes to organize future scalability. Innovation and risk-taking are defining characteristics. Growth-focused CPOs will undoubtedly test new ideas and technologies, but calculated risks that pay off can lead to breakthroughs of proportionate magnitude. the excellence of such resilient business personalities, CIOLook India features The Most Influential Chief Product Officers Driving Business Growth – 2024. Flip through the pages and understand how these leaders play a critical role in driving business growth through customer- focused, innovative and scalable product strategies. They evolve and share a product vision that will perfectly support the long-term goals of the organization and balance the immediate product demands with sustainable growth. Another very important quality is data-driven decision making. These leaders go by product analytics to see measures around customer acquisition, retention, and other key metrics. They use data to ensure that they make validated decisions, improve features, and spur innovation in the product. Editor's Note It gives a good ground for cross-functional relationships to thrive. CPOs ensure that product, marketing, and engineering teams work in tandem and align their objectives so that together they can magnify growth opportunities. Agile and - Gaurav PR Wankhade Managing Editor

  5. THE REFLECTION OF RESILIENCE C hief product officers are drivers of business growth through the strategic alignment of product development against company goals. Key characteristics define the effective product officer and distinguish such a person as a growth leader. They are customer- centric, ensuring that the product solves real problems for users and adds value to the general customer experience. Customer feedback is actively sought and studied, and this information becomes the basis for guiding how products can be improved. Visionary CPOs will be able to predict the markets and what a customer will need in future. adaptive product officers who drive growth respond to market changes and adaptation and adjust product strategies promptly. They apply agile methodologies to get ahead in a dynamic environment. Beyond all of this, product officers would have to communicate effectively the strategies toward different teams to allow clear flow and alignment. Strategic thinking in CPO assesses how the product will position the company for the future and identifies competitive landscapes to organize future scalability. Innovation and risk-taking are defining characteristics. Growth-focused CPOs will undoubtedly test new ideas and technologies, but calculated risks that pay off can lead to breakthroughs of proportionate magnitude. the excellence of such resilient business personalities, CIOLook India features The Most Influential Chief Product Officers Driving Business Growth – 2024. Flip through the pages and understand how these leaders play a critical role in driving business growth through customer- focused, innovative and scalable product strategies. They evolve and share a product vision that will perfectly support the long-term goals of the organization and balance the immediate product demands with sustainable growth. Another very important quality is data-driven decision making. These leaders go by product analytics to see measures around customer acquisition, retention, and other key metrics. They use data to ensure that they make validated decisions, improve features, and spur innovation in the product. Editor's Note It gives a good ground for cross-functional relationships to thrive. CPOs ensure that product, marketing, and engineering teams work in tandem and align their objectives so that together they can magnify growth opportunities. Agile and - Gaurav PR Wankhade Managing Editor

  6. CONTENT PROFILES 18 Leading Innova?on in India’s Fintech Chaitanya Shahare Carbon Capture Enviro Tech Ensuring India Reaches Zero Emission Soon with the Power O2 Landscape 08 Avijit Das Gupta A Global Technopreneurial Leader Digitalizing East Africa’s Excellence Articles 14 22 Amplifying Change A Systems Thinking Approach in Product Strategy Product-led Growth How Chief Product Officers Influence Success in an Organiza?on?

  7. CONTENT PROFILES 18 Leading Innova?on in India’s Fintech Chaitanya Shahare Carbon Capture Enviro Tech Ensuring India Reaches Zero Emission Soon with the Power O2 Landscape 08 Avijit Das Gupta A Global Technopreneurial Leader Digitalizing East Africa’s Excellence Articles 14 22 Amplifying Change A Systems Thinking Approach in Product Strategy Product-led Growth How Chief Product Officers Influence Success in an Organiza?on?

  8. FOLLOW US ON www.twitter.com/ciolookindia www.facebook.com/ciolookindia/ LOOK The Most Influential Chief Product Officers Driving Business Growth - 2024 I N D I A www.ciolookindia.com WE ARE ALSO AVAILABLE ON Abhishek Joshi Editor-in-Chief CONTENT CONTACT US ON Managing Editor: Gaurav PR Wankhade Assisting Editor : Prajakta Zurale Email sales@ciolookindia.com For Subscription www.ciolookindia.com Company Featuring Brief DESIGN Visualizer: Sandeep Tikode Art & Design Director: Sarita Bhagat Associate Designer : Nagaraj Patil Avijit Das Gupta, Head of Product for Digital Identity & Payment Solutions Avijit DasGupta, Head of Product & Technology, Digital Identity and Payment Solutions, is a key figure in a transformative industry. Compulynx Limited (Kenya) Copyright © 2024 CIOLOOK India, All rights reserved. The content and images used in this magazine should not be reproduced or transmitted in any form or by any means, electronic, mechanical, photocopying, recording or otherwise, without prior permission from CIOLOOK India. Reprint rights remain solely with CIOLOOK India. Chaitanya Shahare, Head of Products TotalKYC Chaitanya Shahare, Head of Products – TKYC at Perfios, is a passionate and certified product management professional. Perfios SALES Sr. Vice President : Swapnali Vasaikar AVP – Tejaswini Whaval Sr. Team Lead - Suraj Gadekar BDE – Bhagyshri Bhandwalkar With Lakshmi Sharma as its first Chief Product Officer, Hawcx has launched its advanced passwordless authentication platform. Lakshmi Sharma, Chief Product and Strategy Officer Hawcx Magnum N Gupta is currently the Director of Product at HROne, where he is responsible for defining the vision, market, and product requirements. Magnum N Gupta, Director of Product HROne TECHNICAL Technical Head : Prachi Mokashi Technical Specialist: Rajeshwari Avhad Technical Consultant : Tanaji Fartade Ritesh Tiwari, Co-founder and Chief Product Officer Ritesh Tiwari is the Co-founder and Chief Product Officer of Castler. Castler sales@ciolookindia.com Sept, 2024 SME-SMO Research Analyst : Renuka Kulkarni SEO Lead : Nikita Khadalkar Cover Price: Rs.250/-

  9. FOLLOW US ON www.twitter.com/ciolookindia www.facebook.com/ciolookindia/ LOOK The Most Influential Chief Product Officers Driving Business Growth - 2024 I N D I A www.ciolookindia.com WE ARE ALSO AVAILABLE ON Abhishek Joshi Editor-in-Chief CONTENT CONTACT US ON Managing Editor: Gaurav PR Wankhade Assisting Editor : Prajakta Zurale Email sales@ciolookindia.com For Subscription www.ciolookindia.com Company Featuring Brief DESIGN Visualizer: Sandeep Tikode Art & Design Director: Sarita Bhagat Associate Designer : Nagaraj Patil Avijit Das Gupta, Head of Product for Digital Identity & Payment Solutions Avijit DasGupta, Head of Product & Technology, Digital Identity and Payment Solutions, is a key figure in a transformative industry. Compulynx Limited (Kenya) Copyright © 2024 CIOLOOK India, All rights reserved. The content and images used in this magazine should not be reproduced or transmitted in any form or by any means, electronic, mechanical, photocopying, recording or otherwise, without prior permission from CIOLOOK India. Reprint rights remain solely with CIOLOOK India. Chaitanya Shahare, Head of Products TotalKYC Chaitanya Shahare, Head of Products – TKYC at Perfios, is a passionate and certified product management professional. Perfios SALES Sr. Vice President : Swapnali Vasaikar AVP – Tejaswini Whaval Sr. Team Lead - Suraj Gadekar BDE – Bhagyshri Bhandwalkar With Lakshmi Sharma as its first Chief Product Officer, Hawcx has launched its advanced passwordless authentication platform. Lakshmi Sharma, Chief Product and Strategy Officer Hawcx Magnum N Gupta is currently the Director of Product at HROne, where he is responsible for defining the vision, market, and product requirements. Magnum N Gupta, Director of Product HROne TECHNICAL Technical Head : Prachi Mokashi Technical Specialist: Rajeshwari Avhad Technical Consultant : Tanaji Fartade Ritesh Tiwari, Co-founder and Chief Product Officer Ritesh Tiwari is the Co-founder and Chief Product Officer of Castler. Castler sales@ciolookindia.com Sept, 2024 SME-SMO Research Analyst : Renuka Kulkarni SEO Lead : Nikita Khadalkar Cover Price: Rs.250/-

  10. The Most Influen?al Chief Product Officers Driving Business Growth – 2024 Avijit Das Gupta Leader Digitalizing East Africa’s Excellence A Global Technopreneurial Head of Product for Avijit Das Gupta Digital Identity & Compulynx Limited (Kenya) Payment Solutions ow much influence can a Chief Product Officer H Limited (Kenya) over the past six years to the maximum in a vast and diverse region like East Africa? Before joining CompuLynx, Avijit was associated with various IT companies and Tech startups in India, Germany, the USA, and Australia. He managed senior-level technology lead positions for software product development and project deliveries. (CPO) likeAvijit Das Guptahave in driving the business growth of a company like Compulynx The answer istremendous. His current focus and key responsibilities include continuing his work engagement as an established IT professional in digital product innovation and digital transformation and directing technology planning strategy build-up for next-generation digital products for the BFSI, FinTech, NGO, Government, HealthTech, and Security Services industries in Africa. CompuLynx, where Avijit currently contributes his expertise as the Head of Product for Digital Identity & Payment Solutions, is a prominent provider of digital identity and payment solutions. The company is known for its innovative approach to technology and its ability to deliver comprehensive solutions that address the evolving needs of the market. Through strategic partnerships and a focus on cutting-edge technology, CompuLynx has established itself as a key player in the industry. Under Avijit’s leadership, the company continues to advance its mission of driving digital transformation and maintaining a robust Human-Tech Partnership in the face of a continually shifting global IT field. With the technology landscape in constant flux, Avijit strives to stay relevant in the rapidly changing IT space. He continues his aspiration to learn new cutting-edge technologies, gain a better understanding of how to adopt the new technology stack and practices to drive digital innovation and foster the process of maintaining the Human-Tech Partnership in the rapidly changing IT industry, where the AI Revolution is being experienced across the globe. A Possessor of Multiple Talents A Saga of Innovations In addition, he is associated with a Tech startup company, a joint venture between CompuLynx Limited & Liaison Group, known as LCT Africa Limited in Kenya. As the Chief Technology Officer there, he is part of a lean startup’s product development team building a world-class healthcare digital product, an integrated end-to-end Healthcare Administration platform using cutting-edge technology to streamline the medical insurance schemes processes. Avijit’s Journey as a Digital Product Lead in the Software Product Development & IT Services Industry began nearly two decades ago. According to him, the IT industry drives innovation and transformation across various sectors, including healthcare, finance, and security services. With technology evolving promptly, companies are constantly seeking ways to streamline processes, enhance security 8 | www.ciolookindia.com Sept, 2024 9 | www.ciolookindia.com Sept, 2024

  11. The Most Influen?al Chief Product Officers Driving Business Growth – 2024 Avijit Das Gupta Leader Digitalizing East Africa’s Excellence A Global Technopreneurial Head of Product for Avijit Das Gupta Digital Identity & Compulynx Limited (Kenya) Payment Solutions ow much influence can a Chief Product Officer H Limited (Kenya) over the past six years to the maximum in a vast and diverse region like East Africa? Before joining CompuLynx, Avijit was associated with various IT companies and Tech startups in India, Germany, the USA, and Australia. He managed senior-level technology lead positions for software product development and project deliveries. (CPO) likeAvijit Das Guptahave in driving the business growth of a company like Compulynx The answer istremendous. His current focus and key responsibilities include continuing his work engagement as an established IT professional in digital product innovation and digital transformation and directing technology planning strategy build-up for next-generation digital products for the BFSI, FinTech, NGO, Government, HealthTech, and Security Services industries in Africa. CompuLynx, where Avijit currently contributes his expertise as the Head of Product for Digital Identity & Payment Solutions, is a prominent provider of digital identity and payment solutions. The company is known for its innovative approach to technology and its ability to deliver comprehensive solutions that address the evolving needs of the market. Through strategic partnerships and a focus on cutting-edge technology, CompuLynx has established itself as a key player in the industry. Under Avijit’s leadership, the company continues to advance its mission of driving digital transformation and maintaining a robust Human-Tech Partnership in the face of a continually shifting global IT field. With the technology landscape in constant flux, Avijit strives to stay relevant in the rapidly changing IT space. He continues his aspiration to learn new cutting-edge technologies, gain a better understanding of how to adopt the new technology stack and practices to drive digital innovation and foster the process of maintaining the Human-Tech Partnership in the rapidly changing IT industry, where the AI Revolution is being experienced across the globe. A Possessor of Multiple Talents A Saga of Innovations In addition, he is associated with a Tech startup company, a joint venture between CompuLynx Limited & Liaison Group, known as LCT Africa Limited in Kenya. As the Chief Technology Officer there, he is part of a lean startup’s product development team building a world-class healthcare digital product, an integrated end-to-end Healthcare Administration platform using cutting-edge technology to streamline the medical insurance schemes processes. Avijit’s Journey as a Digital Product Lead in the Software Product Development & IT Services Industry began nearly two decades ago. According to him, the IT industry drives innovation and transformation across various sectors, including healthcare, finance, and security services. With technology evolving promptly, companies are constantly seeking ways to streamline processes, enhance security 8 | www.ciolookindia.com Sept, 2024 9 | www.ciolookindia.com Sept, 2024

  12. At its core, a business ecosystem is a network of interconnected organizations, technologies, products, and stakeholders that collaboratively deliver value to customers. It's a dynamic, living entity where the sum is greater than its individual parts, fostering innovation, adaptability, and growth, which immensely motivates me to stay focused in the dynamic ecosystem where Avijit has been working and associated with many innovative digital product development journey as a Lead Developer, as a Solution Architect, Product Owner, Product Manager, Product Head or other Senior Executive roles in different organizations including MNCs, Mid-Sized Companies as well as in the Tech Startups. integrate both software and hardware components. Its deep specialization in Biometrics, Digital Identity solutions and Retail Management enables the firm to offer highly customized and scalable products that meet the specific needs of various sectors. As a transformational company, it is committed to driving digital transformation across industries by harnessing the power of cutting-edge technology. “Our strong market position in East Africa is a testament to our ability to adapt, innovate, and deliver value, positioning us as a trusted partner for businesses looking to navigate the complexities of the modern industrial landscape,” adds Avijit. “ Our success has been driven by a partnerships with our customers. “ relentless pursuit of quality, a culture of continuous improvement, and a passion for fostering long-term Compulynx balances operational efficiency with customer satisfaction by embedding innovation into its processes and focusing on user-centric design. It continuously seeks feedback from its customers to understand their evolving needs and preferences. By leveraging agile methodologies, the firm can quickly adapt and deliver solutions that exceed customer expectations. Avijit says their commitment to quality and efficiency ensures that their products/solutions not only meet but also anticipate the needs of their customers, resulting in exceptional customer satisfaction. Brightest Benchmarks of Compulynx relationships with customers, partners, and mentors is essential for growth. Persevere through challenges and setbacks, as they are valuable learning opportunities. Emerged as East Africa's leading tech company, Compulynx’s guiding philosophy is rooted in a deep commitment to innovation, customer-centricity, and excellence. Avijit says they believe that technology should empower businesses to achieve their full potential, “Which is why we focus on delivering tailored solutions that address the unique challenges of each client. Our success has been driven by a relentless pursuit of quality, a culture of continuous improvement, and a passion for fostering long-term partnerships with our customers.” They are dedicated to staying ahead of the curve in technological advancements, ensuring that their clients are equipped with the most effective tools to thrive in a rapidly changing world. A Tech-Powered Vision for the Region CompuLynx’s vision is always to build “zero-defect” systems. To this end, says Avijit, they continue to innovate in order to develop new products and solutions that help their customers improve their service to their customers. Digitalization and technological advancements are at the core of CompuLynx's operations. It integrates these principles by embracing a culture of innovation and investing in research and development. Its solutions are designed to harness the power of emerging technologies, enabling its customers to stay ahead of the curve. “We focus on creating scalable and adaptable solutions that drive digital transformation across industries,” says Avijit. measures, and improve customer experiences through digital solutions. The integration of advanced technologies such as cloud computing, artificial intelligence, and digital identity verification has become crucial for businesses aiming to stay competitive and meet the growing demands of the market. This environment of constant technological advancement creates opportunities for professionals to lead and innovate in ways that can profoundly impact multiple industries. “Digital transformation has had a monumental impact on the world as we know it,” he adds. Digital technology across the globe is being used to transform industries, create smart cities and drive social and economic change. There is no doubt that this transition has happened faster in developed regions than in developing countries. “Still, we must note that we are seeing an incredible shift across Africa, especially East Africa, in how technology is being utilized, so much so that many call East Africa a new hub for digital innovation.” Avijit and his team have continually kept themselves abreast with global trends in technology, particularly in the spaces that we operate in, i.e. Retail Technology & Digital Identity. Having a very good understanding of the local landscape in Africa, they have tailored their solutions to suit the African user and African market. “That's been our key driver of success as we've been able to deliver solutions for me in Africa, for Africa, and by Africans.” Ardently believing that the workforce is the foundation of a successful company, Avijit says they foster a culture of growth, skill development, and empowerment by investing in their employees' continuous learning and development. “We provide opportunities for training. Our inclusive and supportive work environment empowers employees to take ownership of their projects and contribute their unique skills and perspectives. Recognizing and celebrating achievements is an integral part of our culture, motivating our workforce to excel and drive the company's success.” Before sharing his motivation to step into the dynamic ecosystem of tech solutions, Avijit shares that the tech industry is a vibrant and rapidly evolving landscape where the interplay of various factors creates a dynamic ecosystem. This ecosystem is shaped by the interactions between startups, established companies, investors, consumers, and regulatory bodies. Avijit informs that according to Google and the International Finance Corporation’s joint report titled “e- Conomy Africa 2020”, the internet economy in Africa is projected to reach $180 billion by 2025, accounting for 5.2% of the continent’s GDP. This growth is driven by increased internet access, urbanization trends, and a vibrant startup ecosystem (IFC). Also, AI emerges as a pivotal theme for the digital progression in Africa. AI has the potential to enhance these projections dramatically. McKinsey & Company estimates that AI could boost Africa’s GDP by up to $1.2 trillion by 2030. Their success in Africa has opened up other markets. Therefore, they continue to make their products and solutions highly configurable, which makes it easy for them to enter other markets, each with its own local nuances. “Now we have an interesting situation: The phrase ‘survival of the fittest’ has evolved into ‘survival of the connected,” says Avijit. The key to thriving in this dynamic environment lies not in isolated digital tools or products but in the creation of robust digital ecosystems that interconnect and amplify an organization's capabilities. Businesses are a way for the East African industry to pace up its economic potential and capacity. Avijit’s advice to budding entrepreneurs aspiring to venture into the product innovation space is to stay curious and open to new ideas. Embrace change and be willing to take calculated risks. Focus on understanding the needs of your target market and developing solutions that add value. Building strong Dazzling Digital Distinctions In a dynamic global landscape, Avijit says their USPs are centred on their expertise, versatility, and customer focus. Compulynx is distinguished by its ability to deliver comprehensive, end-to-end solutions that seamlessly In this context, CompuLynx will continue to play a pivotal role, focusing more on their AI/ML innovation journey, 10 | www.ciolookindia.com Sept, 2024 11 | www.ciolookindia.com Sept, 2024

  13. At its core, a business ecosystem is a network of interconnected organizations, technologies, products, and stakeholders that collaboratively deliver value to customers. It's a dynamic, living entity where the sum is greater than its individual parts, fostering innovation, adaptability, and growth, which immensely motivates me to stay focused in the dynamic ecosystem where Avijit has been working and associated with many innovative digital product development journey as a Lead Developer, as a Solution Architect, Product Owner, Product Manager, Product Head or other Senior Executive roles in different organizations including MNCs, Mid-Sized Companies as well as in the Tech Startups. integrate both software and hardware components. Its deep specialization in Biometrics, Digital Identity solutions and Retail Management enables the firm to offer highly customized and scalable products that meet the specific needs of various sectors. As a transformational company, it is committed to driving digital transformation across industries by harnessing the power of cutting-edge technology. “Our strong market position in East Africa is a testament to our ability to adapt, innovate, and deliver value, positioning us as a trusted partner for businesses looking to navigate the complexities of the modern industrial landscape,” adds Avijit. “ Our success has been driven by a partnerships with our customers. “ relentless pursuit of quality, a culture of continuous improvement, and a passion for fostering long-term Compulynx balances operational efficiency with customer satisfaction by embedding innovation into its processes and focusing on user-centric design. It continuously seeks feedback from its customers to understand their evolving needs and preferences. By leveraging agile methodologies, the firm can quickly adapt and deliver solutions that exceed customer expectations. Avijit says their commitment to quality and efficiency ensures that their products/solutions not only meet but also anticipate the needs of their customers, resulting in exceptional customer satisfaction. Brightest Benchmarks of Compulynx relationships with customers, partners, and mentors is essential for growth. Persevere through challenges and setbacks, as they are valuable learning opportunities. Emerged as East Africa's leading tech company, Compulynx’s guiding philosophy is rooted in a deep commitment to innovation, customer-centricity, and excellence. Avijit says they believe that technology should empower businesses to achieve their full potential, “Which is why we focus on delivering tailored solutions that address the unique challenges of each client. Our success has been driven by a relentless pursuit of quality, a culture of continuous improvement, and a passion for fostering long-term partnerships with our customers.” They are dedicated to staying ahead of the curve in technological advancements, ensuring that their clients are equipped with the most effective tools to thrive in a rapidly changing world. A Tech-Powered Vision for the Region CompuLynx’s vision is always to build “zero-defect” systems. To this end, says Avijit, they continue to innovate in order to develop new products and solutions that help their customers improve their service to their customers. Digitalization and technological advancements are at the core of CompuLynx's operations. It integrates these principles by embracing a culture of innovation and investing in research and development. Its solutions are designed to harness the power of emerging technologies, enabling its customers to stay ahead of the curve. “We focus on creating scalable and adaptable solutions that drive digital transformation across industries,” says Avijit. measures, and improve customer experiences through digital solutions. The integration of advanced technologies such as cloud computing, artificial intelligence, and digital identity verification has become crucial for businesses aiming to stay competitive and meet the growing demands of the market. This environment of constant technological advancement creates opportunities for professionals to lead and innovate in ways that can profoundly impact multiple industries. “Digital transformation has had a monumental impact on the world as we know it,” he adds. Digital technology across the globe is being used to transform industries, create smart cities and drive social and economic change. There is no doubt that this transition has happened faster in developed regions than in developing countries. “Still, we must note that we are seeing an incredible shift across Africa, especially East Africa, in how technology is being utilized, so much so that many call East Africa a new hub for digital innovation.” Avijit and his team have continually kept themselves abreast with global trends in technology, particularly in the spaces that we operate in, i.e. Retail Technology & Digital Identity. Having a very good understanding of the local landscape in Africa, they have tailored their solutions to suit the African user and African market. “That's been our key driver of success as we've been able to deliver solutions for me in Africa, for Africa, and by Africans.” Ardently believing that the workforce is the foundation of a successful company, Avijit says they foster a culture of growth, skill development, and empowerment by investing in their employees' continuous learning and development. “We provide opportunities for training. Our inclusive and supportive work environment empowers employees to take ownership of their projects and contribute their unique skills and perspectives. Recognizing and celebrating achievements is an integral part of our culture, motivating our workforce to excel and drive the company's success.” Before sharing his motivation to step into the dynamic ecosystem of tech solutions, Avijit shares that the tech industry is a vibrant and rapidly evolving landscape where the interplay of various factors creates a dynamic ecosystem. This ecosystem is shaped by the interactions between startups, established companies, investors, consumers, and regulatory bodies. Avijit informs that according to Google and the International Finance Corporation’s joint report titled “e- Conomy Africa 2020”, the internet economy in Africa is projected to reach $180 billion by 2025, accounting for 5.2% of the continent’s GDP. This growth is driven by increased internet access, urbanization trends, and a vibrant startup ecosystem (IFC). Also, AI emerges as a pivotal theme for the digital progression in Africa. AI has the potential to enhance these projections dramatically. McKinsey & Company estimates that AI could boost Africa’s GDP by up to $1.2 trillion by 2030. Their success in Africa has opened up other markets. Therefore, they continue to make their products and solutions highly configurable, which makes it easy for them to enter other markets, each with its own local nuances. “Now we have an interesting situation: The phrase ‘survival of the fittest’ has evolved into ‘survival of the connected,” says Avijit. The key to thriving in this dynamic environment lies not in isolated digital tools or products but in the creation of robust digital ecosystems that interconnect and amplify an organization's capabilities. Businesses are a way for the East African industry to pace up its economic potential and capacity. Avijit’s advice to budding entrepreneurs aspiring to venture into the product innovation space is to stay curious and open to new ideas. Embrace change and be willing to take calculated risks. Focus on understanding the needs of your target market and developing solutions that add value. Building strong Dazzling Digital Distinctions In a dynamic global landscape, Avijit says their USPs are centred on their expertise, versatility, and customer focus. Compulynx is distinguished by its ability to deliver comprehensive, end-to-end solutions that seamlessly In this context, CompuLynx will continue to play a pivotal role, focusing more on their AI/ML innovation journey, 10 | www.ciolookindia.com Sept, 2024 11 | www.ciolookindia.com Sept, 2024

  14. Hall of Fame: flourishing as an East Africa based Digital Product Innovation company and also as a smarter System Integrator solution provider company making a significant impact on East Africa's transformational tech-powered products innovation future landscape primarily in the following areas: Avijit Das Gupta has been: Awarded “Global Technology Leaders Award 2024 - Information Technology” by Bizox Media Network during the event of Global Leaders Awards - Enterprise Edition 2024. The CEO Magazine Link: https://www.theceo.in/press-release/bizox-media- network-organized-global-technology-leaders-awards- 2024-felicitated-awards-to-individuals-from-india- usa-uae. Global Leaders Awards – Website: https://www.globalleadersawards.com/gtla2024/award s.html. • • • • • • RetailTech solutions, FinTech solutions, DigitalID solutions, HealthTech solutions, and EduTech solutions. Also, CompuLynx has taken a leading role in initiating a program to upskill the local talents in the East African region as Skills and Talent Development to nurture a Digital Workforce, which will be a key factor for the digital transformation in the continent. The government and private sectors will be looking for local skilled developers, engineers, digital product specialists, and budding entrepreneurs, concludesAvijitDas Gupta. Awarded the Global Excellence Award - "The Top Global CIOs 2023" by ICMG USA in May 2024 during their global project assessment for Enterprise Project Architecture & Strategy. • Awarded as The Top 25 Software Product Executives of 2022 by The Software Report.https://www.thesoftwarereport.com/the-top-25- software-product-executives-of-2022/. • Awarded as “Global Technopreneur of the Year - Information Technology” by Bizox Media Network on 29th January 2023 at Bristol Hotel (Dubai, UAE) during the event of Global Leaders Awards - Enterprise Edition 2022. https://www.theceo.in/press- release/bizox-media-network-organised-global- leaders-awards-felicitated-enterprise-edition-2022- dubai-uae. • Recognized as the Top 10 Innovators for KYC Solution Provider 2022 by GRC Outlook Magazine. https://grcoutlook.com/compulynx/. • Awarded as The Global Chief Digital Strategists 2020 Award by ICMG. https://www.architecturerating.com/chief-digital- strategists-2020. • 12 | www.ciolookindia.com Sept, 2024

  15. Hall of Fame: flourishing as an East Africa based Digital Product Innovation company and also as a smarter System Integrator solution provider company making a significant impact on East Africa's transformational tech-powered products innovation future landscape primarily in the following areas: Avijit Das Gupta has been: Awarded “Global Technology Leaders Award 2024 - Information Technology” by Bizox Media Network during the event of Global Leaders Awards - Enterprise Edition 2024. The CEO Magazine Link: https://www.theceo.in/press-release/bizox-media- network-organized-global-technology-leaders-awards- 2024-felicitated-awards-to-individuals-from-india- usa-uae. Global Leaders Awards – Website: https://www.globalleadersawards.com/gtla2024/award s.html. • • • • • • RetailTech solutions, FinTech solutions, DigitalID solutions, HealthTech solutions, and EduTech solutions. Also, CompuLynx has taken a leading role in initiating a program to upskill the local talents in the East African region as Skills and Talent Development to nurture a Digital Workforce, which will be a key factor for the digital transformation in the continent. The government and private sectors will be looking for local skilled developers, engineers, digital product specialists, and budding entrepreneurs, concludesAvijitDas Gupta. Awarded the Global Excellence Award - "The Top Global CIOs 2023" by ICMG USA in May 2024 during their global project assessment for Enterprise Project Architecture & Strategy. • Awarded as The Top 25 Software Product Executives of 2022 by The Software Report.https://www.thesoftwarereport.com/the-top-25- software-product-executives-of-2022/. • Awarded as “Global Technopreneur of the Year - Information Technology” by Bizox Media Network on 29th January 2023 at Bristol Hotel (Dubai, UAE) during the event of Global Leaders Awards - Enterprise Edition 2022. https://www.theceo.in/press- release/bizox-media-network-organised-global- leaders-awards-felicitated-enterprise-edition-2022- dubai-uae. • Recognized as the Top 10 Innovators for KYC Solution Provider 2022 by GRC Outlook Magazine. https://grcoutlook.com/compulynx/. • Awarded as The Global Chief Digital Strategists 2020 Award by ICMG. https://www.architecturerating.com/chief-digital- strategists-2020. • 12 | www.ciolookindia.com Sept, 2024

  16. A Systems Thinking Approach in Product Strategy P long-term growth, adaptability, and resilience. Among them, Systems Thinking has emerged as one of the most prominent - an integrated approach to problem-solving that sees both products and organizations in wider systems of ecology. Though traditional linear models are more prone to simple interdependencies, Systems Thinking is more specific to the emergent behaviors of complex interdependencies within and between various components of a system. It would be very apt to design an agenda for amplifying meaningful change through product strategies. roducts are now at the helm of how future industries are shaped, and then organizations need to ensure that strategic frameworks are adopted that promote dynamics, technology, and socio-environmental factors. Through systems thinking, product leaders can: • Identify feedback loops that improve or degrade product performance. • Learn how a system's delays and dependencies affect outcomes. • Anticipate the long-term effects of strategic decisions including their positive and negative repercussions. For example, improving a product's onboarding process (changing one part of the system) allows better user retention, followed by an increase in word-of-mouth marketing, finally amplifying customer acquisition and revenue. A Systems Thinking approach can help product teams discover and leverage those reinforcing loops to amplify change. This article details how Systems Thinking can be applied in product strategy to drive innovation, sustainable growth, and long-term success. Amplifying Change What is Systems Thinking in Product Strategy? Systems thinking reveals the profound truth that everything is interconnected. A change in one part of the system can trigger a chain reaction of behaviors, impacting other parts. In the context of product strategy, this means understanding that a product is not an isolated entity, but a vital part of a larger system that includes users, stakeholders, market Product Ecosystem Mapping Product ecosystem mapping represents all elements with an influence on and that the product brings forth in its 15 | www.ciolookindia.com Sept, 2024

  17. A Systems Thinking Approach in Product Strategy P long-term growth, adaptability, and resilience. Among them, Systems Thinking has emerged as one of the most prominent - an integrated approach to problem-solving that sees both products and organizations in wider systems of ecology. Though traditional linear models are more prone to simple interdependencies, Systems Thinking is more specific to the emergent behaviors of complex interdependencies within and between various components of a system. It would be very apt to design an agenda for amplifying meaningful change through product strategies. roducts are now at the helm of how future industries are shaped, and then organizations need to ensure that strategic frameworks are adopted that promote dynamics, technology, and socio-environmental factors. Through systems thinking, product leaders can: • Identify feedback loops that improve or degrade product performance. • Learn how a system's delays and dependencies affect outcomes. • Anticipate the long-term effects of strategic decisions including their positive and negative repercussions. For example, improving a product's onboarding process (changing one part of the system) allows better user retention, followed by an increase in word-of-mouth marketing, finally amplifying customer acquisition and revenue. A Systems Thinking approach can help product teams discover and leverage those reinforcing loops to amplify change. This article details how Systems Thinking can be applied in product strategy to drive innovation, sustainable growth, and long-term success. Amplifying Change What is Systems Thinking in Product Strategy? Systems thinking reveals the profound truth that everything is interconnected. A change in one part of the system can trigger a chain reaction of behaviors, impacting other parts. In the context of product strategy, this means understanding that a product is not an isolated entity, but a vital part of a larger system that includes users, stakeholders, market Product Ecosystem Mapping Product ecosystem mapping represents all elements with an influence on and that the product brings forth in its 15 | www.ciolookindia.com Sept, 2024

  18. alteration. It is, therefore, a mapping and visualization of all elements on paper: its users and eventual churn. Systems thinking will always identify such balancing loops early on, and strategies can then be designed to mitigate these effects, such as simplifying the user interface and/or increasing robust support resources. This can engage the teams in ongoing conversation and collaboration that ensures product strategies are informed by an integrated view of how the whole organization contributes to success. • It has aligned product growth with overall organization and societal objectives, such as ethical use of AI or environmental sustainability. By being long-term focused, Systems Thinking allows product leaders to craft strategies that will amplify growth, while at the same time ensuring it stays sustainable over time. Internal stakeholders: product development teams, marketing, sales, customer service, and leadership. Product leaders can enhance organizational alignment so that every team works towards the same systemic goals, thus amplifying the potential for positive change. External stakeholders: users, partners, regulators, competitors. Product strategy should be on positive feedback loops to grow or perform well. The impacts of balancing loops that may affect growth or performance should be avoided as much as possible. Conclusion Building Resilience and Adaptability in Product Strategy Technological landscape: Emergence technologies, infrastructure, and software ecosystems. Adopting a systems thinking approach to product strategy enables the organization to navigate complexity, leverage connected opportunities, and foretell problems much better. Chief product officers and product leaders will be able to amplify change in ways that drive long-term success and sustainable growth by focusing on how to produce more rapid feedback loops, anticipate unintended consequences, strengthen cross-functional teamwork, and build resilience. Anticipate Unintended Consequences Market dynamics: customer behavior, economic conditions, and pressures for competition. Change is inevitable in today's fast-changing and volatile market. Adaptability and resilience in the face of change are very important. The systems thinking is what enables the product leaders to design strategies that are both flexible yet robust by: Systems thinking is so good at predicting the unforeseen consequences of decisions that often occur when people consider making decisions without thinking about the overall system. In product strategy, one may well go into a decision to add an excellent feature or update with all good intentions but experience unforeseen side effects of that very action without understanding the complexity of the system. Through this mapping, product leaders can gain visibility into how the forces work to shape performance and even understand how the various forces work in concert. Knowing that a shift in customer preference—an external factor—will indeed influence feature development—an internal factor—enables a team to be more proactive about the market trend. • Anticipating market shift: This allows leaders to respond more sensitively to changes made by external sources based on the unclear interplay between customer behavior, new market trends, and product creation. Much of today's business faces an increasingly complex world, and Systems Thinking will help find a strategic framework for turning product-led innovation into powerful drivers of systemic change. For instance, a new price tier can attract far many customers but often displeases existing customers over the best value they have always enjoyed. Systems Thinking enables product leaders to predict those usually unforeseen pitfalls by scrutinizing how parts of the system react to the imposed change. This has made a more holistic view of the procedure support the improvement in decision-making, prepared to face the ripple effects of the choices made. • Design for flexibility: Systems Thinking-based product strategy is executed through an inbuilt contingency plan and flexible roadmap, so adjustments can be made according to new information. Utilization of Feedback Loops as Sources of Strategic Advantage Investigation into questions such as "What are the second- and third-order effects of this decision?"—together with making a fuss about the interplay between short-term and long-term effects—enables product teams to make better strategic decisions with fewer unpleasant side effects. It fosters a culture of learning and adaptation. Systems Thinking promotes continuous learning, as it focuses on feedback and iteration. Product teams are agile, allowing strategies to quickly change in reaction to changes in conditions, which makes the organization more resilient to disruption. Systems Characterized by Feedback Loops Systems involving feedback loops—either to reinforce change in a system (positive feedback) or to balance it (negative feedback)-are the subject of study in a product strategy. Understanding these loops is essential for designing interventions that can amplify growth or mitigate challenges. Organizational Alignment and Cross-Functional Collaboration Long-Term Impact and Sustainable Growth • Reinforced feedback loops: This is one kind of feedback loop that reinforces change. The more satisfied users are with a product, the more likely they are to recommend it and, hence, promote it. CPOs and product leaders can deliberately design features or experiences that accelerate such positive loops. These may include giving rewards for referring users to others or incentives for repeat usage. One of the principal reasons Systems Thinking adds so much value to the process of developing cross-functional collaboration is that it always, and by definition, illuminates interconnected functions. Because a product's success depends on the ability of disparate functions to work together nearly without perceivable friction, alignment is encouraged: every function impacts the overall product ecosystem. A key strength of Systems Thinking is its interest in long- term consequences and sustainable growth. Rather than competing for short-term wins, product strategies anchored in Systems Thinking seek value creation that lasts. This can include • Investment in durable features which mature with user need, but evolve with time. • Balancing Loops: The very intent of balancing loops is to balance or counteract change. A good example of such a scenario is when a product becomes richer in features but more complex, resulting in frustration for For instance, marketing campaigns communicate what the product looks like through customers' eyes, and customer success may offer feedback on which user challenges should be addressed by future iterations of the product. • Innovation for pace with the stability required for user satisfaction and retention. 16 | www.ciolookindia.com Sept, 2024 17 | www.ciolookindia.com Sept, 2024

  19. alteration. It is, therefore, a mapping and visualization of all elements on paper: its users and eventual churn. Systems thinking will always identify such balancing loops early on, and strategies can then be designed to mitigate these effects, such as simplifying the user interface and/or increasing robust support resources. This can engage the teams in ongoing conversation and collaboration that ensures product strategies are informed by an integrated view of how the whole organization contributes to success. • It has aligned product growth with overall organization and societal objectives, such as ethical use of AI or environmental sustainability. By being long-term focused, Systems Thinking allows product leaders to craft strategies that will amplify growth, while at the same time ensuring it stays sustainable over time. Internal stakeholders: product development teams, marketing, sales, customer service, and leadership. Product leaders can enhance organizational alignment so that every team works towards the same systemic goals, thus amplifying the potential for positive change. External stakeholders: users, partners, regulators, competitors. Product strategy should be on positive feedback loops to grow or perform well. The impacts of balancing loops that may affect growth or performance should be avoided as much as possible. Conclusion Building Resilience and Adaptability in Product Strategy Technological landscape: Emergence technologies, infrastructure, and software ecosystems. Adopting a systems thinking approach to product strategy enables the organization to navigate complexity, leverage connected opportunities, and foretell problems much better. Chief product officers and product leaders will be able to amplify change in ways that drive long-term success and sustainable growth by focusing on how to produce more rapid feedback loops, anticipate unintended consequences, strengthen cross-functional teamwork, and build resilience. Anticipate Unintended Consequences Market dynamics: customer behavior, economic conditions, and pressures for competition. Change is inevitable in today's fast-changing and volatile market. Adaptability and resilience in the face of change are very important. The systems thinking is what enables the product leaders to design strategies that are both flexible yet robust by: Systems thinking is so good at predicting the unforeseen consequences of decisions that often occur when people consider making decisions without thinking about the overall system. In product strategy, one may well go into a decision to add an excellent feature or update with all good intentions but experience unforeseen side effects of that very action without understanding the complexity of the system. Through this mapping, product leaders can gain visibility into how the forces work to shape performance and even understand how the various forces work in concert. Knowing that a shift in customer preference—an external factor—will indeed influence feature development—an internal factor—enables a team to be more proactive about the market trend. • Anticipating market shift: This allows leaders to respond more sensitively to changes made by external sources based on the unclear interplay between customer behavior, new market trends, and product creation. Much of today's business faces an increasingly complex world, and Systems Thinking will help find a strategic framework for turning product-led innovation into powerful drivers of systemic change. For instance, a new price tier can attract far many customers but often displeases existing customers over the best value they have always enjoyed. Systems Thinking enables product leaders to predict those usually unforeseen pitfalls by scrutinizing how parts of the system react to the imposed change. This has made a more holistic view of the procedure support the improvement in decision-making, prepared to face the ripple effects of the choices made. • Design for flexibility: Systems Thinking-based product strategy is executed through an inbuilt contingency plan and flexible roadmap, so adjustments can be made according to new information. Utilization of Feedback Loops as Sources of Strategic Advantage Investigation into questions such as "What are the second- and third-order effects of this decision?"—together with making a fuss about the interplay between short-term and long-term effects—enables product teams to make better strategic decisions with fewer unpleasant side effects. It fosters a culture of learning and adaptation. Systems Thinking promotes continuous learning, as it focuses on feedback and iteration. Product teams are agile, allowing strategies to quickly change in reaction to changes in conditions, which makes the organization more resilient to disruption. Systems Characterized by Feedback Loops Systems involving feedback loops—either to reinforce change in a system (positive feedback) or to balance it (negative feedback)-are the subject of study in a product strategy. Understanding these loops is essential for designing interventions that can amplify growth or mitigate challenges. Organizational Alignment and Cross-Functional Collaboration Long-Term Impact and Sustainable Growth • Reinforced feedback loops: This is one kind of feedback loop that reinforces change. The more satisfied users are with a product, the more likely they are to recommend it and, hence, promote it. CPOs and product leaders can deliberately design features or experiences that accelerate such positive loops. These may include giving rewards for referring users to others or incentives for repeat usage. One of the principal reasons Systems Thinking adds so much value to the process of developing cross-functional collaboration is that it always, and by definition, illuminates interconnected functions. Because a product's success depends on the ability of disparate functions to work together nearly without perceivable friction, alignment is encouraged: every function impacts the overall product ecosystem. A key strength of Systems Thinking is its interest in long- term consequences and sustainable growth. Rather than competing for short-term wins, product strategies anchored in Systems Thinking seek value creation that lasts. This can include • Investment in durable features which mature with user need, but evolve with time. • Balancing Loops: The very intent of balancing loops is to balance or counteract change. A good example of such a scenario is when a product becomes richer in features but more complex, resulting in frustration for For instance, marketing campaigns communicate what the product looks like through customers' eyes, and customer success may offer feedback on which user challenges should be addressed by future iterations of the product. • Innovation for pace with the stability required for user satisfaction and retention. 16 | www.ciolookindia.com Sept, 2024 17 | www.ciolookindia.com Sept, 2024

  20. The Most Influen?al Chief Product Officers Driving Business Growth – 2024 customers better,” explains Chaitanya. This commitment to understanding customer needs has led to strong business relationships. Chaitanya Shahare Leading Innova?on in India’s Fintech Landscape Perfios offers a range of products to help clients make informed decisions. “Our goal is to help clients make decisions quickly and confidently,” says Chaitanya. This approach has made Perfios a trusted partner in the financial services industry. With clients in 18 countries and over 75 products, Perfios has a global reach. “Serving over 1000 clients, our global presence ensures robust, end-to-end tech platforms,” explains Chaitanya. This international focus, combined with a commitment to efficiency, has contributed to Perfios’ success. A Transformational Distinction C India’s KYC verification sector to next level. Chaitanya’s career trajectory from technology enthusiast to a prominent figure in the fintech industry is marked by his passion for innovation. His deep understanding of technology com- bined with a keen sense of market dynamics has enabled him to navigate the complexitie Perfios has carved a distinct niche for itself through its innovative technology platform and unwavering commit- ment to data security. “We pioneered the first cloud-hosted, fully automated Personal Finance Management solution in India and developed the unrivalled Perfios data platform for in-depth data analysis and customized reporting,” says Chaitanya, highlighting the company’s technological prowess. haitanya Shahare, the visionary Head of Prod- ucts TotalKYC at Perfios, embodies the entrepre- neurial spirit, the kind of which that has propelled A key moment came when he joined ICICI Bank as a product manager. “I led teams to develop successful products like tab banking for home loans,” Chaitanya says. This experience helped him become a strong leader and reinforced his belief in technology’s ability to enhance customer experiences. Chaitanya looked beyond immediate market trends. “I wanted to create products that not only met current needs but also prepared for future challenges,” he says. This forward-thinking approach shaped his career. Another key differentiator is the platform’s scalability. “Our platform scales from thousands to millions of transactions per day without performance degradation, showcasing robust scalability,” Chaitanya emphasizes. This ability to handle massive volumes of data efficiently is crucial in today’s data-driven world. With a strong entrepreneurial spirit and extensive industry knowledge, Chaitanya is a respected figure in the fintech ecosystem. His journey serves as a valuable example for those aspiring to make a positive impact through technol- ogy. He also focused on operational efficiency and preventing financial fraud. “I aimed for efficiency, cost savings, and global expansion,” he explains. These goals, combined with his innovative spirit, led him to establish a new venture. Perfios has also invested heavily in machine learning capabilities to deliver tailored solutions to its clients. “Employing home-grown machine learning techniques, we offer bespoke data analysis, catering to specific customer needs,” Chaitanya explains. This data-driven approach enables the company to provide unparalleled insights and value to its clients. A Sparkling Inception The Mighty Rise of Perfios Chaitanya Shahare Head of Products TotalKYC Chaitanya’s interest in technology began with a curiosity about innovation. “My journey started with a passion for creating impactful solutions in the banking and finance sector,” he recalls. This early interest led to a career focused on pushing the boundaries of what was possible. Under transformative leadership, Perfios has become a significant player in the fintech industry. The company’s success is built on a focus on innovation, customer satisfaction, and efficiency. Perfios Furthermore, Perfios’ adherence to industry standards and regulations is evident in its ISO 27001-2013 certification and impeccable track record in security audits. “We are an ISO 27001-2013 certified organization, with Trust Guard running 46,000 daily tests and successfully passing 75 separate audits in 2019 without critical issues, demonstrat- ing our commitment to security and compliance,” Chaitanya states. This unwavering focus on security has solidified Perfios’ reputation as a trusted partner in the industry. “Innovation is at the heart of what we do,” says Chaitanya who leads the TotalKYC Product Unit. Perfios has created software solutions that address the industry’s changing needs. By using new technologies and established methods, the company has become a leader in its field. Data privacy and security are paramount in the fintech industry. Perfios has established itself as a leader in this area. “Privacy and security are integral to our design. We do not store PII or account information, and our systems are independently audited by global leaders like PwC, Deloitte, and TUV-SUD,” Chaitanya asserts. This commit- ment to data protection has earned Perfios the trust of its clients and partners. As his career developed, Chaitanya moved into product management. He recognized the opportunity to use technology to improve financial services. “I saw the potential to change how financial systems work,” he explains. Customer satisfaction is a top priority for Perfios. “We focus on creating products that help our clients serve their 18 | www.ciolookindia.com Sept, 2024 19 | www.ciolookindia.com Sept, 2024

  21. The Most Influen?al Chief Product Officers Driving Business Growth – 2024 customers better,” explains Chaitanya. This commitment to understanding customer needs has led to strong business relationships. Chaitanya Shahare Leading Innova?on in India’s Fintech Landscape Perfios offers a range of products to help clients make informed decisions. “Our goal is to help clients make decisions quickly and confidently,” says Chaitanya. This approach has made Perfios a trusted partner in the financial services industry. With clients in 18 countries and over 75 products, Perfios has a global reach. “Serving over 1000 clients, our global presence ensures robust, end-to-end tech platforms,” explains Chaitanya. This international focus, combined with a commitment to efficiency, has contributed to Perfios’ success. A Transformational Distinction C India’s KYC verification sector to next level. Chaitanya’s career trajectory from technology enthusiast to a prominent figure in the fintech industry is marked by his passion for innovation. His deep understanding of technology com- bined with a keen sense of market dynamics has enabled him to navigate the complexitie Perfios has carved a distinct niche for itself through its innovative technology platform and unwavering commit- ment to data security. “We pioneered the first cloud-hosted, fully automated Personal Finance Management solution in India and developed the unrivalled Perfios data platform for in-depth data analysis and customized reporting,” says Chaitanya, highlighting the company’s technological prowess. haitanya Shahare, the visionary Head of Prod- ucts TotalKYC at Perfios, embodies the entrepre- neurial spirit, the kind of which that has propelled A key moment came when he joined ICICI Bank as a product manager. “I led teams to develop successful products like tab banking for home loans,” Chaitanya says. This experience helped him become a strong leader and reinforced his belief in technology’s ability to enhance customer experiences. Chaitanya looked beyond immediate market trends. “I wanted to create products that not only met current needs but also prepared for future challenges,” he says. This forward-thinking approach shaped his career. Another key differentiator is the platform’s scalability. “Our platform scales from thousands to millions of transactions per day without performance degradation, showcasing robust scalability,” Chaitanya emphasizes. This ability to handle massive volumes of data efficiently is crucial in today’s data-driven world. With a strong entrepreneurial spirit and extensive industry knowledge, Chaitanya is a respected figure in the fintech ecosystem. His journey serves as a valuable example for those aspiring to make a positive impact through technol- ogy. He also focused on operational efficiency and preventing financial fraud. “I aimed for efficiency, cost savings, and global expansion,” he explains. These goals, combined with his innovative spirit, led him to establish a new venture. Perfios has also invested heavily in machine learning capabilities to deliver tailored solutions to its clients. “Employing home-grown machine learning techniques, we offer bespoke data analysis, catering to specific customer needs,” Chaitanya explains. This data-driven approach enables the company to provide unparalleled insights and value to its clients. A Sparkling Inception The Mighty Rise of Perfios Chaitanya Shahare Head of Products TotalKYC Chaitanya’s interest in technology began with a curiosity about innovation. “My journey started with a passion for creating impactful solutions in the banking and finance sector,” he recalls. This early interest led to a career focused on pushing the boundaries of what was possible. Under transformative leadership, Perfios has become a significant player in the fintech industry. The company’s success is built on a focus on innovation, customer satisfaction, and efficiency. Perfios Furthermore, Perfios’ adherence to industry standards and regulations is evident in its ISO 27001-2013 certification and impeccable track record in security audits. “We are an ISO 27001-2013 certified organization, with Trust Guard running 46,000 daily tests and successfully passing 75 separate audits in 2019 without critical issues, demonstrat- ing our commitment to security and compliance,” Chaitanya states. This unwavering focus on security has solidified Perfios’ reputation as a trusted partner in the industry. “Innovation is at the heart of what we do,” says Chaitanya who leads the TotalKYC Product Unit. Perfios has created software solutions that address the industry’s changing needs. By using new technologies and established methods, the company has become a leader in its field. Data privacy and security are paramount in the fintech industry. Perfios has established itself as a leader in this area. “Privacy and security are integral to our design. We do not store PII or account information, and our systems are independently audited by global leaders like PwC, Deloitte, and TUV-SUD,” Chaitanya asserts. This commit- ment to data protection has earned Perfios the trust of its clients and partners. As his career developed, Chaitanya moved into product management. He recognized the opportunity to use technology to improve financial services. “I saw the potential to change how financial systems work,” he explains. Customer satisfaction is a top priority for Perfios. “We focus on creating products that help our clients serve their 18 | www.ciolookindia.com Sept, 2024 19 | www.ciolookindia.com Sept, 2024

  22. Leadership in Excellence A Triumphant Team Liveness SDK, maintaining a leadership role in fraud prevention and digital security. This relentless pursuit of innovation has positioned Perfios as a pioneer in the industry. Chaitanya Shahare’s leadership style is instrumental in driving TotalKYC Products’ success. He fosters a collabora- tive and results-oriented culture, aligning a team of over 160 individuals towards shared goals. His emphasis on data-driven decision-making ensures strategic alignment with customer needs. Perfios fosters a culture of growth and empowerment, recognizing that its employees are the cornerstone of its success. By providing opportunities for continuous learning through initiatives like Perfios University, coupled with a robust rewards and recognition program, the company nurtures a high-performing and engaged workforce. A strong emphasis on employee well-being through engaging activities and a supportive work environment ensures that employees feel valued and motivated to reach their full potential. We focuses on developing category-forming products that enable our clients to serve their customers faster, be?er, and with greater certainty. Expanding the company’s global footprint is another key focus area. *Expand Global Reach: “Continue international expan- sion with thorough market research and localized solutions, replicating the success seen in markets like Vietnam,” Chaitanya emphasizes. By adapting to diverse market dynamics, Perfios aims to establish a strong global presence. Recognized as a proven innovator and disruptor in the fintech and BFSI industry, Shahare’s expertise extends across various facets of business. His deep understanding of digital transformation, product management, marketing, and analytics provides him with a holistic perspective. This comprehensive knowledge empowers him to spearhead transformative initiatives focused on revenue growth, profitability, and product innovation. Outsmarting Obstacles Chaitanya and his team at Perfios have demonstrated remarkable resilience and ingenuity in overcoming the challenges of international expansion. When faced with the complexities of introducing TotalKYC products to global markets, the team conducted thorough market research and localization efforts for key products like VideoPD, PIVC, and OneSDK. By developing MVP prototypes and provid- ing comprehensive training, Perfios successfully navigated the challenges and secured clients in markets such as Vietnam, solidifying the company’s position as a global leader in the fintech industry. To sustain its leadership position, the company is commit- ted to enhancing security and operational efficiency. align with market demands and enhance the end-user experience. “Launching solutions like PIVC, E-sign, Discover DIY, and OneSDK, we ensure our products meet market demands and enhance the end-user experience,” says Chaitanya. This customer-centric approach, coupled with the company’s agile methodology, enables Perfios to deliver innovative solutions while maintaining operational efficiency. *Enhance Security and Efficiency: “Strengthen security measures and operational efficiency to maintain leadership in fraud prevention and digital onboarding,” he asserts. This dual focus ensures that Perfios not only protects its clients’ data but also optimizes its internal processes for maximum efficiency. With a relentless pursuit of excellence, Shahare cultivates a culture of continuous improvement within the organization. His ability to balance strategic vision with operational efficiency has been instrumental in Perfios’ journey to market leadership. Meeting Customer Expectations Trailblazing Technovations A culture of innovation and collaboration is essential for driving future growth. Perfios has consistently demonstrated a commitment to exceeding customer expectations through a relentless focus on innovation and customer-centricity. Chaitanya empha- sizes the importance of staying ahead of the curve, stating, “We introduce pioneering products like Digital Image Tampering and PDF Tampering, establishing global firsts in fraud prevention technology.” These innovative solutions address evolving customer needs and solidify Perfios’ position as a leader in the industry. Chaitanya and his team at Perfios have positioned the company as a pioneer in the fintech industry through a strategic focus on comprehensive digital solutions. By crafting bundled offerings tailored to diverse industries, Perfios has solidified its status as a disruptor and innovator. A Wise Advice Foster a Growth-Oriented Culture: “Promote continuous learning and cross-functional collaboration to ensure our team remains agile and innovative,” he explains. By empowering employees and fostering a collaborative environment, Perfios aims to create a dynamic and adaptable organization. Chaitanya’s counsel to aspiring entrepreneurs in the fintech space emphasizes a holistic approach to product develop- ment and business growth. He advocates for prioritizing innovation, agility, and a deep understanding of customer needs. By conducting thorough market research, fostering a collaborative culture, and leveraging data-driven insights, entrepreneurs can create products that not only disrupt the market but also deliver tangible value. Speed of execution is the key for success in the rapidly changing fintech industry. Additionally, Chaitanya stresses the importance of robust security measures and a commitment to continuous learning to ensure long-term success in an ever-evolving industry. Leading international cross-functional teams, Chaitanya has spearheaded the design, launch, and enhancement of APIs and products, seamlessly integrating digitalization into the core of Perfios’ operations. This collaborative approach fosters synergy between engineering, design, and marketing departments, aligning the entire team towards shared objectives. Ultimately, Perfios aspires to shape industry standards through groundbreaking innovations. Shape Industry Standards: “Set new benchmarks in product management and fintech innovation, contributing to India’s tech-powered future,” Chaitanya concludes. By combining technological prowess with a deep understanding of customer needs, the company is poised to be a driving force in India’s digital transformation. A comprehensive approach to security is essential for building customer trust. Perfios’ Digital Identity solutions, which encompass digital footprints, device fingerprints, and trust network analysis, offer a robust defence against fraud. Additionally, the development of the Active Liveness SDK demonstrates the company’s commitment to addressing emerging threats like deepfakes. “We developed the Active Liveness SDK to address financial system threats like deepfakes, combining operational efficiency with robust security measures,” explains Chaitanya. To navigate the complexities of the fintech landscape, Perfios employs a data-driven approach. By conducting thorough market research and prototyping, the company crafts effective go-to-market strategies. This emphasis on data-driven decision-making ensures that Perfios remains agile and responsive to evolving market dynamics. This commitment to innovation, coupled with a strong focus on collaboration and data-driven insights, has enabled Perfios to establish itself as a leader in the fintech industry. Fostering a Techno-Powered Future Chaitanya divulges the company’s strategic roadmap: *Advance Product Innovation: Drive the development of cutting-edge solutions like PIVC and OneSDK to stay at the forefront of fintech technology. Launch cutting-edge solutions such as Digital Image Tampering and Active Customer satisfaction is at the heart of Perfios’ operations. By launching solutions like PIVC, E-sign, Discover DIY, and OneSDK, the company has ensured that its products 20 | www.ciolookindia.com Sept, 2024 21 | www.ciolookindia.com Sept, 2024

  23. Leadership in Excellence A Triumphant Team Liveness SDK, maintaining a leadership role in fraud prevention and digital security. This relentless pursuit of innovation has positioned Perfios as a pioneer in the industry. Chaitanya Shahare’s leadership style is instrumental in driving TotalKYC Products’ success. He fosters a collabora- tive and results-oriented culture, aligning a team of over 160 individuals towards shared goals. His emphasis on data-driven decision-making ensures strategic alignment with customer needs. Perfios fosters a culture of growth and empowerment, recognizing that its employees are the cornerstone of its success. By providing opportunities for continuous learning through initiatives like Perfios University, coupled with a robust rewards and recognition program, the company nurtures a high-performing and engaged workforce. A strong emphasis on employee well-being through engaging activities and a supportive work environment ensures that employees feel valued and motivated to reach their full potential. We focuses on developing category-forming products that enable our clients to serve their customers faster, be?er, and with greater certainty. Expanding the company’s global footprint is another key focus area. *Expand Global Reach: “Continue international expan- sion with thorough market research and localized solutions, replicating the success seen in markets like Vietnam,” Chaitanya emphasizes. By adapting to diverse market dynamics, Perfios aims to establish a strong global presence. Recognized as a proven innovator and disruptor in the fintech and BFSI industry, Shahare’s expertise extends across various facets of business. His deep understanding of digital transformation, product management, marketing, and analytics provides him with a holistic perspective. This comprehensive knowledge empowers him to spearhead transformative initiatives focused on revenue growth, profitability, and product innovation. Outsmarting Obstacles Chaitanya and his team at Perfios have demonstrated remarkable resilience and ingenuity in overcoming the challenges of international expansion. When faced with the complexities of introducing TotalKYC products to global markets, the team conducted thorough market research and localization efforts for key products like VideoPD, PIVC, and OneSDK. By developing MVP prototypes and provid- ing comprehensive training, Perfios successfully navigated the challenges and secured clients in markets such as Vietnam, solidifying the company’s position as a global leader in the fintech industry. To sustain its leadership position, the company is commit- ted to enhancing security and operational efficiency. align with market demands and enhance the end-user experience. “Launching solutions like PIVC, E-sign, Discover DIY, and OneSDK, we ensure our products meet market demands and enhance the end-user experience,” says Chaitanya. This customer-centric approach, coupled with the company’s agile methodology, enables Perfios to deliver innovative solutions while maintaining operational efficiency. *Enhance Security and Efficiency: “Strengthen security measures and operational efficiency to maintain leadership in fraud prevention and digital onboarding,” he asserts. This dual focus ensures that Perfios not only protects its clients’ data but also optimizes its internal processes for maximum efficiency. With a relentless pursuit of excellence, Shahare cultivates a culture of continuous improvement within the organization. His ability to balance strategic vision with operational efficiency has been instrumental in Perfios’ journey to market leadership. Meeting Customer Expectations Trailblazing Technovations A culture of innovation and collaboration is essential for driving future growth. Perfios has consistently demonstrated a commitment to exceeding customer expectations through a relentless focus on innovation and customer-centricity. Chaitanya empha- sizes the importance of staying ahead of the curve, stating, “We introduce pioneering products like Digital Image Tampering and PDF Tampering, establishing global firsts in fraud prevention technology.” These innovative solutions address evolving customer needs and solidify Perfios’ position as a leader in the industry. Chaitanya and his team at Perfios have positioned the company as a pioneer in the fintech industry through a strategic focus on comprehensive digital solutions. By crafting bundled offerings tailored to diverse industries, Perfios has solidified its status as a disruptor and innovator. A Wise Advice Foster a Growth-Oriented Culture: “Promote continuous learning and cross-functional collaboration to ensure our team remains agile and innovative,” he explains. By empowering employees and fostering a collaborative environment, Perfios aims to create a dynamic and adaptable organization. Chaitanya’s counsel to aspiring entrepreneurs in the fintech space emphasizes a holistic approach to product develop- ment and business growth. He advocates for prioritizing innovation, agility, and a deep understanding of customer needs. By conducting thorough market research, fostering a collaborative culture, and leveraging data-driven insights, entrepreneurs can create products that not only disrupt the market but also deliver tangible value. Speed of execution is the key for success in the rapidly changing fintech industry. Additionally, Chaitanya stresses the importance of robust security measures and a commitment to continuous learning to ensure long-term success in an ever-evolving industry. Leading international cross-functional teams, Chaitanya has spearheaded the design, launch, and enhancement of APIs and products, seamlessly integrating digitalization into the core of Perfios’ operations. This collaborative approach fosters synergy between engineering, design, and marketing departments, aligning the entire team towards shared objectives. Ultimately, Perfios aspires to shape industry standards through groundbreaking innovations. Shape Industry Standards: “Set new benchmarks in product management and fintech innovation, contributing to India’s tech-powered future,” Chaitanya concludes. By combining technological prowess with a deep understanding of customer needs, the company is poised to be a driving force in India’s digital transformation. A comprehensive approach to security is essential for building customer trust. Perfios’ Digital Identity solutions, which encompass digital footprints, device fingerprints, and trust network analysis, offer a robust defence against fraud. Additionally, the development of the Active Liveness SDK demonstrates the company’s commitment to addressing emerging threats like deepfakes. “We developed the Active Liveness SDK to address financial system threats like deepfakes, combining operational efficiency with robust security measures,” explains Chaitanya. To navigate the complexities of the fintech landscape, Perfios employs a data-driven approach. By conducting thorough market research and prototyping, the company crafts effective go-to-market strategies. This emphasis on data-driven decision-making ensures that Perfios remains agile and responsive to evolving market dynamics. This commitment to innovation, coupled with a strong focus on collaboration and data-driven insights, has enabled Perfios to establish itself as a leader in the fintech industry. Fostering a Techno-Powered Future Chaitanya divulges the company’s strategic roadmap: *Advance Product Innovation: Drive the development of cutting-edge solutions like PIVC and OneSDK to stay at the forefront of fintech technology. Launch cutting-edge solutions such as Digital Image Tampering and Active Customer satisfaction is at the heart of Perfios’ operations. By launching solutions like PIVC, E-sign, Discover DIY, and OneSDK, the company has ensured that its products 20 | www.ciolookindia.com Sept, 2024 21 | www.ciolookindia.com Sept, 2024

  24. How Chief Product Officers Influence Success in an Organization? 2. Driving a Data-Driven Decision-Making Culture Most organizations have adopted product-led growth as a strategy in driving revenues and customers based on expansion in strategy in the contemporary business environment. The heart of PLG is data, which CPOs foster and breathe on to grow. To do so, they: • Analyze product usage metrics: CPOs track user interaction with the product to derive insights on which features are driving engagement and which might be improved. They make data-informed decisions on product development, feature prioritization, and UX design. Product-led growth differs from traditional sales or marketing-heavy approaches. In this model, well-designed and intuitive products form the core driver of customer engagement, adoption, and expansion. CPOs enable PLG across an organization and ensure that product capabilities best align with business growth objectives. • Key metrics focused on: The key PLG metrics involved are the product adoption rate, activation, churn, and expansion. CPOs ensure that such metrics are paid due attention to and that the organization makes well-informed decisions as backed by product analytics. This article elaborates on how Chief Product Officers ensure successful Product-led Growth in their organizations. 1. Designing a Customer-Centric Product Experience One of the core principles of PLG is the customer-first product experience. The CPO ensures the product is user- centered; it should be usable, simple, and with intuitive interfaces. They do this by: • A/B testing and experimentation: CPOs create a habit for experimenting cultures in their teams. The use of A/B tests will be to validate hypotheses, optimize the journey of the user, and explore new ways through the features of a product to drive growth. Leverage customer insights and data: PPOs always consider user research, customer feedback, and analytics to better understand pain points, needs, and preferences so they can emphasize the important features and updates needed. 3. Product Development Planning Against Business Objectives The CPO is responsible for lining the product roadmap up with organizational strategy in a more significant way. When a PLG goes well, it means the product should align with revenue growth models of the organization. Some of the roles of a CPO include: Onboarding: Certainly, the first priority of an end-user in the PLG model is onboarding. The quicker the users can derive value from the product, the better. This reduces friction and time to value. Feedback Loops: The essence of PLG is continuous improvement. CPOs structure flow mechanisms for continuous feedback and align the product with the needs of those users. • CPO ensures that product to revenue teams are aligned because he works closely with sales, marketing, and customer success teams to ensure that it evolves according to the demand of the market and drives revenue generation. Product-led Growth 23 | www.ciolookindia.com 22 | www.ciolookindia.com Sept, 2024 Sept, 2024

  25. How Chief Product Officers Influence Success in an Organization? 2. Driving a Data-Driven Decision-Making Culture Most organizations have adopted product-led growth as a strategy in driving revenues and customers based on expansion in strategy in the contemporary business environment. The heart of PLG is data, which CPOs foster and breathe on to grow. To do so, they: • Analyze product usage metrics: CPOs track user interaction with the product to derive insights on which features are driving engagement and which might be improved. They make data-informed decisions on product development, feature prioritization, and UX design. Product-led growth differs from traditional sales or marketing-heavy approaches. In this model, well-designed and intuitive products form the core driver of customer engagement, adoption, and expansion. CPOs enable PLG across an organization and ensure that product capabilities best align with business growth objectives. • Key metrics focused on: The key PLG metrics involved are the product adoption rate, activation, churn, and expansion. CPOs ensure that such metrics are paid due attention to and that the organization makes well-informed decisions as backed by product analytics. This article elaborates on how Chief Product Officers ensure successful Product-led Growth in their organizations. 1. Designing a Customer-Centric Product Experience One of the core principles of PLG is the customer-first product experience. The CPO ensures the product is user- centered; it should be usable, simple, and with intuitive interfaces. They do this by: • A/B testing and experimentation: CPOs create a habit for experimenting cultures in their teams. The use of A/B tests will be to validate hypotheses, optimize the journey of the user, and explore new ways through the features of a product to drive growth. Leverage customer insights and data: PPOs always consider user research, customer feedback, and analytics to better understand pain points, needs, and preferences so they can emphasize the important features and updates needed. 3. Product Development Planning Against Business Objectives The CPO is responsible for lining the product roadmap up with organizational strategy in a more significant way. When a PLG goes well, it means the product should align with revenue growth models of the organization. Some of the roles of a CPO include: Onboarding: Certainly, the first priority of an end-user in the PLG model is onboarding. The quicker the users can derive value from the product, the better. This reduces friction and time to value. Feedback Loops: The essence of PLG is continuous improvement. CPOs structure flow mechanisms for continuous feedback and align the product with the needs of those users. • CPO ensures that product to revenue teams are aligned because he works closely with sales, marketing, and customer success teams to ensure that it evolves according to the demand of the market and drives revenue generation. Product-led Growth 23 | www.ciolookindia.com 22 | www.ciolookindia.com Sept, 2024 Sept, 2024

  26. Highlight growth-enabling features: CPOs will usually construct features directly impact business results such as customer retention improvement, upsell enablement, or churn reduction. have access to the product before buying into it. SUBSCRIBE TODAY • Streamline discovery and activation of a product: Features like in-product tutorials help make the usability knowledge of the product quickly available to the user. CPOs aim at perfecting these to create excitement among users. • Define clear OKRs for the product team: Businesses with clear objectives and key results (OKRs) that are aligned with the results of growth help the product team focus and orient themselves toward growth- related initiatives. • Virality and user-driven growth: PLG relies on word- of-mouth referrals and viral loops. CPOs engineer features that make users invite their friends, which encourages organic growth. 4. Product-Led Mindset Across the Organization 6. Rapid iteration and innovation For PLG to truly thrive, the organization itself must go product-led. It is not merely a game of the product team but rather an interplay between the product, marketing, sales, and customer success teams. Such shifts are led by the CPO in In an extremely dynamic and fast-changing market, CPOs keep the product current through continuous innovation and iteration. The product development process requires agility and responsiveness to meet the shifting demands of the user in order to achieve success. • Cross-functional collaboration: CPOs encourage cross-functional collaboration so that teams collaborate to improve the product experience. For example, marketing and customer success teams could share user insights with the product team to streamline the product roadmap. • Rapid release cycle: Stay fresh in the customer's eye, with updates and feature releases, is important. CPOs implement agile methodologies to make fast iterations happen. • Customer success-centric development of products: The product development value chain in an organization integrates closely with customer success. CPOs ensure that the product provides value at every point in the customer life cycle-from acquiring to expansion. • High-impact innovations: The CPO goes for features that can differentiate the product and offer high value to the users, especially the ones solving emerging market trends and technological gaps. • Customer-driven innovation: Being very close to the customer helps in spotting innovative solutions to real user pain points, and that way, innovation can be meaningful and impactful. • Advocate For Product Education: An advocate of product education, the CPO helps facilitate product education to internal teams that enables the sales and marketing teams to be better at propagating the value of the product. Conclusion Chief Product Officers lead Product-led Growth with a customer-centric approach in designing products, facilitating a data-driven culture, and aligning product development with business goals. It is through creating a product-led mindset across the organization, always focusing on innovation, that CPOs ensure the product becomes the prime growth engine. In the competitive landscape of today, it is through the acquisition, retention, and expansion of customers by the product that translates to organizational success, and CPOs are at the core of making that happen. 5. Scalable Self-Service Product Stay in the known. Subscribe to CIOLOOKINDIA CIOLOOKINDIA Magazine www.ciolookindia.com PLG relies solely on the sales of the product; that is, it doesn't need heavy reliance on classic sales tactics. The CPOs make sure that the product is scalable and self- service, allowing customers to try, adopt, expand, and raise their usage without requiring any form of assistance from others. To this extent, they: Get in print and digital on • Free trials or freemium models: These allow potential customers to have an idea of the product, thereby reducing entry barriers. Such models enable users to 24 | www.ciolookindia.com Sept, 2024

  27. Highlight growth-enabling features: CPOs will usually construct features directly impact business results such as customer retention improvement, upsell enablement, or churn reduction. have access to the product before buying into it. SUBSCRIBE TODAY • Streamline discovery and activation of a product: Features like in-product tutorials help make the usability knowledge of the product quickly available to the user. CPOs aim at perfecting these to create excitement among users. • Define clear OKRs for the product team: Businesses with clear objectives and key results (OKRs) that are aligned with the results of growth help the product team focus and orient themselves toward growth- related initiatives. • Virality and user-driven growth: PLG relies on word- of-mouth referrals and viral loops. CPOs engineer features that make users invite their friends, which encourages organic growth. 4. Product-Led Mindset Across the Organization 6. Rapid iteration and innovation For PLG to truly thrive, the organization itself must go product-led. It is not merely a game of the product team but rather an interplay between the product, marketing, sales, and customer success teams. Such shifts are led by the CPO in In an extremely dynamic and fast-changing market, CPOs keep the product current through continuous innovation and iteration. The product development process requires agility and responsiveness to meet the shifting demands of the user in order to achieve success. • Cross-functional collaboration: CPOs encourage cross-functional collaboration so that teams collaborate to improve the product experience. For example, marketing and customer success teams could share user insights with the product team to streamline the product roadmap. • Rapid release cycle: Stay fresh in the customer's eye, with updates and feature releases, is important. CPOs implement agile methodologies to make fast iterations happen. • Customer success-centric development of products: The product development value chain in an organization integrates closely with customer success. CPOs ensure that the product provides value at every point in the customer life cycle-from acquiring to expansion. • High-impact innovations: The CPO goes for features that can differentiate the product and offer high value to the users, especially the ones solving emerging market trends and technological gaps. • Customer-driven innovation: Being very close to the customer helps in spotting innovative solutions to real user pain points, and that way, innovation can be meaningful and impactful. • Advocate For Product Education: An advocate of product education, the CPO helps facilitate product education to internal teams that enables the sales and marketing teams to be better at propagating the value of the product. Conclusion Chief Product Officers lead Product-led Growth with a customer-centric approach in designing products, facilitating a data-driven culture, and aligning product development with business goals. It is through creating a product-led mindset across the organization, always focusing on innovation, that CPOs ensure the product becomes the prime growth engine. In the competitive landscape of today, it is through the acquisition, retention, and expansion of customers by the product that translates to organizational success, and CPOs are at the core of making that happen. 5. Scalable Self-Service Product Stay in the known. Subscribe to CIOLOOKINDIA CIOLOOKINDIA Magazine www.ciolookindia.com PLG relies solely on the sales of the product; that is, it doesn't need heavy reliance on classic sales tactics. The CPOs make sure that the product is scalable and self- service, allowing customers to try, adopt, expand, and raise their usage without requiring any form of assistance from others. To this extent, they: Get in print and digital on • Free trials or freemium models: These allow potential customers to have an idea of the product, thereby reducing entry barriers. Such models enable users to 24 | www.ciolookindia.com Sept, 2024

  28. Chief Product Offcer product vision, The shapes the aligning customer needs with business strategy to drive innovation and growth. 26 | www.ciolookindia.com Sept, 2024 27 | www.ciolookindia.com Sept, 2024

  29. Chief Product Offcer product vision, The shapes the aligning customer needs with business strategy to drive innovation and growth. 26 | www.ciolookindia.com Sept, 2024 27 | www.ciolookindia.com Sept, 2024

  30. LOOK I N D I A www.ciolookindia.com

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