Stop Chasing Customers and Start Creating Fans! - Seceon

1. StopChasingCustomersandStart CreatingFans! WhatdoesJesseCole,founderofSavannahBananas,collegiate summerbaseballteambasedinSavannah,Georgiahavetosayabout buildingagreatbusiness? “Stopchasingcustomersandstartcreatingfans!”

2. Underhisleadership,histeamhasgainedpopularityfortheirunique fanexperiencesandmarketingstrategiesandJessepresentingduring theFridaymorningkeynoteat#ITNationthisweek.Itwasfun, educational,andinspirational!Hetaughtusthe3corecomponentsof creatingloyalfanswhichintoday’shighlycompetitivebusiness landscape,creatingfans,notjustcustomers,isthekeyto sustainable success. #1EliminateFriction: “Lookinthemirrorandmakethatchange,”asMichaelJackson famouslysangin“ManintheMirror.”Thisprincipleappliesto businesseslookingtogrow.Tostart,identifyandeliminatefriction pHoowintcsaninIhyoeluprycouus?tomerexperience.Imagineyourselfinyourcustomers’ shoesandpinpointwhathinderstheirjourneywithyourbrandand

3. yourcompetitors.Forbaseball,peoplewhoaren’travingfanspointout thatthegamesarelong,boring,andexpensive.AfterJessehimself tookthetimetogothroughtheentireprocessasanattendeetomany baseballgames,hefeltthesamepainsthattheotherattendeesdid. It’salongwalkfromaffordableparkingtotheticketbooth.Onceyou buytheticket,yourealizethathotdogsare$12andyourfavoritebeer is$14dollars.Bringyourkidsandthisexpensereallyaddsup!Jesse thensetouttoremovethefrictionfromtheexperience–he standardizedpricing,eliminatedextraneousfees,andshortenedthe gametoalsoincludefunandentertainingplayersandstaff. Micro-frictions,likevoicemailorinvoicingprocesses,canaccumulate anddrivecustomersaway.Tobea“frictionfighter,”leadersshouldgo throughthecustomerexperiencethemselvesandresolvetheseissues. Sometimes,doingtheunscalable(addressinguniquecustomer concerns)canpavethewayforscalablefan-buildingstrategies. Creatingascripttoturnanegativeexperienceintoapositiveoneisinvaluable.Evenwhenthingsgowrong,yourapproachcanleavealastingimpression.

4. #2UnderstandWhatBusinessYou’reReally In: Leaders,“Whatbusinessareyouin?Whatbusinessareyoureallyin?” Thesequestionsurgeyoutothinkbeyondyourproductsanddelveinto therealmofrelationships.Tocreatefans,youneedtomakepeople thinkaboutyou,notjustasanothervendorbutasauniqueand trustworthypartner. Jessecametounderstandthatifattendeesavoidbaseballgames becausetheyaretoolongandboring,thathewasn’treallyinthe “sports”business,hewasinthe“entertainment”business.Thisthen allowedhimtothinkdifferentlyabouthowtoexecuteongrowingthe business,i.e.hisfanbase. Differentiationisthekey.Standoutfromthecrowdandbewillingto gothroughthemessyprocessoffindingyourgreatness.Leaders shouldempowerthemselvestodosomethingdifferentandthen inspire&empowertheirteamstofollowsuit. #3 Experiment Constantly: Tostandoutandcreatefans,youmustconstantlyexperiment.Most teamssellt-shirtsandhats.SavannahBannanasdidthattoo,butalso createdandsoldtheirOfficialDolceBananaunderwearsellingoutof thoseconsistently.

5. PeteRoseandReggieJackson’sstoriesunderlinetheimportanceof persistenceandpositivity.Youcan’thavethemosthomerunsunless youhavethemostatbats!Keepswinginghard,evenif youstrikeout, andmaintainapositiveattitude. Conclusion: To sum it up, the road to creating fans involves eliminating friction, redefining your business in terms of relationships, and constantly experimenting to stand out. Remember, it’s not about chasing customers; it’s about creating loyal fans who will stick with your brand through thick and thin. Embrace these three steps, and you’ll be well on your way to building a dedicated following that supports and promotes your business. Address - 238 Littleton Road Suite #206 Westford, MA 01886 Phone no - +1 (978)-923-0040 Email Id - sales@seceon.com Website - https://www.seceon.com/