How Having Good Web Design can Impact the Success of Your Business

1. How Having Good Web Design can Impact the Success of Your Business July 20, 2017 If you’re not paying as much attention to your website and its contents, it’s about time that you do. Establishing a credible online presence is crucial in achieving success both in the virtual realm and out in the real world. 1

2. Because most consumers today spend a great deal of time online, whether through their desktops or mobile devices, what is crucial to note is that they can easily be approached through these platforms. What makes today’s market highly interesting is that whether the consumers are online or offline, there is a way for businesses to deliver their message and promote their brands. The website is one such avenue for you to introduce your business and what you can do for them. To make this an efficient avenue, however, you must be mindful of your web design and layout. Be Bold with Color Choices For a time, clean, monochromatic layouts were all the rage, with only the images bringing out a pop of color to the webpage. Nowadays, however, web designers are making bolder choices with using colors, specifically gradients. The benefit of this is that it can easily freshen up the vibe of a website, making it cool to the eyes and appealing. Two-color gradients, in particular, are popularly used for overlay because of the dramatic shift in colors. This may look familiar to you because the Apple iOS was among the first to implement this kind of color scheme. Not only does it call out to you, but it also helps emphasize and add some flair to an otherwise generic image, for example. Limit the Copy Another trend that’s up and coming in today’s web design circuit is the use of an overly simplified homepage. Instead of dumping all sorts of text and information on it, you’re now more likely to see an image or two taking up the entire page, and then just one or two words 2

3. making a statement. The rest, of course, are all tucked inside the menu bar discreetly placed within the frame. The objective of having this kind of web design is to leave one word that the site visitor will be able to associate with your brand, or what the site primarily has to offer. It can be a word or phrase from your company profile, your Mission-Vision, or just this month’s theme. It sets them up for the real content that they will see once they enter your website from the homepage. The end result: a cleaner homepage, more interaction and engagement with the site visitor, and a well-played appeal to curiosity. Mixing Media Another thing to keep your website interesting is to make it dynamic--and no, it’s not just all about making hyperlinks as accessible as possible. You can play with the texts and images to be a bit more interactive. An image may lead to another sub-page within the website, or perhaps will trigger a video to play. Texts can jump off to complementary images, while others can respond to tactile touch for a better 360-degree view. Integrating these media elements make for a pretty cool website, but it can be a bit tough coming up with a feasible idea and, more importantly, executing them appropriately. That’s why it’s best to work with professionals from agencies such as Customer Finder Marketing. 3

4. About Customer Finder Marketing: Customer Finder Marketing is a digital marketing company that offers a whole suite of services for a viable, long-term online strategy. We can help your business improve your virtual presence and convert it to successful transactions. We offer our services to the whole of Florida, the rest of the country, and even to Canada. Sources: 10 Web Design Trends to Try in 2017. DesignModo.com. Top Web Design Trends to Watch in 2017. Forbes.com. 4