4 Habits To Give Up So That You Can Write Great Content

1. 4 Habits To Give Up So That You Can Write Great Content Cliq Media & Marketing

2. Introduction • Nowadays great content is driving great SEO results. • If you want to feature highly on search engine ranking pages (SERP’s), you need to create great content. • Do yourself a favour, here are 4 habits to give up if you want to write great content.

3. 1: Never Duplicate Your Content • Imagine this, you have just written the best blog post in the world as a guest post on another blog. • It’s natural you feel the need to share it everywhere for maximum exposure and traffic to your site. • Resist the itch to repost the article identically on your blog and LinkedIn pages. • While it sounds like a viable option, Google’s Panda updates have ensured that the penalties you incur for duplicating content, far outweigh the gains that are possible from it.

4. Select the best place for your content and put it there, if you want to share it with more people you can a post a link to the original article.

5. 2: Give Up Keyword Stuffing • For many years search engines relied very heavily on keywords. • Keyword stuffing was how the world of SEO’s started to take advantage of this. • Often, what you were met with when you clicked on a link was a nonsensical post that sometimes made no sense at all. For example if the keyword was “Web Design Cork” , the content might say “are you searching for web design cork? We are web design cork. Call our web design Cork business now”.

6. It’s painful to read but it was used successfully to trick search engines for years, many people are still in the habit of stuffing their posts to the seams with keywords. • However not only does it no longer help you to rank highly on SERP’s, now search engines heavily penalise websites that attempt keyword stuffing. • If you still have this habit it’s time to leave it behind.

7. 3: Stop Keyword Stuffing Your Meta Descriptions • Meta descriptions should only be used to describe to the user what the article or blog post is actually about. • Many people have the bad habit of stuffing them with keywords too in an attempt to raise their page rankings. This, simply put, does not work. • Meta descriptions haven’t even been taken into account by search engines for SEO for almost a decade. • Discontinue your meta description keyword stuffing and just try to write a clear summary of what the reader can expect to find within your article.

8. 4: Realise That More Isn’t Always Better • When you want to create great content and get it in front of a larger audience it’s important to generate content often. • But if it isn’t high quality then there isn’t any point. • The penalties that Google now hands out to poor quality content means that you won’t be able to get away with quantity over quality. • Take your time and concentrate on writing quality content. • Once you feel you have mastered the art, you can start writing truck loads of high quality content for your site.

9. Conclusion • Hopefully this has shed some light on the bad habits that you should be avoiding if you want to write great content. If you • Don’t create duplicate content. • You abandon keyword stuffing in your articles and meta descriptions. • Concentrate on generating high quality content rather than sheer volume You will be on your way to winning at SEO through great content.