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How to Care for the Millennial Patient?

According to a Pew Research Center analysis of U.S. Census Bureau data, Millennials have become the largest generational group in the United States. Along with this shift in demographics comes changes in experiences, attitudes and expectations, all of which have implications for varying businesses, including health care providers.

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How to Care for the Millennial Patient?

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  1. How to Care for the Millennial Patient? © CureMD Healthcare

  2. How to Care for the Millennial Patient? • According to a Pew Research Center analysis of U.S. Census Bureau data, Millennials have become the largest generational group in the United States. • Along with this shift in demographics comes changes in experiences, attitudes and expectations, all of which have implications for varying businesses, including health care providers.

  3. How to Care for the Millennial Patient? • A 2012 study from ZocDoc and Harris Interactive found that millennials believe seeing a doctor is too much of a “pain.” Their frustration with the healthcare system has resulted in over half of respondents delaying seeking medical attention. • Perhaps even more troubling was the fact 79% of those millennials surveyed believe it is easier to evaluate a new tech gadget than a doctor, and 76% feel it’s easier to find information about a hotel than a medical provider.

  4. How to Care for the Millennial Patient? • While many small practice owners might feel attracting millennial patients – let alone caring for them – is too much effort, the fact remains this new generation of healthcare consumer is here to stay. • With this in mind, here are some ways you can attract and care for millennial patients.

  5. Understand Their Love for Technology • Small practice owners would do well to understand how young adults use technology. Otherwise, your efforts to deploy digital marketing messages are all for not and you’ll waste money. • Remember the fiasco that was the HealthCare.gov website? Not only did that project contain many technical issues, but the website developers seemed to lack a basic understanding of the intended audience. 

  6. Understand Their Love for Technology • As this Chicago Business article points out, had the developers understood the audience, the government website would have likely first been developed as a mobile app. • So, your goal is to understand that millennials are heavily invested in technology, and then get your own technology in order.

  7. Understand Their Love for Technology • For instance, with such high expectations, it’s important you take a look at how you deliver information to your patients, as well as how you offer scheduling. • Make forms available on your website so patients can fill them out ahead of time online, consider adding electronic visits to your service offerings and Wifi access in your waiting room.

  8. Read more on www.curemd.com • To read more on this topic, visit: • https://blog.curemd.com/how-to-care-for-the-millennial-patient/

  9. Thank you! CureMD Healthcare 120 Broad Street, New York, NY 10271 Ph: 212.509.6200 www.curemd.com

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