Look for These Indicators to Determine Whether Your Web Design is Producing Results

1. October 10, 2017 Look for These Indicators to Determine Whether Your Web Design is Producing Results Despite consumers' dependency on digital access to all markets, it’s quite surprising to learn that a huge chunk of small business owners still feel that they don’t need a company website to succeed. In fact, only 13 percent of adult Americans refuse any internet connection at all. The reason for a business to connect is obvious, which is why over 644 million websites live in the cyberworld. Unfortunately, however, not all businesses operating a website know what to do about measuring their sites' effectiveness after entering the digital arena. A business only 1

2. scratches its head and asks: How does one design a website that garners attention among hundreds of millions of others? Even those businesses with some basic knowledge in HTML and web design encounter difficulty achieving a top rank on the search engine results page. Furthermore, should you somehow snag a spot on the first page of results, you gain no assurance of those visitors staying on your site long enough to interact with it or, more importantly, transact. Essentially, it's not just about joining the business masses online, it's about how your web design performs online. The following measurements should lead you to determine how much help you need to ensure your site is doing its job. Your website is responsive across all devices Most online searches for product or services today emanate from a mobile device. Therefore, a web design that looks sharp and effective on a desktop or laptop computer tells you little about how it looks to most browsing devices (i.e., smartphones and tablets). Your site and design must be built to reflect the same images and content on all screen sizes—big and small. For example, if your site is not designed with Google's accelerated mobile pages (AMP), you are not fully engaging with the online audience, namely mobile-device users. By building your web design to accommodate all user platforms, you gain access to all organic web traffic. Therefore, you must test your site on all devices to determine its effectiveness in audience reach. Low bounce rates and multiple pages viewed per visit Google analytics help those who run their own websites to track the percentage of web sessions that a page attracts—and how long every single session lasts. A website is deemed effective if it maintains very low bounce rates. The percentage of single-page visits can greatly indicate the user tendency to stay on your site, especially when your tactical links from that page are followed in a progression toward interaction or transaction. You can generally be assured that your content is on target when this happens. With the right content, you stand a great chance of increasing your audience's loyalty to the site and its likelihood of buying your product or service. This is called a conversion funnel: the stages of navigation that a visitor conducts on the way to a purchase or point of action. 2

3. Are all of these technical, back-end terms still giving you the chills about tackling your competition online? Stop spinning your head, because these design and measurement tactics are the stuff of digital marketing experts, such as Customer Finder Marketing. When you team up with such pros, you learn from them all the ins and outs of the aforementioned metrics and tactics—in a layman's terms. If your staff is not equipped to provide a site that competes for sales in your market, hand the reins over to a digital marketer. The results will pay off for your investment in a properly designed and fully tested site. AboutCustomer Finder Marketing: It’s not enough to sport a pretty website. It needs to generate enough web traffic to be successful. This is why here, at Customer Finder Marketing, we only hire people with specialized talents to do outstanding work and guarantee that your page reaches the top of SERPs and attains profitable conversions. Sources: How Many Web Sites Are There?, BusinessInsider.com What does Google’s Accelerated Mobile Pages (AMP) mean for marketers?, SearchEngineWatch.com What You Can Learn from Bounce Rate & How to Improve It, Kissmetrics.com 3