Take Note of These Three Important SEO Strategies for Dental Practices

1. Take Note of These Three Important SEO Strategies for Dental Practices April 10, 2017 Image 1: A Dentist Looks Online for SEO Strategies to Improve Website Ranking The Internet continues to affect how people connect with each other, collect information, and make purchasing decisions. As a local dentist, you may have second thoughts on whether you need the Internet to expand your market or simply rely on word-of-mouth. Depending on word-of-mouth alone is insufficient, especially when more than 44% of patients search the Internet for doctors and other healthcare providers such as dentists. If you don't tap the Internet for business advantage, your competitors surely will. Here are three vital SEO approaches for your dental practice that can increase traffic to your website and clinic. 1

2. The Power of Google You should never underestimate the power of Google in helping Internet users find your dental office quickly. Adding your business to Google My Business is one of the most fundamental things a dental office should do to increase the probability of being found in the Web. It likewise shows the pros of Google My Business, specifically in managing business information (including being in Google Maps and Search), interacting with patients, understanding and broadening your business presence, and allowing you to go mobile more efficiently and effectively. Online Reviews Around 70 percent of consumers including 82 percent of millennials read online reviews before deciding what to buy, according to the Mintel survey which had 2,000 American adult participants. Furthermore, parents are more likely than any other group to use the Internet as a source for medical referrals. Around 72% of parents trust online reviews for healthcare professionals, including dentists. Clearly, online reviews matter to local businesses nowadays, especially for dental offices. You should make it easy for your visitors to leave a review or interact with your office. If you give the best service to every patient, you can obtain positive reviews that boost your ranking in search engines. Content Marketing Publishing relevant content regularly contributes to effective dentistry SEO strategy. In particular, identify the search phrases that clients commonly use when searching for dental products or procedures and then write content using these phrases. The keywords “invisalign dentist near me” are examples of relevant search phrases. Subsequently, blog entries can be made on invisalign offered by local dentists. However, writing consistent, high-quality content and publishing them in appropriate websites is a time-consuming task. SEO experts can perform these activities so you can focus on your core business. They can produce strong dental practice-related content as well as monitor your 2

3. website to check the impact of content and related SEO strategies on your web traffic and revenues. Google My Business, online reviews, and content work together as a comprehensive SEO strategy that can enhance the chances of patients finding your business online and gaining positive reactions from them as well. While you can work on these activities on your own, consider hiring SEO professionals who can help you make the best use of the Internet. About Customer Finder Marketing: We are SEO specialists who are experts in boosting your ranking and visibility in search engines. Our customers include businesses in Naples, FL, while many others are located all over the United States. They can attest to how our SEO services enable their customer target markets to find their websites quickly and effectively. Sources: “6 Local SEO Strategies For Small Businesses,” Forbes.com “About Google My Business,” Support.google.com “Internet/Broadband Fact Sheet,” pewinternet.org 3