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  1. Marketing CollateralDevelopment Process • Step 1 • Content owner determines appropriate format • Content owner develops detailed outline with content and images as complete as possible • Outline should mimic layout, using Word or PPT • When appropriate, Marcomm can help with outline/layout process • Content owner • Responsible for: • Concept and purpose of piece • Outline and content development • Coordinating of reviews • Step 2 • Content owner and review team meet in person to review outline and offer feedback • In person meeting preferable to email • Review team • Responsible for: • Providing early input and feedback to content owner • Team includes: • Adam and/or Peter • Beth and/or Tim • RA representative (Amy or Rob) • Legal representative (optional) • Engineering representative (optional) • Step 3 • Content owner revises outline based on review team feedback • Revised outline circulated via email to review team as FYI; do not need approval to continue to step 4 • Step 4 • Marcomm applies outline to design layout • Marcomm works with content owner to finalize design • Assumptions • Purpose of piece agreed upon and deemed necessary to create • Messaging agreed upon prior to developing piece • Step 5 • Content owner circulates full layout to review team for email review/approval • Feedback at this point should be design-related only; incorporation of suggestions at content owner’s discretion • Step 6 • Content owner puts final piece into DCO • Note, allow 1 week for DCO and 1 week post-DCO for printed item to get into inventory and be available for order on Custompoint

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