SEO This Week EP13 – PPC Hack, Page Markup, and Reviews

1. SEO This Week EP13 – PPC Hack, Page Markup, and Reviews olympiaseo.com/seo-this-week-ep13/ 12/5/2016 by Clint Butler December 5, 2016 in Marketing News PPC Advertising Hack: Super-Targeted Live Chat Prompts 1/7

2. How do I get potential customers to engage on my site? If you’re trying to run a business online, this is a critically important question to answer—especially if you’re running any sort of pay-per-click (PPC) advertising. Clicks and site traffic simply aren’t enough. If you want your business to succeed, you need conversions and sales. Read More Our Insights: This is an interesting idea if you are looking to add live chat to your site assuming you have someone to man it. The short version is to create some unique tracking URL’s, add that to the recommended live chat software, then it will create dynamic responses based on the query that resulted in the visit. It’s actually pretty cool. 4 Mobile Marketing Trends to Focus on in 2017 – Small Business Trends As we begin our descent to the end of 2016, it’s vital for small businesses to look ahead to 2017 and beyond. Creative marketing can set your business apart from the pack, so it’s wise to stay updated on new approaches and trends. Read More Our Insights: While we are not on the “mobile only” bandwagon, we certainly see the value mobile plays for many businesses online. These tips are pretty general as they don’t offer much in the way of solutions for the casual reader. That said, there are plenty of tools and opportunities to leverage mobile more and more, even if its just on SnapChat. Which Page Markup + Tags Still Matter for SEO? – Whiteboard Friday 2/7

3. Should you focus on perfecting your H1s and H2s, or should structured data demand all your on-page attention? While Google hasn’t completely pulled the rug out from under us, don’t let the lack of drastic change in page markup fool you. In today’s Whiteboard Friday, Rand outlines where to focus your efforts when it comes to on-page SEO and offers some tools to help with the process. Read More Our Insights: On-page SEO is the foundation for ALL of your marketing on the internet. Even though there are a lot of people who say they don’t bother with, more often than not, those are the same people wondering why they are not getting more traffic and sales from their content. However, there are some things that happen in on page SEO that you do not see because it’s in the code. Take a look at this easy to follow video to see just what it is your On-Page SEO service is doing for you. Spotlight: Ships-a-Lot Helps Ecommerce Businesses Fulfill Orders 3/7

4. Ships-a-lot is an e-commerce order fulfillment service company that helps small businesses. Find out how in this week’s Small Biz Spotlight. Read More Our Insights: If you are in e-commerce and are looking for a shipping solution this might be the company for you. Beyond that, the article offers some interesting insights including some lessons learned when securing their first big client and more. Google Indexing of Twitter Appears to Be Declining 4/7

5. At Stone Temple, we’ve been actively tracking Google’s indexation of Twitter since-commerce 2014. Today, I’m publishing our fourth update, and it offers up some fascinating insights. At the end of the post, you’ll find a handy slide deck summary of the whole study. Read More Our Insights: We have seen a decline in indexing across the board on sites even in the Google product line, like YouTube, so the slower indexing of Twitter does not surprise us at all. We have also seen that it depends on your Google account and IP location as to which data center is going to give you results. For example, one Google account shows a page not indexed. A second one on a different computer shows that it is. Indexing as a whole is going through some changes that are not always for the better. Mastering the Owner Response to the Quintet of Google My Business Reviews 5/7

6. Two dates to know: August 4, 2010 – the day Google enabled owner responses to Google My Business reviews; November 17, 2016 – the day Moz enabled incredibly easy GMB owner response functionality in the Moz Local dashboard. Why are these noteworthy events in Local Search history? Because reviews and owner responses are direct reputation management, free marketing, free advertising, damage control, and quality control all wrapped up in one multi-voice song about your brand. Read More Our Insights: We have used Moz Local for our clients because it affords us the opportunity to get them into major data aggregators that are not accessable at the price point we can do it with Moz. It is interesting to see them finally add a tool that might be useful beyond that, but I think they are late to the part because Yext offers review management as well. However, the information in the article is a great set of ideas and tips to respond to your reviews, regardless of the tool that you do it with. Also, if you are not responding to them right now, what is wrong with you!! I have been preaching that businesses need to be responding to their reviews for quite some time. Typically, I have found that people who have issues with their reviews sticking solve that with owner responses almost immediately. And with the Google My Business app notifications and an email, frankly you really have no reason not to be doing it other than you are lazy. Imagine if your customers were the same, then you wouldn’t have all those pretty stars you like to brag about to your competition. Ranking Events in Google Search Results This summer, Google was granted a patent that describes how the search engine might rank events based upon data that might indicate the popularity of those events, without relying on things such as the number of links pointed to pages about those events. The patent involves ranking events that occur in physical locations. Read More Our Insights: If you follow along when people talk about the Google patents you will know that there tends to be a lot of conjecture inside those write ups. Sure, Google wants the patents to protect their ideas, however, just because you have the base function of said algorithm doesn’t mean you have the 6/7

7. full guide as to how it will be leveraged. That said, however, there is a lot of information in the patents to help drive you SEO plans and further research. This post talks about using “popularity” of live events to determine rankings. Honestly, I don’t know if it was completely thought out as I figured out how to game it before I even completed reading, but it is interesting none-the-less. SEO in 10 Minutes a Day – Practical Ecommerce Ecommerce digital marketing requires so much expertise across so many channels that SEO often falls by the wayside in the daily crush of other high priority items. In addition, SEO seems so complicated that it’s hard to know where to begin. Read More Our Insights: I am not going to lie, I wish we could do SEO for our clients in ten minutes. I mean, we could, but it would take forever to get any results and I doubt any of them would stand for that kind of performance. However, if you’re doing the SEO for you company on your own 10 minutes is certainly better than nothing. The article is more a of time management peice, however, it does provide some interesting thoughts on how to manage your SEO within a tight schedule. Images from kissmetrics.com, smallbiztrends.com, moz.com, stonetemple.com, seobythesea.com, practicalecommerce.com Google search resultsPPCReviewsseoseo this week Clint Butler Husband, father, dog owner, marketer. Clint Butler, an Army vet, founded Olympia SEO to combine his love of marketing with his desire to help small and medium sized business succeed. 7/7