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There are many ways for you to improve your web design. Seek the help of a professional digital marketing agency to give you the best results.
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Web Design Tips to Maximize the Efficiency of Your Company’s Official Website August 16, 2017 When presenting your company online, you want to put your best foot forward, just as you would when marketing your brand in the real world. You need a website that offers both aesthetics and functionality. 1
When it comes to web design, there are certain elements you need to enhance to obtain the benefits from it. You don’t have to take it on by yourself, though. A professional web design company can help you execute those creative ideas of yours in the most fitting way possible. Color Matters A juvenile mistake website owners usually make is in the selection of colors. Sometimes they get so caught up trying to decorate their website that they end up with a confusing, even poorly matched, set of colors. Colors are there not just to make the site more pleasing to the eye, but also to evoke certain emotions that can influence the target market’s shopping behavior. For example, if you offer food products, using red as a dominant color can whet their appetite and maybe make them want to purchase something from your site. It also denotes a sense of urgency, which is why SALE! signs are usually in red. Meanwhile, purple is commonly associated with calm and soothing, which is why it’s compatible for use with anti-aging or relaxation (spa) products. Pink calls to the feminine as well, while black is seen as strong and luxurious. Your company colors will affect the shades you will use for your website, but should you need to make a mix, limit it only to three palettes and be consistent in application throughout the website. Strategize the Visuals You may get too excited about sharing your company photos online (Hi-Res too!) but if you want to stick to your message, you need to learn how to filter and carefully curate the photos that you will share on your website. They have to be relevant to your brand, first of all, and should deliver a consistent message that falls in line with the image that you would like your consumers to associate your product or service with. Apart from carefully selecting the photos, layout is just as crucial. Ideally, the size of the pictures should be in proportion to the text. There are some, however, that opt to make the photos the priority, and the text ends up as a short caption instead, as in websites for photography services or product pages. 2
The worst thing you can do is to use a picture so small that the site visitor cannot see what’s in it or how it serves their purpose. Unless it’s a byline photo, there’s really no point to uploading a 1x1 photo, especially if you want to showcase a product or an item. You can also implement a scroll-over function for the picture so that the chosen section will be enlarged to allow the consumer to see the details closer. The visual aspects of your website helps make it more user-friendly. A professional agency like Customer Finder Marketing can help you plan it out well. About Customer Finder Marketing: Customer Finder Marketing believes in the power that digital marketing has to offer to businesses that would like to improve their presence online. We offer a wide range of services, from SEO to PPC, web design or redesign, content creation, and even social media management. We also provide mobile marketing services. Sources: Essential 2017 Web Design Trends. SmartInsights.com. 5 Killer Web Design Tips That Will Make Your Life Easier. HuffPost.com. 3
