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Shortening is prepared from vegetable oil or animal fat and is solid at room temperature. Shortening made by hydrogenation of vegetable oils such as Soy, Palm or Cottonseed are commonly used in applications such as bakery, snacks & savory products, and confectionery products.
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Shortenings Market - Size, Share, Emerging Trends, Outlook, and Opportunity Analysis, 2018 - 2026 Shortenings Market, By Source (Plant Based and Animal Based), By Form (Solid and Liquid), By Application (Bakery, Snacks & Savory, Confectionery, and Others), Distribution Channel (Hypermarkets, Supermarkets, Online Stores, and Others) – Global Industry Insights, Trends, Outlook, and Opportunity Analysis, 2018-2026 Shortening is prepared from vegetable oil or animal fat and is solid at room temperature. Shortening made by hydrogenation of vegetable oils such as Soy, Palm or Cottonseed are commonly used in applications such as bakery, snacks & savory products, and confectionery products. Shortening is added to the flour before baking, in order to prevent lengthening of gluten strands and to avoid formation of tough matrix. As shortening contains saturated fats, unsaturated fats and trans-fat, it is enriched in calories. Therefore, most of the companies are changing their shortening product portfolio towards trans-fat free, to tap potential market of low calorie food. Request for PDF Brochure of this Business Report: https://www.coherentmarketinsights.com/insight/request-pdf/1565 Market Dynamics: Increasing demand for baked goods, globally is creating a conducive environment for growth of global shortenings market. According to Coherent Market Insights’ analysis, per capita consumption of bakery products in Germany, France, and the U.K. was 85.5 kilograms, 71.5 kilograms, and 47.3 kilograms, respectively, in 2018. However, availability of alternatives to shortenings such as butter and stringent government regulations on use of unsaturated fatty acids in food products are some of the factors restraining growth of the shortenings market. In 2015, U.S. Food and Drug Administration decided that unsaturated fatty acids are not considered as a safe food additive, due to health risk associated with consumption of these. Therefore, companies are focusing on development of products that are alternative to shortening. Moreover, use of shortenings in food products is highly dependent on requirement of the final properties of end products. For instance, some people prefer butter over shortening as butter offer richer flavor and crispier texture. Excessive consumption of high calorie shortening leads to risk of cardiovascular diseases. Therefore, consumers are shifting their preference towards low calorie products, which
represents immense opportunity for growth of the low calorie shortening in the global shortenings market throughout the forecast period. Major Players in Global Herbal Beauty Products Market: Key players operating in the global shortenings market include Archer Daniels Midland Company, Cargill Incorporated, Bunge Limited, Wilmar International Limited., Ventura Foods, LLC, Conagra Brands, Associated British Foods PLC, and AAK AB. Several companies that manufacture shortening are adopting various organic and inorganic growth strategies, in order to sustain their market position. Mergers, acquisitions and expansions in various geographies, and new product launches are some of key strategies followed by major players in the shortenings market. For instance, in October 2016, Cargill Incorporated launched five new bakery shortening products under its Regal product line. The new Regal bakery shortenings include Regal Icing Shortening NH, Regal Donut Fry Shortening, Regal Puff Pastry Shortening, Regal Cake & Icing Shortening, and Regal All Purpose Shortening. These products were strategically launched to meet rising demand for shortening from bakery industries. Such activities are creating a conducive environment for growth of the market. Browse More About the Shortenings Market Study: https://www.coherentmarketinsights.com/ongoing-insight/shortenings-market-1565 Report includes chapters which deeply display the following deliverable about industry: • Shortenings Market Research Objective and Assumption • Shortenings Market Purview - Report Description, Executive Summary, and Coherent Opportunity Map (COM) • Shortenings Market Dynamics, Regulations, and Trends Analysis - Market Dynamics, Regulatory Scenario, Industry Trend, Merger and Acquisitions, New system Launch/Approvals, Value Chain Analysis, Porter’s Analysis, and PEST Analysis • Global Shortenings Market, By Regions • Shortenings Market Competition by Manufacturers including Production, Share, Revenue, Average Price, Manufacturing Base Distribution, Sales Area and Product Type. • Shortenings Market Manufacturers Profiles/Analysis including Company Basic Information, Manufacturing Base and Its Competitors. • Shortenings Market Manufacturing Cost Analysis including Key Raw Materials and Key Suppliers of Raw Materials. • Industrial Chain, Sourcing Strategy and Downstream Buyers including Upstream Raw Materials Sourcing and Downstream Buyers • Marketing Strategy Analysis, Distributors/Traders including Marketing Channel, Market Positioning and Distributors/Traders List. • Market Effect Factors Analysis including Technology Progress/Risk, Consumer Needs/Customer Preference Change and Economic/Political Environmental Change. • Shortenings Market Forecast including Production, Consumption, Import and Export Forecast by Type, Applications and Region.
• Research Findings and Conclusion Table of Contents of Shortenings Market Report: 1. Research Objective and assumption 2. Market Purview 3. Market Dynamics, Regulations, and Trends Analysis 4. Shortenings Market, By Advanced Water Meters, 2018 - 2026 (USD Million) 5. Shortenings Market, By Service, 2018 - 2026 (USD Million) 6. Shortenings Market, By Solution, 2018 - 2026 (USD Million) 7. Shortenings Market, By Regions, 2018 - 2026 (USD Million) 8. Competitive Landscape Ask for Discount before Buying @ https://www.coherentmarketinsights.com/insight/request-discount/1565 About Coherent Market Insights: Coherent Market Insights is a prominent market research and consulting firm offering action-ready syndicated research reports, custom market analysis, consulting services, and competitive analysis through various recommendations related to emerging market trends, technologies, and potential absolute dollar opportunity. Contact Us: Mr. Shah Coherent Market Insights 1001 4th Ave, #3200 Seattle, WA 98154 Tel: +1-206-701-6702 Email: sales@coherentmarketinsights.com