Web Design Firm Shares Interesting Facts About Mobile Internet Usage

1. October 23, 2017 Web Design Firm Shares Interesting Facts About Mobile Internet Usage A decade ago, browsing the internet meant sitting down in front of your PC and opening a web browser. Then the iPhone launched, and a deluge of internet-capable mobile devices followed. These include smartphones with ever-expanding screen sizes, as well tablets that function as media consumption devices and double as a second “mini” computer. This drastic shift to all things digital means businesses need to adjust their marketing strategy to match prevailing consumer behaviors. For many companies, the first and most important 1

2. step to being digital-ready is to update their websites. These data should give you more than enough reason to finally take the leap and invest in a mobile-ready site. 80% of Internet Users Own a Smartphone It used to be that smartphones are status symbols. Thanks to a proliferation of manufacturers, however, you can now find an internet-ready phone at all price points. As such, everyone— from your teenager to your grandma—now has access to a smartphone. In fact, as of 2015 80% of all internet users own a smartphone, and you can only expect that number to grow bigger. This also means that for a vast majority of your customers, online will be their first touchpoint with your company. More People Browse Online Than on Desktop PCs It was bound to happen and it finally did in 2016: officially, more people now browse the internet using a mobile device than traditional computers. According to StatCounter, in October 2016 51.3% of global searches were performed using the former, while 48.7% did so using a computer. While the figures are still neck and neck at this point, you can expect the gap to widen, especially as search Giant Google now favors mobile-friendly sites and gives them a leg up in search results. Consumers Begin Their Research Online Want to know if a certain restaurant downtown is any good? Chances are, you’ll look it up online first before booking a table. Hence, you can expect your potential consumers to do the same due diligence before spending their hard-earned cash on your goods and services. As such, you need to make sure that if they visit your site, it’s mobile optimized, has good user experience, and is quick to load. As you might expect, however, revamping your website is no small feat—in many instances it entails shifting to another platform to ensure mobile compatibility. Don’t fret, though: you can always outsource your web design and development to digital marketing agencies. Using their expertise, these pros can help you create beautiful, functional, and mobile-compatible sites in a timely manner so you can attract more customers to your business. With their help you can focus on what you truly do best: making your customers happy. 2

3. About Customer Finder Marketing Customer Finder Marketing is a digital marketing agency based in Naples, FL. We see ourselves as a trusted partner to all our clients, leveraging the power of digital to spread the word about your business far and wide. Our services include social media marketing, online reputation marketing, search engine optimization, and website design. Sources: Mobile Marketing Statistics compilation, smartinsights.com Mobile web browsing overtakes desktop for the first time, theguardian.com 3