Customer Experience Testing - An Excellent Way to Retain and Entice Customers.

1. Customer Experience Testing An Excellent Way to Retain and Entice Customers.

2. Introduction Today, customers have transformed themselves to be the most powerful entity, which determines brand presence, annihilation, and pertinence. For organizations that offer products and services leveraging the digital highway, it is simply not enough to provide a constant experience across multiple channels. While offering seamless customer experience companies should resort to bold approaches that makes their customers lives gratifying, fun and memorable. Through customer experience testing organizations can identify potential issues. It is centered around meeting and exceeding the customers expectations by identifying their behavior, usage, location and much more.

3. Challenges in Conventional Testing • Duration of Test Cycle. • Small groups are involved. • Testing is focussed mainly on requirements. • It is harder to build and maintain in-house testing facilities that mimic real-time environments. • Huge cost investment for establishing testing environment. • Until the internal testing is done the actual product is not visible to customers. • Defects that are not found on time will have major implementations when changed.

4. Growing Importance of Customer Experience Testing Unlike User Experience Testing where the testing strategy is restricted to the employees of the organization, Customer Experience Testing enables to identify issues from the perspective of customer, which helps in identifying major complications and many more external variables in an application. Thus, Customer Experience Testing has become more imperative than ever because it is based on actual customer usage rather than expected customer usage. It is all about mapping the customers journey from start to end.

5. Digital Narration and Customer Experience Mapping As the customer expectations and business opportunities are evolving, it has become essential for Business-to-Customer organizations to know the customer’s journey, recognize customer interaction points with digital products and test that experience across multiple platforms, devices and channels. Furthermore, companies need to differentiate between user experience and customer experience; the two terms are often used reciprocally that startles strategic plan for customer journey mapping. User experience is all about a person’s interaction with an application or a product on the other hand customer experience includes the complete customer lifecycle.

6. Creating an Effectual Customer Experience Plan To develop a powerful customer experience plan, firms must recognize the consumer behavior that encompasses both rudimentary and latent characteristics as well as well-designed physical traits. Constituents like navigation, usability, ease of access and performance are also the components of testing plan. Additionally, critical human conduct must also be addressed from the perception of the end-customer experience, including sentiments, attitude and cultural qualities.

7. Constituents to be considered for Customer Experience Testing

8. Key Benefits of Customer Experience Testing for Enhanced Customer Experience • Key Benefits: • Decrease in support costs • Provides qualitative feedback • Focus on features that matter the most • Gain competitive advantage • Complete business objectives validation • Live performance metrics for online channels

9. Conclusion As the digital world evolves with the arrival of new devices, options and channels, so does Customer Experience Testing and it will important that this analysis is ongoing.Digital firms must give utmost importance to Customer Experience Testing because this will be a continual and endless journey.

10. Thank You for your time! About ClicTest ClicTest is a Product-Enabled Independent Software Testing Services Company. ClicTest has a proven track record in helping businesses of all sizes to get their mission-critical software, products and applications tested while cutting costs by up to 40% and reducing test times by over 20%. Many enterprises use ClicTest software testing solutions and services to do quicker, reliable, and efficient testing for greater productivity and accelerate their product time to market without negotiating on the quality. ClicTest headquartered at UK with offices in US, Netherlands, and India. For any queries related to Customer Experience Testing, please drop a line at info@clictest.comor visit https://www.clictest.com/